The debate over paid URL inclusion centers around the annual fee. Since the regular spider of these search engines would eventually get around to indexing your website or blog anyway, why is a renewal fee necessary? The fee is necessary to keep your pages in the search engine's index. If You go the route of paid inclusion, you should be aware that at the end of the pay period, on some search engines, your page will be removed from their index for a certain amount of time.
It's easy to get confused about whether you would benefit from paid inclusion since the spider of any search engine will eventually index your sites without the additional cost. There are both advantages and disadvantages to paid URL inclusion, and it is only by weighing your pros and cons that you will be able to decide whether to spring for the extra cash or not.
The advantages are obvious: rapid inclusion and rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and added to search results in a very short time after you have paid the fee. The time difference between when the regular spider will index your website or blog and when the paid spider will is a matter of months. The spider for paid inclusion usually indexes your website or blog in a day or two. Be aware that if you have no incoming links to your website or blog, the regular spider will never locate them at all.Additionally, paid inclusion spiders will go back to your website or blog often, sometimes daily. The advantage of this is that you can update your website or blog constantly to improve the ranking in which they appear in search engines, and the paid URL inclusion spider will show that result in a matter of days.
Tomorrow we talk about the disadvantages of paid URL inclusion.
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Dan and Deanna "Marketing Unscrambled"
