Domain Names That Use Keywords Get More Traffic To The Website!

When you are choosing your domain name you will want
to use keywords in your name that will help someone
find your website easily by searching. When you
include keywords in your domain name you are letting
the name speak for your business. Someone will know
right away what you are offering just by the name.

They can click on your website for details on the
products that is offered on your site. Making your
domain name keyword friendly can increase your chances
of getting more business and increasing sales.

When a customer does not purchase something the first
time they will probably return and possibly purchase
the next time. In the future they know where they can
find your site and what all it offers.

Keywords are very important when it comes to domain
names and it will set you apart from other sites
online that offer similar products that no one knows
about because of the name.



Before you get started using your name you need to
make sure it is unique and not already out there. You
will need to do a search to see if someone else has
already registered the domain name for their business.

If the name you have chosen is not in use then you
need to register it before someone else. If the domain
name is already taken, you will need to choose an
alternative domain name that will describe your
business using keywords. Using keywords will increase
your customers and your sales.

Please leave a comment. We love reading them.

Dan and Deanna "Marketing Unscrambled"

Search Engine's And The Right Keywords To Help You Get To The Top Of Them

You have now chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work-and it is! But the amount of informed effort you put into your keyword campaign is ultimately generate your business' rewards.

Here is to more profits from your keywords. We would like to hear from you. Leave your comments. How are your keywords working for you?

copyright Dan and Deanna Finlinson "Marketing Unscrambled"

Finding The Right Keywords To Get The Best Search Engines Spots

Having popularity isn't enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let's look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword " automobile companies." However, you company specializes in bodywork only. The keyword "automobile body shops" would rank lower on the popularity scale than "automobile companies," but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let's look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between "Seattle job listings" and "Seattle IT recruiters" which do you think will benefit the consumer more? If you were looking for this type of specific jobs, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually tyring to figure out what to do with his or her life in between parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until you find the most specific and directly targeted phrases to bring the most motivated traffic to your site.

Please leave your comments, we would love to read them. Have a good day.

Dan and Deanna Finlinson "Marketing Unscrambled"

Finding The Right Keywords To Use For Search Engines

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination-your website-you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find exactly the right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site-or of seeing any real profits from the visitors that do arrive-decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers' understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside trenches of your business

Only after you have gathered as many words and phrases from outside resources should you add your own keywords to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of word and phrases that will direct the highest number of quality visitors to your website. By "quality Visitors" I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. the more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will than bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as wordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Please leave your comments. They are always welcome. Have a great day.

copyright Dan and Deanna Finlinson "Marketing Unscrambled"

INTERNET MARKETERS DO TWO THINGS THAT MAKE THEM MONEY

Do you do them ? ? ?

DIVERT TRAFFIC

CONVERT THAT TRAFFIC INTO CASH

1. Divert traffic from one place to another. These are places to divert traffic from:

* Your blog
* An article that you wrote and published
* Ebooks that have your web site information in them
* Press releases

These things all have links to your site in them. They are always on the web for people to see, so they drive traffic back to your site. These are just a few ( these do not cost you any money to do).

* Place ads ( free ad placement or pay per click ads). These also divert traffic to your web site.

Now that you have traffic coming in, it is time for - -

2. Converting that traffic into money making opportunities. Here are a few ways to do that:

* By selling a product - yours or someone Else's product as an affiliate.
* Selling clicks - get paid to send people to another web site
* Creating leads - have people sign up for a free ebook or a news letter, that you can build your list.

By using overlooked or under the radar keyword phrases - diverting that traffic is easy to do. It is helpful if you can convert more of that traffic into your profits. That is were knowing the keywords and phrases comes in at. You want it to be people that are looking for your product or service.

Doing keyword research is the way to get that targeted traffic that you are looking for. There are tool that can help with the research. Do a search under keyword research tools. The keywords can also help you to get better search engine ranking and that is always a good thing. People use those keyword and phrases to help than find you and your product or service. If you are top on the list in searching those keywords and phrases you are more likely to be the one that they will choose. That gets more traffic and converts to more money in your pocket.

copyright 2009 Dan and Deanna Finlinson "Marketing Unscrambled"
moonlight1458@gmail.com
DDFINLINSON0729.COM

HOW TO RESEARCH THE BEST KEYWORDS

People are using search engines to find the things that they want. They are telling the marketers what they are looking for by what they type in. That is why it is important to do the research to know what they are searching for.

The first place to start is to find the market that you are wanting to work with. For example if you want to do women's clothes. This is a very big topic. It is best to narrow it down so that you get the exact people looking for what you are selling. This is called a niche market. It helps to bring the right people to your site. They are the ones that will stay and shop in your web site and put their money down to buy things. If it is not what they are looking for or it is hard to find what they are looking for, they will leave. That is why it is needed to narrow it down so much.

You know you want women's clothes as your market. Now it is time to narrow it down. To find the keywords, look up in search " free keyword tools". You get sites like:

https://adwords.google.com/select/KeywordToolExternal
http://freekeywords.wordtracker.com
http://www.keyworddiscovery.com/

These are just a few that can be used.

Now that you are on the site that you want to use for your keyword search, in the box provided, type in " women's clothes". A list of other things people looked up, that is along the same lines as this. These are examples: " women's clothes", " plus sizes women's clothes", " discount women's clothes", " women's travel clothes". These can help you narrow it down. If all you are selling is plus sizes women's clothes, it would not be a good match for someone looking for Tall and Thin women's clothes. They would leave.

Why are keywords needed? They can help you when you are writing ads. They can help you say the same thing more than one way so it is not boring to read. They help you to narrow down the field so that you get the people that are interested in what you are selling or providing. If they want what you are selling or providing they are more likely to buy what you have.

Keywords are great when creating your web pages. The keywords help the search engines find you. If the search engines find you you get more traffic and more people buying what you have.It is a win win, you get sales, the people get what they were looking for.

By looking up the keywords you might come up with more ways of say what you want to, with many different ways of saying it. For example: " online marketing", " online marketing business", " business marketing online", " marketing online", " online marketing campaigns". Many different ways of saying the same thing.

This help you get more traffic because you are using more than one of the keywords. These people are all looking for the same things. That helps you every time.

As you do the research, it helps in these ways as you use the keyword tools that these sites provider.
Different search term that they suggest.
Seasonal search trends.
Related keyword searches.
Miss spelling of words - that way you can profit from these as well, it can get you more money.
Industry keywords - example for a Dental Lab. that makes crowns and bridges, some of the keywords would be: " model and die", "coping", "anterior and posterior", "porcelain shades",
" veneers ". Not every one would know what these mean, but to some one in the industry they are the keywords.

If you are trying to promote your web site, write ad copy, running PPC campaigns, blogging or writing content for press releases, articles and so much more you need these keywords. Do the research to identify what the keywords are. I have given you what to do with them after you have found them. Now it is time to put them to work.

I would like to know how they work for you. Leave a comment. I would be glad to hear from you. Join me again next time.

Deanna Finlinson
moonlight1458@gmail.com
http://sunny.getthisoffer.com/10/20/