How Well Do You Know Your Clients And Your Competition

Part 5

Something that a lot of business owners don't consider is
the fact that sometimes you have to do research before you
can know what it is that your prospective clients need and
want from their company.

One of the best things that you can do to help you draw
clients to your website is to take a look at your
competitors and see what it is that is, or isn't, working
for them.

Chances are good that if people have a problem with what
they see on that website, they aren't going to like it any
better on yours.

(click to see video)



If your competitor has a guest book, or a message board,
this is a good place to start. This is where people will
leave their thoughts, questions and suggestions about the
website. See what people have said about it, and take
notes.

Don't copy your competitor's website - the last thing that
you want to do is to have someone mistake you for them, and
have an upset competitor on your hands.

But as a part of the market research you want to know what
it is that your prospective clients are looking for, and
what they don't like.

Remember, the better that you know your audience, the more
successful your business will be. After all, a doctor goes
to medical school to learn about the human body before they
can treat patients.

You have to know what is wrong and what your clients need
before you can fix it.

Please leave your comments. We love to read them.

Dan and Deanna "Marketing Unscrambled"

Do Your Client Feel That They Are Important To You For More Than Just For Their Wallets?

Part 2

2. Get rid of waste

When you talk to clients, find out where they found the
information about you and your company. If one form of
advertising is working well, and the other one isn't
working as well, consider getting rid of the one that isn't
working.

Depending on what it is, it can be costing you money
without giving anything back in return.

3. Make use of your website

Take a look at your website and look at it with a critical
eye. Try and see it as a customer sees it and make sure
that any questions that they might have are answered.

4. Ask questions

The last thing you want to do is to ask questions. When
people see a question, it makes them think. They may not
have thought about it before, but it helps them take a look
at themselves and they might just find that they do have a
need for your product or service, or want to get more
information.
What can you learn from other industries that can help you with
your business. The video talks about gift certificates. How could
you use that with your business. Can you change it up and make
it fit your business better. This adds sales to your business and
give a great benefit to your client. The more benefits that you
can give to your clients the better off your business is.

Please leave your comments. We love to read them.

Dan and Deanna "Marketing Unscrambled"

Do Your Client Feel That They Are Important To You For More Than Just For Their Wallets?

The reason that a lot of businesses fail is that they don't
focus on what is really important - the client.

Most people will say that making money in the most
important, and money is important, but without clients you
don't have money. So here are some tips for generating
leads.

1. Meet your clients' needs

Clients aren't going to buy your product or make use of
your service unless you appeal to them and offer them
something of value.

Instead of focusing your advertisements on what you do,
focus on what they will get out of your product or service.

This shows your clients that you are focusing on their
needs instead of on simply making money on a product or
service that no one can really use.

Show them how it will benefit them and how it will help them
with something that they are having a problem with.

Business cards, do you pass out business cards to help you get
new clients to your business.Do you make it stand out from the
crowd? One business card that we found interesting is from a
remodeling company. It has on the back of the card the eight
trustpoints that sets them apart from the ordinary remodeling
service companies. How many of those in business would put
these things on the business card:

1. We guarantee our estimates.
2. We guarantee our work.
3. We arrive on time.
4. We clean the work area daily.
5. We return messages within 24 hours.
6. We strive for harmony with your daily routine.
7. We tell you what we're going to do before we do it.
8. We listen carefully, tell it straight and keep our promises.
( From http://kitchentuneup.com )

That is one way to make your business card STAND OUT.
What can you think of to help your newest clients remember you and
want to come back your site and products?

Please leave your comments. We love to read them.

Dan and Deanna "Marketing Unscrambled"