Publishing Success, Steps To Achive The Success !

Part 5
(click to watch the video )

An other way to market your ebook is to consider excerpting chapters for articles. You can offer these tidbits for free on your website or blog as a sort of demo of your ebook. Include an order form for your ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure to simplify the process. It's a good idea to offer a bonus or two that make your ebook more enticing to purchase. Make sure that the bonuses are of as great of a value as the ebook that you are offering or it will not be a good value at all. The bonuses have to be of high quality as well.The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility. Stick with one or two high quality items.

You can also add an other high quality item that is also for sale. These are called add on's. It also has to be a great value. It has to be high quality, if it is not it will diminish your credibility as well. The goal is to have repeat customers. It is easier to sell to someone that has bought from you before than a new customer that has never bought from you before. Give a great value with everything that you do and selling becomes automatic. Word of mouth advertising is the best. People sell it for you. But remember bad word of mouth travels even faster than good word of mouth.

Make sure that everything that you offer is of the highest quality and value. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Use online and offline marketing to sell your ebook. Then offer your ebook for sale, and wait for your audience to discover you! Do not forget to use things like ezines that are similar to what you are trying to sell. They are your target audience and the ezine already has a list even if you do not have one yet. Use every means possible to sell your ebook.

Now that we are at the end of this group of writings on ebooks. It is time to put it to use. We hope that you found these writings of use and helpful. As always we love to hear your comments. Please leave them. It will help all that read the blog.

Dan and Deanna "Marketing Unscrambled"

Publishing Success, Steps To Achive The Success

Part 4 How do you market your ebook?

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You Absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your ebook, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook . Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail.Professional graphics sell professional ebooks. They reassure the customer that the product is what it claims to be.

Do not forget to use offline and online marketing to help you sell your ebook. So offline places might be:
* Ads in newspapers ( do not forget to put the URL to where they can buy the ebook.)
* Magazines that have something to do with the topic that you have chosen.
* Use a postcard to advertise the ebook.
What other places can you come up with for offline marketing?

Some ways to market online are:
* Press releases
* Ezines that have a similar topic to what your ebook is, that way you have the same target audience. You will not have to do the hard sell on people, they will already have an interest in what is in your ebook.
* Paid and Free ads.
* Ebay
* Other book selling sites.

Make sure that you can track where the sales are coming from. You will know if the paid ads are working. You will know if offline is working better than online, or however the case may be. You can keep doing what is working and change what is not working.

Feel free to leave a comment. We love to read them.

Dan and Deanna "Marketing Unscrambled"

Publishing Success, Steps To Achive The Success !

Part 3 Okay, now that this necessary celebration is out of your system, what do you do next?

How to turn your ebook into Profits?

Ebooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook is that the market is over whelmed with ebooks, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an ebook, doesn't make it good writing.

Make sure your ebook does not simply rehash old material. You will injure your credibility as ans author by claiming to offer valuable new insights and disappointing your audience with material they've read a zillion times before. So spend enough time writing and revising your book to make sure it's of the highest quality and presents the most current information. A good ebook will eventually sell itself; false claims about your ebook will make it extremely difficult to sell any future ebooks you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with new information, you have set the price at what you feel is the best one for your ebook that is equal to its value and what the market will bear.

Feel free to leave a comment. We enjoy reading them.

Dan and Deanna "Marketing Unscrambled"

Publishing Success, Steps To Achive The Success !

Part 2 Once you've written your ebook and revised it at least twice, show it to someone else whose opinion you respect and trust. If you are lucky enough to know a good editor, see if you have something to barter with for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then STOP! Put down the pen! Get your hands off the keyboard !

One of the most important steps to actually producing an ebook is to know when to stop writing and tinkering with it.

You've finally written your ebook! Pop open the bubbly! Give yourself a night out on the town! It is worth the celebration. You worked hard to get it this far.

Please leave your comments. It is wonderful to read them.

Dan and Deanna "Marketing Unscrambled"

Publishing Success, Steps To Achive The Success !

Part 1(click to see videos)


Even if your friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success.

First, you have to write a quality book that has a clear target audience. And your ebook must answer a common problem or need that the audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

Let's begin with the process that should commence before you write your first word. Begin by reading a LOT. Read both books you passionately love and books you can't seem to make it past five. Then figure what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write down these points so they are crystal clear to you. Read other people's ebooks for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your ebook. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your ebook is going to solve. In each chapter, break the specific aspects down into several parts. This will help your reader take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers, but it's close.

The next two steps are obvious. Write your ebook and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing an ebook can seem like an impossible task. There are many ebooks out there that give you guidelines to help you become familiar-and even love -the process of writing and revision. Find a number of books or ebooks about writing. Better yet, find a number of books or ebooks about writing the specific type of ebook you aspire to write. These can serve as a road map on your writing journey.

Please leave a comment we love to read them.

Dan and Deanna "Marketing Unscrambled"

Why Should You Write An Ebook

It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.

The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today-innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.

Let's say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, "why? why should I go through all the trouble of writing my ebook when it's so impossible to get anything published these days?

Well, let me assure you that publishing an ebook is entirely different than publishing a book in print. Let's look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!

Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that "you've got what it takes," your submitted manuscript keeps coming back to you as if it is a booming instead of a valuable mine of information.

More on this tomorrow. Please leave your comments, we would love to read them.

copyright Dan and Deanna "Marketing Unscrambled"