It is important to know the value of each individual visitor. You are spending money on ads of many kinds - newspaper, radio, tv, magazines ads, if your doing ads off line. On line the ads can be just as varied - pay per click, solo, ezines are a few places that you can use to place ads. You need to know if your money is spent in the right place? If the ads are pulling in visitors or not? Is that ads bringing in the people that are wanting your products? You also need to know what ad the visitors came from, to know how well that ad is pulling in visitors?
These are the formula's to determine the value of each individual visitor:
1. Visitor conversion rate ( this is the percentage of visitors who buy form you ). To get that information you take the number of sales divided by the number of visitors that came to your site = the conversion per visitor.
2. Net profit per sale. To get that information you take the gross revenue subtract total expenses, divide the number of sales = net profit per sale.
3. Value of each visitor to your site. To get that information take the net profit per sale times it by the visitor conversion rate = the individual visitor value. An example of this would be
$ 15.60 net profit per sale times it by 4.10% visitor conversion rate = $0.63 this is the individual visitor value.
So if you are paying more than $0.63 for your pay per click you are loosing money and you need to look for something different, so that you can make money. You will not be in business long if you keep that up. That is why you need to know these formula's. They help you stay on track with your ads.
To recap, you need to know what ad the visitor is coming from (so you will know the ads that are working from the ones that are not working - poll or tweek the ones that are not polling, keep the ones that are working and put them in more places). How many of those visitor are buying from you? That is the visitor conversion rate. Find out the net profit per sale and the value of each visitor to your site. These are very important numbers. They could make the difference between staying in business or going out of business.
How would it help you to know these numbers? Now you know how to get these important numbers. May your numbers be profitable.
copyright 2009 Dan and Deanna Finlinson "Marketing Unscrambled"
moonlight1458@gmail.com
Gold1.DDFINLINSON0729.COM
Monday, January 12, 2009
Sunday, January 11, 2009
How To Grow Your Business With Barter And Trade
This is something that has almost been forgotten about, but in the hard times that we have now it might be worth checking out. BARTER AND TRADE. You have to have something of value that you can trade for what you need. If you have that then this might be of interest to you. Think a service that you can do, printing business cards for an example. Do you have something to trade, a motor home that you do not want any more is an example of this.
Some of them are nation wide, others are more than just this nation. A community of small businesses trading for what their business needs and their family wants... without spending cash. A trusted system. A better way to do business.
These are some of the businesses that you could barter or trade with:
Accounting / bookkeeping
Car repairs
Dentists
Lawyers
Message therapists
Restaurants
Vacation rentals
printing / stationery
Here are some web sites to visit to learn more about it:
http://www.itex.com
http://www.imsbarter.com
http://www.peopletradingservices.com
http://www.trashbank.com
http://tradeaway.com
This one is just getting started:
http://barter.net
This one teaches you how to start your own barter, trade web site:
http://www.bartertrainer.com
It is something to think about when times are more difficult than in years past. How has this helped you? Has it been worth your time and effort?
copyright 2009 Dan and Deanna Finlinson "Marketing Unscrambled"
moonlight1458@gmail.com
Silver2.DDFINLINSON0729.COM
Some of them are nation wide, others are more than just this nation. A community of small businesses trading for what their business needs and their family wants... without spending cash. A trusted system. A better way to do business.
These are some of the businesses that you could barter or trade with:
Accounting / bookkeeping
Car repairs
Dentists
Lawyers
Message therapists
Restaurants
Vacation rentals
printing / stationery
Here are some web sites to visit to learn more about it:
http://www.itex.com
http://www.imsbarter.com
http://www.peopletradingservices.com
http://www.trashbank.com
http://tradeaway.com
This one is just getting started:
http://barter.net
This one teaches you how to start your own barter, trade web site:
http://www.bartertrainer.com
It is something to think about when times are more difficult than in years past. How has this helped you? Has it been worth your time and effort?
copyright 2009 Dan and Deanna Finlinson "Marketing Unscrambled"
moonlight1458@gmail.com
Silver2.DDFINLINSON0729.COM
Friday, January 9, 2009
Getting More Traffic To Your Blog In The Quickest Way Possible
If you have a blog, you have just as much need to get traffic to your blog as you do to your website. They work hand in hand with getting traffic to each other.
A great way to get your blog noticed is to join forces with other blogs. You find other blogs that are similar to yours, write good comments on there blog. They come to your blog and write comments on yours. Maybe you like something that they did that is worth writing about on your blog and you send people to see what they have. They do the same for you. You send traffic back and forth to each other. This is how you start a friendship with other blogs. You help each other out.
To find these like minded people, (do a search, I looked under blog directories to find these) these are places that you can submit your blog and find other blogs similar to your. Go to:
http://www.blogcatalog.com/
http://www.bloghub.com/
http://www.bloghints.com/
http://www.bloggingfusion.com/
http://www.dmegs.com/
http://www.blogdup.com/
http://www.toprankblog.com/
http://www.wilsdomain.com/
http://www.blogflux.com/
http://www.bloggertizer.com/
http://www.ektron.com/
http://blogpoint.com/
Submit your blog to directories, make comments on other peoples blogs, make friend in the blogging community. These are but a few that are in this category. You are not limited to just these you can add your blog to as many as you would like. The more the better.
If you are just starting out with your blog, make sure that you have about ten posts on your blog before you start adding it to the directories. That way when people find your blog it has something for them to read and enjoy.
These are from a search " free blog directories" check them out:
http://www.blogadr.com/
http://www.blogrankings.com/
http://www.superblogdirectory.com/
http://bloglisting.net/
http://blogannounce.info/
http://blogratedirectory.com/
http://eatonweb.com/
http://blogdumps.com/
Add your blog to as many of these directories as possible. You could even add your blog to all of them if you choose. You will get more visitors that way. This helps your blog get noticed by Google, Yahoo, MSN and others search engines. People go to these search engines to find things. If you are getting noticed by search engines you are going to have more traffic to your blog and from your blog to your web site if they are linked to each other.
Make sure that you keep up with your posting of new posts. People will loose interest in coming to your blog if they have read it already and no new posts. If you can post every day that is best.
Your comments on how this has helped you, will help others that want to know if this will really help them.
copyright 2009 Dan and Deanna Finlinson "Marketing Unscrambled"
moonlight1458@gmail.com
Gold2.DDFINLINSON0729.COM
A great way to get your blog noticed is to join forces with other blogs. You find other blogs that are similar to yours, write good comments on there blog. They come to your blog and write comments on yours. Maybe you like something that they did that is worth writing about on your blog and you send people to see what they have. They do the same for you. You send traffic back and forth to each other. This is how you start a friendship with other blogs. You help each other out.
To find these like minded people, (do a search, I looked under blog directories to find these) these are places that you can submit your blog and find other blogs similar to your. Go to:
http://www.blogcatalog.com/
http://www.bloghub.com/
http://www.bloghints.com/
http://www.bloggingfusion.com/
http://www.dmegs.com/
http://www.blogdup.com/
http://www.toprankblog.com/
http://www.wilsdomain.com/
http://www.blogflux.com/
http://www.bloggertizer.com/
http://www.ektron.com/
http://blogpoint.com/
Submit your blog to directories, make comments on other peoples blogs, make friend in the blogging community. These are but a few that are in this category. You are not limited to just these you can add your blog to as many as you would like. The more the better.
If you are just starting out with your blog, make sure that you have about ten posts on your blog before you start adding it to the directories. That way when people find your blog it has something for them to read and enjoy.
These are from a search " free blog directories" check them out:
http://www.blogadr.com/
http://www.blogrankings.com/
http://www.superblogdirectory.com/
http://bloglisting.net/
http://blogannounce.info/
http://blogratedirectory.com/
http://eatonweb.com/
http://blogdumps.com/
Add your blog to as many of these directories as possible. You could even add your blog to all of them if you choose. You will get more visitors that way. This helps your blog get noticed by Google, Yahoo, MSN and others search engines. People go to these search engines to find things. If you are getting noticed by search engines you are going to have more traffic to your blog and from your blog to your web site if they are linked to each other.
Make sure that you keep up with your posting of new posts. People will loose interest in coming to your blog if they have read it already and no new posts. If you can post every day that is best.
Your comments on how this has helped you, will help others that want to know if this will really help them.
copyright 2009 Dan and Deanna Finlinson "Marketing Unscrambled"
moonlight1458@gmail.com
Gold2.DDFINLINSON0729.COM
Thursday, January 8, 2009
Article Marketing Can Help Build Your Business And Be More Profitable
Article marketing is a great way to help you build your business. The articles that you write are on the internet for a long time. Make sure that the information is correct. They get picked up by this ezine and they run it, people see it and go to your site. A blog picks it up next and other people see it, more people go to your site. It goes and goes. (This is free ads for your site. No money spent, just some time.) This adds more visitors to your site. More visitors means more sales for you if you have done it right. It works for you time and again, without you doing anything more to it.
You say "What do I write about." Well I say "write about some thing that you enjoy." This will keep your interest up and it will show through in your writing. More people will want to read it more. Remember the title is what will draw people to what you have written, make sure that it catches the eye. Here are some examples of what to write about: If you like scrap booking (maybe it is your business as well). Write an article about scrap booking tips. Another about things that will help others do something quicker and better than they have been doing it. That will be helpful to a lot of people that were doing something else and struggling with it. Where to find the best products? People have a need, you answer that need with an article.
The next question you might have is "What do I do with the article now that I have it written?" These are some sites to submit your articles to. (Some want it done how they want it done they will not accept it if it is not that way. Make sure that you do it by the guidelines that they give.)
Here are some places to submit your articles:
http://article-directory.cashway.com
http://ezinearticles.com
http://www.ideamarketers.com
http://www.articlecity.com
Write as you talk. In other words write in simple terms so everyone will understand. Do not use things like SEO without spelling out what it is. It is search engine optimization.
Once you get started with writing articles, you might decide that you like writing after all. It might turn out that to be an unexpected talent. The better that you write the better your business will do.
You will be better at writing emails to sell your products, ads, sales letters, promotions, content for your web site. If you can do these things yourself - how much money could you save. That helps your bottom line, if you do not have to pay someone else to write them for you.
Enjoy the writing. If you get stumped on what to write about -do a review on an article that you read or a product that you enjoy using. Make sure that you give them credit for what they wrote or the product that they offer. Link back to them on their site, they will love the visitor that they get from you.
How is article marketing working for you? Do not miss out because you think you can not do it. You will not know if you do not try. Give it a try. All the best to you.
copyright 2009 Dan and Deanna Finlinson
"Marketing Unscrambled"
moonlight1458@gmail.com
DDFINLINSON1458.COM
You say "What do I write about." Well I say "write about some thing that you enjoy." This will keep your interest up and it will show through in your writing. More people will want to read it more. Remember the title is what will draw people to what you have written, make sure that it catches the eye. Here are some examples of what to write about: If you like scrap booking (maybe it is your business as well). Write an article about scrap booking tips. Another about things that will help others do something quicker and better than they have been doing it. That will be helpful to a lot of people that were doing something else and struggling with it. Where to find the best products? People have a need, you answer that need with an article.
The next question you might have is "What do I do with the article now that I have it written?" These are some sites to submit your articles to. (Some want it done how they want it done they will not accept it if it is not that way. Make sure that you do it by the guidelines that they give.)
Here are some places to submit your articles:
http://article-directory.cashway.com
http://ezinearticles.com
http://www.ideamarketers.com
http://www.articlecity.com
Write as you talk. In other words write in simple terms so everyone will understand. Do not use things like SEO without spelling out what it is. It is search engine optimization.
Once you get started with writing articles, you might decide that you like writing after all. It might turn out that to be an unexpected talent. The better that you write the better your business will do.
You will be better at writing emails to sell your products, ads, sales letters, promotions, content for your web site. If you can do these things yourself - how much money could you save. That helps your bottom line, if you do not have to pay someone else to write them for you.
Enjoy the writing. If you get stumped on what to write about -do a review on an article that you read or a product that you enjoy using. Make sure that you give them credit for what they wrote or the product that they offer. Link back to them on their site, they will love the visitor that they get from you.
How is article marketing working for you? Do not miss out because you think you can not do it. You will not know if you do not try. Give it a try. All the best to you.
copyright 2009 Dan and Deanna Finlinson
"Marketing Unscrambled"
moonlight1458@gmail.com
DDFINLINSON1458.COM
Friday, January 2, 2009
WE AT MARKETING UNSCRAMBLED WISH YOU THE BEST IN THE NEW YEAR
We hope that you have a great New Year. That your internet business will grow in the New Year. That it will be a safe and happy one.
Dan and Deanna Finlinson "Marketing Unscrambled"
Dan and Deanna Finlinson "Marketing Unscrambled"
INTERNET MARKETERS DO TWO THINGS THAT MAKE THEM MONEY
Do you do them ? ? ?
DIVERT TRAFFIC
CONVERT THAT TRAFFIC INTO CASH
1. Divert traffic from one place to another. These are places to divert traffic from:
* Your blog
* An article that you wrote and published
* Ebooks that have your web site information in them
* Press releases
These things all have links to your site in them. They are always on the web for people to see, so they drive traffic back to your site. These are just a few ( these do not cost you any money to do).
* Place ads ( free ad placement or pay per click ads). These also divert traffic to your web site.
Now that you have traffic coming in, it is time for - -
2. Converting that traffic into money making opportunities. Here are a few ways to do that:
* By selling a product - yours or someone Else's product as an affiliate.
* Selling clicks - get paid to send people to another web site
* Creating leads - have people sign up for a free ebook or a news letter, that you can build your list.
By using overlooked or under the radar keyword phrases - diverting that traffic is easy to do. It is helpful if you can convert more of that traffic into your profits. That is were knowing the keywords and phrases comes in at. You want it to be people that are looking for your product or service.
Doing keyword research is the way to get that targeted traffic that you are looking for. There are tool that can help with the research. Do a search under keyword research tools. The keywords can also help you to get better search engine ranking and that is always a good thing. People use those keyword and phrases to help than find you and your product or service. If you are top on the list in searching those keywords and phrases you are more likely to be the one that they will choose. That gets more traffic and converts to more money in your pocket.
copyright 2009 Dan and Deanna Finlinson "Marketing Unscrambled"
moonlight1458@gmail.com
DDFINLINSON0729.COM
DIVERT TRAFFIC
CONVERT THAT TRAFFIC INTO CASH
1. Divert traffic from one place to another. These are places to divert traffic from:
* Your blog
* An article that you wrote and published
* Ebooks that have your web site information in them
* Press releases
These things all have links to your site in them. They are always on the web for people to see, so they drive traffic back to your site. These are just a few ( these do not cost you any money to do).
* Place ads ( free ad placement or pay per click ads). These also divert traffic to your web site.
Now that you have traffic coming in, it is time for - -
2. Converting that traffic into money making opportunities. Here are a few ways to do that:
* By selling a product - yours or someone Else's product as an affiliate.
* Selling clicks - get paid to send people to another web site
* Creating leads - have people sign up for a free ebook or a news letter, that you can build your list.
By using overlooked or under the radar keyword phrases - diverting that traffic is easy to do. It is helpful if you can convert more of that traffic into your profits. That is were knowing the keywords and phrases comes in at. You want it to be people that are looking for your product or service.
Doing keyword research is the way to get that targeted traffic that you are looking for. There are tool that can help with the research. Do a search under keyword research tools. The keywords can also help you to get better search engine ranking and that is always a good thing. People use those keyword and phrases to help than find you and your product or service. If you are top on the list in searching those keywords and phrases you are more likely to be the one that they will choose. That gets more traffic and converts to more money in your pocket.
copyright 2009 Dan and Deanna Finlinson "Marketing Unscrambled"
moonlight1458@gmail.com
DDFINLINSON0729.COM
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