LESSON #50: Introduction to Copywriting
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Saturday, October 31, 2009
Friday, October 30, 2009
How Do You Maintain The Quality When You Outsource Things?
When you have poorly defined your contract with a
business outsourcing company, the quality of the
project may suffer severely.
There are many things you can do to verify the project
maintains the expected quality when you are using a
company other than yours.
When you define the objectives for the project you
want completed they need to be defined clearly and
everyone needs to acknowledge and sign off that they
agree to them.
You should not forget anything.
Being too picky is better than not being specific
enough. By forgetting certain things and not
specifying them you are opening a door for poor work
to be done.
Is this what you get when you outsource or do you get quality
when you outsource. (Watch the video.)
When this happens, you cannot request it be changed
and done a different way because it was not specified
in the contract.
What will happen, is that you will have to pay
additional money to have things done the way you want
because you didn’t properly specify in the contract.
One person should not write the specifications for the
project. Projects need to be written by everyone who
will be involved and affected by the project.
You need to be sure you don’t miss anything that might
cause poor quality with the project. If you need to
research equipment and how things are properly done
then you should.
Many people can be affected by poor quality in a
project such as your employees who are using the
equipment.
However, shareholders and stakeholders also have a
vested interest that the money being spent on an
outsourced project is spent well.
You don’t want to be out of a job because you were not
clear about how the project needed to be done and now
you have a completed project but it makes your
customers very unhappy.
Dan and Deanna "Marketing Unscrambled"
business outsourcing company, the quality of the
project may suffer severely.
There are many things you can do to verify the project
maintains the expected quality when you are using a
company other than yours.
When you define the objectives for the project you
want completed they need to be defined clearly and
everyone needs to acknowledge and sign off that they
agree to them.
You should not forget anything.
Being too picky is better than not being specific
enough. By forgetting certain things and not
specifying them you are opening a door for poor work
to be done.
Is this what you get when you outsource or do you get quality
when you outsource. (Watch the video.)
When this happens, you cannot request it be changed
and done a different way because it was not specified
in the contract.
What will happen, is that you will have to pay
additional money to have things done the way you want
because you didn’t properly specify in the contract.
One person should not write the specifications for the
project. Projects need to be written by everyone who
will be involved and affected by the project.
You need to be sure you don’t miss anything that might
cause poor quality with the project. If you need to
research equipment and how things are properly done
then you should.
Many people can be affected by poor quality in a
project such as your employees who are using the
equipment.
However, shareholders and stakeholders also have a
vested interest that the money being spent on an
outsourced project is spent well.
You don’t want to be out of a job because you were not
clear about how the project needed to be done and now
you have a completed project but it makes your
customers very unhappy.
Dan and Deanna "Marketing Unscrambled"
Thursday, October 29, 2009
How Do You Make A Request For A Company To Do Your Outsourcing ?
A Request for Proposal (RFP) is something you write
when you are looking for an outsourcing company to
complete a project for you.
There are many benefits to writing an RFP you should
know before you begin.
The primary purpose of an RFP is to inform suppliers
that your company is looking for business outsourcing
and it encourages these companies to make their best
effort in meeting your requirements.
In an RFP for business outsourcing you will be
specific to the products you would like to use in your
project.
For instance, if you want to upgrade your file servers
and you would like to use IBM Blade servers then you
should specify this requirement.
The more specific you are with your requirements and
your budget, the better bids you will receive.
An RFP also forces suppliers to be realistic and
factual identify your requirements when they come back
with an offer on your RFP.
It also allows for a larger response to your request
for business outsourcing.
It also gives you the opportunity to let the suppliers
know that the process of selection is competitive.
A closed bid selection is the best way to go when you
are looking at suppliers bids on your project. This
way, it doesn’t allow a business outsourcing company
to underbid another company for the project.
You should never tell a company what another company
bid on the project and give them the opportunity. The
entire selection process should be fair to all of the
companies.
The best way to find a business outsourcing company is
to write a Request for Proposal for the project and
include detailed requirements for the project. Submit it
to more than one company, so that you can choose one of them.
Dan and Deanna "Marketing Unscrambled"
when you are looking for an outsourcing company to
complete a project for you.
There are many benefits to writing an RFP you should
know before you begin.
The primary purpose of an RFP is to inform suppliers
that your company is looking for business outsourcing
and it encourages these companies to make their best
effort in meeting your requirements.
In an RFP for business outsourcing you will be
specific to the products you would like to use in your
project.
For instance, if you want to upgrade your file servers
and you would like to use IBM Blade servers then you
should specify this requirement.
The more specific you are with your requirements and
your budget, the better bids you will receive.
An RFP also forces suppliers to be realistic and
factual identify your requirements when they come back
with an offer on your RFP.
It also allows for a larger response to your request
for business outsourcing.
It also gives you the opportunity to let the suppliers
know that the process of selection is competitive.
A closed bid selection is the best way to go when you
are looking at suppliers bids on your project. This
way, it doesn’t allow a business outsourcing company
to underbid another company for the project.
You should never tell a company what another company
bid on the project and give them the opportunity. The
entire selection process should be fair to all of the
companies.
The best way to find a business outsourcing company is
to write a Request for Proposal for the project and
include detailed requirements for the project. Submit it
to more than one company, so that you can choose one of them.
Dan and Deanna "Marketing Unscrambled"
Wednesday, October 28, 2009
Outsourcing, Some Reasons That You Might Outsource Things In Your Business!
There are many reasons you might consider outsourcing
for your company. Many of those reasons might include
the resources, cost, or staff.
If you are a growing company you might have many
projects you need to complete for your expansion. If
you are upgrading systems you might have projects you
need to complete.
You might not have a staff that knows how to complete
the project or your staff may not have enough people
to complete the project in the time frame you would
like it to be done.
Outsourcing is an excellent idea when you face issues
like this. A company can come into your business and
complete the project on your required deadline.
Another reason you might consider outsourcing is to
save money. You might currently have full-time
employees in positions that only require them to be
around for certain times of the year.
It is cheaper to eliminate the full time employee
position and bring in the outsourcing company only
when you need them to work.
When you bring in an outsourcing company to complete a
project rather than hire a full time employee you are
saving on the yearly salary and the benefits you would
have to offer that employee.
In most cases, it is usually cheaper to hire an
individual or team of people on a temporary basis then
it is to use your own staff.
There are many reasons you might consider outsourcing.
You might have a full-time employee you need for one
specific thing but often has a lot of downtime and you
have to find work for them to do to keep them busy.
There is no reason to pay a full-time employee if you
can hire someone for the duration you need them.
Dan and Deanna "Marketing Unscrambled"
for your company. Many of those reasons might include
the resources, cost, or staff.
If you are a growing company you might have many
projects you need to complete for your expansion. If
you are upgrading systems you might have projects you
need to complete.
You might not have a staff that knows how to complete
the project or your staff may not have enough people
to complete the project in the time frame you would
like it to be done.
Outsourcing is an excellent idea when you face issues
like this. A company can come into your business and
complete the project on your required deadline.
Another reason you might consider outsourcing is to
save money. You might currently have full-time
employees in positions that only require them to be
around for certain times of the year.
It is cheaper to eliminate the full time employee
position and bring in the outsourcing company only
when you need them to work.
When you bring in an outsourcing company to complete a
project rather than hire a full time employee you are
saving on the yearly salary and the benefits you would
have to offer that employee.
In most cases, it is usually cheaper to hire an
individual or team of people on a temporary basis then
it is to use your own staff.
There are many reasons you might consider outsourcing.
You might have a full-time employee you need for one
specific thing but often has a lot of downtime and you
have to find work for them to do to keep them busy.
There is no reason to pay a full-time employee if you
can hire someone for the duration you need them.
Dan and Deanna "Marketing Unscrambled"
Monday, October 26, 2009
Business Outsourcing, Why A Business Would Use Outsourcing?
Companies might consider business outsourcing for many
different reasons. Outsourcing might be considered for
many different business segments.
Business outsourcing is when a company hires an
outside source to complete work or a project which
would normally be done by the staff.
A company might consider outsourcing for saving money
by cutting down on costs or they might not have the
employee resources to complete a particular project.
Outsourcing gives a company the opportunity to
complete a needed project performed by people who are
not their employees.
This means they don’t have to pay a salary or provide
benefits to the people also.
When business outsourcing occurs the company will
usually enter into an agreement with the outsourcing
company which is usually a contract.
The contract will usually include the terms of the
agreement like steps throughout the project, time the
project will take, people involved, cost, and required
resources from the client.
There are many different types of outsourcing.
The most common segments of a business that hires
outsourcing companies for assistance include
accounting services to help with payroll, inventory,
and financial issues.
The biggest field of outsourcing today for companies
is in the Information Technology field. This is
because companies will upgrade their phones,
computers, need cabling installed, troubleshooting,
and more.
Companies also outsource people for customer service
positions, call centers, and telemarketing.
Outsourcing is a solution for a business to save money
and complete projects and tasks in the workforce
without having full time employees do the work.
Outsourcing is becoming more and more popular across
the world every day.
On the internet people often outsource for things like
graphics for the website, creating a website, writing
the sales copy. These are but a few of the things that
could be outsourced on the web.
Dan and Deanna "Marketing Unscrambled"
different reasons. Outsourcing might be considered for
many different business segments.
Business outsourcing is when a company hires an
outside source to complete work or a project which
would normally be done by the staff.
A company might consider outsourcing for saving money
by cutting down on costs or they might not have the
employee resources to complete a particular project.
Outsourcing gives a company the opportunity to
complete a needed project performed by people who are
not their employees.
This means they don’t have to pay a salary or provide
benefits to the people also.
When business outsourcing occurs the company will
usually enter into an agreement with the outsourcing
company which is usually a contract.
The contract will usually include the terms of the
agreement like steps throughout the project, time the
project will take, people involved, cost, and required
resources from the client.
There are many different types of outsourcing.
The most common segments of a business that hires
outsourcing companies for assistance include
accounting services to help with payroll, inventory,
and financial issues.
The biggest field of outsourcing today for companies
is in the Information Technology field. This is
because companies will upgrade their phones,
computers, need cabling installed, troubleshooting,
and more.
Companies also outsource people for customer service
positions, call centers, and telemarketing.
Outsourcing is a solution for a business to save money
and complete projects and tasks in the workforce
without having full time employees do the work.
Outsourcing is becoming more and more popular across
the world every day.
On the internet people often outsource for things like
graphics for the website, creating a website, writing
the sales copy. These are but a few of the things that
could be outsourced on the web.
Dan and Deanna "Marketing Unscrambled"
Sunday, October 25, 2009
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