Tuesday, January 13, 2009

If A Site Said That It is Certified, Is It Really By Scott

This is an email that I got, it is to important to not include it here. So that everyone can benefit from it and not get taken by marketers that are trying to scam people for more money.

scott@legitimatebusinessreview.com

CERTIFIED!

That is an almost magical word. Watch out because it can be deceiving. I talked with a less-than-honest Internet Marketer the other day about this. This guy is a leader in the industry and if I told you his name, it's possible that you know him. So I'm not going to use his name at this time. He told me something that was really remarkable though. He has a website where he sells products for the home.

He told me that he went into Photoshop on his computer and in about an hour, put together a very official looking little graphic that said, "CERTIFIED by Alexa" on it and placed that graphic in a strategic place on his website. Guess what happened. His sales went up 15%! Now, Alexa is a well-respected website and they wouldn't like it if they found out that their name and logo were being used in this way, but the truth is that this guy started making an extra $4000 per month because of that little word: certified. The reason this word is so powerful is because it indicates that this website has been evaluated by an external watch- dog organization and is therefore safe and scam-free.

The truth is that there really are legitimate ratings organizations out there protecting the consumer on the Internet. But if you don't know which ones are real and which ones are fabricated, you might fall prey to a scheme. So here is a list of the legitimate logos you can watch for as you seek a legitimate home business. I've also included examples of where some of these can be found. In each case, you don't even need to read the sales letter. Just scroll all the way to the bottom of the page where the certification logo is located. Each one can be clicked on to verify that it is authentic.

Hacker Safe -- this organization provides member sites with credit card security as well as the protection of other data, like email addresses of customers. Don't trust the logo unless you see that it has been updated with a new date that is no older that 2 days back. You can see an example of this one in action at one of my personal favorites, The Millionaire League site. You can also see Hacker Safe in action at Make Money Taking Surveys.

Trust-E -- This organization ensures that its members do not spam the people who sign up for their email list. They also ensure that your email address is not shared with other organizations. They also handle dispute resolutions between the member company and any dissatisfied customers. See an example of this certification at The Rich Jerk'ssite . (He's now selling his whole package for $9.95 by the way--I'm not sure how he can make money doing that, but I'm not complaining. It's very good material.)

BBB Online -- This is one of the most respected trust bureaus on the Internet. It's the Internet presence of the Better Business Bureau. Member companies have to maintain very high standards to maintain good standing. Look at Salehoo.com for an example of this one. Salehoo is the leading wholesale provider of the hottest selling eBay products. Members can order quantities of even just one for reselling on eBay and other Internet sites. (Members can also order for themselves--it's a great way to get the latest iPod or Xbox for yourself!) Click this link to go there: Salehoo.com

Comodo -- This organization ensures SSL (Secure Sockets Layer) transmission of data between your computer and the member company's server. You can see an example of this certification at Bid Fuel. Bid Fuel provides users with a free eBay power sellers toolkit. Click this link to go there: Bid Fuel.

Honest-e Online is a watchdog organization that publishes individual "consumer information pages" for all of their member's websites. The purpose is to provide consumers with real-time access to each company's current profile, website address and description. You can actually see any complaints anyone currently has against a website when you click on the logo. I am proud to display this certification on my own website:

LegitimateBusinessReviews.com.

Remember though, you have to check out these certifications by clicking on them to see if they lead you to the actual certification service. Some website owners have been stealing the images without paying for the service. We have two more Secrets of Seduction to reveal. One of them is scary, but the other one is somewhat reassuring.

Look for the scary one tomorrow.

-Scott
LegitimateBusinessReviews.com

Dan and Deanna Finlinson "Marketing Unscrambled"
moonlight1458@gmail.com
DDFINLINSON0729.COM

2 comments:

Hilary Melton-Butcher said...

Hi Deanna & Dan .. how interesting & revealing .. & thanks so much for all the appropriate reference sources -

I'll be using your site as a good source of info .. once I'm back up and running in the UK .. after this visit to San Diego .. see you? All the best Hilary

Marketing Unscrambled, Home edition said...

I am glad that you come back often Hilary. Enjoy what we have. Have fun in San Diego. Hope that you learn a lot.
Dan and Deanna "Marketing Unscrambled"