Wednesday, September 30, 2009

The Use Of Domain Names For Your Business?

A domain name is your way of being identified on the
internet. The name that you choose will determine how
many potential clients or customers you will have.

You need to be very careful what name you select as it
will be used to describe your business. Don’t use a
name that does not reflect on the products you sell or
the service that you provide.

Choosing a domain name is vital to any business that
is online. When you use email marketing to attract
your potential customers your domain name will be the
name that the recipient will see.

When you use domain name marketing to increase your
business income you will need to spend a little extra
time determining what group of people you will want to
reach the most.

If you have a product for teens you don’t necessarily
need to sell to adults. You need to know how to grab
their attention. Your domain name will speak for your
business and provide the email recipient with the
information they need to determine if they will delete
your email or open it.

If you are not sure what to select as your domain name
you may want to hire someone who works on domain name
marketing. These agencies can be found online and can
help you determine what domain name would be right for
you based on the information you provide to them
regarding your product descriptions and what your goal
is. Domain name marketing is the best way to get the
word out.

What are your comments? Please leave one, thank you.

Dan and Deanna "Marketing Unscrambled"

Tuesday, September 29, 2009

Domain Name Marketing Using The Search Engines!

You may have an online business and you need to figure
out a way that you can get your business out there to
all potential customers. The way to do that is through
search engines.

Search engines are used most often to find almost
anything on the web. Search engines provide a service
that is similar to a telephone book except with URL’s
that take you directly to a place that you can find
what you are looking for.

With the help of search engines you can drive business
to a direct website.

When you use domain name marketing you are starting to
circulate your name around the World Wide Web and when
you start to connect to customers you may find that
the search engines have picked up your link and you
can now be found fairly easy if someone uses the right

If your domain name marketing was this successful with
only minimal effort imagine if you aimed to get your
domain name into search engines all over the web. Your
potential could be endless.

You can start by using keywords when promoting your
domain name. If you can link to other sites with the
same interests your website can be viewed more often.

Your name can either be appealing to customers or it
may turn them away. You won’t know until you get your
name out there for everyone to see. Start your domain
name marketing today to see what happens.

What are your comments? Please leave one.

Dan and Deanna "Marketing Unscrambled"

Sunday, September 27, 2009

Is Your Domain Name Search Able On Google And Other Search Engines ?

When you do a Google search or a Yahoo search you
usually type in a couple of words that best describes
what you are looking for.

This way of searching is fast and easy and usually
satisfies your desire to find that particular product.

When choosing the right domain name you want to make
sure that it is keyword search able by providing one or
two keywords related to what you are offering on your

In order to decide what domain name you can use you
will need to do a search to figure out how to best
name your website.

Deciding the two most important keywords that someone
can use to describe the products you sell and then
adding them in your domain name is the best way to
figure it out.

If you choose the most search able words you can
maximize the benefits from creating your own website.

You need to make sure that you only use words that
describe your business and don’t be misleading or else
you will end up losing more business than you gain.

You want to be unique and stand out in a crowd and the
correct domain name can give you all of that and more.

Once you have chosen your domain name you will be able
to market your website and create a huge clientele. Be
upfront with your clients and you will reap the

If you need help determining your domain name toss a
few ideas out to your friends and see which one is
preferred because chances are if they like them, your
customers will too.

What are your thoughts. Please leave a comment.

Dan and Deanna "Marketing Unscrambled"

Friday, September 25, 2009

Getting The Word Out About Your New Domain Name

You have created a domain name for your website and
now you need to drive customers to your website. No
one knows that your website even exists unless you
advertise your business and what you have to offer.

In order to do that you will have to be willing to
devote some quality time to get your name out to
everyone you can. There are a few things you need to
determine before you get started.

Decide if your business or products will help the
young, teens or adults. Will it help women or men Will
it provide a short term solution where someone will be
purchasing from you frequently or will it provide a
long term solution

These questions need to be answered in order to
provide the best domain name and to reach the most
compatible customers.

Once you have answered the questions it is time to
start marketing your website by using your domain
name. You will need to advertise on other sites that
are similar to yours.

Most of these websites require that you pay for
advertising but the cost is usually affordable and you
get your business advertised to twice as many people
then if tried another method of advertising.

If you don’t want to pay for advertisement you may
want to try email marketing. When you are preparing
your email to send make sure you display your domain
name somewhere in the subject so your email recipient
will know who the email is from and who may be sending
future email to them.

The best marketing system will be determined by your
business and what you want to offer.

This is one of the important things that you will have to decide on.
Make it easy to remember. Short and sweet. Does it represent what
you are doing in your business?

Please leave a comment, we love to read them.

Dan and Deanna "Marketing Unscrambled"

Thursday, September 24, 2009

Choosing The Right Domain Name For Your Website !

Selecting the right name for your website is the most
important step you can take when starting your own
business. The name will tell people what you have to
offer and will help them decide if they are interested
in looking further.

There are several ways you can select your domain name
to bring in your customers. If you are starting your
first website you may feel overwhelmed by the many
choices that you have to make. Make yourself a list to
help you get started.

First of all you want to write down all the products
or services you will be offering. Determine what age
group or groups these products would benefit the most.

After you determine these factors, choose your name
that will combine both the products and the age group
to create a successful domain name.

When you create your name you need to convince others
to visit your site by domain name marketing. How you
market your domain name may be through visiting sites
that offer similar products or pay for an
advertisement on another popular site.

Some of the customers who visit the well established
website will see your ad and click on it. Usually the
ad does not cost very much to advertise for one month.
Do your research to see who offers a better deal.

You may also want to try email marketing. Sending
emails to everyone you know can increase your traffic
to your website and increase your sales. Offer
discounts for every customer they bring to your site
as an incentive to visiting your store.

Ads offline work well to get some people that
you might not get otherwise. Placing ads offline and on
can really help you to get the word out about your

Do not forget to do a press releases to get the word out
about your new website. What a great way to let other
people know about your new website.

Choosing a domain name is an important step when you
are doing a business online. It tells people what you are all
about. Choose wisely.

How did you choose your domain name? How did you get
the word out about your website or blog? Leave us a note
that way we can all learn.

Dan and Deanna "Marketing Unscrambled"

Wednesday, September 23, 2009

Domain Name Marketing, Why Is It Important?

If you haven’t heard about the latest in marketing you
may be interested to know that domain name marketing
is a great way to get your business up and running.

Every new business owner hopes that when they start a
web business and offer something that they know people
will want may become very disappointed when they find
out that people are not running to their store at all
hours of the day to make a purchase.

Why is that? They don’t know your store even exists.
You may have emailed a couple of friends or family
regarding your new site but you never thought that you
would have to put in a lot of time advertising it. So
where do you start.

A domain name is search able with most search engine
servers. If you are out there the search engines will
find you but only if you add things to your site to
make it search able.

Domain name marketing is a way to get your name out to
the search engine servers and everyone you correspond
with. They are all potential business leads and you
need each one of them. The ones that you figure won’t
purchase anything will probably buy something
immediately while others like to take their time and
shop and then come back later before they purchase

Using domain name marketing is a great way to make
sure everyone knows that you are open for business.
Start your domain name marketing today so you can get
into the game.

Are you using domain names to help in your marketing?
Let us know how you are using it by leaving your comments.

Dan and Deanna "Marketing Unscrambled"

Tuesday, September 22, 2009

What Is The Right Business Model For You?

There are more business models to choose from today
than ever before. That is because there are now so many
different types of businesses.

You can start a full time, part time, at home or
totally mobile, online or brick and mortar in a
commercial location.

But each business requires the right kind of business
model, including the home business.

The key is to choose the business model that fits into
your plans for your business.

The right home business model will ensure that you
spend the right amount of hours each week, that you
take the right level of risks, that you are practical
in terms of your finances and that you gain the kind
of satisfaction and success that you can dream of.

First decision you have to make is how much time you
want to devote to your business. Will you decide to go
with a full time business model which means leaving
behind whatever it is you are currently doing and
devoting all your time to your new business venture?

A home business has many upsides to it. There are
usually less risks and a lower start-up cost than a
brick and mortar business, simply because you do not
have the expense of real estate, staff, etc.

Home businesses are easily scale able. You can make
them as big or small as you need them to be and you
will have virtually no commute. You can outsource to
keep things simple. You can hire companies to do your
public relations, warehousing, shipping and even
manufacturing. All you would need to do is to get the
orders for them to take care of for you.

Where do you see yourself in the next six months?
Are you farther along than you are today or have you
not taken action yet?

Leave you comments. We love to read them.

Dan and Deanna "Marketing Unscrambled"

Thursday, September 17, 2009

Why You Need To Write A Business Model?

The home-based business model explains just how a
business expects to make money and how it is
positioned within the value chain.

A traditional retailer’s business model will assume
that the retailer can purchase the correct goods at a
discounted price and sell them for a mark-up to make a

The model will also project a specific amount of foot
traffic and what the revenue per customer will be. A
poorly thought out business model can be the downfall
of a business, especially a small, home-based

The business model design should include the modeling
and description of the company’s value propositions,
target customer segments, distribution channels,
customer relationships and value configurations.

Also included should be the company’s core
capabilities, partner network, cost structure and
revenue model.

If you are seeking out finances for your business, it
is important that you have a well-structured business

This business model will show potential lenders a few
things about you and your business. First, it will
show just how serious you are about your new business
venture. It will also show potential lenders how well
your business may prosper.

Lenders do not want to take on a high risk like a new
small home based business without knowing that there
is an actual need for what the business is providing.

There are many professionals available to help you
write your business model for a fee, but in the long
run of things, it may be the best money you spend to
get your business up and off the ground.

What are your comments? Please leave one.

Dan and Deanna "Marketing Unscrambled"

Wednesday, September 16, 2009

How Has The Business Model Evoled over The Years?

The development of business models has a brief
history. The oldest, most basic business model is the
shopkeeper model.

This involves setting up a store in a location where
customers are likely to be and displaying their
product or service for all the passer-bys to see.

But over the years, business models have evolved,
changed and become more sophisticated.

The bait and hook business model was introduced in the
early 20th century. This model involved offering a
basic service for a low cost, often at a loss.

This part is the bait. Then by charging compensatory
recurring amounts for refills or other products or
services, this is the hook.

Examples are the razor, which is the bait, and blades,
which are the hook, cell phones that are the bait and
the service charges and airtime that are the hook.

In the 1950’s new business models came from some of
today’s well-known companies like McDonald’s and

In the 1960’s Wal-Mart was the innovator and the
1970’s saw new business models from FedEx, Toys R Us,
the 1980’s pushed Blockbuster, Home Depot and many
computer companies to the forefront with their
innovative business models.

In turn, many dot-coms suffered because of their
poorly thought out business models.

Today’s business models depend on how the technology
available is used. Entrepreneurs on the Internet have
also created new models that depend on the emergent of

Using computer technology, a business has the
advantage of reaching a large amount of customers with
a minimal cost.

What are your comments, please leave one.

Dan and Deanna "Marketing Unscrambled"

Tuesday, September 15, 2009

How To Use Offline Marketing To Help Your Online Business !

This is a blog that will help with your marketing online and off. They have a free report that will help you. This is a group of top internet marketers. Some of them you may know.

* Alan R. Bechtold he has been online doing business since 1984. A good person to learn from, he pioneered the internet.

* Erik Stafford known as "The Faster Webmaster." He knows advertising.

* Mike Morgan Known as " Million Dollar Mike." He promotes online businesses using OFFLINE tactics.

* Lee and Robin Collins a husband and wife team have what they call their "Hybrid Marketing."

Now that is a group that you can learn from. Check it out here.

Let us know what you think. We love comments.

Dan and Deanna "Marketing Unscrambled"

Where To Get Help Creating A Home Business Model That Works For You?

Creating a Home Business Model may seem a daunting
task, and such an important part of your business may
require you to seek outside help when preparing your

There are many resources where you can get help, many
experts who are available to help you create your
model for a fee, but before you spend the money on
these people, you should first consider going to your
local Small Business Association, or SBA.

When planning any business it is important to get help
where it is available, especially when that help is
free for the taking.

The SBA was created in 1953 as an independent agency
for the federal government to aid and assist the
interests of small businesses and to help preserve
free competitive enterprise and strengthen the overall

Small businesses are critical to our economic strength
and in building America’s future. Most of the large
companies we know now were once small ideas and many
of them began with advice from places like the SBA.

The SBA has grown and evolved with the times but the
bottom line remains the same. The SBA helps Americans
start, build and grow businesses.

There is an extensive network of field offices and
partnerships with public and private organizations.

There are specialists who work for the SBA and who are
well trained in writing up and creating home business

Successfully written home business models can mean the
difference in making or breaking your business.

We enjoy reading your comments, please leave one.

Dan and Deanna "Marketing Unscrambled"

Sunday, September 13, 2009

How Is Your Journey To Success?

Success Starts with Beginning.

Your opportunity for success is where you are right now. Do not wait for the perfect time. The time is now. Learn as you go, do not wait for when you have learned all that you can. That will take a life time. As our friend Giovanna Garcia says " Imperfect action is better than no action at all." It is time for the imperfect actions to be taken in your life, NOW.

These are some steps to help along the way.

To attain success or to reach your goal,
Had to begin with where they were.
Don't worry about having all the answers in advance.
You just need to have a clear idea of the goal.

Don't procrastinate when faced with a difficult problem,
Break those problems into parts,
And handle one part at a time.
Everyone who got where they are had a plan and worked the plan.

Develop a bias toward action.
You can make something happen, today.
Break your big plan for success into small steps
And take the first step right away.

You climb the highest mountain one step at a time.

What mountain are you going to climb?


S-Select your goal.
U-Unlock your positive thinking.
C-Chart your course.
C-Commit yourself.
E-Expect problems and difficulties.
S-Sacrifice yourself.
S-Stick to it.
( You never fail until you say, "I quit." )

It all spells success!

Believe that you can and will succeed!

How are you starting your journey to Success? Leave your comments.

Dan and Deanna "Marketing Unscrambled"

Thursday, September 10, 2009

Home Business Model And The Compenents Of It !

It is essential if you are starting a new, home-based
business that you plan every possible thing that could

Not only does this help you reach a goal for the
future, it also helps if you are trying to get
financing for your home-based business.

This important information is what makes up a home
business model. And there are four basic components of
each stage of building a business.

A great business model can only be composed after the
components of each stage have been identified.

The components of a home business model include the
infrastructure. The core capabilities are capabilities
and competencies necessary to execute a company’s
business model.

Have you created one for yourself yet?

The partner network is the business alliances with
complement other aspects of the business model and the
value configuration, which is the rationale that makes
a business mutually beneficial for a business as well
as its customers.

The offering of a home business model is the value
proposition. These are the products and services a
business offers.

In short, it is what the customer gets for what the
customer pays.

A customer can evaluate a company’s value on two broad
dimensions with multiple subsets.

The vendors marketing and sales efforts offer a
customer value proposition.

Next come the customers. You need to know who your
target customers are, the target audience for your
business products and services.

The distribution channel is the means, which a company
delivers its goods and services to a customer.

This could be through a simple means as the postal
service or a major trucking company driving your
products across country.

Customer relationship is key in a business model.

What is your business model? Leave your comments please.

Dan and Deanna "Marketing Unscrambled"

Just Because You Work Form Home Does Not Mean You Are Alone!

Part of having a home business is building up
business, yes, but another important part is to become
a part of a network of others who work from home.

Having a home business can be frustrating at times,
especially if your friends and family aren't
supportive, so it's always a good idea to get in touch
with others who are going through the same types of
things that you are going through.

One of the best places to go for home business support
is the Internet. It's full of message boards and
forums for people who are in the home business and who
are talking about the ins and outs of working from

One thing that should be noted is that this is not a
place to go and promote your home business, although
there are probably threads that allow you to do that.
Everyone on the message board or forum has a home
business. This is a place to go and talk to other
business owners and to find out what works and doesn't

The first thing that you will want to do is to
introduce yourself. Usually it's acceptable to say
what type of business you have as part of your
introduction, but make it short. After you have
introduced yourself, go through the different threads
to see if any of the questions that you have are
already being discussed.

Be sure to check the board or forum rules, but it's
pretty much universal what is expected of those that
join the boards, and what is allowed.

How have these worked for you? Let us all know by
leaving a comment.

Dan and Deanna "Marketing Unscrambled"

Tuesday, September 8, 2009

If You Work From Home Are You Dressed For Success?

We have all seen the advertisements on the Internet
about working in your pajamas, setting your own hours,
and other things that entice us to want to work from
home. But even though you aren't going anywhere, you
should still remember that you are a business person.

The first thing that you should keep in mind is that
you should stay away from working in your pajamas. If
you are in your pajamas, what are you thinking about?
You are thinking about sleeping and that does not
motivate you. It makes you want to crawl back into bed
and not get anything done.

Instead of wearing your pajamas, wear something that
would be considered business casual. Even if you are
the only one that sees you dressed that way, it will
make you feel like you are working instead of just
doing something from home.

Something that those who work from home run into is
that their friends and family don't think that they
have a real job because they are sitting home in their
pajamas and slippers, while the rest of the work force
goes to work in suits and skirts.

If you dress in business casual and someone does stop
by, it will show that you are serious about your job,
and that you have a -real- job. It will make you feel
better and it will make them feel better as well. When
you look like a professional, you will feel like a
professional as well.

How are you doing? Are YOU Dressed for Success?
Let us know how you have changed things for success?

Dan and Deanna "Marketing Unscrambled"

Thursday, September 3, 2009

How Can Networking Help Your Business?

One of the biggest assets you will find when you are
in a home based business is networking with other
business owners. Not only are they a great source of
encouragement, but they can also lead to more

These are some of the things that you can do as you
network with other people.

1.When people are selling products, such as jewelry or
candles, a lot of times what they will do is to have
an online party. Everyone goes into a chat room, and
it's just like a regular party, except it's online.

Something that people will do is that they will trade
parties in the network. Let's say that you sell
jewelry, and someone else in the network sells
candles. The two of you talk, and you agree to do a
candle party for her if she does a jewelry party for
you. This way the both of you benefit from the
experience, and hopefully the two of you make some

Just like with a regular party that is held in
some one's house, it's important to give your hostess a
thank you gift for holding the party for you This way,
even if she doesn't buy anything, she still gets to
see what it is that you have to offer and will keep
you in mind for the next time that she wants to buy a
product like the one that you are selling.

2. If someone is putting on a training seminar, make sure
that you have a lot of business card with you. Make sure
that your business cards are something that will stand out.
Change the shape so that it is not the same old square white
business card. People will look close at it because it is different.
Use both sides of the business card. Put your business creed on
the back like this one:

It is from kitchen tune-up Do you think that you would
do business with this company that gives these 8
trustpoints on the back of every business card?
Would they stand out from other business that
do the same thing? What can you do on your business cards?

3. While you are at the seminar think about hosting a party
in your hotel room for some of the people that are attending
the seminar. Come prepared to do this. Have invitations that
you can hand out to some of the other people that are attending.
As you are mingling with people getting to know them, hand out
the invitations. It does not have to be big 25 to 50 people. This way
you can get to know people better and they will remember you
better when you want to do a joint venture with them in the future.

4. Networking on the internet is great when you are doing the
social marketing sites like twitter, blogs, forums, squidoo, facebook
and all the other places.

(click to see the videos)

How do you use these sites to help get traffic to your sites, this video
will help:

Networking is an essential part of having a home
business, and can be very profitable if you take time
to get to know those in your network.

How have you used networking to grow your business?
This will help all who visit to learn from the comments
that are made.

Dan and Deanna "Marketing Unscrambled"

Wednesday, September 2, 2009

Products, Products, Products, What Products To Sell ?

One of the problems that people run into when they
have decided that they want to sell a product as their
home business is what type of product do they want to
sell? There are a few questions that they can ask
themselves in order to help them choose a product.

1. Is it something people will buy?

One of the best ways to know is to ask your friends
and family. These are going to be your first
customers, and it should be something that they are
interested in.

2. Is it popular because it's a fad?

A good example of something that is a fad is Harry
Potter. It's very popular now because the last book
came out and the movies are still big. But are people
going to still buy Harry Potter merchandise five years
from now when the movies are done?

3. Is it something you believe in?

Let's face it. It's hard to sell something if it's
something that you don't like or wouldn't use
yourself. You want to make your sales pitch sound
believable and let people know that you truly believe
in your product.

4. Do a lot of people sell it in your area?

The competition for sales can be bad enough without
selling something that everyone else is selling.

Once you have asked yourself these questions, you will
be able to narrow it down more and find something that
you can sell and sell successfully.

What do you think? Please leave your comments.

Dan and Deanna "Marketing Unscrambled"

Tuesday, September 1, 2009

How To Stay Focused On Business During Business Hours?

For most home businesses, the computer and the
Internet are an integral part of the success or
failure of the business.

However, just like when you are at work, there's
always the temptation to check your email, talk to
friends online, or play a game when you are not busy.

However, just like at a job that you commute to, this
should be something that should be avoided when you
are working at your home based business.

One way to help avoid doing this is to set up an
account on your computer that is just for your home
based business.

Set up an email that is just business, set up an
instant messenger that is just business, and use the
web browser to just do things that are part of the

The temptation is still there, of course, but if you
start doing this right away you will find that it's
not so difficult.

The other reason that setting up an account that is
separate for your business is good is because when you
are doing things that are personal on the computer you
will be less likely to work during your 'off' hours.

One of the biggest mistakes that people who work from
home make is that they are 'always' working. They
never allow themselves time to be 'off the clock'.

This isn't something that is healthy, and it's
something that should be avoided. Having a separate
account on your computer helps to prevent this from

If you have a set time for your business then you know
when it is quitting time. Is it not part of why you are
working from home to have more time with the family?
The take a break from it, that will help you to be more
productive in the long run. Enjoy life. Life is not all work
and no play. Just know how to separate the two.

Be kind leave a comment it helps everyone that come to our
blog to learn more. Have a good day.

Dan and Deanna "Marketing Unscrambled"