"marketing unscrambled", Learn to earn 14

What are you dreams, are they coming true?

2012-01-20T01:31:00.000-08:00

What are your dreams? Are they coming true for you? Have you put them on hold with things that life puts you through?

I read an article today. It makes you think about the dreams that you have and if you are living them or not. It talked about five things:
1. Clear your mind and dream BIG.
2. Be true to who you are.
3. Pull the trigger and "dream surround."
4. Invest in your dream.
5. Write your story.

To go through them one at a time:
1. Clear your mind and dream big.

Go after your dream it is never to late, as long as you are breathing you can still go after your dream. Dream BIG. It is time for you to do something about the dream that you have. Maybe you put things on hold to take care of the family. The children are grown, is it time to think about your dream? Maybe you have lost your job. That could be the best time to go after your dream. You need a change of direction why not got toward something that you enjoy. Do you have a hobby that makes you happy? Could that be turned into something that could bring in an income for you and make you happy and fulfilled at the same time? Think about it. What do you really want to do?

2. Be true to who you are.

If you love to bake cakes, why are you out there as a nurse? Go for what you love. Maybe do both for a while until you can do the cakes full time. Be true to who you are. Find the thing that will help you to be happy and fulfilled in life. You do not want to get to the end of your life with nothing but what if I had done that differently? What would have happened if I had gone for that dream or goal and not let fear stand in your way? What if is not a good way to live. Give yourself the chance to do those dreams, so that you do not have the WHAT IF'S.

3. Pull the trigger and "dream surround"

Pull the trigger means to go do something about your dream. Take a class. Learn more about what you want to do. Next surround yourself with the things that can help you do your dream. If you want to do oil panting. Get the supplies that you need to do the oil painting. Take the classes that can help you learn how to do oil painting. Get books that talk about how to do oil painting.

Now is the time to do something about your dream. Pull the trigger and "dream surround".

4. Invest in your dream.

Invest you time, invest your money. Now is the time to do something to move the dream forward. One step at a time. Be working at it a little every day. Soon it will be a reality for you not just a dream any more. Do not let fear stand in your way. Use the fear to help you to move forward not to stand still and do nothing. Things get better the more that you do them. Keep doing and going.

5. Write your own story.

Where do you want to be. It is time for you to tell the world how you are and what you want to do. It is time for you to go after your dream. If you can dream it it can become yours. Write it as if it has already happened. You can see it in your mind your can see it in your life. Go for your dreams.

Now if you want to read the article go here . It is a good article. It is talking about classes to learn to do decorating and staging of homes but these things can be put to any interest that you may have. Now is the time to do. Do not wait for someday that never comes, go do it now. When are you going to get another chance. They do not always come around again. Go for it.

post by
Daniel and Deanna "marketing unscrambled"

What is it to do Property Preservation of foreclosed homes.

2012-01-16T21:25:00.000-08:00

There is a great need for people that do Property Preservation of foreclosed homes. With the great number of foreclosed homes that we have now. They need to get back on the market a quickly as possible. That is where these people come in at. They do things like change locks to secure the property.

During the lock change and after the locks are changed with the keys in the door.

They take care of the pipes in the house by draining out the water and blowing the lines out with an air compressor so that the pipes do not freeze and break. That would damage the house.

They add RV anti freeze to all the sinks, toilets-bowls and tanks, shower/tubs, drains, drain the water heater.

They also take care of the outside of the house. To keep the yards looking good as well. Like the photo above where they are cutting back the weeds in the back yard. Mowing the lawn front and back.

They haul away the trash that is left behind in the house. They keep the property looking the best that it can be so that it can sell. Sometimes they even fix things with the house.

It is a needed service to the banks and to the area that these houses are in. It helps to keep the area from looking run down when the houses are empty.

Posted by
Daniel and Deanna "Marketing Unscrambled"

"Doom or Boom" by Alan R. Bechtold-a must read it you are selling things online.

2012-01-10T17:16:00.000-08:00

This is something that you should read and share with others that
you know. If you are trying to earn money online. You need to read
this for yourself. It is written by Alan R. Bechtold and he has given
his ok to share this with others. It needs to be done as it is, no changes to it.

Can You Handle the TRUTH?
                                      Doom or Boom
                                   – It’s Your Choice!
                          --- Ten Internet Marketing Truths
                                No One Is Talking About…
                            and How to Live With the Truth
                                     Once You Know It –

                             by “Uncle” Alan R. Bechtold

1

IMPORTANT DISCLAIMER: Generalities are unavoidable, but they
can also be dangerous. When generalities are perceived as black-and-white
“rules,” they can always be disproved. Nothing in this report should be
construed as a generality, although much of what I’ve written here could
be mistaken as such, if it’s your goal to disprove what I’ve written.
A lot of Internet marketers will be upset with me for writing this report.
They’ll do everything they can to discredit what I’m revealing to you here,
because their livelihoods depend on you not knowing what I’m about to
divulge. Their first line of attack will be to go after any generalities I’ve
put forward, pointing out the exceptions. That’s ok with me.
Don’t fall for it!
Entire contents Copyright © 2011, by E-Media Moguls, LLC., P.O. Box 367221, Bonita
Springs, FL 34136. Contents may not be copied without written permission of the
publisher. Permission is granted to redistribute this document freely, so long as the
contents remain unchanged in any way.

2

Holy Crap, Tonto – the Wild West Has Exploded
Things have changed dramatically in the online marketing arena – and not in a good way.
Sales are dismal and don’t seem to be picking up much. Even worse, credibility is in the
crapper.
Sadly, very few people are willing to talk honestly about it.
I’m not writing this to discourage you. Far from it. The purpose of this report is to arm
you against what’s going on right now, to prepare you for the future. You honestly have
little hope of succeeding online if you don’t go into it knowing the truth. This
unwillingness to speak openly about the problems Internet marketing faces today is only
perpetuating the difficulties you’re facing with your own success and it has to stop, so I
wrote this report to get the ball rolling in the right direction, for a change.
The problem is…
The Truth Can Be Painful…
People are making money online, even in these tough times. Some are making lots of
money. A few are still making millions. But, there are decidedly fewer people making
millions than ever before. Most likely, they’ve also been in the market a few years
already, if they’re still making serious money in the online marketing industry. Even so,
the people who are still pulling in the biggest money in the online marketing business
today are also most likely making a lot less each year than they used to. Despite what
they might tell you, they’re also most likely working harder to make what they do make
today, and spending a lot more money to keep it coming in.
Most of these same people are, whether they know it or not, also doing things to keep
pulling in those dollars that are certain to continue the dwindling returns -- for them and
for you.
My advice: they’d best hang on to the money they’ve already made. Things are only
going to continue to get worse for them, if they don’t listen up and make the changes I’m
going to reveal to you in this report.
Sadly, many of the people raking in the “big dough” in the Internet marketing arena today
are also a major piece of the problem, because they’re not telling you the whole truth.
Why should they? Telling you the truth would reduce their revenues even more
dramatically.
I’m writing this report to tell you the truth, because I’ve honestly got little to lose if I do.
Except for my blog, I essentially left the “IM market” early in 2011. If what I tell you
here can help skim the scum off the Internet marketing pond a bit and clear the way for
you to succeed, it might actually help me as it helps you.

3

Who Am I?
It’s extremely important that you know who I am before I get into the ten truths you must
know. It will help explain why I’m compelled to tell you what you really need to know,
consequences be damned. It will definitely show you how I know the real story behind
what’s going on.
I’m a writer, publisher and marketer with more than 30 years of experience and some
huge successes along the way. I’ve been publishing and marketing online since 1984,
when I started syndicating a computer news service to operators of the independent local
dial-up computer bulletin boards (BBSes).
That was ten years before the Web was publicly accessible. I was, quite literally, one of
the very first people on earth to make money selling information online.
In 1995, the advent of the Mosaic Web browser made the Internet widely accessible and
navigable for the first time. It virtually wiped out the news syndicate I was selling to BBS
operators at the time, not to mention the monthly trade journal for BBS operators I
published and the trade show for BBS operators that I’d just launched.
Deep in debt, my business on the ropes, I tried to move my business to the Web, with
mixed results. The audience I’d built felt I was betraying them for the Web. The Web
audience I needed to continue looked upon me as “a BBS guy.”
Along the way, I’d hooked up with a publisher of business opportunities who had a large
base of customers in need of Websites to help them sell his programs. We got together
and started selling them the sites they needed and between 1996 and 2001, we sold more
than 12 million dollars’ worth.
I learned a lot about direct marketing from my partner during that time. I applied what I
learned to everything I’ve done, online and offline, ever since.
My life turned around, I then went through a tumultuous and unexpected divorce that
nearly broke me. Once I had it mostly behind me, I moved to Florida, to re-establish my
life and re-build my business on a more solid footing. I continued working with my
partner in the opportunity business, but I also started re-focusing my efforts back to
publishing, as it applies to building businesses. This resulted in the release of my EPublishing
Marketing Mastermind, E-Publishing Marketing System and The Franklin
Guild, a new mastermind updating the E-Publishing Marketing Mastermind.
May, 2008, saw the release of my first “traditionally-published” book, Will Work for
Fun: 3 Simple Steps for Turning Any Hobby or Interest Into Cash,” from John Wiley
Books. I also worked with an accomplished PBS producer to release a full-length movie,
The FUNdamental You, that was based on an important segment of the book.

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I want you to understand I’ve been at this stuff a long, long time. I’ve seen it all and done
it all – three times. I didn’t get the t-shirt, so I printed my own.
My history is important to what I have to reveal to you for a number of reasons, some
obvious. Keep in mind I was a writer/publisher who, after several years of growing
success, was lured into the business opportunity market where I struck gold in a big way,
thanks to the help of a joint venture partner who knew what he was doing in his market,
had a large audience in need of what I could offer them. He eagerly pushed what I had to
sell them and life-altering profits were the result.
After I moved to Florida, I tried to duplicate what my partner was able to do, with mixed
results, but never the kind of results he could get. I would occasionally hook back up with
him to make an offer to his list and sales flowed in. When I tried it on my own, it was
usually less than spectacular.
After a while, I came to the realization there was one thing preventing me from making
the kind of huge money in the business opportunity market on my own that I made when
my partner did the marketing: integrity.
I’m on the way to re-building my business the right way. It wasn’t easy. I had to first
discover the truths I’m revealing to you in this report to get it right, even after all my
years of experience. But it’s now working and I’m on my way.
This process also involved a lot of trial-and-error, and more than a little financial pain.
I’d like nothing more than to help you avoid this because, when you grasp the truths I’m
about to reveal, you’ll prosper like never before.
The question is…
Can You Handle the Truth?
No more beating around the bush. Here it is:
I’ve already said there are still people making lots of money online. I’ve also pointed out
that things in the “online marketing world” aren’t what they used to be, and even those
people still making lots of money are most likely making far less than they used to, or
they’re working three times harder to make half as much.
Yet, most of these people won’t tell you what I am about to, because most of them make
the lion’s share of their money selling you information about how to make money. To do
so, they based their credibility almost entirely on the fact that they make so much money.
They know they couldn’t continue to sell you their make-money products and
information if they admit their sales are down! In fact, many will say they’re having their
best year ever -- in spite of the economy, and they will proceed to say they’re thus
qualified to show you everything you need to see similar results.

5

Truth ONE:
“I’m having my best year ever” is almost always an outright lie. The economic downturn
we’re seeing now is responsible for much of the downturn I mentioned in the opening of
this report. It’s affecting almost every business in many ways. Usually, the business
opportunity market actually takes an upswing during economic downturns. I’ve been
through several in the decades I’ve been doing this and it’s always been that way before.
Not this time! This economic downturn has been so deep and so prolonged, it’s drained a
large portion of the market for business opportunities of the resources they used to tap to
buy something that might help them make their situation better…even if they’re
convinced they need it and can’t live without it.
Don’t get me wrong here. There are some people honestly making more money than ever
before. Usually, however, it’s newcomers to the scene who were fortunate enough to fall
under the wing of one or more of the marketers who’ve been online more than a couple
of years and still have some clout, but there are some.
Remember what I said about generalities. I’m here to tell you the truth, so you can fit
your own answers into the puzzle and finally start getting ahead, but there will always be
exceptions to every point I make.
Just remember that an exception, by its nature, is a minority.
So – the current economic downturn is hurting everyone, online and offline. If someone
says they’re doing better today than ever before, things were either horrible for them
before and now they’re not as horrible, or they’ve been lucky enough to tap some of the
few in the business who are still doing well enough to help them sell more of what they
have than they did up to that moment.
Either way, most everyone in online marketing would actually be doing even better if the
economy wasn’t so completely in the pits right now. Statements that someone is doing
“better than ever before,” should automatically put up a red flag for you.
I know what you’re thinking: “Online marketing isn’t all just business opportunities.”
You’re right. It isn’t.
There are people who sell real-world products and online business-building tools and
systems that can actually help sell those products. Those aren’t business opportunities
and some of them seem to be doing well – right?

6

Truth Two:
Most of the online business-building tools and systems being sold today are still
positioned like business opportunities – or they’re being sold as “solutions” that make the
business opportunities currently being sold work “better.”
Are there any real online marketing systems available today? Absolutely. Google,
Facebook, LinkedIn and Clickbank, for example, are genuine online marketing tools you
can use to sell whatever you wish and build a business doing so. But, they’re not really a
part of the industry I’m talking about here. They’re a solid part of your solution…but
we’ll get back that in a bit.
Unfortunately, most of the online business-building tools and systems being sold by socalled
“online marketers” today are either totally ineffective by the time they offer them
to you, or they never really worked well to begin with.
It’s sad, but true.
It makes sense. Would someone who sells real-world products online and makes most of
their money doing it sell you a system that could enable you to compete with what they
do to make money? Most likely not.

7

Truth Three:
Most of the Internet marketers selling business opportunities and online marketing
systems today do not make the bulk of their money using the opportunities or systems
they’re selling you. Most of them make most of their money selling you business
opportunities and systems!
This is especially true for the people selling those ever-popular “we-do-it-all-for-you”
business opportunities and marketing systems that you see all over the Web today. You
know – “Just send us X dollars and we’ll make you thousands in return, doing everything
for you.”
Ask yourself – how can this be? If these people can make the kind of money online using
their own systems they say they do, why in the world would they do everything for you,
in return for a few measly hundred or even a thousand bucks or more?
The truth is, they wouldn’t…unless those opportunities or systems don’t work or have
stopped working for them.
Most business opportunity and Internet marketing systems you see being sold on the Web
these days are primarily sold by people who make their money selling business
opportunities and Internet marketing systems. They don’t make their money doing or
using what they sell, even though they’re more than happy to sell them to you.
It surprises me that more people don’t know this instinctively without having to hear it,
because it’s simply common sense. If they do work, why would they sell it?
I apologize for dishing up so much harsh reality at once here, but this is very important
for you to know.
This leads us to our fourth truth…

8

Truth Four:
So many people are now selling business opportunities and Internet marketing systems
parading as business opportunities that the creditability of the entire Internet marketing
industry, as a whole, is at an all-time low.
Much as I hate to say it, there’s now a dark cloud hanging over Internet marketing in
general, and it’s been brought on by many of the very people selling you what you feel
you need to make money in the same market they’re in. Imagine how much harder this
makes it for you to succeed, if what you’re selling is something that was sold to you…to
sell to people who want to succeed with Internet marketing, too.
Unlike the economy, which we can hope will improve eventually, this is a selfperpetuating
problem. People sell you a business opportunity or Internet business
marketing system that’s ready-to-roll, hands-free, “we-do-it-all-for-you” and, what does
that opportunity or system set you up to sell? An online business opportunity or Internet
business-building or marketing system that gives people who buy them the chance to sell
the same thing!
This has been going on for so long enough now that it’s amazing to me how anyone can
still try to sell any of this stuff any more. But, they do.
This is one reason why, early in 2011, I announced my own departure from the Internet
marketing arena as a whole. I was disgusted – and frustrated trying to “punch through” all
the false noise in the market.
Time for our next truth:

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Truth Five:
There are a lot of Internet marketers today who aren’t selling regurgitated junk. These
people sell serious training courses and business-building tools that really work, but they
are also all generally seeing diminishing returns, because people today are learning to
look at Internet marketing itself as slimy.
This creates a downward spiral. To battle it, the business opportunity segment has
escalated their outlandish claims, screaming louder in their headlines and sales copy as
the market deteriorates. The more outlandish it gets, the more people are skeptical about
the entire industry.
This is not helping you, whether you’re the pinnacle of integrity or not.
Disappointed? Good! You should be. No one likes finding out they’re being lied to on
such a massive scale. It’s worse when you realize that those lies are hurting you on all
levels, too.
But -- admit it – you had a strong suspicion this was the case, didn’t you?
But -- there is a light at the end of this tunnel and the good news is it isn’t a train heading
your way.

10

Now For The Upside…
I’m sure you’re wondering what the upside to all of this could possibly be. After all, I did
promise you my goal wasn’t to discourage you. I meant what I said. You might be
disappointed at this point, but that’s ok. Just don’t get discouraged. That’s not part of my
plan here at all. I want, instead, to encourage you to seek the truth, because that’s how
you’ll thrive. Especially today. I don’t want you to give up…but I do want you to go into
this whole online marketing thing with your eyes open and your hand firmly over your
wallet, so you can survive with some solid chance of success, whether you’re interested
in the Internet marketing business to help other Internet marketers or to market real-world
products and services.
I realize, so far, it probably sounds like doom-and-gloom all the way. However, we’re
finally heading into the boom part of this report, so definitely keep reading.
There are five more truths you need to know. These are the keys, the light guiding you on
the path to overcoming the Catch-22 that is Internet marketing today as I’ve just outlined.

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Truth Six:
The Internet marketers selling the stuff I’ve covered in this report are, for the most part,
doomed to diminishing returns. It’s already happening and it’s not going to get better for
them – or for you, if you continue to follow them and buy into the escalating schemes
they’re coming up with. I hope you can see that. This is actually good news, despite how
it might sound.
One after another, the bulk of Internet marketers we’re still seeing today will slowly give
up selling their worn-out worthless scams and move on. This has already started. If you
haven’t noticed, there have been a lot of “big” names in the industry announcing their
“retirements” or switching to other markets over the past year or two.
I got so disgusted with it all I left the market, for the most part, too.
Will they all go away? Never! Some have made so much money and continue to make
plenty, even though it’s considerably less than before. Some of them will never give up.
Internet marketing is pretty cheap, when compared to direct mail and other forms of
advertising. As long as there are profits to be made, some will continue to hammer it, just
like all those scam emails that clutter up your junk folder.
New players will also step in to take their places. But, the diminishing returns will
definitely help clear out the market, making more room for the real marketing experts
with truly helpful services and products who are struggling so hard to be heard right now.
This is good! But – it’s going to get even better.

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Truth Seven:
There is a new “age of transparency” that’s just starting to swell. It will soon take care of
the rest.
I wrote about this on my blog. The new book, How: Why HOW We Do Anything Means
Everything, by Dov Seidman, builds nicely upon my Total Transparency Marketing
theory that I first proposed on my blog.
It’s here and it’s real.
Social media and networking has taken over the Internet in a big way. Like never before,
people can check out offers before they buy, by simply bringing up a browser and
searching. Or, they can simply pop into any number of social networks and ask their
contacts there for a recommendation.
If you don’t think this will have an effect on the kinds of online business opportunities
and online business-building systems I’ve been talking about in this report, think again. It
already has.
Direct mail was a huge step forward over door-to-door sales, because you never had to
hear a “no.” Just write your sales pitch, mail it to the right list, sit back and watch the
orders come in. You only heard from people who said “yes.”
Most people selling in the Internet marketing arena today got started when the Web was
little more than an extension of direct mail, with static Web pages displaying long-form
sales letters, capable of generating orders much faster and far less expensively than direct
mail. Online marketing started out as a one-way street, just like direct mail. You pushed
your sales message to as many people as possible and they either bought or didn’t buy.
Today’s age of transparency connects the buyers you’re trying to reach online with one
another in ways we never could have imagined just five short years ago. Not only can
prospects and buyers interact with you – they can also reach out to thousands or even tens
of thousands of other people, telling them all how their purchase went and how they feel
about what they bought, and/or the quality of service they received from you.
Today’s socially connected Internet has made certain that online marketing – indeed, all
marketing -- is no longer a one-way street. It’s never turning back.
Internet marketers have been doing everything they can to circumvent this. Product
launches seem to be their current favorite method, although I’m certain it won’t be the
last that we see.
Surely you’ve seen them. There have been a multitude of product launches, including
massive launches selling systems that teach or enable you to do your own product
launches. They can be powerful sales motivators and, in and of themselves, they are a

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legitimate way to make a great number of sales all at once, if you’re willing to dig in and
do the serious preparatory work required to properly set them up.
But – launches are also an excellent way to sell junk, especially in the age of
transparency we’re now entering.
In a product launch scenario, everything prior to the actual release of the product is
designed with one goal in mind: to build anticipation and a waiting list of eager buyers
who will, ideally, purchase the product or service being offered on the day the doors first
open.
Done correctly, with plenty of marketers pushing the same launch, launches can result in
a sales frenzy not unlike the moment the doors open on popular department stores on
Black Friday.
Usually, launches are designed to generate the bulk of the resulting sales within the first 3
– 7 days of opening. If someone launches a new product or service this way, they can
easily generate hundreds or even thousands of orders all at once, then close the doors to
new orders, long before anyone has had time to properly try out what they’ve purchased
and start telling other people on the new socially-connected Internet what they really
think of what they’ve purchased.
When you sell quality “real-world” products and services, you want and hope for
reviews. The music, movie and game industries mail out advance copies to reviewers,
hoping they’ll like their latest offerings and write a good review, but also willing to take
their knocks if it doesn’t work out that way.
Most Internet marketers like those I’ve been discussing here utilize launches to
circumvent the review cycle, effectively shutting off the socially-connected Web.
A properly-executed launch can kick-start a marketing campaign for a quality product, as
well as one that’s pure junk. Positive reviews following a launch will only escalate sales
and help them continue long after the initial opening. Most of the launches of junk
products and services, however, include a manufactured closing date or an artificial
number of copies they’ll sell – then they close the doors.
It doesn’t matter how socially connected you are, what’s the point of reviewing
something that’s no longer available?
Ask yourself this question: how many “copies” of a digital product are there really? Why
would someone limit the number of digital copies of something? For the most part, they
do it because they’re afraid of what people will say later. They know the result, once
word gets out, won’t be pretty. They don’t want word to get out that the product doesn’t
live up to the hype during the build-up before they’ve sold as many as they can.

14

Truth is, the new age of transparency is going to take out a lot of people. Launches might
forestall the inevitable for some…but not forever.
However…there is a silver lining to this cloud, beyond helping to wipe out more of the
junk.

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Truth Eight:
The new age of transparency now taking shape can be your best friend and make you a
lot of money -- the right way, the way that keeps the money coming in and building for
years and years. It can, in fact, be your vehicle to success with online marketing, in spite
of all the doom and gloom we’re still seeing on so many fronts.
But – and there’s always a “but,” isn’t there? – you must first carefully read and
understand the previous seven truths. Realize you can’t believe what you’re being told.
Understand that the Internet marketing industry (especially some of the biggest players in
the field), for the most part, is selling hope with hype. Understand that they are a large
part of the problem, not the solution.
Use the process of elimination and study what remains. The chaff will be cleared from
the wheat and you’ll be free to grow.
These truths, then, will prepare you for the final truths, the ones that will carry you far
beyond where the first seven have left you. They will pave the way to the solution I wrote
this entire report to reveal to you.
As Truth 8 states, the new age of transparency can be your best friend, but only after
you’ve thoroughly digested the first 7 Truths I’ve revealed.
Here’s how:
Sell YOU!
Yes. It sounds simple, and it is, if you do it correctly. But, simple is not always the same
thing as easy. I’m sorry if it isn’t “push-button easy,” but I honestly don’t believe you
have any choice, if you’re serious about succeeding.
I’ve stressed the importance of the first Seven Truths, because you have to be able to
withstand the new transparency to benefit from it. This means you can’t get away with
selling schlock products and services to unsuspecting dupes, just because there seems to
be profit in there – even if there still is.
You have to get the “business opportunity” mindset out of your system and sell real
products and services to real people in a way that will make them eager to tell their
networks of friends and associates about you and buy what you sell.
The good news: it’s easier to get a positive “buzz” going for you and your products and
services than ever before, thanks to – the new age of transparency.
In the “days of old,” before there were blogs and social networks, when the Web was still
one-way, you could sell only the very best products and services and provide customer
service second to none, then still wait months or even years to build the kind of top-notch

16

reputation that, today, you can build today, playing into the new age of transparency,
within just a few days or weeks.
The same situation that enables people to tell thousands of people they think you’re
selling crap can also work to your advantage, because it’s also so much easier today to
tell thousands of people that you’re one of the rare few – one of the “good-guys” and
someone to trust.
People love sharing. Social networking is an outgrowth of that. But, they love sharing the
bad and the good – if it’s easy to do so.
But, you have to focus your marketing on pull, not push. You have to present a face to
the public that amplifies the fact that you represent quality and integrity. You can’t
simply tell people you’re the best. You have to be the best. You have to sell you – not
what you sell.
How you conduct your business, then, is far more important than ever before. Possibly far
more important than what you sell.
Stick to products you’ve created yourself, or ones that you’ve purchased yourself, that
you know offer real value. Then sell them with your own story.
You can’t count on long-form hype-filled sales letters to do the selling any more. Instead,
you need to build a relationship with your audience, enable them to make the decision to
get on your list, and over-deliver like hell, so they become your marketing by telling their
network of friends and contacts…pulling business to you, rather than you constantly
trying to push it in.
What’s the best way to set this “pull” in motion? That brings us to…

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Truth Nine:
The most powerful marketing tool in the new age of transparency is … information.
It’s always been true that the more you tell, the more you sell. Today, however, it’s even
better. Today, the more you tell, the more other people will tell their networks about you.
This makes information the most valuable marketing tool you can employ -- but it can’t
be the hype-filled “blind offer” salesletter-parading-as-an-ebook information of the days
of direct mail and static Web sites. Far from it. Instead, it must be packed with value, as if
it was an information product you would ordinarily sell by itself.
To kick your online business out of the doldrums and prosper from pull marketing in the
future, create quality information. This can be video, audio or text. It doesn’t matter. Just
make sure it’s something you could easily sell for $5, $10 or even $20 in the “old days.”
Make sure it’s truly useful information your audience can consume and benefit from all
on its own. There should be no intentional holes or important steps left out, forcing your
audience to “buy or fail.”
It must stand on its own merits.
Then, to brand yourself and cement the bond you need to build with your growing
audience, the information you create should also include you.
Always work something personal into your information -- your own slant on how things
are done, your unique sense of humor, how the information applies to your life. Give it
your personal touch.
This brands you and makes you unique, even if you’re selling products sold by other
people. It makes online affiliate marketing profitable, if you make sure the products
you’re selling are of good quality, providing value and customer care that’s above-thenorm.
It helps you sell anything today and it will help you even more in the future, as the
new age of transparency spreads.
Information is also one of the best ways I know to turn the social networks and
networking you do into powerful extensions of your list-building and sales efforts. Just
create valuable information, then point your social networks to it every time you release
more.
It can be a blog, a special report, a video. It doesn’t have to be long. It just has to be
valuable.
This also sets things up to so you can start easily creating your own products. As you
build your reputation and your list by becoming a trusted source of information, you’ll
also find that you’re creating information for marketing that can also easily be turned into
information products you can sell.

18

Blog posts can, over time, be collected into reports and e-books. An email newsletter can
be compiled into a course. Product reviews based on your own actual experiences with
what you’re reviewing -- as opposed to the fake reviews so many idiots online today tell
you to write -- can be collated into a compelling catalog.
I said earlier that you have to pour it on, leave nothing out and provide real value, even if
the information you create is being given away free to build your reputation and list. I
told you to leave nothing out, making certain there are no intentional holes in your
material. That doesn’t mean you can’t take your free information and build upon it,
adding depth and further real-world experiences of your own, to turn it into a saleable
product.
You could also for example, interview experts on the subjects you’ve written about, wrap
that additional information into related stuff you’ve given away previously, add some of
your own updated experiences and release it as an updated expanded information
product.
The possibilities are endless, and information will always be the most valuable thing you
could sell. All it takes is a bit of imagination.
Information products can be created quickly. You can spend as little or as much as you
wish to put them together. As digital products, you can also produce and deliver them at
no cost. Your buyers also get the added satisfaction of receiving what they’ve purchased
instantly, at a time when consumer patience is at an all-time low.
To add value, increase your catalog and expand your market, you can also produce
physical versions of your digital information products, such as CDs, DVDs and books.
Then there’s the entire world of Kindle and other e-readers exploding on the scene that
enable you to take your information to the general public in a huge way, competing with
major publishers and leaving the Internet marketing world behind.
But…there’s still one more truth you have to deal with…and it’s a biggie, the one truth
responsible for bringing more budding entrepreneurs in the online world to a screeching
halt than any other.
And, if you let this one stop you, it’s no one’s fault but your own:

19

Truth Ten:
Building a successful business online or offline requires work and time.
Read it again and again, until it sinks in.
Ask yourself these questions: How much real work have you put into your business
dream? How long have you applied yourself to doing that work?
For many, this is the harshest reality of all. It’s also the one truth the Internet marketing
crowd I’ve discussed here plays against you time and time again. Fortunately, it’s also a
double-edged sword…a truth that can hold you back or catapult you forward.
But, it’s entirely up to you to turn it to your advantage.
In a world where everyone is looking for the easy way to riches, buying junk that
promises push-button wealth while lying on the beach, you’ve got a solid advantage if
you know such promises are just so much hogwash and, instead, apply yourself to doing
the work and following the steps, exhibiting the patience to keep it up until you see the
success you dream of. It will skyrocket you to the top of the heap because so few people
are willing to do it!
How much work and time is involved before you realize your dreams is, of course, a
variable. If you have loads of money, you can hire people to do most of the work for you.
The Internet makes it easier and cheaper to hire outside help with your efforts than ever
before. The more money you have, the more work you can hire out and the less time it
will take to achieve your goals.
That is -- depending on what your goals are.
Are you dreaming of wealth overnight? You might need massive money tomorrow – but
this is a pipe dream that’ll pull you down every time, especially in today’s new age of
transparency. Almost every “overnight success” I know of -- in the Internet marketing
industry or in any industry, for that matter -- took months or years of struggle and trialand-
error to bring about.
Yes, the lottery is an exception. There are, indeed, millionaires and multi-millionaires
created overnight in the lottery. But, it’s always wealth that was built on the backs of
millions of other people who pitched in $1, $5, $10 or more again and again, to build up
the pot, so one or just a few lucky winners could win it.
This lottery mentality, however, is what the worst of the business opportunity and online
business-building tool marketers play on heavily, to suck you in. However, they didn’t
make it “overnight” to get where they are. Usually, they built their apparent overnight
success on the backs of – you guessed it – hundreds or thousands of people throwing
money into the collective pot they were eventually able to scoop up for themselves.

20

Get the lottery mentality out of your head. Realize building a real business capable of
taking you to your dreams requires effort. Be patient and keep at it. Don’t give up.
This is the only formula for success I’ve ever seen that never fails.

21

Bonus
Unadvertised Truth Eleven:
The work involved building a real business, geared for success in the new age of
transparency, is far easier than you might think. It’s definitely less expensive. When you
seek qualified help, it can also take you a lot less time to get things rolling so you’re
seeing the kind of profits you’d like to see.
I wrote this report to help you. That should be the ultimate goal of everything you do in
your business. Focus on helping people and you will be rewarded.
If you’d like some qualified help putting information marketing and products together the
easiest, fastest way possible, I’ve made myself available at no charge. Just visit my blog,
Uncle Alan’s Info-Publishing and Marketing Portal, at
http://www.InformationPublishingPortal.com. I’m constantly digging up useful ideas and
tactics to ease your burden and I practice what I preach, holding nothing back.
When you work directly with other people who share your passion for online business,
things can happen quickly. This provides you with not only the information you need, but
help applying it to your own goals. That’s why I also launched a special forum on my
Info-Publishing and Marketing Portal, The Info-Publisher Ink-U-Bator, where you can
interact with the other Portal readers, exchange ideas and work together. It’s free, too.
Just log into the Portal and click the Ink-U-Bator link at the top of the home page, then
register.

22

SUPER Bonus
Masterminding is invaluable. When you join forces with a dedicated group of likeminded
individuals who share your goals, the sky’s the only limit on what you can
achieve. Not everyone needs or is ready for a mastermind. But if you are, I’ve put one
together for you that could just be what you’re looking for. It’s a special level of the Info-
Publisher Ink-U-Bator that gives you access to several very important private membersonly
sub-forums.
In the Info-Publisher Ink-U-Bator Mastermind, members work closely with one another
to provide access to our various talents, put together cross-promotions to help build all of
our lists, collaborate on projects we can all benefit from producing, participate in “hotseats”
where we all critique each other’s individual projects and add our own individual
insights – and much more. Members also have direct access to me in the Mastermind
forum, by email, and during live Q&A sessions, where I provide advice on how to
proceed.
Yes, I have something to sell you here. The MasterMind isn’t free. But, I believe I’ve
made this level of help more affordable than most anything else like it you could find.
Because you read this report, I’ve also put together a special offer to make it even more
affordable for you.
Get all the details here: http://www.InformationPublishingPortal.com/IUBMM
I wish I could make my MasterMind forum level free, too. But, I’ve committed a
considerable amount of my time and energy to helping the members at this level and
there is simply no way I could affordably do it for free. I have to eat, too.
If you agree I’ve helped you with this report and believe I’ve proven to you that I can
help you specifically, then I would love to have you join us. Despite the “doom and
gloom” truths stated in this report, there are a lot of other people online who can provide
you with the specific help you need, too. I’m not about to tell you my way is the only
way and everyone resonates with and works best with different people.
Just keep the truths I’ve revealed here in mind. Do your due diligence, select someone
you can trust who you feel is qualified to help you publish in the new age of
transparency, and you should do fine. I won’t be offended if you don’t join, so long as
you succeed.

23

In Conclusion…
I hope this report has helped you see the way through a growing maze of confusion that is
Internet marketing today. I hope you agree this report is a good example of the kind of
new age of transparency publishing I’ve been talking about. Let me know what you think
at http://www.InformationPublishingPortal.com
If you think this report could help someone else, by all means feel free to share it. The
report is copyrighted, but the copyright gives you the right to share the report any way
you wish, as long as you don’t alter it in any way. Post it on your blog. Send it to your
email list. Put it on your Facebook page. Help me spread the word any way you can. Just
don’t sell it.
Send it to enough people and – who knows? We could just help a lot of people together!

24

Marketing your small business

2011-11-20T16:51:00.001-08:00

Four tips that help you market your small business that we found in an article by Steve Strauss .

1. Add testimonials of your clients. The testimonials can be written, videos or both. Use the testimonials in news letters, emails, on your blogs, websites or in a store window.
2. Word of mouth advertising is the best way to get new customers.
Start a referral system to those that pass your business information along. Reward them for the referral that they gave to you.
Encourage comments on Facebook, your blog, your website and other places.
3. Stay in touch with the customers that you have. There are many ways to do this, here are a few:
Emails, social media, news letters, post cards, letters,writing on your blog and letting them know that you updated the blog.
4. There are a lot of places on the web to get information to help you grow your business. Here are a few to check out:
online forums, small business development center, small business administration in your state.

Check out the link above if you would like to read all of the article for yourself. Enjoy.

Dan and Deanna "Marketing Unscrambled"

Review of an artice by Brad Stewart!

2011-06-29T15:58:00.000-07:00

This is a review of a great article that I read to day. It does not matter if you are in business for yourself or not. It is great information for every day life. It is information on ways to help us tell what kind of people and relationships to ignore, confide in, complain about, or withdraw from, and what to do with them is difficult.

It is written by Brad Stewart

It is very well written. It is well worth your time to read it. It will help out in many ways.

Daniel and Deanna "Marketing Unscrambled"

Do You need more traffic to your sites?

2011-06-20T12:44:00.000-07:00

This is a great article about getting more free traffic to your websites. 8 simple thing that you can easily do to get more traffic to your sites.

Here are a few of the things that you will learn when you go to see the article for yourself.

Register for a free website promotion course online.
Create a banner ad.
Word of mouth - let the world know about your web site.

They have many great things to add to the list, it is worth checking out.

Daniel and Deanna "Marketing Unscrambled"

Making the best of a bad situation in the housing market and the forclosures with a proprerty preservation business !

2011-06-17T12:44:00.000-07:00

The housing market is in such a state right now. It is worse then the great depression. It is being reported that the numbers are down, but that is false picture of thing as they are. As is stated by this article, quote "I really wish I could say that looking at a 42-month low in foreclosures action means that the housing market is recovering, and the foreclosure problems are all going away and we should all go about our business and be happy," says RealtyTrac's Rick Sharga. "Unfortunately, those would all be lies."

When we really see that things are going up still. Just look at the areas that have been hardest hit by the foreclosures.

The numbers have been on a roller coaster since the so-called "robo-signing" foreclosure paperwork scandal that unfolded last Fall. Now there are big discrepancies in the numbers state to state, depending on which states practice judicial foreclosures and which don't. The foreclosure timeline is also increasing as more banks and loan servicers focus on short selling distressed properties, which is when the sale price is less than the value of the mortgage.

REO activity was down 6 percent overall in non-judicial foreclosure states month-to-month, but some non-judicial foreclosure states posted substantial month-over-month increases. Bank repossessions jumped 79 percent in Georgia, 36 percent in Virginia, and 19 percent in Michigan.

In judicial states, bank repossessions actually rose 1 percent month to month, as courts finally begin to get new paperwork and work through lawsuits. In New York, REO activity jumped a whopping 97 percent, and 21 percent in New Jersey.

While the usual suspects, California, Arizona and Nevada still lead the nation in foreclosure activity, the pain is still spreading nationwide. The sheer volume and share of distressed properties in the current market continues to push home prices to new lows since the worst of the housing crash. Some states may see higher numbers, but the effect is the same.

We have not seen the end of this yet. There are people out there that are growing business to help take care of these properties. They are making good money doing this. It is the property preservation industry. To be able to sell these houses again, the banks need them in the best way that they can be in. They might not be with new appliances and all the best things inside. They may need some work to make them the way that someone else wants.

Take a look at this video to see what they do and why they are so needed.

Daniel & Deanna "Marketing Unscrambled"

If you are a real estate agent check this out!

2011-06-09T11:49:00.000-07:00

If you are a real estate agent, are you having a difficult time in this economy to make a good living? This is a website that can help you to change that around. Learn to earn more.

What do you know about REO's? REO's are a short name for "real estate owned" , that just means that the band owns the property.

Do you know how to tap into these properties? Who do you take to? How do you get started with this?

This site can help you to learn all of that. With all of the foreclosures that are out there and more to come. Do YOU see how this could help you.

These are some articles that might help you:
Selling REOs in 2011
REOs record breaking for 2010

Help yourself to keep your business growing.

Daniel and Deanna "Marketing Unscrambled"

A review of an article by "Uncle" Alan R. Bechtold

2011-04-26T01:18:00.000-07:00

With all the theft of information from websites and blogs. Other people pass off as their own work. This article shows a way to earn cash from others theft. It is a great way to add to the income that they thought that they had taken from you. It is very good information. Check it out at.

It is from

“Uncle” Alan R. Bechtold is a 40-year veteran publisher and editor, specializing in online publishing for more than 25 years…starting before there was a publicly-accessible Internet. The best-selling author of Will Work For Fun: 3 Simple Steps To Turning Any Hobby Or Interest Into Cash (John Wiley and Sons), Alan has devoted the bulk of his successful career teaching people how to make money sharing what they know. You can catch up with Alan on his Info-Publishing and Marketing Portal

Buying And Selling Websites - Five Important Things To Remember!

2010-07-31T13:39:00.000-07:00

Buying and selling websites have become quite a money making endeavor of the past years people have been making it a full time job. But, when you are in the market to start your own web company, make sure that you have as much information on your website, market and comps as you can.

Having enough information on the basics of buying and selling websites can give you an advantage in conducting the business. This is because it will make you more knowledgeable in the things that you are talking about. These pieces of information can also lead you to come up with good decisions that will help you earn more money by attracting more and more potential buyers.

One of the best selling points of any seller in terms of offering websites is his or her credibility. If the buying public knows that you have enough credibility, he or she wouldn’t hesitate to buy from you and can even make recommendations to his or her friends.

When it comes to buying and selling the website, here are some important things that you should keep in mind:

1. Don't be impatient. In selling websites, the sales process has to take some time if you want to get the best price. In most cases, a period of several weeks or even months is common this is because the potential buyer is spending time doing background checks not only of the specific site but other websites that he or she has been taking into consideration. So, if you want to get the best deal, it is best to wait. As they say, great things come to those who wait. Who knows? You can find a buyer who is willing to buy your website for more than you have been expecting for it.

2. Keep maintaining your website as though it is not on sale. Updating and taking care of your website as if you were not selling it is one of the selling points that many people are attracted with. Seeing a well maintained website will give them an idea that you are a credible seller and that they can trust you when it comes to issues involving financial aspects. If the website is well managed and well taken care of prior to selling, it can generate good impression and will open the doors for other possible deals and arrangements.

3. Be prepared to share a lot of private and confidential information. If you are not comfortable with this then you have a problem. The less information you give the lower the offer will be from potential buyers. The more information you give the more you expose yourself to unethical buyers. Check them out as they are checking you out. Start slow with the information that you give. Let them know that you are checking them out as well. That might slow down the unethical buyers. If you have built up a business and have a good reputation. You sell your website to someone that is unethical. That could come back on you if people think that you still own the site.

4. Unless you are selling a modest priced website, you must protect yourself with Non Disclosure Agreements (NDA’s). This is very important because it will give you an image that you are a responsible seller who can give out information. It may also reflect you as a credible seller because it shows that you are open to financial transparency.

5. You must work with other website developers that can open the doors to pre-qualify buyers. This is very important because by working in close coordination with other developers, you will not open the doors to pre-qualify buyers but can also help you get some tips in selling the website effectively. You can also get the current trends in buying and selling websites.

Dan and Deanna "Marketing Unscrambled"

Buying And Selling Website - Domain Names Are Were It Is At !

2010-07-21T13:59:00.000-07:00

Wondering how to sell web domain names? Domain name trading has now become a profitable business on the Internet. Premium domains enjoy great demand and are usually noted for their catchy names and remarkable traffic. If you're thinking about selling your website, it pays to be prepared. Here are some strategies that can help you in buying and selling websites:

- Keep financial reports and tax filings current. Although there may be nothing wrong with your website, you'll scare off bidders with confusing or excessively delayed financial statements. If you've had trouble staying current in the past, upgrade your accounting software or consider using a CPA.

- It is vital to first assess the market value of your domain name through a domain appraisal study. Find out the market value of an extensive range of domain names such as aftermarket domains, high-value domains, top domains, secondary market domains, sounding domains etc.

- Strive for accuracy. Serious bidders will demand a high level of comfort, especially about the accuracy of cash-flow statements. This is a time when it may really pay off to invest in audited financial statements.

- Time your deal right. Although it always makes sense to try to sell during a hot market, it's even more important to pay attention to what's going on within your market niche. Don't try to sell during a significant downturn - unless you absolutely don't have any other options and are prepared to accept a rock-bottom price.

- Keep things simple. Anything unusual is bad news when it comes time to selling your website. So look at your website the way a stranger would, and eliminate complications before you try to sell. If you have mixed the revenue from several websites, separate them unless you intend to sell all of them together.

- Accept reality. If you're operating in a highly competitive market, then your buyer will insist on a non-compete agreement. If you're not prepared to make such concessions, your website probably won't sell.

- Put a realistic price tag on your website. A good rule of thumb is that only on the rarest of occasions do companies sell for a price that's as high as six times pre-tax earnings. If you're trying to sell for more than that, be prepared for your financial status to be examined under a microscope.

- You can display a list of domain names for sale in the advertising market sites provided by various companies facilitating domain sales. Make your site attractive enough to invite a number of potential customers. In order to maximize the chance of sales, the site you created must be provided with relevant information.

- Sell domain names at various discount rates plus additional features. You can offer multiple domain names for a wholesale rate. Customers always look for low prices. In the rapid changing domain name market, price value can go up as time changes. So never display current price values on the sites but give an option for request price. Another selling technique is to offer domain names with longer registration periods. Domains which have been registered for longer periods invite more customers because domain buyers are always on the lookout to reduce their risk from losing names through accidental expiration.

These tips in for sellers can also be useful for people who are in the buying and selling websites business because almost everything that needs to be discussed in selling can also be taken into consideration when buying.

Dan and Deanna "Marketing Unscrambled"

Buy Or Sell Websites Effectively For The Best Results!

2010-07-16T17:25:00.000-07:00

Buying and selling websites has become a lucrative business since the boom of the Internet. With this boom, many industries have emerged that led to so many businesses that can be transacted online. These businesses have proven to be viable enough because many business people increase there business as years go by.

Sell website effectively

Tired of probing for practical tips of how to sell websites with utmost proceeds? Is your website one that has the benefit of high traffic? Then you are a very lucky individual with the means to earn millions of dollars from your website sale. Buyers have a preference for high traffic websites so that they as well get the profit out of it.

You can sell your website at the global market place which is being presented by a lot of sites nowadays. These sites are the third parties that can present the most excellent amount you may possibly attain from your site. They are particular in both buying and selling of existing websites. Select a fitting third party web site that can offer you the best services at affordable rates.

The more you can give a concise explanation about your website and your targeted group the better it will sell. The third party will make sure your website contains the most amount rank of quality. They will then record your website name in more than a few media areas in order to make certain that the right buyers become aware of your listing. They also register these listings with the search engines automatically.

You can take in some testimonials in your website portrayal that can help the third parties in discovery for the right buyer for your website. Even if your website is a brand new one and you can demonstrate that you have a good accomplishment in your field.

The third parties do not charge for the inventory of your website particulars in their site. You can rest the proposition value with the name of your website in the list. It is at all times sensible to use a low bid rate at first in order to creating a center of attention for the buyers. You can add to the bid rate, once you have started receiving answers from the right buyers. The third parties is the middle man in the bid amount involving the buyer and seller.

To target suitable buyers and lock the highest profit you can get, it is ideal to consider all tips available on how to sell websites.

* Sell a site strictly for the domain name only. Naturally in this case you don’t care too much about what is previously developed in terms of website substance, you just wish for the street address (URL). Picture a few years ago if you buy mp3.com or blog.com. In this case the address itself is of important value regardless of the website, or if you are good at picking trends, you might see the future price in a domain name proceeding to the market realizes it.

There are loads of other alternatives accessible for how to make use of a new website acquirement and of course what you do with a new website and what sort of website you look for will depend on your skills, the industry you maneuver in and your cash to spend.

Remember to take some time listing a few goals you want your new website to achieve and come up with strategies of what you will do with the new website before you buy it. And when you can do this early, you might be ready to take on the next level through buying and selling websites.

Buying and selling websites has become a lucrative business since the boom of the Internet. With this boom, many industries have emerged that led to so many businesses that can be transacted online. These businesses have proven to be viable enough because the number of business people increase as the years go by.

Dan and Deanna "Marketing Unscrambled"

A Blog Article That Gets Great Reviews!

2010-07-07T00:35:00.000-07:00

This is a great blog post that we found on one of our favorite blogs. It will help every one that is marketing. If you can copy something that the big guys do to help them in business.

Would it be worth a bit of your time to read this great post. This is something that can be used by all ( the concept that is without getting in trouble.) You can read it here: http://informationpublishingportal.com/?p=190 It is called "Legal Child Labor."

What a fun way to add interest to your blog or website. These are some ways that help you get more traffic to the blog or website to add to the interest.

* Write an article about what you are doing.

* Write a press release letting people know what you are doing.

* If you have friends with blogs or websites get them involved. They can help you to spread the word.

* If you are good at videos , do a video and put it on You Tub.

These are but a few ways to get the word out about what you are doing and to get more traffic to your site or blog.

Have fun with it. The more fun that you make it the more it will interest others.

Dan and Deanna "Marketing Unscrambled"

PS. This blog is a good place to learn more about not being hacked. He learned first hand the difficulties that come form that. He gives information to help and things that you can change to help yourself to not be hacked. He give great information on all kinds of thing. It is a great place to learn from. Go visit "Uncle" Alan's . He has over 40 years of marketing and publishing behind him. He is a good person to learn from. Hard knocks and all.

Hackers, Hackers, Hackers - They Can Make A Mess Of Your Business!

2010-06-22T22:26:00.000-07:00

This post is a little different. We will get back to buying websites in the next post. This is a heads up on some problems that have been hitting a lot of people on the internet ( 5 or 6 that we know of ). Many big named people on the internet have been HACKED lately. This is something that can leave you without a business and an income. It can start a lot of other problems that you would have never seen coming. From the IRS and law suits. It is hard to protect from these kinds of things.

One of these people has been in business for 40 years doing publishing off line first and when the internet came along he was one of the first to be on it. What a difficult time he has had coming back from this. This is something that these people will be working very hard to figure out how to protect themselves from. They will have things to sell that can teach us how to do it as well. How to make lemonade from the lemon that you have been handed when someone does this to your site.

This has many of us very concerned. How do we keep our business safe from these kinds of things? From us no answer just yet. We will keep you updated.

Hope that all is well with your sites.

Dan and Deanna "Marketing Unscrambled"

Five Things To Concider When Buying Or Selling A Website!

2010-06-17T17:00:00.000-07:00

In the past years, many people have seen the steady climb of the Internet as a staple in almost all sectors of the human life. In more ways than people know, there are only few individuals making money from people who visit the Internet regularly. Some of these people don’t even know the basic of how to make websites but they make good money just by buying an existing website and operating it or reselling it to a different person.

If you are jobless or somebody who would want to try other business, you can try buying and selling websites. This can be a lucrative business if you contemplate on the following considerations:

1. Buying and selling websites is a viable business because of its growth in the recent years.

Today, the industry of buying and selling websites has become an overnight industry because most of the commercial success of the people who have been doing it disclosed the high income and profit of the industry. If you are just starting with this business, it is only normal to not know everything about it. But as time would go by, you would find yourself learning the ropes and you will eventually memorize some formulas for success.

2. Skepticism can help you a lot in getting all the information that you have to get about the website.

In this day and age, a lot of sellers are just honest people who try to earn for a decent living. But, every buyer should move toward all information granted in the deal with a little cynicism. Buyers are making a most important monetary verdict and ought to be careful in considering all information accessible throughout a thorough due diligent process.

3. Something must be wrong with the product if the seller is too much of an "eager beaver."

Every time you glance at any website for sale, you should move toward the state of affairs with a huge deal of prudence. You should make it your business to confirm all of the particulars feasible concerning the website, as well as determining the grounds for sale. There are a number of exceptionally superior inspirations for sellers to sell and other ones that are not so good. Usually, the best reason for a sale from the buyer's point of view is a trade necessitated by ill health.

4. Most potential website buyers never buy a website.

This on your own may be rationale enough for a vendor to record their website with a staid online-market. A certified website market shields the website retailer from the countless non-qualified possible buyers to get to a small number of people who actually do have the means and impetus to buy a website. Once the incompetent likely buyers have been culled out, still only anywhere approximately 50 percent of these individuals eventually buy a website.

5. Assume that they are always skeletons in the closet.

Before buying and selling websites, it is a must that you are very particular about everything that concerns it. This is because most websites have some unconstructive features that the peddler will be indisposed to talk about. You can be certain that any troubles will come up later as buyers commence analyzing the website and it could exterminate the sale if the troubles are apparent as cover-ups. So you better be careful in checking its any websites' background to check if you are getting a good deal or not.

Dan and Deanna "Marketing Unscrambled"

Buying And Selling Websites - Ten Tips If You Should Buy Or Not !

2010-06-12T15:23:00.000-07:00

If you are into buying and selling websites, then you must be very well equipped especially in coming up with strategies that could help you gain more profit.

Many people who are successful in the buying and selling of websites business consider tips are vital strategies in going about the business and keeping up with it. This is because these tips come from people who have "been there" and "done that" which make them reliable sources for the business.

If you are into the buying and selling of website business, here are some tips that can help you get by.

1. If you are selling a website, make sure that you settle on the price that you want it to be sold. Giving a fixed price that for a website is a must because this will be a determining factor for the buyer. And since the price of the website is considered as one of its selling points, the price shouldn't be awfully high and have got to be constant.

2. There's a need for you to sign a Non-Compete Clause or NCC. This will demonstrate that you are a stern seller, meaning that you are flexible and negotiable at the same time.

3. Carry on running your website competently. This will give you—as a seller—credibility and would attract many potential buyers as they visit your site.

4. Allocate a lot of confidential and classified information. If you give a smaller amount of information, buyers might be a bit unenthusiastic. On the other hand if you provide more information, the offers will be added.

5. You have got to maintain your tax filings, financial information, budgets and industry plans up to date. Financial transparency is very important in selling a website because it reflects your ethics as a business owner and would also give the overall impression that you are credible to your buyers.

6. You ought to take all endeavors for providing precise particulars because each serious offer will insist a high level of correctness, in particular with regard to cash statements.

7. If you have varied the proceeds from more than a few websites, sever connections between them except when you have it in mind to sell all of them as one.

8. Do away with difficulties in your website prior to you trying to sell it. This should be a given fact but since many sellers tend to ignore it, they should be consistently reminded about it. Dealing with difficulties prior to selling the website is very important because it will not only relieve you off the problem but can also help in building your reputation as good seller.

9. Always maintain audited financial statements because it designates the potential feat of your business. It also helps out the buyers to get financing ability from banks.

10. Before you sell the website, make certain that you give all fundamental information about your website as well as search engine status information, income and loss statements, traffic reports, and precis of the website business model.

For those who are buying websites, top tips will include financial checking and monitoring the trend of the website for the previous years can help you decide whether the website you are planning to buy can give you additional profit rather than becoming a problem.

Dan and Deanna "Marketing Unscrambled"

Buying And Selling Websites - Veering Aways From Problems!

2010-06-09T00:08:00.000-07:00

Despite the so many benefits in buying and selling websites, there would always be major problems. These take place if the buyer or the seller of the website don’t have any idea what are the things that should be done and how you can solve minor problems along the way. In order to veer away from major problems that can be encountered in buying or selling a website, here are some things that the buyer or seller should take into consideration:

1. Accomplish major monetary issues.

In this case, the major objective of the seller is makes a positive image so the deal would proceed smoothly. For the seller to do this he or she should put into order the website’s monetary statements and financial documents sufficiently. This is to ensure that there will be no problems once the buyer would want to know the financial status of the website. For the buyer, it is also a must for him to check if the proprietor have already arranged a complete set of financial papers—at least a record containing information in the previous two years—to know what is the financial viability of the website.

2. Be transparent on financial declarations.

The seller before selling his or her website should take upon him or herself the responsibility of having the financial declarations reviewed ideally by an accounting firm. If this is not possible, at least the financial declarations have been compiled by the website possessor in an orderly manner. For the buyer, he or she must also check if the financial declarations have been audited and the statements can meet his or her expectations. This is also advantageous for the buyer because if the financial declarations are precise and accurate, he or she would save time because there will be no need for recalculation.

3. Be careful on sudden closings.

Buyers and sellers alike should be very careful on sudden closings because it can alter the financial reports themselves. For initial transactions, these pieces of information don’t have to be audited but should be audited before the final arrangement takes place. The seller should be very careful in sudden closings because he or she couldn’t sell the site if there are financial warts. The seller should also keep in mind that the buyer will be able to find financial problems due to sudden closing eventually so there's no point of not fixing it now.

4. Avoid negotiations that are devoid of having worked out.

There's a difficulty in having diverse deals and arrangements in no time. This is because the buyer will not have enough time to find out if there were devoid negotiations in the past. For both parties to avoid this kind of problem in buying and selling websites, they must find time to recover dissimilar tax implications so the deal won't be put off.

5. Always be open to suggestions.

This will work both ways for the buyer and seller because being open to suggestions will not only make their negotiations easier but will also enable them to move on and start anew. If the buyer is not open to suggestions, stiffness on his or her part may cause a problem because the seller would think that he is being pushed to the wall or he might think that the buyer doesn’t trust him or her enough and all the accomplishments his or her website has achieved over the years. When this happens, the buying and selling of websites will be cancelled and can lead both parties to square one.

Dan and Deanna "Marketing Unscrambled"

Four Reasons You Might Want To Buy An Established Website!

2010-06-03T01:50:00.000-07:00

Before commissioning a hunt for a website purchase a smart web entrepreneur will discontinue and have a good consideration about what he/she needs the site to do and how it will fit within the web business approach. Here is a list of the top four strategies to think about when buying a new website:

1. Buy a site that has targeted traffic for merchandise or service you provide or put on the market. You can get traffic from the fresh site to your products/services in the course of promotion, email lists or sales pages. This is a grand way to launch a customer base very rapidly but you have to be positive that the traffic is quality, targeted traffic. Don’t plummet into the catch of buying a high traffic site that munches through lots of bandwidth but doesn’t contain the kind of consumer you can pull for proceeds, or else you may be buying a burden, not a benefit.

2. Buy a site to produce advertising profits. In this instance you might not modify the site other than by running to augment the quantity of traffic and progress the performance of advertisements on the site. Sites with lots of high-quality content but are inadequately optimized are just the thing for this strategy. Once you possess the rights to the material you can then additionally leverage it by repackaging and republishing the material in further ways – possibly information products, commentary marketing or as free enticements to connect an email list.

3. Buy a site purposely to turn it over hastily. This is I don't know the most perilous scheme because you have to find sites that are evidently under performing with the prospective for a big upside effect after you complete your restoration. If at all possible you ought to situate e-commerce sites selling a product that has a reputable marketplace that is only just starting to take off online AND the up to date owners are not fine at search engine optimization or online advertising and are keen to sell.

The assumption is that you can swiftly put into practice your changes, fine-tuning a small number of proportion point increases in several areas, resultant in a good double figure boost in sales in a tiny period of time. If you can complete your effort in a minute prior to the general marketplace catches up you can make a mint by advertising the site at a premium previous to the Internet becomes drenched and your early mover advantage is eroded or the market slows.

4. Obtain a community driven site. If you are in a buying and selling websites business, make sure that you are a part of a community driven site wherein there is an enormous forum overflowing with a nice objective niche audience can be a gold mine to a entrepreneur. Time and again hobbyist fans, not meant to yield in any way constructed these sites. Their website might have ballooned in expansion to the position where the bandwidth is costing them a lot each month and given that they are not skilled in website monetization they will be agreeable to sell the site at a good deal price. This can be a great strategy to make publicity income but be very cautious with audience assortment. Some forum communities are very tricky to make money from and may end up costing you more in ongoing hosting fees.

Dan and Deanna "Marketing Unscrambled"

The Pros And Cons Of Buying An Existing Website !

2010-05-29T18:26:00.000-07:00

Internet is the new medium for all kinds of knowledge people looks for. It has become a very indispensable tool of learning and instruction for all kinds of subjects. With the success of the Internet in the past years, buying and selling websites have also prospered and became a staple means of making money. With any new website of course there are two challenges: creating the product or service and then considering what if anything, is the public willing to compensate you for it.

In spite of a website's precedent performance, an existing website will, at the exceedingly slightest, comprise a record from which you will be able to build positive decisions. Even if the website was not money-making in the earlier period, your strengths may possibly provide themselves completely to turning it into a feasible project. Furthermore, you have the capability to substantiate what the website did in the past that resulted in the existing standing of the business.

The pros and cons

In anything, there will always be pros and cons. In terms of buying an existing website, some of the pros might include the fact that the website has been operating already; there is the likelihood of an existing client base in there; there is a greater chance that the prior website owners are to be expected to provide support and concern; and there is a greater opportunity of accomplishing success compared to sites that will start from a scratch.

The cons in buying existing website might include that it might be hefty; the website shift can be expenses since you have to get some documents and account transfers to be done; and it would require you more time to do some investigations and background checks about the reliability of the website.

In order to check if the website can work for your buying and selling business, consider the following:

1. Dealing with issues in infrastructure.

You will have the advantage of purchasing a website that has an infrastructure as well as clientele, suppliers, servers, and systems. This will permit you to center on constructing the business than go up against to a start up or new website where the whole thing starts in on at ground zero.

2. Doing price checking and comparing its differences.

Buying an obtainable website does not signify that it will charge you extra. In fact, numerous times it's take away is less costly than beginning a new website. Even in those cases where it may have need of a premium, at the slightest you know what you are being paid if you scrutinize it correctly.

3. Checking its flexibility.

You will have far more flexibility when bargaining the acquisition of an existing website in opposition to any other alternative existing; it's not even close! Everything from the pay for price to financing is open to compromise. Doesn't it make more sense to put yourself into a situation where you have the maximum number of decisions available?

4. Assessing the levels of competition.

Do away with the competition or merge with the competition. In this case you buy competing websites or negotiate a merger to combine with them to create one large enterprise. Depending on the industry you operate in this can be a very smart strategy to create market dominance. One of the best examples is website hosting. Often smaller hosts are bought up by larger hosting businesses with the result-increased stability and professionalism.

Dan and Deanna "Marketing Unscrambled"

Online Book Keeping - To Earn Money With It As A Business!

2010-05-21T23:28:00.000-07:00

First of all, book keeping is a full time career or a
part time job that is perfect for any person who wants
to earn some extra cash in their own home. The great
thing about book keeping is that you don’t have to buy
expensive equipments or worry about insurance for your
business as well as planning consents. Also, book
keeping is not that hard to do. If you know how to do
simple arithmetic, then you will be able to easily
learn how to become a book keeper. So, if you want to
earn some cash, you may want to try book keeping for
your online business.

First of all, there are a lot of people who have no
formal book keeping training or people who don't have
a degree in accountancy who became successful in book
keeping as their online business. Today, you have to
consider the fact that many business owners do their
own book keeping at home for their annual tax returns.

You first need to know and apply taxation rules and
other factors. Keeping a clear record of income and
expenses of a business that you do book keeping for is
also important. Although book keeping for others as
your small online business can earn you some cash, you
have to consider that if you want this to be a
full-blown career you will want to study about book
keeping first in order to become qualified as a book
keeper.

So, here are some of the things that you should know
about book keeping.

First, you have to remember that every type of
business whether it is large or small is required by
law to keep books where everything financial are
recorded. What this means is that all the financial
transactions of the business should be recorded. All
these things can be done manually through ledgers.
However, it can also be done with the help of a
computer by using spreadsheets or a dedicated software
for book keeping.

Most business owners who rely on manual book keeping
will tend to keep invoices, receipts, utility bills
and other scraps of paper that affected their business
financially in a shoe box. When tax time comes, the
box is handed over to the book keeper, such as you,
and should be able to transform the mess in the shoe
box in a formal looking record of the financial
dealings of the business.

Book keeping as a career is a rewarding one. Whether
you want to do it as part time work or a full time
career, you will see that anyone can become a book
keeper and work from home as a freelancer. In fact,
you can even set up a website where you will offer
your book keeping services and start an online book
keeping service.

Book keeping is a great career that can open up a lot
of opportunities for you. In fact, a book keeping
professional qualification can be the first step to
become a qualified accountant and open up a lot of
well-paid career opportunities.

If you want to become a book keeper, it helps if you
take book keeping classes. Today, most local colleges
have book keeping classes available. Some also offers
distance learning programs where you can learn how to
become a book keeper right at your own home.

So, if you need to earn some extra cash, you are good
at basic arithmetic, and are organized and neat, then
you may want to have book keeping for your online
business. With this kind of online business, you can
be sure that business owners will turn to you to get
their books done. It is needed by every business, no
getting around it.

Dan and Deanna "Marketing Unscrambled"

Online Book Keeping - Benifits For Your Business!

2010-05-20T00:26:00.000-07:00

What is online bookkeeping? It is a kind of program
that allows source data and documents to reside in
applications via web-based software that allows remote
access for accountants and bookkeepers. It’s typical
for a company to scan the documents of their business
and upload it to a safer and secure location or just
entrust their entire data to an online bookkeeping
application fit for their business that can be done
daily.

The bookkeeper can remotely work at the documents that
are entrusted to him and make it easier for updates.
Whoever uses this kind of technology would have to
include:

- mobile employees sending and scanning their bills
and receipts while they are on the road in order to be
reimbursed even more quickly.

- organization that have several offices that can
focus on centralizing on their accounting department
and have the particular data to be sent on an online
location.

Bookkeeping might not be the cream of the crop when it
comes to making money but it should be included on
your priorities. It may not be on top of the list but
the life of your business greatly depends on the
amount of diligence you would invest on this area.

Regardless of the size of the business that you have,
it has to have the capacity to keep a record of
detailed financial activities that were made over the
past couple of months in order to comply with the laws
of your country’s tax.

Diligent and accurate bookkeeping is essential even if
you only have a small business. It doesn’t only
improve a person’s ability to make decisions
operationally but also establishes compliance with
several IRS regulations and bank rules regarding
lending.

If you are already overwhelmed with how mountains of
receipts are sprung on your desk and you just can’t
seem to figure out what to do or how to organize every
piece of receipt, online bookkeeping can sort
everything out for you. What are the different
advantages of online bookkeeping for your business?

1. It is an electronic system that is easy to use and
allows faster tracking of expenses and income for any
online business.

2. Stop worrying about mortgages because enough cash
will flow even if it’s due for tomorrow.

3. Keeping it on track with sales and not be left out
on the system.

4. Stop being confused on how to reconcile every bank
statements, credit card statements, shopping and pay
pal receipts.

5. You can have a clearer picture of every financial
circulation going into the business without the fear
of any risk for collapse.

If you are an online entrepreneur and there are a lot
of things going into your mind, make bookkeeping one
of them. Even if you don’t know how, there are a lot
of online bookkeeping companies who are willing to do
the grueling work for you. But if you wanted to do it
for yourself, there are tons of schools offering
courses regarding bookkeeping online. There are also
experienced bookkeepers who are willing to share some
tips on how to DYI.

Online bookkeeping for you business has its many
benefits. With it, you don’t have to feel stressed out
or even overwhelmed anymore. It is sure to reduce your
level of stress out of minimizing the risk of numerous
mistakes and lastly it will lower the taxes that are
owed.

Dan and Deanna "Marketing Unscrambled"

Online Book Keeping - Redefining Your Business!

2010-05-15T13:58:00.000-07:00

Modernization this is the main reason for the
evolution and development of numerous things. Even the
simplest test is made even more modernized. Business
has to stay updated. With different modern
possibilities, even companies are holding and
redefining the way they organize the date & document
into a simpler context. This is where online book
keeping for any kind of business comes into play.

It can be dubbed overrated if though that everything
that the physical being can do, the virtual gadget can
do it better and faster. This is why most business either
small or big scale, are depending on book keeping
forms for the convenience of accessing histories or
any kind of document rendered.

Business owners can take good advantage of book
keeping services online that are largely available
these days. Transactions are mostly done via the
internet which gives no necessity to go out and meet
agreeing parties. What is good about online
bookkeeping is that, it will lessen the company’s
burden on tons of paperwork and when the need arises,
every single financial report will be there right at
your doorstep. The competitiveness of online
bookkeeping is fairly the same compared to physical
ones.

Redefinition of online bookkeeping services can be
accounted for the good things it can do to the
company. Through its efficient recording, it can
easily trace the company’s loss and gain. It can
clearly predict if the company is having a financial
crisis or development through strict monitoring of
data being given by the company. And because financial
records are updated on a regular basis, it had made
easier on the company’s part to determine how the
current status is working out.

A very effective financial bookkeeping system will be
the perfect basis for foreseeable success and
development of any business. Because online
bookkeeping services are always available, either day
or night, the business owner doesn’t have to
necessarily hire anybody to do the tedious task. He
will only need an internet connection that is secured
to keep track on all records.

One main good reason why online bookkeeping service is
becoming popular these days is the fact that it helps
provide information and advise that may greatly affect
the company’s decisions. Furthermore, business owners
can easily acquire sources for capital and bank
financing with proper bookkeeping. This happens when
the time comes wherein the company needs a loan.
Necessarily, it needs to gather all projected
statements for the prior and current years that will
be an additional good impact.

A clear financial picture which, online bookkeeping
services can offer, will help the business be
associated with other investors or companies through
firm financial records that will encourage associates.

Deriving a budget can be easier with bookkeeping
services. Reports will give the owner a clearer view
on how much should his business expenditures will hold
and will give a genuine forecast on the cash needed.
Budget will always speak for the company’s stability.
Income tax returns can no longer be a burden for
online bookkeeping. Services can cater for its
preparation. A good financial statement will always
result to easier preparation of accurate tax returns
and on-time filing. The owner doesn’t have to be
charged for payments which are overdue.

Finally, distribution of profits can be easily
attained. Especially if the business is affiliated
with corporations or other companies, determining
accurate profit distribution is possible. For as long
as the service lives up to the owner’s expectations,
your business will always be a foreseeable success
through online bookkeeping services. It helps you
to know how your business is doing. It helps you to stay
on track with your finances.

Dan and Deanna "Marketing Unscrambled"

Online Book Keeping - Here Are Some Benefits For It !

2010-04-19T12:59:00.000-07:00

For accounting firms that are responsible for
bookkeeping, it has been quite a monotonous job. It
will take long hours of tedious work just to maintain
the processing of accounts properly. Bookkeeping can
also hurt the pockets of companies-in-charge because a
job like this requires massive patience. Several
companies have already tried to train accountants on
being adept on their job. The downside is, the amount
of salary that is asked is way too high for the
company to continue their employment. In cases of
small businesses, hiring several efficient people that
will compose the competent staff fit for bookkeeping
is a very good option that can also fit the budget
perfectly.

Charging an incredible amount to the companies by the
employees of bookkeeping has forced outsourcing. These
companies have made a strategy to give out entirely or
a part of the work to the company that’s outsourcing.
And the benefits has become large. Time was evenly
given to different sections of their business and have
the opportunity to expand. Aside from this,
bookkeeping online can save a lot of a company’s or a
business owner’s valuable time which could have been
wasted if they were still stuck on the idea about
searching for professional firms responsible for
bookkeeping.

Online bookkeeping has numerous benefits that even
small businesses will agree on how they have been
saved from tons of paperwork and long hours of finding
the right documents when the IRS is on the loose to
nag them about their overdue. The benefits of online
bookkeeping are as follows:

Cost Efficient

Being able to practice online bookkeeping can help
accounting business firms to save a lot of dough and
cut the cost of training an entire staff of
bookkeepers. Hiring an accountant is already a pain
and hiring several can hurt big time – not only in the
training but also in financial matters. It would
really help the company if the budget would go with
less business capital expenditures. Money saved will
help to invest on more areas that are also vital for
business and will definitely boost business
opportunities.

Efficiency Improved

If the person on the company itself couldn’t cope up
during emergencies, probable reason would be work
overload. And when coping can no longer work, the
entire venture is bound to fail. That’s why accounting
firms would prefer to outsource it to other companies
that are willing to take part. Besides, it’s safer and
outsourcing firms lay emphasis on professionalism.
Numerous accounting firms have software that
specializes on managing transactions.

Maintenance Shifting

Small businesses don’t have to worry about their
bookkeeping problems. They’ve already invested so much
on a lot of things and bookkeeping must not burden
them anymore. Outsourced bookkeeping firms are like a
cool breeze on their faces. Imagine, putting massive
blocks of paperwork to other people can save you from
a lot of stress, time and will help business owners to
perform efficiently. Worries will be eliminated and
fundamental thinking is enhanced. Thus shifting
maintenance from several to just an effective one.

Save-a-lot

You can freely cut on training, maintenance and
stationary cost while forming a very advantageous
business with all the benefits, why in the world would
business ignore the opportunity? Only proves that
online bookkeeping is good for your business no matter
how small it is.

Dan and Deanna "Marketing Unscrambled"

Finding The Right Book Keeping System For An Online Business!

2010-03-30T23:33:00.000-07:00

When choosing a bookkeeping system for your online
business, there are several factors to actually
consider. But first, bookkeeping software can help you
with things like:

- quoting off-hand your bank balance

- formulate better decisions regarding financial
statements involving your business

- guidance on the proper set-up of books

- knowing the debt accumulated on you credit card

- process refunds efficiently and quickly

- organizing business receipts

- understand the importance of tax time preparation

- knowing how a service product is doing for the past
months

With all stated, you really need a reliable
bookkeeping system that can make all of the mentioned
tasks above be made possible. As an owner, you have to
have specifications on the kind of bookkeeping service
you would employ.

A good and efficient bookkeeping service must be able
to deliver a complete online managing of documents and
data which includes reconciliation of bank accounts,
credit cards, payroll services, taxes, financial
overviews and reports, and even give an advice on the
generalities. What are the characteristics that will
help you determine if a particular bookkeeping system
is the one for you? Here are a few to give you some
ideas.

Cost Effective

You have to find a bookkeeping software for your
online business that wouldn’t cost you that much.
Bookkeeping services need not be expensive. Search for
a software that will offer more than any full-time
service and costs less. But, not because their
services are a bit reachable, doesn’t mean that
deliverance of processing is compromised. Their sweet
and enticing words must be equivalent to the
performance they promised.

Supportive

A supportive bookkeeping system will give you aspects
about your financial status. It will try to explain
what is currently happening to the present financial
reports and will be able to provide good business
advice. Financial reports which are timely are
essential for the monitoring of a healthy business.
The entire bookkeeping service as a whole should be
able to work with you for the success of your
business.

Standardized

Be sure that you are working with professionals and
not just a bunch of wannabes. Bookkeeping employees
must be well-trained to be able to convey outstanding
performance towards industry. Services must follow
guidelines which are well-developed with regards to
quality, communication and process.

Timely and Accurate

Every process must ensure strictness to be able to
ensure timely and accurate reporting. The software
must enforce a certain kind of quality and is able to
identify errors on bookkeeping. The software is
expected to be updated at all times.

Seamless and Convenient Service

Documents must be arranged on a manner that will be
convenient on your part as the owner to drop it all
off on the different locations wherever part of the
city. With just a matter of days, every important
document will be securely indexed and uploaded for
easier access with just a simple click of a button.
Gone are the days where you have to rummage through
every single invoice or receipt hoping all is not
lost.

Choosing bookkeeping service for your online business
can involve a lot of thinking but will definitely take
away the worst part of being burdened with mountainous
paperwork. As the owner, you can stop worrying about
your pile and just go on with your life.

Dan and Deanna "Marketing Unscrambled"

Tips For Finding The Right Book Keeping Service For Your Company!

2010-03-19T19:32:00.000-07:00

It is required by law for businesses, whatever the
size, should keep a record of every financial
transactions of the business. The records will then be
presented to the government on tax time to determine
how much tax businesses have to pay and how much tax
returns they'll get. If you are an owner of an online
business, then you might want to find book keeping for
your online business as this will make it a lot easier
for you to run your business.

Looking for a book keeping service can be quite hard.
Although there are several companies that offer book
keeping services, you have to remember that only few
can offer the service that you want. Even if you are
just a small online business owner, you have to
remember that you deserve nothing less than there
best work. With a good book keeping team, you will
have a chance to bring success to your business,
but if you choose a book keeping company that
doesn’t provide high quality service, it can lead to
losing money and even complete bankruptcy.

If you don’t know what to look for in a book keeping
company to give your book keeping job, then here are
some of the basic things that you should look for.

The first is that the book keeping company or the book
keeper you outsource your book keeping jobs to should
be qualified. Basically, you are the only one who will
be able to judge if the book keeping company is
capable of doing its job well. However, you have to
remember that there are general qualifications that
you should look for. For example, a good company that
can offer you good services doesn’t only have to have
qualified people to do the job, but also have people
who are experienced enough to do it. Always remember
that a book keeper doesn’t have to hold an accounting
degree. He or she should also have experience in this
kind of job and they should also understand the
mechanics in business, especially about financial
transactions.

The second is that the book keeping company should
have the right technology. What this means is that
they should already have their own software or program
designed for book keeping. This will save you a lot of
time and money and it is also a big plus for your
business as book keeping programs are designed to give
comprehensive reports and services. And, more
importantly, the staff in the book keeping services
company should be able to know how to work them.

As a client, the book keeping service you hire should
provide you with good support. A good support is not
just about giving you advice on financial problems and
gives you the reports on a regular basis, but support
is about letting you contact them any time of the day.
They should also answer your grievances and disputes
immediately.

A good portfolio is also an important thing that you
should look for when hiring the services of a book
keeper. The more companies and businesses there are
that hires their services, the better their service
may be. You have to remember that the more clients
that the book keeping company has, it will mean that
they are trusted.

Ask for a list of customers that you can contact to see how
they like the work that the book keeping service is doing
for them. In other words - references.

Do your home work - check them out with the BBB ( Better
Business Bureau) to see if they have complaints about them.

Remember these tips and you can be sure that you will
find the right book keeping service for your online
business. With these things, you can be sure that you
will save time and money and also focus more on your
business.

Dan and Deanna "Marketing Unscrambled"

Our Friends Have Joined Us On Our Blog, Give Them A Warm Welcome!

2010-03-08T01:52:00.000-08:00

We would like to welcome the two additions to our
blog.

The Wig Mall

this is a link to it but can also be found at the side of the page
under Other site that we love.

( example of a wig)

Also in the same area is great site that we would love
for you to check out Madame Pumphrey Jewels For The Crown

(hand made by our friend and fellow blogger at Full House )

We are glad to have our friends with us on the blog. We hope that
everyone will check them out and see the great things that
they offer.

Dan and Deanna "Marketing Unscrambled"

Book Keeping - Finding The Right Service To Help Your Business !

2010-03-04T22:17:00.000-08:00

Thanks to technology, almost everything that you ever
wanted is now very much available with just a click of
the mouse. If you run an online business, then you
have to remember that like in any other businesses,
you will need to prepare a financial report for tax
purposes. You have to have everything financial in
your business recorded. From your income to your
expenses, everything should be recorded and kept. This
is called book keeping. However, book keeping for your
online business can be a hassle, especially if you
don’t know anything about book keeping.

Most businesses employ an in house book keeper in
order for them to have a way to keep track of their
business's finances. However, this can prove to be too
costly and impractical especially if you consider the
fact that tax sessions doesn’t occur every month.

Today, you will see that there are now various book
keeping service companies that offers book keeping
services. If you want to save time and money, then
outsourcing your book keeping job is what you will
want to do.

This way, you will be able to have more time for your
business and you will also save money by not hiring an
in house book keeper. Outsourcing today has become
very popular among a lot of businesses. It saves time,
is efficient, and it also saves money. In fact, large
companies can save millions of dollars in a year
thanks to outsourcing.

However, when it comes to book keeping for your online
business, you have to consider the fact that you need
to choose the company carefully to do your book
keeping jobs. First of all, book keeping is an
obligation that you have to do correctly and
accurately. If the person or company you hired made a
mistake in your business's books, then you will be in
a lot of trouble with the government and the IRS.

The figures should match. If there is negligence in
your books, then you will be investigated by the
government and even audited.

Now, because of the fact that you need to concentrate
more on your business, you may not have the time to do
the books. This is why you will need the help of a
professional.

There are numerous book keeping websites available
today. Some can provide you with outsourcing services,
while there are also others that you can hire full
time to do your books.

It is also good to look locally for this service. There will
times that you will need to talk with them face to face. It is
easy to do if they are in your area. This also help when you
checking them out with the Better Business Bureau. You want to
know if they have any complaints about them. This is an area that
you need to know that you can trust them.

When finding a book keeping service, make sure that
the one you hire should be reputable in terms of doing
their job right. You should also make sure that the
staff are all professional book keepers and are
experienced in this field.

A good sign would be a book keeping company that has a
lot of clients. Because of the simple fact that they
have lots of clients, you can be sure that a lot of
companies and businesses trust them for this kind of
job.

These are the things that you have to remember about
outsourcing book keeping jobs. By outsourcing book
keeping for your online business, you will be able to
have more freedom in concentrating on running your
business as well as save lots of money. Remember these
tips and you can be sure that you will be able to find
the right book keeper to outsource your business's
book keeping jobs.

Dan and Deanna "Marketing Unscrambled"

Book Keeping - How Outsouceing Can Help Your Online Business!

2010-03-03T15:27:00.001-08:00

As a business owner, you know that you have to record
every financial aspect in your business. It is
required by law. The books you record it in to will be
for tax purposes and the figures should be accurate.
However, you have to consider the fact that if you own
an online business, there will be too much things in
your mind and you will often tend to forget about
doing the books. Being negligent on this part can
incur serious penalties. If you don’t have enough time
for book keeping, then you might want to try
outsourcing book keeping for your online business.

Today, many companies are now outsourcing book keeping
jobs in order to save time and be more efficient in
running their business. Besides, if you let other
people do your books, then you will be able to
concentrate more on running your business. Outsourcing
book keeping is also very popular as it is very cheap.

You have to consider that outsourcing has become a
trend in today's business world. Because it is a lot
cheaper to outsource than to have an in house book
keeper or accountant, many businesses today are now
outsourcing their book keeping jobs.

These are the advantages of outsourcing book keeping.
It will not only give you more time to concentrate in
running your online business, but it will also save
you a lot of money.

However, before you hire a book keeper to do this kind
of job for you, you first need to remember that you
have to choose the right book keeping service first.

WHAT QUALIFICATIONS TO LOOK FOR?

The first thing that you need to look for is the
qualifications of the book keeping services company.
The staff should be knowledgeable in the field of book
keeping, and they should also be certified
professional book keepers.

Besides the qualification, the second thing is they also need to be
experienced in the field of book keeping and are
knowledgeable in the inner workings of businesses
especially about financial transactions in businesses.
You have to remember that one doesn’t need to hold a
degree as an accountant in order to become a good book
keeper. Normally, everyone can become a book keeper.
The most important thing that you should look for in a
book keeper is experience.

CAN THEY BE TRUSTED?

The portfolio of the book keeping services company you
look for should also be good. The more clients they
have, it will mean that they are trusted by people.
Besides, as a businessman, you too would understand
the fact that people will only buy the services of
businesses that they trust.

WHEN TAX TIME COMES...

These are the things that you should look for in book
keeping services companies when you plan on
outsourcing your book keeping jobs to them. By having
all the mentioned traits, you can be sure that you
will be able to get your books back in time for tax
time.

( buckle up for tax time)

Remember these tips and you will be able to have more
time on running your business and save a lot of money.

By outsourcing book keeping for your online business,
you can be sure that you will have nothing to worry
about when tax time comes. Just remember that you have
to give the book keeper you hire all the necessary
information about your business and also your
financial records.

Dan and Deanna "Marketing Unscrambled"

Book Keeping - Where To Start?

2010-03-02T23:30:00.000-08:00

Diligent and effective bookkeeping can be possible
only if you know where to start. Make the numbers and
dates work for you. Just by following these basics,
you can setup a very interesting bookkeeping system.

Choose an appropriate bookkeeping system.

Choices are between a single-entry and double-entry.
The difference between the two is that when it comes
to a single-entry bookkeeping system, it is considered
as a rudimentary system which is suitable for personal
financing. One very good example is checkbook
balancing wherein involvements of a single checking
account that is being credited or debited.

On the other hand, double-entry bookkeeping is
something that is more appropriate for businesses
because it can track two accounts at the same time. In
other words, it can do efficient multi-tasking. When
you sell a product, recording of the transactions as a
debit on your inventory and a credit on your account
is automatically done by double-entry bookkeeping.

Get appropriate help.

Business owners, especially the one’s owning small
businesses, have one thing in common – they lack the
enthusiasm and time to have a detailed ledger. If you
want to make life easier, you can find a trusted CPA
or be wise and take advantage of a bookkeeping
program. Although, you would need to ask for
professional help if your business is largely
dependent on timely and precise records or is
operationally complicated. If you want to expect more
than a $100,000 worth of sales or have an inventory
that’s very much considerable, don’t wait for someone
to advise you to get a bookkeeping system. Now is the
right time.

Get a hold of your financial documents.

If you’re planning to rely on a CPA or bookkeeping
software to work everything out for you, you should
have every single document, data and receipt that they
need to organize. See to it that everything is still
intact: purchase orders, sales receipts, bank
statements, and so on. Lost receipts and important
documents will leave blanks and uncertainties on the
part of the system. Dedicate yourself in filing every
ounce of data needed to make your bookkeeping system
possible.

Keep your financial data close.

Employing the assistance of bookkeeping software is
not an excuse to become separated from the important
financial details of your entire business. You are
professionally and legally responsible for every
single activity your business conducts. Therefore, it
is a must that you, as the owner, will get hold of the
bigger picture, following the trend of your business.
Here comes bookkeeping to the rescue. Through the
software, it can give you a clearer view of your
financial records. Because of this bookkeeping
software, an owner can decide to refresh and run basic
reports daily. Furthermore, bookkeeping will
eventually reveal data captures such as overdue
accounts, loss and profits, and the company’s monthly
expenses at one glance.

Provide assurance to validity of data.

Assistance of people whom you hired and bookkeeping
software can only go far. Oftentimes, you as the owner
of your company will be the only person to ensure
timeless and validity of data. Whenever changes occur,
like a customer’s address, make sure to immediately
record the changes made on your bookkeeping system.
Performing these vital acts of being diligent and at
the same time training your employees to be alert
requires a detailed and oriented way of delivering.

Dan and Deanna "Marketing Unscrambled"

Book Keeping For Your Online Business- Do You Outsource It?

2010-03-02T00:09:00.000-08:00

As a business owner or as an entrepreneur, you will
need to document all your income and expenses for tax
purposes. Also, it will serve as a good way to track
your finances and make sure that you are not losing
money. If you are business owner, you may want to
outsource book keeping for your online business.

Why?

There are quite a lot of reasons why you should
outsource book keeping services. The first reason is
that you will be able to decrease your work load.
Instead of doing it yourself, you can have someone do
it for you through outsourcing.

Another great advantage in outsourcing book keeping
jobs for your online business is that it is much more
cost effective than having your own book keeper in the
office. This means that you will be able to save more
money for your business or minimize your overhead
cost.

Basically, book keeping involves handling every
financial aspect of your business. Everything will be
recorded here. From business revenues, to profits and
losses incurred by your business, as well as other
expenses, everything will be recorded. You have to
consider that at the time of tax session, you may get
over loaded with work as book keeping work can be
quite time consuming. You will literally have a lot
more work to do and may not have enough time to manage
your business.

And, because of the work load of book keeping, you
have to remember that a mistake in this kind of
records can incur serious penalties, especially if you
are late in submitting it.

Today, you will see different online book keeping
websites that offers book keeping services for a fee.
You have to consider that outsourcing book keeping
will not only save you a lot of time and money, but it
will also increase the efficiency of your business and
the way you run it.

However, before you get the services of a book keeper
and outsource it to a book keeping service company,
you have to remember that you need to make sure that
the book keeping company you plan on outsourcing your
books to should only provide you with the highest
quality of book keeping jobs. You should make sure
that their staff is well trained professionals who are
experienced in book keeping.

Outsourcing your book keeping jobs is definitely the
best way to save you money as well as get your books
done in time. It will help you run your business much
smoother, and because of the low the price of each
book keeping job, you can be sure that it will be much
cheaper to outsource it than having an in house book
keeper.

Outsourcing jobs can help you cut down a huge amount
on your expenses. You will see that you will save a
lot more money in a year through outsourcing book
keeping jobs, rather than have your very own book
keeper working for you full time.

Also, by outsourcing, you can be sure that you will
never have to do the book keeping work yourself. By
doing so, you will be able to attend to more important
things in your business, which means that you will
maximize efficiency and profit of your business.

So, if you want to save money and run your business
more efficiently, you might want to try outsourcing
book keeping for your online business.

Dan and Deanna "Marketing Unscrambled"

Blogging - Making A Profit Form Your Blog!

2010-02-25T21:01:00.000-08:00

Blogs can be for profit or non-profit but most
bloggers blog for the purpose of making money. There
may be some contents published to simply provide an
outlet for voicing out the bloggers’ opinions and
share their thoughts. However, the general population
of bloggers has the intention of profiting
financially. Fortunately, there are several methods of
profiting from a blog and applying these methods can
help you gain money.

The Advertisements

Selling space for advertisers is one of the most
common ways to profit from a blog. Since blogs that
have a considerable amount of traffic can make income
with ad sales, make sure that you have a target
audience. The reason why bloggers choose to sell
advertising is that it is a passive form of income
once the traffic has progressed. Although it takes
work to look for advertisers and maintain the ads on
the blog, those who can achieve it can gain reasonable
amount of money with the ads.

Compared to other forms of profiting from a blog,
selling advertisement space can be one of the most
consistent revenue streams. If you are able to
maintain your ad slots filled, you should have a very
good idea of just how much you can make every month.

On the negative side, selling ads requires you to have
some kind of established traffic. Traffic is important
because it draws interest from potential advertisers.
You might find it hard to sell an ad space without
traffic and it will most likely not produce much
revenue. Additionally, the blog must have a target
audience in order to achieve the maximum amount of
cash for advertisement space. Remember that
advertisers are more likely to pay if your target
audience is a match to theirs.

Affiliate programs are also a major resource of
profits for several bloggers. Affiliate programs are
excellent in a sense that they enable you to have the
opportunity to make money even if your blog has a
small audience. However, one bad side to affiliate
programs is that there can be instances where you
cannot make any money at all.

Newly created blogs feature affiliate ads most of the
time compared to selling space directly to
advertisers. Since selling ads is hard to do without
much traffic, affiliate programs are perfect for new
blogs. More so, they can be easily maintained and
take very little time.

Promoting and Premium Content

Bloggers who are service providers at the same time
have an excellent opportunity to look for clients and
increase their rates. Maintaining a blog that focuses
on your area of expertise can help you easily become a
recognized authority in your field. Additionally, it
can aid potential clients to find you. You can also
benefit from the increase in demand of your services
and improved reputation that you build, which enable
you to charge more for your services.

Aside from promoting your services, selling premium
contents are also excellent ways to profit from a
blog. Blogs are a massive source of information and
remember that not everything has to be free. There are
bloggers and business that attained success by selling
some of their work. There are blogs that sell
memberships on their Web sites. Although selling
premium content is possible in any field, you must
have the capability to give something to the reader
that is worth paying for.

Dan and Deanna "Marketing Unscrambled"

What Blogging Can Do To Help Companies?

2010-02-16T21:48:00.000-08:00

Blogs are massive resources of information from both
inside and outside companies. Businessmen survive the
world of blogging because they know how and where to
dig information while protecting their own secrets.
Although blogging can be risky world for businesses,
there are several helpful tips that can help bring
success to corporate blogging.

The Important of Training

It is important to make sure the members of the
communications team. In the past, this team was
composed of a small group. However, with the advent of
blogging, everyone who blogs at the company is
spreading a specific message about the company. People
who handle the blogging for the company must be
trained to avoid any spill of unnecessary information.

If by accident, important information regarding the
company has been disclosed, this can put the company
under the watchful eyes of the regulators. More so,
inappropriate leaks can provide competitors with
leverage and may lead to embarrassing revelations
about the inner workings of the company and its staff.

Although the usual action to be taken is to restrict
employees from blogging, this can be a shortsighted
decision. Bloggers from within the company can easily
relate and make contact with potential clients and
even enhance the brand of the company.

The Fake Blogs

Several, if not all, companies are eager to establish
one-on-one links with their consumers, though they are
often hesitant to venture in the world of blogging. As
a result, they set up fake blogs. Fake blogs are those
that are created by marketing departments of the
company in order to promote a product, brand or
service using a fake name or character.

These kinds of blogs are risky since several bloggers
who are passionate about what they do view them as an
insult to the blogging community and no one can deny
the fact that these blogs are very visible to the
public.

Although there are no rules prohibiting a company from
making pseudo-blogs, the subject of creating one is
always welcome. Always keep in mind that you can
choose to create fake blogs but remember all the risks
involved.

Blog Tracking

Tracking blogs is one of the easiest and most
important tips to remember. Firstly, the company can
look around online and search for the most influential
blogger who writes about their products or services.
Remember to read the blogger’s updates everyday and
perform an automated tracking of discussions.

Tracking blogs is important because even those
postings from small-time bloggers can be selected by
search engines, strengthened by a well-known blogger
and ultimately hit the mainstream.

The Public Relations

Blogs have the ability to break down barriers between
the company and its customers. It is important for
businesses to take that into consideration and adjust.
There are several companies that start blog in order
to attain customer loyalty and address the customers’
concerns and comments. Relating to the customers is a
vital factor in the survival of a business. Knowing
what the customers think about the products or
services can help enhance the company’s services.

The Company’s Secrets

Take into consideration one secret or secrets that you
have kept at your company. Be it a list of projects
for the following year or information about scandalous
activities, there are several things that you must
learn no to leak to your competitors.

In blogging, there is a certainty that you must
rethink about something that you are trying to avoid,
for that fact that other companies are increasingly
sharing information to win new partners and generate
new ideas. Although this does not mean that they are
not keeping any secrets from you or that you must not
keep any from them, it is important to reevaluate
whether you can gain more out of sharing details than
keep them to yourself.

Dan and Deanna "Marketing Unscrambled"

Blogging, Tools That Help You Do Your Blog!

2010-02-15T18:08:00.000-08:00

In blogging, using the correct blog software tools can
help you manage the goings-on of your blog. When it
comes to publishing your blog content, there are two
kinds of blog software tools that you can use, such
as: the server-based tools and the client-based tools.
Both of them have their own advantages and
disadvantages and it is up to you to choose the one
that is right for your blog.

The Client-based Tools

One of the two blog software tools that you can choose
from is the client-based tools. These tools’ purpose
is to aid you with publishing your blog and they are
normally installed on your computer and also run from
there. Additionally, client-based tools are also
categorized as small blogs that are able to run from
your hard drive.

Client-based tools also have text editors that allow
you to perform word processing applications from your
own computer. Thus, a text blog editor enables you to
create and publish your own content at the comfort of
your own desktop.

Obviously, the first advantage of using client-based
tools, like the text editor, is convenience. Most
bloggers choose to publish their work with a desktop
tool rather than a Web browser, which entails logging
into the blog software’s control panel and accessing
the Web-based text editor.

Additionally, client-based tools can be managed either
locally or remotely. Such tools can allow you to
manage and edit your posts remotely. More so, the
content of your blog can also be managed locally by
saving drafts to a local computer. These can be very
beneficial to those with limited Internet connection
since accessing and managing the content of your blog
remotely and locally can be done without the need of
being connected to the Internet.

Lastly, you can manage multiple blogs through the use
of client-based tools. If by any chance you are
publishing more than one blog, it might be easier if
you consider using a blog editor. The blog editor can
be easily configured to manage all your blogs. You
only have to enter the same information that you use
to log in into your server tool combined with the
particular kind of server software you are using and
the blog editor can save that information in its
configuration.

The Server-based Tools

Another kind of blog software tool that you can choose
from is the server-based tools. There are two
varieties of such tools: blog hosting service provider
tools and server-based publishing tools.

The first variety is automatically provided by your
blog hosting service provider. Hosted blog software
tools are very easy to use and you do not have to
install any software or manage any configuration too
difficult to comprehend. These kinds of tools can help
you focus on publishing your content.

With the use of hosted software tools, you are also
provided with an assortment of design templates. These
can help you in choosing the desired layout that suits
your blog. More so, the layouts can be easily
customized, including the fonts, columns, colors, etc.

On the other hand, publishing tools you install on the
server has the advantage of giving you the level of
customization and control you need over the
configuration settings. Through the use of these kinds
of server-based tools, you can decide how much storage
space you allocate, extend the features of your blog
through plug-ins or add-ins and make custom layouts
and pages.

Dan and Deanna "Marketing Unscrambled"

Blogging And Search Engine Marketing!

2010-02-14T15:56:00.000-08:00

All bloggers know that a well-written, entertaining
and focused blog can generate huge volumes of traffic
from visitors. This is one of the basic learning in
blogging: blogs should be focused and centered on a
topic and other related issues.

Search engine marketing is simply the process of
getting your blog and its content sufficiently high
ranking in several search engines for your keywords.
This would enable your content to generate more
visitors to your site from SERPs or Search Engine
Results Pages. Attention-grabbing content titles and
sites help users to feel compelled to click on your
link in the search engine results pages and eventually
visit you.

Additionally, search engine marketing needs a Web site
that is optimized for search engines. Normally, this
is a Web site that can display a configuration setting
that makes it look interesting to search engine
spiders. In turn, the spiders will visit the site and
look at your content. After doing this, the spiders
then pick up significant keywords, which determine the
characteristic of your page. Lastly, the content
returns to the search engines for the purpose of being
indexed.

Enhancing Search Engine Marketing

Nowadays, blogs are making tons of small news Web
sites or mini content centers that contain significant
information and links. Compared in the past, search
engines visit major news Web sites since they were the
ones who were the ultimate sources for the newest
content to be found online. Blogs have outpaced
several media outlets online due to their capability
to deliver and publish fresh information to the public
faster.

The key in getting noticed more by the search engines
is to publish faster. Since search engines looks for
the freshest, high value and relevant information, it
is important for you to publish frequently. This would
get your blog more visits from major search engines
and others.

Blogs have a natural relationship with search engines.
Since blogs are natural search engine magnets, the
search engine spiders will visit your blog often if
they detect an update from it. In addition, the
content of your blog does not have to wait for months
before getting into search engine result pages but
instead, your content will be displayed in a matter of
hours or days.

It is important to know how much the search engine can
do for your blog. Blogs should be frequently updated
to allow the search engine spider to visit you often,
since they are normally programmed to visit your blog
as often as you publish fresh contents.

Reasons Why Blogs Rank Well in Search Results

First, blogs are designed to meet the demands for
search traffic and search engines. Blogs are also
highly significant in their niches and are considered
as the best sources of the most up-to-date information
online. More so, blogs can be keyword optimized.
Keyword optimization helps blogs achieve high rankings
in search engine results. Additionally, wisely
distributing the keywords evenly on the content can
also help your blog rank easily on search engine
results.

Compared to Web sites, blogs are also text-rich
publishing tools. This only means that the code used
by blogs is light weight. This makes your blog’s
content highly visible to search engines. Search
engine spiders can visit your blog frequently and
crawl over your content faster because of greater
clarity. This clarity provides a vivid interpretation
of what the content of your blog is all about.

Dan and Deanna "Marketing Unscrambled"

Blogging - Benefits Of Using A Blog!

2010-02-02T21:48:00.000-08:00

In blogging, you are not limited into one type of
blogging type. In fact, there are several types of
blogs. No matter what type bloggers use, they publish
content around topics and issues that they feel
passionate about. For instance, several bloggers write
about politics, others for pet care and some for
personal computers. However, blogs that are business
oriented are often focused into a single topic for the
fact that they need to emphasize their services or
products.

Blogs can cover a wide range of topics. Because of
this versatility, several people are starting to blog.
Not only can they express what they feel or advertise
their products or services, they can also earn cash.
Blogs are new methods of earning income at the comfort
of your own home. However, that is just the icing on
the cake since blogging can bring lots of joy to
several bloggers for that fact that they can share
their opinions and thoughts to others and receive
advise from them or vice versa.

Blogging for Business

Several businesses are exploring the world of
blogging. This is an excellent opportunity for them
since blogging is a great medium of communication.
Additionally, business oriented blogs can benefit from
the search engine optimization advantage, which is the
biggest leverage of blogging.

If the business has a Web site that promotes a product
or service, any type of content that the business use
as the vehicle to drive the business or commerce to
another level require a blog. Blogs are very useful
because they are text-based and light weight, with
regards to the code used, compared to traditional Web
site content. This only means that blogs minimize the
crawl time of search engine spiders and allow them to
retrieve more information about the page to the search
directories a lot faster.

More so, blogs are dynamic because they can be updated
frequently. By frequently publishing contents for the
blog, the search engine spiders visit more often. The
result is that the blog can have more pages being sent
over the search engines compared to the business’s
opponents. This is very good indeed if the competitor
is the one who has a static Web site. This also
provides the blogging business an opportunity to reach
out to more potential customers, thus possibly
increasing their revenue.

Blogging for Personal Use

Normally, personal blogs have the characteristics of
being exciting, interesting and enjoyable. Bloggers
blogging for personal reasons have the purpose of
keeping their friends and family updated about their
lives and activities. Many bloggers find comfort in
blogging personal contents. Additionally, if you
create a personal blog, you are open to the idea of
sharing your interest with other people who might
visit your blog.

Like any other blogs, personal blogs can be
incorporated with photos, videos and other multimedia
elements. You can create a personal blog about
anything that you feel passionate about. There are
even personal blogs with contents regarding products
that the blogger is really interested in. This
provides the businesses ideas about the preferences of
their customers. This only proves that blogs also work
in synergy.

Blogs are very easy to use content management systems,
which allow you to publish articles right away and in
real-time. These platforms for communication unravel
new opportunities to connect with others both in a
personal or professional manner.

Dan and Deanna "Marketing Unscrambled"

Blogging - Writing Content That People Want To Read !

2010-01-28T21:51:00.000-08:00

The content of your blog is an important factor in
gaining traffic and acquiring a target audience.
Publishing your first article or item is a great
milestone in your blogging career. Fortunately, there
are several basic guidelines, which can make your
content more effective to your audience, adored by the
search engines and respected by the world of blogging.

Publishing an Effective Content

Before you begin to write anything on your blog, you
should know who your target audience is and what they
want. If you see these factors as irrelevant for your
blog because your blog is not business oriented in any
way, you must remember that if you want readers then
these factors are really relevant.

Always remember that where there are readers there is
something interesting to read. The only reason why
people read is because they want something. If you
really want to achieve some kind of massive
readership, you must strive to make your content
interesting and actually what readers want.

First of all, keep in mind that communication is the
key. More so, your communication must be authentic.
The time when you publish your content is also the
time when you let your true self surface. Blogs are
personal in nature and communication is the key to
being personal. The fact that each blog is unique
because each writer is unique is enough for you to not
to worry about future similarities with other blog
entries. Keep in mind that whatever topic you are
blogging about you must incorporate your personality
with your writing.

In order to create a loyal target audience, it is
important for the visitors to trust you and relate to
you. It does not necessarily entail that they know
about your personal details but you must connect with
your audience in an authentic manner.

After establishing your communication with your
audience, the content must also be credible. The blog
must have authenticity even though credibility takes a
lot of time to build.

The moment you begin publishing your content, which is
of high value and useful to the readers, you also
start establishing your authority. There will come a
time when your readers ask you for advice or seek for
your opinion; this is the time when you have achieved
some kind of credibility and you must use this to
build your reputation as a blogger.

The Blogger’s Block

Blogging is writing but uses a different medium. There
are several methods to fight blogger’s block. Always
remember that your blog software exists to serve you
and not to frighten you. You do not have to try
blogging carrying the idea that you have prolific
writing skills, or a journalism degree. The fact is
that you have something to say and you want others to
hear it. However, if you are feeling stuck on an idea,
there are several suggestions that you can apply when
creating the content for your blog.

Firstly, you can try visiting other blogs. Visit those
blogs that interest you and pick ideas and topics from
those blogs that might be worth blogging about but
keep in mind the relevance of the topic and your
readership. You can also syndicate your news updates.
You can do this by subscribing to news services online
because they allow you to save time on searching using
keywords. This is most useful for bloggers.

As you are looking at other blogs and you find something
interesting. Do a review of that blog with a link in your
blog taking them back to the blog that you are reviewing.
Contact the author of the other blog and give them the link
to your blog. It benefits both blogs. Readers from your blog
visits the other blog and the readers from the one that you
are reviewing could visit your blog. That is a win, win for each
of the blogs.

Dan and Deanna "Marketing Unscrambled"

Blogging - How To Plan Your Blog?

2010-01-21T21:41:00.000-08:00

The basics of blogging cover all the basic essentials,
including your writing style, blog category and the
content of your blog. Planning your blog can be
difficult if you do not know what you want to talk
about. It could be extra hard if you do not have the
necessary background in blogging. However, knowing
what you want to blog about can easily come to you
once you start browsing and poking around other blogs.
You can pick ideas from those blogs, expound and make
them the basis of your blog.

The Blogging Categories

Generally, there are several types of blogs.
Nevertheless, there are three popular categories of
blogs, such as: the organizational, business and
personal blogs.

The first category, the organization, uses the power
of blogs to communicate either externally with the
public or internally within their organizations. This
kind of blog has the purpose of facilitation internal
communications amongst employees, colleagues and other
organizational personnel. In addition, organizational
blogs normally publish information that is of interest
by the public. In a certain instance, there are
organizational blogs that publish seminar schedules,
meetings, and announcements for their clients,
customers or members.

(example of an organization - this one is Make - A - Wish foundation)

The business blogs, on the other hand, are for
promoting services or products offered by businesses
in order to help increase profits, revenue and
interest of potential consumers. These kinds of blogs
can look for ways to increase their reputation and
authority with vendors, customers and partners. They
do this by publishing contents that express expertise
and knowledge within a specific market portion, niche
or industry.

( They are now on the web with blogs and web sites to help grow the
business that they have)

The personal blogs are those that contain contents
that are more of a reflection of bloggers’ opinions
and thoughts. Normally, they are used to publish
articles that voice their points of view on several
kinds and varieties of events and topics. Bloggers who
publish personal contents usually find pleasure in
documenting their everyday lives, stream of
consciousness and even their hate to specific events
through articles that reflects their moods.

( Any one can do a personal blog)

The Target Audience

Your target audience and blogging style comes hand in
hand. The moment you think of creating your own blog,
you must first realize what your target audience is;
you must know what they want, need and desire to read
about. The blog you create and the contents you
publish must provide quality and value to the readers
in order to be effective in establishing communication
and expanding readership.

More so, the kind of blog you want to create
essentially creates its own target audience. For
instance, an organizational blog is meant for those
who are members or clients of a certain organization.
Although the target audience may be limited, there is
a good chance for consistency with regards to the
dialogue you create with your readers and eventually
more people would be interested in your blog.

The mentioned personal blogs are not normally designed
for social dialogue with a certain target readership
of any category and is rather meant to serve as a
collection of your musings. These kinds of blogs are
best reserved to your close friends and they are your
target audience.

If you identify your target audience successfully,
your messages that you want everyone to know about
will be effectively targeted. Some of the greatest
joys of blogging come from the use of your enthusiasm
in publishing signification information for a
community where there is a free exchange of opinions
between the readers and you.

Dan and Deanna "Marketing Unscrambled"

Blogging - Promoting Your Blog For More Traffic !

2010-01-19T22:21:00.000-08:00

No blog survives without traffic. More so, less
traffic only means that the content is not that good.
However, there are also instances wherein a great blog
does not have enough traffic. The key in getting
traffic is to come up with a strategy and make
everyone notice your blog. There are a few things that
you need to consider with regards to generating
traffic to your blog and these are not that different
from planning a regular Web site.

The only exception is that blogs can generate traffic
a lot faster. What you only need to consider first is
your target audience and where exactly you are
generating your blog’s traffic.

The Content

The content of your blog is very important. It is the
reason why people visit your blog. Try to make your
blog interesting and learn to master the ideas
included in your blog. The content should also be
relevant and of high value to the audience. Find out
what your audience wants and if what you are writing
satisfy them.

The content is especially important if you are
planning sales from your blog. Firstly, you must
become a trust-worthy and credible source of
information before people try the product. Blogs are
excellent medium for sales since they allow you to
connect and converse through the use of the content.
You must realize that without a great content, your
blog cannot fully achieve power and leverage against
others.

In order to gain audience for your content, remember
not to publish infrequently. Additionally, do not
criticize others if you do not have facts to support
your claim and references for those facts. If you
criticize, do it in an objective non-personal manner.
What you can do is to publish often and make sure that
the entry you are about to publish is meaningful and
of high-value. Lastly, be yourself to help your
audience relate to you but do not reveal any private
information.

The Ping

Some bloggers take the extra mile just to ping and do
not solely rely on the blog software pings. The blog
software pings’ job is to update the servers for the
purpose of announcing your content updates. Search
engines and blog directories then checks these update
servers for the latest updates; this is the reason why
your blog’s content gets into search engines quickly.

Pings make blogs excellent search engine optimization
tools. There are even instances where it only takes a
day before your content gets into search engines.
However, your blog’s content will only take hours to a
few days to get into most search engines, on average.

When starting a blog, always check the instructions
included. There might be section wherein you can turn
on the blog software ping automatically, which
activates on the background. By doing so, whenever you
publish content in your blog, it will instantly
transmit ping updates.

RSS feeds are also important. Not only will you be
able to publish your content within a short duration
but also replicate your content through the use of
your RSS feed. Nowadays, the flow of your content is
real-time and the RSS allows you to show your content
to a wider audience.

There are several ways to promote your blog. However,
keep in mind that there is no strategy for quick money
when it comes to profitable blogging. It requires
dedication, time, a strategy for the content and
patience before the cash starts flowing in.

Dan and Deanna "Marketing Unscrambled"

Online Business And Blogging - Why You Should Blog?

2010-01-06T23:45:00.000-08:00

Many people are getting into blogging for several
reasons. You might have heard it somewhere recently
but it actually started more than a decade ago from
its mother, the online diary. Back then, these kinds
of diaries are used by people to record and share
accounts of their personal lives. Although blogging
still uses that same concept, it has now evolved into
several categories and usage.

Nowadays, blogging is synonymous to online marketing.
A blogger not only publish contents reflecting their
moods for the day or sharing what they have done for
the past few weeks but also advertise and create a
sturdy communication with their audience. More so,
through the use of blogging, people are now able to
find an alternative in making money. Blogging is an
excellent opportunity for generating income.

The Blog

Before you even start to create you own blog. It is
necessary to know what blog really is. The term blog
is actually derived from the word Weblog or Web log.
Back in the days, around the late 1990’s, these Web
logs are utilized by users to track updates and
references to other resources online. They served as
journals, which made them useful as a publishing tool
for the user’s stream of consciousness. Of course, the
readers can still comment and share their thoughts on
just abut anything under the sun.

(An other place to have a great blog)

Technically, blogs are also known as CMS or Content
Management Systems. Being a CMS, blogs allow the
writers to easily publish to a specific Web site and
manage the content without the need of having to deal
with the program code. Publishing software also
provides users with a GUI or Graphical User Interface
for easy pointing and clicking of their articles.
Through the use of easy-to-do procedures, you can
perform configuration and set up, which can ease your
job as a blogger since the tool can automatically
organize your published articles the next time you
publish.

The Advantage of Blogging

The main question is; why should you start blogging?
The first thing you need to know is that blogging can
enhance and support your online communications.
However, you must first understand the outcome of your
blog that you desire in order to attain success. The
main reason why you should start blogging, is that it
can be both an excellent outlet for your frustrations
or excitement and profitable at the same time.

It does not mean that if you are not into blogging,
you should not blog. Being in a business, especially
those with dealings on the Internet, requires you to
establish a clientele that are actually interested
with your services. Blogs can do this easily due to
its accessibility and being an excellent medium for
marketing that it is, blogs are essential for
businesses.

More so, if you are handling a business, there is good
chance that your competition is blogging about their
products and services. This is an easy method for you
to examine the competition and what their clients’
preferences are. Additionally, blogs can create strong
customer relationships since your target market can
easily and directly communicate with the authority
within your business.

This kind of opportunity is hard to resist since a
strong customer relationship can eventually lead to
lasting trust to your product and services; hence,
eventual increase in your revenue.

Dan and Deanna "Marketing Unscrambled"

Online Business and Blogging-The Basics !

2010-01-06T00:08:00.000-08:00

With the advent of internet marketing, Web publishing
is continually gaining ground and popularity.
Nowadays, technologically savvy corporate businessmen,
or even business employees, use blogs to build and
manage relationships with their consumers. They share
their company’s expertise, culture and other
information, which can help develop the customer’s
interest in their products and services.

On the other hand, not only do businessmen venture in
the world of blogging but regular computer users too.
Not only can they voice out their opinions and
thoughts to others but also earn money in more ways
than one; from selling ad space to offering expert
services, which in turn builds their reputation as a
professional.

If you are thinking of entering the blogsphere, you
must be ready of the problems you might encounter in
several areas of blogging, such as: choosing,
installing and configuring your blog software tools.
Although the collection and assortment of
configurations vary widely, a neophyte blogger can
still get confused. The tools are not the only
obstacles you must overcome but also the terminologies
used for blogging.

Tools for Blogging

Basically, the software tools for your blog greatly
depend on your provider. For instance, the RSS
functionality can be absent from one provider but
present in another. Additionally, some blog software
tool providers can cost as low as $4 each month
depending on the extent of service you choose, while
others can be used for free but with limited services.

Choosing the right software tool depends on you. If
you have enough cash to spare for a blog or if you
want to really get serious with a blog and hope to
earn cash in the future, which is always a
possibility, you have the option of choosing priced
blog software tools. However, if you are a newbie
blogger, it might be advisable to start with free blog
software tool providers.

Fortunately, some providers that charge for their
services also offer free trial periods, which range
from 10 to 30 days. This is an excellent opportunity
to try and test out the services they offer without
paying any fee. Luckily, if you find a provider that
you are comfortable with and offer the services you
need, you can always use their free trial periods to
the full extent before subscribing.

Blogging Terminologies

Blogging is like a secret society and like most secret
societies; it has its own language that you must
learn. Although, technologically savvy individuals an
easily familiarize themselves with these terms, it
might be hard for those who have limited or no
background with Web publishing whatsoever.

Firstly, the most important term in blogging is Post.
A post happens every time you place or publish an
update to your blog; you also create a post this way.
Secondly, since blogs are a means of communication,
comments are also possible. If your audience leaves a
message regarding your published content, this message
is referred to as a comment. Normally, the comments
are labeled and time-stamped to allow you and other
readers to see who posted the comment and when it was
posted.

Comment spams, is also a term that happen when a
single reader continuously repeats the same comment
over and over again. This can be a headache for the
blogger as the blog can be used by the reader to
promote other blogs or Web site.

These are just some of the few terms that you can
encounter in blogging. Only exploration and experience
can help you understand the other terminologies
involved in blogging.

Dan and Deanna "Marketing Unscrambled"

2010-01-04T22:17:00.000-08:00

This is not the normal kind of thing for this blog, it is important that people know about this story. The more that know the more answers there may be. Susan Powell has been missing for over a month. She is the mother of two.

To see more go to find Susan Powell , if you have seen her the police in West Vally City would like to hear from you.

Pass this on. They could use all the help that they can get.

Dan and Deanna "Marketing Unscrambled"

Online Business And Taxes, You Can Not Get Around Them !

2010-01-04T21:58:00.000-08:00

Trying to land a great job which gives a good pay is
quite difficult to do these days. Not everyone can
actually have the job of their dreams with a good
salary to boot that’s why more and more people are
resorting to having their very own online business to
suffice their needs and wants. If you are one of the
many people who is interested in starting your very
own online empire, you should be aware of the basics
of taxes and your online business.

More Than Just Social Networking

More often than not, people initially become exposed
to the wonders of the Internet thanks to social
networking sites or online games. However, people grow
up and their interests expand beyond just meeting new
friends and people and they become more interested in
exploring the income generating power of the net.

If you just have the know-how on making your own
website and promoting your very own web page, you can
actually go a long way in the realm of online
business.

Know The Basics Of Starting An Online Business Once
you decide to start your very own online business, you
have got to ditch your amateurish ways of thinking and
move on to more professional and business-like
practices.

The first thing you should know when planning to start
an online business is that you are not exempted from
the responsibility of paying for taxes. Income tax,
sales tax, use tax - those are only few of the
different kinds of taxes that you might encounter once
you start your online business.

The second thing you should consider is what specific
kind of online business you would want to start. Do
you want to sell clothes online? Do you want to sell
your painting online? Or maybe you would like to buy
and sell pre-owned stuffs? Well, whatever kind of
online business you would like to have, just make sure
that you coordinate it with the laws and regulations
of your state.

Your website or web page should also have its own terms
and conditions. If the law in your state requires you
to make the customers pay for tax for the items that
they would like to purchase from you, don’t forget to
make your costumers aware that they will be paying an
additional tax for the items that they will purchase
from you.

That way, your customers or clients will be impressed
by the fact that you are so open and honest with how
you handle the fees and income of your website.

Never Try To Dodge Your Tax Responsibility

The best way to ruin the future of your online
business is to try and avoid your responsibility as a
tax payer. When you start your very own online
business, do try to consult a lawyer or your local
government town hall for assistance on legal matters.

No matter how small you think your online business may
be, there will always be a corresponding tax payment
for your online transactions.

Be sure that you are aware of the different states
that are offering tax-free sale transactions as well
as the states that have different tax collection
percentages. In issues that concern taxes and your
online business, ignorance is definitely not an excuse
so you might as well gear up and fill yourself with
adequate knowledge for your online business to
prosper.

Dan and Deanna "Marketing Unscrambled"

Online Business And Taxes - Tips to Follow !

2009-12-21T20:07:00.000-08:00

Almost all tax payers would say that the process of
paying taxes is one of the most tedious and less-liked
activities that they can imagine and paying sales tax
for an online business is not exempted from the common
misconception.

When the issue pertaining to taxes and your online
business arise, you usually take it negatively which
would in turn end up in a negative note.

However, if you decide to change the way you think and
turn your negative approach to a positive one, then
you would surely realize that paying online sales tax
is not a taxing job at all.

Online business owners or e-tailers are commonly
complaining about online sales tax primarily because
they don’t clearly understand and grasp the meaning,
scope and limitations of the law and regulation that
pertains to it.

If you want your online business to boom and prosper,
you should have the initiative to gain as much
knowledge as you can about taxes and online
businesses.

Be Aware Of Tax ability And Exemptions

You should be aware that not all services or products
are taxable or taxed in the same way as other services
and products are.

Furthermore, the tax ability of some products also
differ from state to state. There are also exemptions
based on how the product is used as well as who uses
them.

An example to this would be schools and non-profit
organizations - these kinds of institutions may not be
required to pay sales tax if they avail any of your
products or services.

Take note that exemptions require clear and concise
documentation.

Consider State Sourcing Rules and Validate Addresses

There are more or less 12,500 tax regions in the
United States and for you to come up with an accurate
sales tax calculation, you have to identify and
validate the "roof top address" and then apply it to
the exact set of sales tax rates of that certain
transaction.

You must remember that the rate of the sales tax
applied to a sale or purchase may be made up of a
country sales tax, a state sales tax, a city sales tax
and other special taxing jurisdictions.

The so-called "roof top address" is very important is
because it serves as a warning that one household in a
neighbourhood can have a different sales tax rate than
its neighbour, if it is located physically in a
different zone already.

Use Tax

Consumer use tax or use tax is a kind of tax that
pertains to the using, consuming, storing and
sometimes distribution of personal tangible property.

Aside from that, it can also be applied to services
which are taxable. For short, you will need to pay use
tax in a state where that "usage" occurs.

A clear example for this would be: you bought a pair
of shoes over the Internet and you did not pay any tax
to the seller.

However, you used those pair of shoes in your state,
so you are subject to pay your state the use tax.

As an online business merchant, the above mentioned
tips and guidelines are just few of the other tips and
guidelines that you need to learn.

Taxes and your online business should work together,
if you want you business to become successful.

Dan and Deanna "Marketing Unscrambled"

Online Business And Taxes - It Is By Your Location Of Business That You Pay Sales Taxes !

2009-12-19T17:22:00.000-08:00

So you want to start your very own online business.
Aside from having unlimited access to the Internet,
you also need to be armed with adequate knowledge
about taxes and your online business because without
it, you will surely be at loss.

Online retailers, or more commonly known as e-tailers
are not exempted from paying taxes, contrary to the
common misconception of most people. E-tailers are
still included in the rush for meeting the April 15
deadline for tax filings.

However, veteran e-tailers would say that the most
difficult part for online business owners is
navigating and complying with the confusing and
complicated laws and conditions governing day to day
sales taxes.

An Everyday Challenge If you are one e-tailer who
would like to take your online business seriously,
then you should be prepared to deal with the fact that
handling and managing sales taxes is actually an
everyday challenge.

The truth is, a lot of e-tailers are required by the
government or their state to file and remit sales tax
to states on either a monthly or regular interval. The
basis for the filing of sales taxes would more or less
depend on how much revenue you online business
generates.

Few Tips For E-tailers

It is very vital that you understand your
responsibility for sales tax. You must also know that
the idea that e-commerce companies are required to
collect and remit sales tax in every state is one big
myth.

You only have to pay sales tax if you have nexus in
that certain state. If you are a neophyte in online
business, perhaps you don’t have an idea what the word
nexus means, right?

Well, in online business jargon, nexus means a
"connection". Put in application, making a sale in
another state does not mean that you automatically
have a sales tax obligation.

You have to put in mind that there are many rules and
laws that you need to consider before you can
determine whether or not you will need to pay for
sales tax in a certain state.

When you create your very own nexus in a certain
state, you are then required to calculate, collect,
report and remit the sales that you make in that
certain state every time you have a transaction there.

This is the reason why you are obliged to pay tax
sales based on the location of your business.

However, you must also keep in mind that there are
also other ways to create your very own nexus in a
state. Aside from physical presence or structure of
your business establishment in a certain state, you
can also establish a nexus by having sales
representatives present in that state, trade shows,
mobile stores, etc.

Trying to make an online business work amidst the
seemingly confusing and complicated rules that apply
to different states can be quite impossible.

However, one must not lose hope; with the help of
professionals in the legal field and certified public
accountants, you will surely be enlightened as to what
steps you should take for your online business to
stabilize and prosper.

By being armed with the right knowledge about taxes
and your online business will surely help you achieve
success in the realm of online businesses.

Dan and Deanna "Marketing Unscrambled"

Online Business And Paying Your Taxes, They Will Find You If You Do Not Pay The Taxes!

2009-12-17T19:47:00.000-08:00

Doing business online is starting to be a much
preferred way of transacting business both by the
sellers and the buyers not only because it is way more
hassle-free than real shopping but also because it
provides a chance for a tax-free business transaction
to transpire.

However, the happy days of transacting business
without worrying about the taxes that come along with
it will soon be over because on July 1, 2008,
Washington will be joining 18 other states in America
that oblige certain online or e-commerce businesses to
pay and collect sale taxes.

If you have an online business or if you are planning
to start one, then you will also be required to
collect taxes from your consumers or costumers if ever
you are residing in a state that requires you to pay
taxes.

A State Law Passed In 2007

The changes to be implemented on July 1 are the result
of a state law passed in 2007. The certain state law
changes the way the taxes are calculated - a major
alteration that spurs some headaches and confusion
among all online retailers.

Take this situation for example: if you decide to shop
and purchase in a shop or store, you are obliged to
pay the tax rate depending on where the store is
located. However, if you decide to have the stuffs
that you purchased delivered to your doorstep, you are
obliged to pay for the tax rate of your state.

In technical terms, the tax system will be changed
from origin-based to destination-based.

The Tax Is Not Levied On The Business

Yes, you read that right - the tax is not levied on
the business, instead, it is levied on the part of the
consumer. It is the obligation of online businesses to
collect tax from its consumers and remit it to the
state.

The government is strictly issuing penalties for
businesses that fail to adhere to the law.

Online businesses are not excused from this law, in
fact, more law enforcers and agents are being sent to
check on the legality of online stores and businesses.

One common Internet myth is that the Internet Tax
Freedom Act allows online businesses from being
exempted from collecting sales tax from their
consumers. It is truly considered as one big myth
because in reality, it does not actually stop the
states from collecting sales tax on online businesses
and other e-commerce.

Sure, the Internet Tax Freedom Act does not impose
sales tax on Internet access fees but aside from that,
taxes are already imposed.

When You Make Money Online, You Have To Pay Taxes When
you earn, you really have to pay taxes; it’s a known
fact and perhaps what we can call a bittersweet
reality. Sure, it may be a bit difficult on our part
to surrender a part of our hard-earned money for tax
dues but the truth is, everyone is doing so.

All income-generating businesses and stores are
required to pay their due taxes. A law is a law and it
must be followed at all costs. Some people who are
involved in online businesses try to doge their
tax-paying responsibilities. They think they are smart
enough to be able to escape their tax-paying duties
but the truth is, they’ll get into deeper trouble once
the government finds out their dirty work. If you want
to be successful in your career as an online
businessman/woman, try to be as clean and honest as
you can with your taxes and your online business.

Dan and Deanna "Marketing Unscrambled"

Starting An Online Business And Paying Taxes!

2009-12-15T22:30:00.000-08:00

So, you want to start your own online business? Before
you start designing your own website or webpage, make
sure that you know all about the do’s and don’t of
starting an online business and that includes the
technical, financial and legal matters of the
business.

When you decide to start a business, you should be
aware and prepared for whatever legal or financial
issues that may arise. If you think that you can
escape from paying taxes by starting your very own
online business, think again - your dreamy balloon may
burst once you get into complications regarding taxes
and your online business.

The Truth About The Internet Being A Tax-Free Zone

More and more shoppers are getting lured by online
shops and retailers because of their famous tag line
of "no-tax shopping". What most people don’t know is
that that certain tag line used to lure online
shoppers is not applicable to all states.

For you to be able to understand this concept better,
here is an example: A woman from Indiana regularly
purchases exotic orchids through an online shop based
on Switzerland.

Since she purchases and sends her payments directly to
Switzerland, she is not obliged to pay any sales tax
in Indiana since her orchid supplier has all of its
facilities in Switzerland.

A few months later, the exotic orchid supplier of that
woman has decided to open a store in Indiana. The
woman still purchases online but she already has to
pay for the sales tax of the orchid since there is
already a store based in the place where she is
staying.

In other words, the responsibility to pay for taxes is
an interdependent status between the consumer and the
supplier. By that example, we can Come to a conclusion
that the Internet is not really a tax-free zone. It
depends on the location as well as the type of
business that one is involved in.

The Responsibility To Pay Sales Tax

Admit it, nobody really loves to pay taxes. Perhaps
even the rich people are irritated come tax-paying
time because it is sometimes a tedious and complicated
process. There are a lot of rules and laws to refer to
before one can actually come to a clean calculation of
the taxes that he or she must pay.

If an individual lives in a state that is known for
collecting "sales tax", you are not exempted from it
even though you try to escape it by making a lot of
purchasing through the Internet because you are still
required to pay for the "sales tax" directly to the
state.

When you pay a "sales tax" directly to the state, it
is no longer called a "Sales tax" but rather a "use"
tax. Perhaps the only difference between "sales" tax
and "use" tax boils down as to which person - the
buyer or the seller - pays the state. "Use" taxes are
usually used by the state to make sure that they
collect the right amount of revenue on every taxable
item purchased within the state borders.

There are actually still a lot of points to be
discussed about taxes and online business and the
points mentioned here are just what we may call "a tip
of the iceberg".

In determining what’s the right thing to do in
handling taxes and your online business, it would be
best to go beyond researching for legal answers alone.
Consulting the help of lawyers and other legal
professionals would probably benefit you more than you
expect.

Dan and Deanna "Marketing Unscrambled"

Online Business And Taxes - Questions, Questions, Questions!

2009-12-10T22:01:00.000-08:00

Before, garage sales and flea markets were the most
popular venues for selling pre-owned or used items
that you would want to get rid of and at the same time
earn money from. However, thanks to the technological
developments that have happened through the years, we
can now have easy access to the Internet and have the
options to sell our stuffs there.

If you have been selling your stuffs on the Internet
and if you still have future plans to do so, you might
want to consider taxes and your online business before
you continue with it.

Selling On eBay Or From Your Own Website

A lot of people today are getting attracted by the
fact that they can actually sell almost anything on
the internet by just posting it on eBay, their own web
site or any other site that offers practically the
same services.

However, what most people don’t know is that there are
actually rules and laws that cover selling items on
the Internet.

Getting Serious In Your Online Business

If you have been selling your stuffs for quite a long
time already, you may consider it as an
income-generating activity, right? Having an online
business really has a lot of perks and advantages such
as being able to work right at home, not having to
have your own boss, etc.

However, having an online business doesn’t mean that
you are free from paying your taxes. When you decide
to be more serious about your online business, there
are a lot of things you have to consider.

Perhaps the first and most important thing you have to
consider is the legality of your online business. Make
sure that you are not breaking any rule or law so that
you and your reputation won’t be in jeopardy.

In addition to that, you must be aware of the several
laws that come along with online businesses such as
tax rules.

You have to be aware of the different taxation
conditions of different states and countries because
since you will be having a business online, people
from different parts of the world will more or less
become your customers or potential business partners.

You must also be aware of the process for paying
federal and state taxes for online businesses. Maybe
you will have some questions such as:

"Do I need a tax ID number?", "Do I need to file
specific paper works or forms?", "How do I begin to
pay federal and state taxes?", etc.

Some of the basic things you need to know about having
a legal online business is that your business is
actually the one that will pay income taxes in pretty
much the same way it would if it were a
brick-and-mortar kin of business.

The address for filing you income tax will be the
principal business address of the entity. The laws of
the particular states that you transact or have
business with are the ones that would determine
whether you will be required to pay state income
taxes.

You should also be aware that a lot of states impose
"sales" taxes on items that are purchased by the
residents of their state. For you not to get in
trouble or end up getting dazed and confused with the
many laws and conditions of taxes and your online
business, you can try to consult a lawyer
knowledgeable in these matters.

Dan and Deanna "Marketing Unscrambled"

Your Online Business And Your Taxes!

2009-12-10T00:27:00.000-08:00

Any business, whether online or not, really has to pay
its due taxes. Some people would resort to starting an
online business thinking that they can evade tax
payments if they do so but the truth is, the tax dues
will surely catch up with them one way or another.

Righteous as this may sound, but any business that
does not pay its taxes cannot be considered as a
business.

So, You Want To Start Your Online Business?

Trying to start an online business is pretty much the
same as starting any business in the world. Some
people who are involved with online businesses usually
use their ignorance as an excuse not to pay taxes.

They would say that they didn’t really know where to
go or what government department to approach so they
just went ahead with their online business without
actually referring to the government or the state that
they are under.

The first thing that you should do if you want to
start your online business is to go to your local town
hall and try to list down the requirements needed to
form a business in your location.

You should also ask what is required at both state and
federal levels. Most communities would actually
require you to register a trade name. If you wish or
choose to operate from your home, you should ask about
the local zoning laws.

Learn About The Sales Tax Requirements

Your online business will more or less fall under the
category of a mail order business (that is if you are
planning to sell stuffs online). You will need to
learn about the sales tax requirements that come along
with your online business so that you will not
encounter any problems in the future.

If for example you don’t have a nexus in another
state, you can still sell and ship your merchandise to
costumers residing in another state without actually
charging Sales Tax. However, sales to the residents in
the same state that you are living in will definitely
require a collection of Sales Tax and remittance to
the Sales Tax Department of your state.

Operate Your Business Honestly

If you want to have a successful online business, you
should try to keep it as clean and honest as possible.
Don’t even try to pull off any illegal or mischievous
tricks in your business or it may jeopardize your
success.

Make sure that you abide by the Truth in Advertising
requirements; do not give customers misleading ads
because they will only end up being disappointed or
unsatisfied with your services which could lead to
more trouble.

In a nutshell, trying to start and operate an online
business requires ample time, effort, honesty and
sincerity. It’s a sad fact that a lot of people use
the Internet for scamming others and earning money
illegally.

However, it does not mean that it should be a trend
that should be followed. It is greatly possible to
have an online business that is clean, honest and
legal. If you really want to pursue your online
business, the tips mentioned here will be truly of
help to you and if you still need more help and
assistance, a visit to a lawyer will surely be of
greater help.

Remember, taxes and your online business go hand in
hand for success.

Dan and Deanna "Marketing Unscrambled"

Taxes And Online Business, Selling On E Bay Do You Need To Pay Taxes?

2009-12-08T01:31:00.000-08:00

Most people think that the Internet is really a great
venue for earning extra income or for generating extra
money through sidelines such as buying and selling,
auctioning, etc.

Most people also believe that transacting small
sidelines or business transactions through the
Internet requires no tax.

However, the truth of the matter is, there are
actually taxes that are due for every item purchased
or sold through the Internet.

Taxes and your online business (if you have one or
planning to have one) should work hand in hand for you
not to get in trouble with the government.

Is Your Online Buying And Selling A Hobby Or A
Business?

Majority of the people who are involved with E-bay
buying and selling would try to say that they don’t
really have to pay tax from what they earn through the
Internet because they are only treating it as a hobby.

However, agents from IRS would say that whether it is
treated as a hobby or a sideline business, taxes
should be strictly implemented.

While you may think that doing business on eBay is
just something you may consider as a fun pastime, the
money that you made, are making or will make is
actually still valid to reported as income.

You need to consult with the IRS people first before
you can truly say that you are exempted from paying
taxes while you are participating in your online
business.

You see, everyone seems to love making money but when
the time comes that they have to pay their due taxes
to their beloved country, they try almost every
possible way to escape paying their taxes.

If you have your so-called online business, you should
be aware of the rules of the IRS: one is required to
pay taxes on all business and personal income and that
includes the dough you make selling stuffs on the
Internet.

Simple Earnings Still Require Tax (Sniff, Sniff)

As heartbreaking as this may sound, even the simplest
business transaction made through the Internet needs
to be reported as "income".

For example, you bought an exquisite looking flower
vase at a flea market for $5 and then you decide to
sell it an eBay for $20. You manage to sell it for $20
so that means you had a $15 profit which would then
entail you to report it as income and pay your taxes
as fair share.

Realistically speaking, if you don’t treat eBay as a
serious and constant venue for your online business,
then perhaps you can get away with selling a few items
every now and then without having to worry about the
IRS tracking you down with their questions about tax
dues and other stuffs.

However, if you are a consistent chap at eBay, then
the IRS people might categorize your eBay
participation as something that is business oriented
and you may end up being required to file a Schedule C
form and claim the income that you have spurred.

If you are fond of doing business at eBay and other
similar sites, you may want to assess yourself by
asking yourself the following questions:

a.) Do I carry my "hobby" in a business-like manner?

B.) Do I spend considerable time working on my
"hobby"?

c.)Do I depend on income from my hobby for my
livelihood?

If the answer to all those questions are yes, then you
most definitely are not carrying a hobby, but in fact
a business. By finding out that you are already having
a mini-online business at eBay or other similar
websites, then you have to be responsible enough to
pay for your taxes on your income.

Remember that you have a responsibility for your taxes
and your online business.

Dan and Deanna "Marketing Unscrambled"

Online Business-Do I Really Have To Pay Taxes?

2009-12-03T21:02:00.000-08:00

If you are a neophyte in realm of online business,
then perhaps you have a lot of questions that are
plaguing your mind and one of them may be all about
whether you are obliged to pay taxes for your online
business or not.

Calculating and paying your duly taxes alone is
already one confusing ride, and surely it will get
more confusing if it will be mixed with an online
business.

However, as they say, there’s no problem that cannot
be solved. With just a few tips and guides, you can
find out how to pay taxes for your online business
without any hassles or problems along the way.

The Charm Of Online Business

Before we talk about taxes and your online business,
let’s discuss first why more and more people are
getting attracted to starting their own online
business.

Well, first of all, it is very hassle-free compared to
having a business in the non-virtual world. You see,
in online business, you only have to type and click
for your business to boom.

Very minimal manual labor is needed in an online
business and one can even get to work at home in their
pajamas while managing their online business.

Now the question is: are online businessmen or
entrepreneurs exempted from paying taxes? The answer
is no. All individuals who are earning money online
are required to pay taxes.

Sure, the government can’t possibly keep track of how
much money each person generates online but then
again, it’s one of the citizens’ responsibilities to
go ahead and be responsible enough to pay for their
taxes.

The Real Deal About Most Online Businesses

The truth is, not everybody who does business online
is honestly paying their due taxes. Most online
businesses include shopping and it’s a known fact that
most if not all shoppers despise paying sales tax and
adore a bargain that is luxuriously tax-free.

The Internet is actually considered to be a great
venue for tax-free shopping which lures more and more
customers each day. Online retailers have been using a
no-tax shopping tag line to attract more online
shoppers to their business.

Sounds like a win-win situation, right? Online
shoppers enjoy numerous tax-free shopping sprees and
online retailers don’t pay their taxes. Most people
probably think that doing business through the
Internet is considered to be tax-free.

However, the fact is, some Internet sales are actually
subject to what we know as "sales tax" and online
consumers are the ones often responsible to remit any
unpaid sales tax on whatever online products they have
purchased.

They can actually remit it directly to their state
come tax-paying time.

Collecting Sales Tax The process of determining
whether you should pay taxes for your online business
or not may be quite confusing and overwhelming -
especially if it’s your first time to get involved in
online business.

However, here are just some few tips you should
remember: the obligation to pay the so-called "Sales
Tax" can be determined by the location of the
customers, and not the seller.

If a business does not actually have a physical
presence in a particular state (an example of this
would be your online store or business), it is not
required to collect sales tax from costumers in that
certain state.

Dan and Deanna "Marketing Unscrambled"

Online Business -Do You Have To Pay Taxes?

2009-12-01T18:55:00.000-08:00

Perhaps the most common misconceptions about taxes and
your online business is that the two are not related
to each other. Most people think that online
businesses are not really taxed that’s why more and
more people are becoming attracted to start their very
own online business.

If you are one of the many people who is interested in
starting your own online business or if you already
have an online business of your own, then for sure you
have heard about the controversies about online
businesses and taxes.

Most people who don’t really have a stable background
about online businesses and taxes would most probably
guess that owners of online businesses are able to be
exempted from paying taxes.

However, in reality, online businesses are still
covered with tax dues.

"But I Am Working At Home"

And Other Lame Excuses Not To Pay Taxes

The most common excuse of people who have online
businesses who wish to ditch paying taxes is that they
are "working at home". What most people don’t realize
is that taxes are actually based on the sources and
amount of the income as well as the types of services
and products sold; not on the location of the
business.

So whether you are working at home, in a store or in a
warehouse, you are still obliged to pay for whatever
tax is due to you.

Internet Tax Is Just Like Any Business Tax Basically,
online businesses are taxed just like any other
business. The government does not actually collect
income taxes based on how a business operates but
instead, it focuses on the form of the business.

A business based on the Internet still has to register
for GST and PST (if applicable) just like any other
business. Whether your online business is a sole
proprietorship or incorporated, you will still need to
fill up some important forms so that your online
business can be deemed as legal and so that you can
pay the proper taxes regularly.

There is actually no big difference between the tax
responsibility of an online business and any other
business.

Online Businesses And Federal Taxes

If you have an online business and you are wondering
if you still need to pay federal taxes, the answer is
yes. But before you go around and complain about the
unfairness of the world, you might as well learn more
about the federal taxes that you need to pay.

If you are a sole proprietor of an online business,
any income you earn through your online business will
be taxed as income on your PTR or personal tax return.

In addition to that, you are also obliged to pay your
portion of social security and medicare taxes using
schedule SE.

However, if you have incorporated your business, the
way of paying taxes will become slightly different
compared to when you are the sole proprietor of your
online business.

Sometimes, the tax you pay as an incorporated online
business will also depend on the kind of organization.
It’s either you will pay tax at a corporate level or
it will be passed down to you as an income.

Dealing with an taxes and your online business can be
quite an ordeal if done alone so it would be much
better if you’d contact experts regarding this matter
such as a lawyer or a certified public accountant.

Dan and Deanna "Marketing Unscrambled"

Customer Service-How Survey Help You Know More About Your Customers?

2009-11-30T21:53:00.000-08:00

The most vital aspect in evaluating the customer’s
satisfaction is through customer service. Customer
Service is a way to communicate with the customers by
providing assistance about the product or service. A
good customer service reflects satisfied and happy
customers. Another way to measure your company’s
customer service is through surveys.

A customer service survey shows the solid reputation
of the business you have established. Customers have
the chance to evaluate whether their expectations are
met and if they have been treated well by the company.

Through customer service surveys, positive and
negative remarks are clearly shown. This is basically
getting feed backs from your valued customers. Because
of this, the business can modify the processes, set
other standards and develop a better customer service.
Customer service surveys mainly help a company in
making good business decisions.

Writing a very good customer service survey can give
you good results. Surveys that aren’t written well
will definitely spoil the possible outcomes. To avoid
this from happening, just follow the guidelines below
and you can be assured of a well devised survey
questionnaire.

The survey objectives are very important; carefully
identify your specific objectives. When goals are not
clear, you may be lost and you’ll find out that your
questionnaire had gone too long and unfocused. You
will never get any information in just a single
survey, the right thing to do is to be direct about
the information you want to get.

Your expectations should be properly lined up.
Successful surveys act as tools in denying and
confirming the assumptions you have based on your
objectives. Always keep up with the customer’s
expectation and you’ll get informative answers.

Questions in the survey must be easily answered.
Customers don’t want to have a hard time answering
your questions. Never use abbreviations, slang or any
technical jargon's in your questionnaire. You will
obtain more answers if you make easy questions.

You can use two to six kinds of questions. Use
different kinds of questions such as the following:

- Questions answerable by yes or no. (For example:
Will you purchase this product again?)

- Questions answerable by multiple choices. (For
example: Which product do you love most? A. MP4 B.
Laptop C. PSP

- Using scale or rankings, e.g. rate our customer
using the 1-5 scale. 1 as the highest down to five as
the lowest. (For example: Please rate our service from
1 to 5)

- Use open ended questions.(For example: What are your
suggestions to better improve our services?

Alternate easy and difficult questions. Mixing easy
and difficult questions can make the customers answer
more because this will make them interested. Do this
by setting two easy questions first, like the yes or
no and the multiple choice questions. Afterwards, you
can use open ended questions. By this process, your
customers will not feel that you are giving them a
hard time answering each question.

Lastly do not make biased questions. Successful
surveys should get the true point of the customer and
not the answers you want to hear. This is a true the
way to measure customer satisfaction.

Companies highly regard customer service surveys. It
is a very important tool to make new business
decisions for the betterment of your product and
service. The focal point of the many businesses is to
gain 100% satisfaction ratings from the customers.
Using surveys is definitely helpful to achieve
excellent customer relationship.

Dan and Deanna "Marketing Unscrambled"

Customer Service -Tips For Doning It The Best !

2009-11-28T17:26:00.000-08:00

Have you ever wondered what keeps customers’ loyalty
on a certain product or service? One of the most
considerable facts is keeping the people aspect of the
business alive. Treating customers as individuals and
not just representation of financial returns can give
you the competitive edge. Having a good customer
service I therefore vital for any businesses to
sustain its operations.

1. Keep in mind that there is no way to exceed the
quality of customer service without the qualified
people providing them. Having contented employees is a
sure source of a good customer service. Pay your
personnel fair wages; give them benefits and train
them. This can exude their character and thus can lead
to a greater customer service.

2. Always remember that the way you are treating your
personnel will be reflective of how they treat your
customers. You are their role model so try to act as
an epitome of good server. Greet your employees
enthusiastically every day and listen when they speak.
A rude customer service is not merely a reflection of
the employees’ attitudes but more of their employer.

3. Know your customers and let them know you.
Recognizing your customers and calling them by their
names are indications that you really know them. They
will feel important by this simple gesture. On the
other hand, by letting them know who you are, they can
also feel comfortable that they can reach you easily
when problems arise.

4. Give pleasant greetings when your customers walk in
the door. Do this at least within 30 to 40 seconds
when customers enter. Greetings are important in
customer service and these will let the customers know
that they are respected. To appreciate their presence
in your store can also let them feel that they are
valued. Greet them with a smile.

5. Give your associates training on how to properly
handle an irate person or a customer complaint.
Guidelines must be set on what to do and say in each
conceivable case. Front liners play the most crucial
role in the customer’s experience. Be sure that your
staff know what to say and do to create a more
positive and pleasant customer experience.

6. Devise a "What do you think of our company"
questionnaire. Create a short and simple questionnaire
with questions like what customers don’t like, what
should be changed and what should be done to have
better services. This will be useful in customer
service since your clients will be the ones
suggesting. Make sure you get all the important points
and act on them.

By the questionnaire, you can anticipate and identify
customers’ needs. It may not be obvious but customers
don’t usually buy the products and services but the
nice feeling and solutions to their problems. Many
customers are emotional rather than logical. You must
anticipate their needs by talking to them regularly.
This way, you can be aware of their problems and you
can take care of their upcoming needs.

Customer service is an important part of a business
and it should be viewed as an extension of one’s job.
Always remember that the customer is the most
essential asset of a company and without them, your
business will not exist. Keep them satisfied through
superb customer service and you will be assured of
continuous business operations.

Customer service if it is online or offline it is very
important. Knowing how to work with the customers
is one of the important parts of doing business. If you do not
have happy customers then you soon have no business
at all. Your customers are what keep you in business.

Dan and Deanna "Marketing Unscrambled"

Training For Customer Service People!

2009-11-25T00:41:00.000-08:00

Effective customer service training can be done in
three quick steps. Once your employees have completed
the training course you’ve formulated for them, your
business is sure to immediately enjoy increased
revenues as well a bigger and more loyal customer
base.

Step 1: Prepare materials and tools for customer
service training. Be as detailed and specific as you
can when composing materials for customer service
training. It is imperative that your employees
understand how you perceive good customer service to
be. Give them concrete examples of acceptable and
unacceptable behavior. Provide them with a list of dos
and don’ts to remember.

Secondly, help them understand why offering good
customer service is important to the business and how
it will ultimately affect them as well. Employees will
be more motivated to improve their customer service
skills if they believe that doing so is beneficial to
them as well.

Prepare scripts regarding SOP for common customer
service issues. This will ascertain that your customer
service team will be able to deliver a speedy and
uniform response to your clients. Determine your
desired response schedule and make sure that the
training materials are designed to help them comply
with the desired response time. Last but not the
least, make sure that you provide them a clear outline
of authority and escalation.

Step 2 Take all the time you need to train your staff.
If you have to outsource your customer service
function temporarily then go ahead and do so. Paying
experts to work for you is certainly better than risk
alienating your customers with insufficiently trained
individuals.

Focus on one lesson at a time and don’t progress to
another level until you’re sure that they’ve mastered
their lessons. Hold periodical tests to ensure that
they continue to retain knowledge of previous lessons.

Let them make a gradual approach to their new set of
responsibilities. Have them start with something small
and relatively easy like handling routine customer
service calls. Always clarify their job duties and the
level of authority they’re working with before
allowing them to interact with customers.

Last but not the least, remind them to consult your
FAQ section before delving in to more complicated
processes of resolution.

Step Three Monitor the progress and performance of
your customer service team. Subject your employees to
scheduled and spontaneous simulation calls to give you
a chance to evaluate their response in critical
situations. Make sure that you provide them feedback
afterwards, identifying their strengths and weaknesses
and offering suggestions for improvements.

Develop an incentive program to further motivate your
employees. Make sure, however, that your program does
not in any way encourage your employees to act
opposite to your customers’ interests, as was the case
with AOL a few years ago.

In evaluating your employees’ customer service
abilities, take equal note of the quantitative and
qualitative aspects of their performance. For the
quantitative side, consider specifying a quota for the
minimum number of calls resolved every month. For the
qualitative side, consider the feedback provided by
caller.

Last but not the least, always be prepared to make
changes with how you run your customer service team.
As they’re the ones directly interacting your
customers, your team - and its policies - must be
flexible in order to respond quickly to a caller’s
needs.

Perform these three steps as suggested and your
customer service training is sure to be a success!

Dan and Deanna "Marketing Unscrambled"

If You Are A Company That Provides Good Customer Service These Are Things That You Do!

2009-11-23T00:15:00.000-08:00

If you are in the service industry, a good customer
service can be your bread and butter. By having good
customer service, you can generate more profit as it
will promote company loyalty. It can create a win-win
scenario for both the business and the clients. The
clients can get a good experience and can get their
money’s worth while the business specifically the
employees, can have a share in the profits in the form
of bonuses and raises. To have an excellent customer
service, here are some secrets worth sharing.

1. Strive to build customer loyalty. Customer loyalty
is the most important secret to achieve good customer
service. It will be nice if you know your customers’
full names, contact numbers and other personal
information. Some may see this as spying your customer
but they are mistaken. This is simply a reminder of
few important concerns that you might need sometime.
If you show concern for what matters to your
customers, you are just building their loyalty and you
are acquiring customers for life.

2. Provide authentic customer service. Nowadays,
service has been a cliché and just a traditional way
of dealing with customers. If everyone’s doing it,
it’s a high time that you personalize your service. Be
creative; personally know your customers and identify
their individual needs. Make certain that your
offerings are valuable to your customers.

3. The old adage "customer is always right" is still
applicable. If one customer approach you and
complains, be serious on handling his concern. If the
customer is angry and upset, calm him with soothing
words first and show him how serious you are in
correcting any problems.

Once the customer is satisfied by how you addressed
his complain, thank him for conveying the problem to
you. Keep in mind that advertisement will not be
enough to repair a damage done by failing to address
customer complaints. Silent complainers can also do
great damages to your business. These are those who
just walk out your shop without any complains but
you’ll never see them again. They are openly
criticizing your services to other people thus
establishing a bad reputation for your business.

4. Be honest with the customers. Once your customer
suspects that you are lying to them, he is an instant
lost buyer. If a customer seeks for your advice about
a product, openly tell them what they need to know. In
the end, they will thank you for being so genuine with
what you offer.

5. Go the extra mile. If you want a superb customer
service, you should exert extra effort. You can send a
birthday card or insert a thank you note on a
customer’s package. You can send a congratulatory note
when a client gets promoted or you can clip the
article if you see their photo or names in print.
There are various ways to bring your clients closer to
you.

6. Pass it on to your staff. If you are handling other
personnel, educate and train them about good customer
service as well. There will be times when you can’t
directly deal with your customers and your staff must
be able to show them the excellent customer service
they want.

Competitors are just eyeing to cater those unsatisfied
customers of yours, so you better take care of your clients
through a good customer service. It should not only be
a lip service; authentic customer service is one which
comes from the heart and achieved through visible
actions.

Dan and Deanna "Marketing Unscrambled"

Every Company Needs Good Customer Service !

2009-11-22T18:05:00.000-08:00

Customer service is often a vastly underrated aspect

of doing business. If you truly want to succeed, you

need to train yourself - and your employees - to

understand that the customers’ needs always come

first.

7 Effective Strategies for Customer Service

Please your employees the way you wish them to please

your customers. As the boss, you have fewer chances

coming face to face with your customers than the

people you employ. As such, you’ll have to mostly rely

on their performance when it comes to customer

service. If you want them to treat your customers

well, make sure you give them similar treatment at

work. Like breeds like and if they don’t get any

motivation from you, they won’t have any motivation to

provide excellent customer service to your clients

either.

Personalize your approach. One thing customers have in

common is the pleasure they receive when firms or

establishments they patronize make it clear to them

that they know who they all are. You have to prove to

your customers that you appreciate them. You can do

this by addressing them by name in your calls and

newsletters. Take note of their birthdays and send

them personalized greetings from your company. Make

them feel important and they’ll prove that you’re

important to them, too.

Give it your best plus more. Train your employees to

go the extra mile for the customers. Your competition

may just as efficient as your team is in resolving

customer support issues, but can they be as courteous

or as cheerful as your team is? Being respectful and

smiling at all times may seem little things to improve

your company’s customer service but it’s often these

little things that make a huge difference to your

customers.

Be fair. No request should be too small to be

considered, and no customer should be too

insignificant to take care of. Sure, there are certain

privileges that VIP clients are entitled to and other

customers are quick to understand, but there are also

certain privileges that everyone have the right to

enjoy like common courtesy and dedication. Never let

your customers think that you’re guilty of favoritism!

Listen. Train your employees to have the patience to

listen. This may be hard when the caller is stubborn

and unreasonable. Even if you end up unable to resolve

the issue - which isn’t surprising if there shouldn’t

be any issue at all in the first place - your

customers would still put the phone down in a happy

mood because they knew you cared enough to listen to

them without complaint. Sometimes, people pretend to

seek for solutions when all along, they simply desired

to have someone listen to them.

Make good use of your FAQ section. If you don’t have

one, create one immediately. Having a FAQ page is an

effective way of offering customer service. Common

problems may be discussed here to negate the need for

calls regarding the same issues. FAQ sections prevent

your customers - and employees - from wasting their

time.

Never leave things unresolved. Every complaint must be

successfully addressed. Train your employees to

perform follow-up calls to ensure that all complaints

had been resolved. For complicated issues, make sure

that you give clients progress reports to let them

know that you’re still working on their case. Do your

best to give them a specific time period for which

they can expect the issue to be fully resolved.

Dan and Deanna "Marketing Unscrambled"

LESSON #51: How to Create a Sales Letter

2009-11-15T22:38:00.001-08:00

LESSON #51: How to Create a Sales Letter

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Business Outsourcing - Some Difficulties That Could Happen !

2009-11-12T21:34:00.000-08:00

Business outsourcing is becoming more and more popular
each day. However, you need to be careful when you do
decide to hire an outside company for your project.

Some of the problems that may occur is turnover,
knowledge, and attitude problems. These can be
difficult to handle.

When you hire a business outsourcing company to
provide you staff on a temporary basis problems often
occur with turnover rates.

Outsourcing companies have a higher turnover rate than
most companies and you need to be prepared if you tend
to go through employees quickly.

When turnover occurs you have to continue to train
them. If you need to pull an employee from their
current workload to train a new employee then this can
create a problem with that employee getting behind.

Turnover can also cause problems with knowledge of the
company. When you have to retrain employees about
policies and procedures it might take some time for a
new employee to get the hang of things.

Most employers believe it takes approximately two
weeks for a new employee to get settled in. However,
your customer service may take a hit and you might
have customers complaining about your service.

Another thing you need to think about with outsourcing
is that the employee is not working for you. Many
temporary employees want a full-time job with the
company they are working for because they need the
benefits.

However, when an employee is not really working for
you then they don’t take on the mission and the vision
of the company and believe in instilling it.

Often times, you might see outsourced employees not
care about the company like they should.

You should ensure all outsourced employees will hold
true to the company although they are not really your
employee.

Dan and Deanna "Marketing Unscrambled"

Business Outsourcing - If It Is For Customer Service, Do They Speak So That The Customer Can Understand Them?

2009-11-11T22:52:00.000-08:00

If you are looking to save money and thinking about
using a business outsourcing company for your
telemarketing or your technical support needs, you
must consider the communication issues that might
arise with outsourcing.

Many times when people call a customer service or call
center for assistance with their account information
for a company they complain because there is a
language barrier and it is hard to understand what the
people are saying.

If you are considering hiring a company for your
outsourcing needs, you should ensure that the customer
service representative’s first spoken language is of
the customers who will be calling.

If it is not, it should be guaranteed to you that the
representatives will be able to speak your language
well enough to understand them.

One way to guarantee the language barrier will not
exist with the customer service representatives from
the outsourcing company you are hiring is for you and
other team members to make phone calls to the
representatives who will be representing you.

This way, you and your team members can speak to the
individuals and verify if their spoken language is
good enough for your customers.

Most communications problems with call centers and
customer service representatives occur from using
offshore outsourcing groups.

Business outsourcing can save your company a lot of
money. However, it is for you to decide which is more
important, your customer satisfaction with your
customer service and support or the amount of money
you are saving through your outsourcing endeavors.

You may find your customer count goes down once you
begin outsourcing your customer service needs.

Dan and Deanna "Marketing Unscrambled"

Business Outsourcing- Do You Go Outside Your Own Country?

2009-11-10T22:24:00.000-08:00

Many people believe business outsourcing to companies
outside of the United States is not right and we
should hire our own citizens.

Many of the accusations are regarding keeping the
money in the U.S., dodging taxes, and more.

When a company uses business outsourcing for their
project needs, customer or technical support, or call
centers they are saving a lot of money they would
normally have to pay to the government in Federal
taxes.

Businesses usually have to pay a double tax.
Corporations are taxed on an extremely high level
income tax rate. When a company uses a business
outsourcing company then they don’t have to pay the
taxes to the United States.

In addition, they are able to pay a much lower wage to
people who are willing to accept whatever they can
get. This can save a business millions of dollars in a
year.

Another big criticism is that American companies need
to keep the money in the United States. They need to
create the jobs for Americans and Americans need the
money.

The money and the jobs should stay in the U.S. and
this would be supporting the local economy. Many
people believe this argument to be true but the money
savings is the biggest benefit. S

Arbanes-Oxley has also forced companies to flee out of
the jurisdiction of the United States so they do not
have to be compliant.

Many people complain about companies outsourcing their
employees and giving jobs to people outside of the
United States.

However, businesses benefit much more because of the
high taxation's that occur on businesses and the strict
policies toward businesses.

Dan and Deanna "Marketing Unscrambled"

Business Outsourcing - Drawing Up The Contract !

2009-11-06T21:33:00.000-08:00

When you consider business outsourcing it is important
to draw up a contractual agreement for you and the
outsourcing company to sign.

This agreement will define the project in full
including items such as the time line, budget, people,
and more.

When you decide on a business for outsourcing it is
important to draw up a contract. The contract will
spell out all of your expectations to the project and
what the role of the company and their employees will
be.

This gives you the opportunity to hold the company
accountable for the work you are asking to be done.

When you sign a contractual agreement for business
outsourcing the contract will specify the time frame
of the project and set a time line.

The time line will set milestones during the project
and specify each with an expected completion date. In
addition, many contractual agreements will specify
percentages of payment according to the completion of
each set milestone.

If the completion or the milestone is not met on the
expected date, a stipulation may be defined on the
contractual agreement also.

The contract signed between you and a business
outsourcing company will define the budget of the
project and what the company has agreed to do the
project for.

If the company has underbid the project, then they
must pay the excess funds to complete the project. It
is not your responsibility if the company underbids
and the contract should be clear on this.

This includes the amount of hours it takes for
completion of the project. If the company promised the
project would be completed in a certain amount of
hours and it is not then their staff will be working
for free until the project is completed.

You must sign a contractual agreement along with the
business outsourcing company you are hiring. This is
to protect the company and the funds you have for the
project.

Dan and Deanna "Marketing Unscrambled"

Risk Management When Outsourcing !

2009-11-05T22:16:00.000-08:00

The steps should include identification, planning,
mapping, defining, developing, and mitigation.

A business outsourcing group is your best option for
risk management issues. This is because if something
happens you can put the blame on someone else and it
is not all on you.

The first step the company will cover is identifying
the risks that may occur to the company or the domain
of interest.

You will need to establish a plan with the company for
the remainder of the process for your risk management.

When you are working with a business outsourcing
company they will map out the social scope of managing
risk, the stake holder’s objectives and identity, and
the basis risks are evaluated.

They will also determine if there are any constraints
that might slow down your project for establishing a
good risk management process.

You will then need to establish a framework which will
explain an agenda for all activities you need to
complete to meet your goals. This will be a process of
setting certain time lines for completions of certain
projects.

Once you have worked with your business outsourcing
group with these steps you will then need to develop
an analysis plan to verify your risk management
solution is successful. You will need to mitigate also
using the resources available to you.

A business outsourcing company will help you with all
of your needs when you need to establish a solid risk
management plan for your business.

When you hire a business outsourcing company for your
risk management needs, you need to spell out the
context for your risk management process.

Dan and Deanna "Marketing Unscrambled"

Business Outsourcing - Know How You Are Working With

2009-11-03T23:13:00.000-08:00

When you decide upon business outsourcing for project
needs it is important to verify who the people are who
will be working in your business. You should verify
the employees as you would your own.

If you run backgrounds tests on your employees, then
you should do the same with an outsourcing business’s
employees.

It will be hard for you to demand that outsourcing
employees agree to a background check or a drug test.

What you can do is use only a company who will provide
the proof to you the people are acceptable. You should
get a name of every person who will be entering your
business working on the project.

Sometimes when there are a lot of people entering the
business from an outsourced company it can be
confusing who is with the company and who is in the
building without authorization.

Be sure you know each employee who works for the
outsourced company and provide them with temporary
badges to wear. This way, anyone who is not wearing
one of the temporary badges can be questioned with
reason.

Your employees have a right to feel safe at their
place of work. You cannot bring in people who have
dangerous backgrounds to work on an outsourced project
for you.

You should verify all of the provided information and
know every person who will be working on an outsourced
project. All of these employees from the business
outsourcing company should be properly introduced to
your staff so everyone feels comfortable with the
people walking through the halls.

Dan and Deanna "Marketing Unscrambled"

LESSON #50: Introduction to Copywriting

2009-10-31T05:20:00.001-07:00

LESSON #50: Introduction to Copywriting

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How Do You Maintain The Quality When You Outsource Things?

2009-10-30T19:29:00.000-07:00

When you have poorly defined your contract with a
business outsourcing company, the quality of the
project may suffer severely.

There are many things you can do to verify the project
maintains the expected quality when you are using a
company other than yours.

When you define the objectives for the project you
want completed they need to be defined clearly and
everyone needs to acknowledge and sign off that they
agree to them.

You should not forget anything.

Being too picky is better than not being specific
enough. By forgetting certain things and not
specifying them you are opening a door for poor work
to be done.

Is this what you get when you outsource or do you get quality
when you outsource. (Watch the video.)

When this happens, you cannot request it be changed
and done a different way because it was not specified
in the contract.

What will happen, is that you will have to pay
additional money to have things done the way you want
because you didn’t properly specify in the contract.

One person should not write the specifications for the
project. Projects need to be written by everyone who
will be involved and affected by the project.

You need to be sure you don’t miss anything that might
cause poor quality with the project. If you need to
research equipment and how things are properly done
then you should.

Many people can be affected by poor quality in a
project such as your employees who are using the
equipment.

However, shareholders and stakeholders also have a
vested interest that the money being spent on an
outsourced project is spent well.

You don’t want to be out of a job because you were not
clear about how the project needed to be done and now
you have a completed project but it makes your
customers very unhappy.

Dan and Deanna "Marketing Unscrambled"

How Do You Make A Request For A Company To Do Your Outsourcing ?

2009-10-29T22:42:00.000-07:00

A Request for Proposal (RFP) is something you write
when you are looking for an outsourcing company to
complete a project for you.

There are many benefits to writing an RFP you should
know before you begin.

The primary purpose of an RFP is to inform suppliers
that your company is looking for business outsourcing
and it encourages these companies to make their best
effort in meeting your requirements.

In an RFP for business outsourcing you will be
specific to the products you would like to use in your
project.

For instance, if you want to upgrade your file servers
and you would like to use IBM Blade servers then you
should specify this requirement.

The more specific you are with your requirements and
your budget, the better bids you will receive.

An RFP also forces suppliers to be realistic and
factual identify your requirements when they come back
with an offer on your RFP.

It also allows for a larger response to your request
for business outsourcing.

It also gives you the opportunity to let the suppliers
know that the process of selection is competitive.

A closed bid selection is the best way to go when you
are looking at suppliers bids on your project. This
way, it doesn’t allow a business outsourcing company
to underbid another company for the project.

You should never tell a company what another company
bid on the project and give them the opportunity. The
entire selection process should be fair to all of the
companies.

The best way to find a business outsourcing company is
to write a Request for Proposal for the project and
include detailed requirements for the project. Submit it
to more than one company, so that you can choose one of them.

Dan and Deanna "Marketing Unscrambled"

Outsourcing, Some Reasons That You Might Outsource Things In Your Business!

2009-10-28T23:36:00.000-07:00

There are many reasons you might consider outsourcing
for your company. Many of those reasons might include
the resources, cost, or staff.

If you are a growing company you might have many
projects you need to complete for your expansion. If
you are upgrading systems you might have projects you
need to complete.

You might not have a staff that knows how to complete
the project or your staff may not have enough people
to complete the project in the time frame you would
like it to be done.

Outsourcing is an excellent idea when you face issues
like this. A company can come into your business and
complete the project on your required deadline.

Another reason you might consider outsourcing is to
save money. You might currently have full-time
employees in positions that only require them to be
around for certain times of the year.

It is cheaper to eliminate the full time employee
position and bring in the outsourcing company only
when you need them to work.

When you bring in an outsourcing company to complete a
project rather than hire a full time employee you are
saving on the yearly salary and the benefits you would
have to offer that employee.

In most cases, it is usually cheaper to hire an
individual or team of people on a temporary basis then
it is to use your own staff.

There are many reasons you might consider outsourcing.

You might have a full-time employee you need for one
specific thing but often has a lot of downtime and you
have to find work for them to do to keep them busy.

There is no reason to pay a full-time employee if you
can hire someone for the duration you need them.

Dan and Deanna "Marketing Unscrambled"

Business Outsourcing, Why A Business Would Use Outsourcing?

2009-10-26T21:01:00.000-07:00

Companies might consider business outsourcing for many
different reasons. Outsourcing might be considered for
many different business segments.

Business outsourcing is when a company hires an
outside source to complete work or a project which
would normally be done by the staff.

A company might consider outsourcing for saving money
by cutting down on costs or they might not have the
employee resources to complete a particular project.

Outsourcing gives a company the opportunity to
complete a needed project performed by people who are
not their employees.

This means they don’t have to pay a salary or provide
benefits to the people also.

When business outsourcing occurs the company will
usually enter into an agreement with the outsourcing
company which is usually a contract.

The contract will usually include the terms of the
agreement like steps throughout the project, time the
project will take, people involved, cost, and required
resources from the client.

There are many different types of outsourcing.

The most common segments of a business that hires
outsourcing companies for assistance include
accounting services to help with payroll, inventory,
and financial issues.

The biggest field of outsourcing today for companies
is in the Information Technology field. This is
because companies will upgrade their phones,
computers, need cabling installed, troubleshooting,
and more.

Companies also outsource people for customer service
positions, call centers, and telemarketing.

Outsourcing is a solution for a business to save money
and complete projects and tasks in the workforce
without having full time employees do the work.

Outsourcing is becoming more and more popular across
the world every day.

On the internet people often outsource for things like
graphics for the website, creating a website, writing
the sales copy. These are but a few of the things that
could be outsourced on the web.

Dan and Deanna "Marketing Unscrambled"

LESSON #49: Pricing Your Product

2009-10-25T04:43:00.001-07:00

LESSON #49: Pricing Your Product

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Joining Email Groups, Like Yahoo, MSN And Google Can Give You More Traffic !

2009-10-23T23:00:00.000-07:00

Something that has become increasingly popular since
the Internet has grown are the email groups that are
available through Yahoo, MSN, and other venues.

They are a great way to meet other people who have a
common interest, and are very similar to the
communities that are available through blogging sites.

There is plenty of diverse subjects and there are
communities for just about any subject.

These groups can be a great place for people who have
a blog about the subject and want to share it with
other people.

Most of the time when you join a group, you are
encouraged to take a moment and to introduce yourself.
This is a great opportunity to tell people about your
blog, but make certain that you don't overdo it.

Just like with any of the other places you will
advertise your blog, you want to make people want to
go to your blog. If you are too overbearing, you will
turn people off.

If your blog covers different subjects, you can
advertise it on the other groups that cover those
subjects as well.

Make certain that your post to the groups is
interesting and that you let people know what it is
that your blog is about. There's nothing worse than
getting taken to a blog under false pretences.

When people visit your blog, make certain that you
thank them for visiting and respond to comments that
they leave.

If they know that you appreciate the time that they
took, they are more likely to come back again.

Dan and Deanna "Marketing Unscrambled"

Blog Advertising And The Importance Of SEO !

2009-10-21T21:05:00.000-07:00

Having a blog on the Internet that gives people some
good information doesn't do a lot of good if people
don't know that it's there.

If you want people to be able to find your blog,
something that is important is that you have good
Search Engine Optimization, or SEO.

Whenever you put one or more words into a search bar
to look for something, the SEO of a website is what
helps bring up those websites.

For example, if your blog is about Harry Potter, you
are going to want to be sure that your blog includes
popular terms such as Harry Potter, JK Rowling, and
other things that are related to Harry Potter.

Think about the things that people look for when they
are interested in Harry Potter, and the kinds of
things that come up when you search.

It's always a good idea to use your own experience
when you are optimizing your blog for searching.

Think about what has worked, what hasn't worked, and
use them for your own blog SEO. This way, when someone
puts one of the terms that you put in your blog into a
search engine it will be one of the sites that comes
up.

Of course, there are other factors that come into play
that determine where your blog will come up in the
list, but everyone starts somewhere.

The more keywords that your blog uses, the more people
will come to your blog. It just takes time and
patience.

Dan and Deanna "Marketing Unscrambled"

Using Your Blog As A Source For Article Marketing Can Also Bring In More Traffic To Your Blog!

2009-10-20T21:52:00.000-07:00

Depending on what type of blog that you have, it might
be a good idea to advertise your blog using articles.

For example, say you know about jewelry and gemstones,
and your blog is a place where you post information
for people to read about jewelry.

Submitting an article to a website such as Associated
Content can be very instrumental in bringing people to
your blog.

An good example would be is if you wanted to talk
about the common misconceptions about the colors of
gemstones.

You could write about the fact that people assume that
gemstones such as emeralds, sapphires and rubies are
one different color, but the truth is that those
stones come in a variety of colors and hues.

Then you can use your blog as a source for your
information, as long as you have blogged about those
gemstones.

The great thing is that some places, like Associated
Content, will pay you for the articles that you write.

So if you sell jewelry on your blog, it's like being
paid twice for your knowledge. Of course, this is just
an example of the way you can use articles to
advertise your blog.

When you are writing an article, be creative. You
don't have to be an expert at what you do. If you
enjoy writing stories, you can say that posting
stories on blogs is a new and different way to share
your stories with others.

Then, post your blog link as your source and you have
people checking out your blog and your stories.

Dan and Deanna "Marketing Unscrambled"

LESSON #48: The Marketing Funnel

2009-10-18T21:12:00.001-07:00

LESSON #48: The Marketing Funnel

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Traffic To Your Blog By Social Bookmarking Sites!

2009-10-16T22:04:00.000-07:00

Social bookmarking sites are a growing trend and are
becoming more popular each and every day. They are a
great place to share your bookmarks with everyone and
to be able to access them from any computer. They are
also a great place that you can post a link to your
blog.

There are over fifty social bookmarking sites that you
use to submit your link to your blog. Digg, Digo, Blue
Dot, and del.ico.us are just a few of them that are
the most popular. Each site has its own guidelines and
rules for posting links, so it's important that you
want to read the rules that they have before you post
any links.

Because social bookmarking isn't as targeted as other
forms of advertising for your blog, you may find that
it will take longer for it to be effective. But it's
also a good way for you to get your blog noticed and
it may bring in people who may not have found your
blog another way.

Since social bookmarking doesn't always give you the
opportunity to know who it is that has seen your site,
or get to know other people, it's always a good idea
to keep track of the visitors who say they were linked
to your site through a bookmarking site. If the site
allows you to put a comment, ask people to let you
know on your blog that they found it through a social
bookmarking site and which one. That will help you
know how effective it is.

Dan and Deanna "Marketing Unscrambled"

Joining Communities Is A Good Way To Get Your Blog Noticed!

2009-10-14T19:29:00.000-07:00

Something that you will find, especially if you join
something like Live Journal or Greatest Journal, is that
users just like you have created communities for
people with common interests.

There are communities for just about any subject, and
if you find that there isn't a community for the
subject you can create one. This is a great place to
advertise your blog.

The nice thing about communities is that there isn't
any limit as to how many communities that you can
join.

For example, say that you love blogging about books,
horseback riding, and skiing in Tahoe. All you have to
do is look through the communities for ones that have
those interests and join them.

As long as you post something related to the topic to
the chosen community, people will see you and perhaps
they will check out your personal blog.

Something to remember is that you don't want to write
a post that is one sentence long in order to get people
to go to your blog. They will want to know that what
you write is interesting and is something worth
reading.

Joining communities can be a great way to advertise
your blog and drive traffic to it. If you are
referring to something that you posted about on your
blog, you can use a link back to your entry in your
post.

As with posting comments on someone else's blog, you
don't want people to think that you joined a community
simply to get traffic to your blog. Otherwise, people
won't visit your blog and you may get banned from the
community as well.

Dan and Deanna "Marketing Unscrambled"

Forums For Bloggers Is A Good Place To Place An Ad!

2009-10-13T22:19:00.000-07:00

No matter what type of blog that you have, one of the
best places that you can advertise your blog is to
join a blogger forum. After all, everyone who posts
there has a blog and that's the main subject.

It's a great place to meet other bloggers and to
advertise your blog.

There are quite a few blogger forums that you can sign
up for on the Internet. One is known as Bloggeries,
where you can show off your blog, get your blog
reviewed or review other blogs, and find lots of tools
that you can use for your own blog.

Another good place to go is to Blog Forum.

Blog Forum, like Bloggeries, has spots for you to
market and show off your blog,

Blogger forums are a great place to advertise because
everyone in them are of the same mind and want to make
certain that their blogs get noticed and read.

If you use your blog to advertise something that you
are selling, or you want to get a lot of traffic to
your blog in order to make money, you want to go
someplace where it can get exposure.

When you advertise on a blog forum, you know that you
are placing your advertisement in a place where
blogging is something that people enjoy.

Just remember when you are posting to a forum to read
the rules and abide by them. That way you'll get your
blog noticed and you will know that you are doing the
right thing.

Here are some to check out:
Bloggeries
Authority blogger
Digital point
Blogging tips
Bloggst
Blog experiment
Blogger talk
Search engine watch
Sitepoint
Blog cash

Dan and Deanna "Marketing Unscrambled"

Get Your Blog Noticed By Placing Your Blog In The Blog Directories!

2009-10-12T18:25:00.000-07:00

If you want to have more people visit your blog, there
are plenty of blog directories on the Internet that
you can submit your blog to so that people will come
and visit it. Most blog directories are listed by the
topics that the blogs that are submitted cover.

Blog Catalog is a free blog directory that offers
categories such as career and jobs, writing, Iraq, and
many others. It has features such as featured blogs
and other things to offer those who submit their blogs
there.

Another great place to add your blog is
blog-directory.org. Not only do they have an an
extensive list of categories with sub categories, you
can get your blog reviewed. For the most popular
blogs, it shows the amount of hits that blogs have and
if they have any reviews. As well as listing by
category, the blogs are also listed by location.

There are other blog directories on the Internet -
these are only a couple of them. But blog directories
are a great place to advertise your blog and to make
new friends. You never know what you will find when
you browsing through the directory, and you may just
find out information that you never knew. Some of the
blog directories offer chat features as well, so that
you can meet other people easily.

As you can see, blog directories are a great place to
get your blog noticed and bring people to read your
blog and look at your pictures.

This is a list of the top few that you can look at, some charge
fees and some do not:

blog catalog
Top ranking blog
Google directory
(The two above list a lot of directories)
Best of the web
Bloggapedia
Blogging fusion
Top blog area

Dan and Deanna "Marketing Unscrambled"

LESSON #47: How to Create an Ebook

2009-10-11T20:35:00.001-07:00

LESSON #47: How to Create an Ebook

Posted using ShareThis

Sharing With Other Blogs Can Bring You More Traffic

2009-10-09T23:10:00.000-07:00

Blogging traffic is a give and take relationship.
Sometimes one of the best ways to get traffic to your
blog is by visiting someone else 's blog.

Go to their blog and read one of their entries, or
read a few of them. Chances are that you are going to
find something that you have in common.

When you find something that you find truly
interesting on a blog, leave a comment so that they
know that you were there.

One of the best known blogs available is LiveJournal.
A great feature of LiveJournal is that you can search
for interests on their site and it will come up with
results of those who have that interest.

Are you interested in horseback riding? You can see
what other bloggers are interested in horseback riding
as well.

When you are commenting on someone's post, you want to
make sure that you don't leave generic comment. If you
like the post, say something about what you read in
the post.

After you have commented on the person's post, then
you can say something like, 'I really like horseback
riding too. I had a similar experience to yours.' and
then use it to link back to your journal.

But be sure that you sound sincere when you are
commenting, and don't make them feel like you're just
fishing for traffic.

If someone thinks that you are using their blog to get
more traffic to yours, they won't visit your site and
your efforts will be wasted.

You can always learn things from other blogs that can
help you. You just might like the things that is on the other
blog. You will enjoy coming back often to make comments
on their blog. They in turn may come to your blog. Others see
what you have written and come to your blog to see what you
have to offer. We all help each other in this way in the blogging
circles. That is why they call this social marketing. You get many
people talking to each other,learning from each other. So much
fun it can be for you. What great friend you can make this way.
If your two blogs have the same subject that you are talking about
some of the people that regularly visit their blog may start coming
to your blog as well. Some of yours will visit them as well. And a great
time can be had by all.

Dan and Deanna "Marketing Unscrambled"

More Traffic To Your Blog By Adding The Blog Address In Your Emails!

2009-10-07T21:37:00.000-07:00

If you have a blog that you are particularly proud of,
and that you want to share with other people, there
are a lot of free ways that you can get your blog
noticed.

One of those ways is something that you do everyday,
and that you may not even consider as a way to share
your blog. Put the link to your blog in your email
signature.

Chances are that you send out emails more times than
you can count during the day, Each time you send out
an email, you can advertise your blog by putting the
address of your blog in your email's signature.

It's always a good idea to write something catchy
like, See what I am up to now, or Read my latest
chapter of my family life here, see how the blog can
help your online business, depending on what type of
blog you have.

The thing to remember about putting an advertisement
in your signature for your blog is to make it short,
but eye catching.

You want people to be interested enough to want to
click on it, but you also don't want to scare them
off.

Just like it is with any advertisement, you want to
give them just enough to be interested and take a
closer look at what it is that you are advertising.

Think about what it is that your blog is about. What
is really going to interest people about it and want
to visit? That is what you should include in your
signature, and that is what is going to get people to
go to your blog.

Have a nice day.

Dan and Deanna "Marketing Unscrambled"

How Do You Get The Word Out About Your Blog Or Website !

2009-10-06T20:35:00.000-07:00

If you are someone who uses chat programs such as AIM,
ICQ, Yahoo messenger, MSN, or Googletalk and have a
lot of online friends, it can be a great way to get
people to read your blog and to leave comments on it.

As it is with your signature on your email, you don't
want to just send an instant message to people
every time you update your blog. You also don't want to
simply send a message to someone asking to read your
blog.

For someone who has been on your friends list for a
while, you can be less formal of course, but you want
to be polite when you talk to people who you may have
not talked to in a while or someone who is new.

Use your own judgement when you are chatting with
people about your blog. If it's someone that you
haven't talked to in a while, and someone asks you
what you have been up to, you can point them to your
blog so that they know what is going on with you.

Some blogs, like LiveJournal, have their own messaging
program, so that's also another good way to advertise
your blog.

Be certain that you don't send someone a message
though only to advertise your blog. It's more polite
to say something about their blog first, and then tell
them about your blog.

If you have a common interest, it's a good ice breaker
and it will give you something to talk about.

An other way would be to put out a press release. This
way you let everyone what your blog is about and how
to find it.

Twitter is a way to let people know about thing that
you are doing, how to find your blog or website.

These are but a few of the ways that can help you
get more people to your blog or website. Most of these
things cost you nothing but a little of your time.
Are you doing these things already. Use them to your
benefit.

Dan and Deanna "Marketing Unscrambled"

Domain Name Marketing Is The Way To Success!

2009-10-04T18:02:00.000-07:00

When you start your own business you want to find a
way to drive customers to your store. Domain name
marketing is becoming more common to use in
advertising your online business.

Domain name marketing is easy once you figure out how
to do it. To start you need to have a website up and
running online.

This will help you come up with a great domain name
and peak your potential customer’s interests. When you
use domain name marketing you can double the amount of
customers that come into your shop online and if you
run your shop offline as well you may find that you
make more money when you are online. Marketing is an
improved technique to advertising.

Success is determined by the amount of time you want
to put into it. If you are willing to put in a lot of
time and effort you may find that your payoff will
come sooner rather than later.

Customers appreciate details and your domain name
marketing results will show you how many customers and
potential customers you have reached. Not everyone
will purchase something the first time they shop.
Don’t let this discourage you.

Chances are they will return to your site, especially
if they have it bookmarked by one of your
advertisements. Marketing is a great way to tell the
world that you are in business and when you get a
chance stop in and visit. Make sure you protect your
domain name by registering it before you advertise.

Dan and Deanna "Marketing Unscrambled"

Domain Names That Use Keywords Get More Traffic To The Website!

2009-10-03T19:26:00.000-07:00

When you are choosing your domain name you will want
to use keywords in your name that will help someone
find your website easily by searching. When you
include keywords in your domain name you are letting
the name speak for your business. Someone will know
right away what you are offering just by the name.

They can click on your website for details on the
products that is offered on your site. Making your
domain name keyword friendly can increase your chances
of getting more business and increasing sales.

When a customer does not purchase something the first
time they will probably return and possibly purchase
the next time. In the future they know where they can
find your site and what all it offers.

Keywords are very important when it comes to domain
names and it will set you apart from other sites
online that offer similar products that no one knows
about because of the name.

Before you get started using your name you need to
make sure it is unique and not already out there. You
will need to do a search to see if someone else has
already registered the domain name for their business.

If the name you have chosen is not in use then you
need to register it before someone else. If the domain
name is already taken, you will need to choose an
alternative domain name that will describe your
business using keywords. Using keywords will increase
your customers and your sales.

Please leave a comment. We love reading them.

Dan and Deanna "Marketing Unscrambled"

Domain Name Markeing, How to use it?

2009-10-02T23:26:00.000-07:00

If your website has been up and running for quite some
time but your sales are not really increasing but
staying within the same range you may want to consider
domain name marketing to increase your business.

Sometimes one ad can go in a thousand different
directions and it is quick and easy to get it started
by domain name marketing. When you use any kind of
marketing to enhance your business you will need a
plan to know what direction you want to go in to
succeed.

You don’t want to just type in a couple of ads and be
done with it. You will need to spend a lot of time and
effort into your marketing in order to make it
successful.

If you don’t the result will equal to the amount of
time you spent. At first you may not see much of a
difference and fear your countless hours behind the
keyboard were wasted and then it will happen.

They will start visiting your site until you have
someone in your shop nearly all the time. Sometimes
it’s not what you sell but how you sell it that gets
your customers in.

Don’t stop marketing just because you are starting to
see a change. You need to continue to work at it until
you can level off on the marketing and just market
once or twice each month, more during holiday seasons.
It won’t be long until your business will be a
success.

What are your comments on marketing your domain
name?

Dan and Deanna "Marketing Unscrambled"

Can The Wrong Domain Name Hurt Your Business?

2009-10-01T21:50:00.000-07:00

You have decided to start your own business online and
you want to start advertising and getting potential
customers to your site.

Imagine being able to run your business 24 hours a day
7 days a week and never leave your house to do so.

Running a business online can be very profitable if
you have the correct domain name for your business.

You don’t want to mislead your customers by
advertising something that you don’t sell to get them
into your store. This can lead to trouble and you
don’t need that.

When you choose your domain name you may want to
consider your most popular item that you will be
offering and see if you can add that into your domain
name.

Like if you have the name "Pens R Us" chances are your
customers will know that you are selling pens, paper,
and office supplies.

When they need to order they can click on your site to
choose from the many varieties that you carry. They
may even be able to get their company logo on the pens
when they order. This is a great way to add your
business product into your domain name.

If you are selling pens and office supplies and you
choose a domain name such as "Paper Products", this
covers a lot of general ground and may not attract the
potential customers that you would have attracted if
you had used "Pens R Us".

You need to try to be specific on your domain name in
order to get it right. Your name sometimes says it all
and it is all that someone will see. Choose a name
that is important to your business and you will be a
success.

Have you had success with your domain name?
How has it helped your business?

Leave your comments, we love to read them.

Dan and Deanna "Marketing Unscrambled"

The Use Of Domain Names For Your Business?

2009-09-30T21:06:00.000-07:00

A domain name is your way of being identified on the
internet. The name that you choose will determine how
many potential clients or customers you will have.

You need to be very careful what name you select as it
will be used to describe your business. Don’t use a
name that does not reflect on the products you sell or
the service that you provide.

Choosing a domain name is vital to any business that
is online. When you use email marketing to attract
your potential customers your domain name will be the
name that the recipient will see.

When you use domain name marketing to increase your
business income you will need to spend a little extra
time determining what group of people you will want to
reach the most.

If you have a product for teens you don’t necessarily
need to sell to adults. You need to know how to grab
their attention. Your domain name will speak for your
business and provide the email recipient with the
information they need to determine if they will delete
your email or open it.

If you are not sure what to select as your domain name
you may want to hire someone who works on domain name
marketing. These agencies can be found online and can
help you determine what domain name would be right for
you based on the information you provide to them
regarding your product descriptions and what your goal
is. Domain name marketing is the best way to get the
word out.

What are your comments? Please leave one, thank you.

Dan and Deanna "Marketing Unscrambled"