Saturday, July 31, 2010

Buying And Selling Websites - Five Important Things To Remember!

Buying and selling websites have become quite a money making endeavor of the past years people have been making it a full time job. But, when you are in the market to start your own web company, make sure that you have as much information on your website, market and comps as you can.

Having enough information on the basics of buying and selling websites can give you an advantage in conducting the business. This is because it will make you more knowledgeable in the things that you are talking about. These pieces of information can also lead you to come up with good decisions that will help you earn more money by attracting more and more potential buyers.

One of the best selling points of any seller in terms of offering websites is his or her credibility. If the buying public knows that you have enough credibility, he or she wouldn’t hesitate to buy from you and can even make recommendations to his or her friends.

When it comes to buying and selling the website, here are some important things that you should keep in mind:

1. Don't be impatient. In selling websites, the sales process has to take some time if you want to get the best price. In most cases, a period of several weeks or even months is common this is because the potential buyer is spending time doing background checks not only of the specific site but other websites that he or she has been taking into consideration. So, if you want to get the best deal, it is best to wait. As they say, great things come to those who wait. Who knows? You can find a buyer who is willing to buy your website for more than you have been expecting for it.

2. Keep maintaining your website as though it is not on sale. Updating and taking care of your website as if you were not selling it is one of the selling points that many people are attracted with. Seeing a well maintained website will give them an idea that you are a credible seller and that they can trust you when it comes to issues involving financial aspects. If the website is well managed and well taken care of prior to selling, it can generate good impression and will open the doors for other possible deals and arrangements.

3. Be prepared to share a lot of private and confidential information. If you are not comfortable with this then you have a problem. The less information you give the lower the offer will be from potential buyers. The more information you give the more you expose yourself to unethical buyers. Check them out as they are checking you out. Start slow with the information that you give. Let them know that you are checking them out as well. That might slow down the unethical buyers. If you have built up a business and have a good reputation. You sell your website to someone that is unethical. That could come back on you if people think that you still own the site.

4. Unless you are selling a modest priced website, you must protect yourself with Non Disclosure Agreements (NDA’s). This is very important because it will give you an image that you are a responsible seller who can give out information. It may also reflect you as a credible seller because it shows that you are open to financial transparency.

5. You must work with other website developers that can open the doors to pre-qualify buyers. This is very important because by working in close coordination with other developers, you will not open the doors to pre-qualify buyers but can also help you get some tips in selling the website effectively. You can also get the current trends in buying and selling websites.

Dan and Deanna "Marketing Unscrambled"

Wednesday, July 21, 2010

Buying And Selling Website - Domain Names Are Were It Is At !

Wondering how to sell web domain names? Domain name trading has now become a profitable business on the Internet. Premium domains enjoy great demand and are usually noted for their catchy names and remarkable traffic. If you're thinking about selling your website, it pays to be prepared. Here are some strategies that can help you in buying and selling websites:

- Keep financial reports and tax filings current. Although there may be nothing wrong with your website, you'll scare off bidders with confusing or excessively delayed financial statements. If you've had trouble staying current in the past, upgrade your accounting software or consider using a CPA.

- It is vital to first assess the market value of your domain name through a domain appraisal study. Find out the market value of an extensive range of domain names such as aftermarket domains, high-value domains, top domains, secondary market domains, sounding domains etc.

- Strive for accuracy. Serious bidders will demand a high level of comfort, especially about the accuracy of cash-flow statements. This is a time when it may really pay off to invest in audited financial statements.

- Time your deal right. Although it always makes sense to try to sell during a hot market, it's even more important to pay attention to what's going on within your market niche. Don't try to sell during a significant downturn - unless you absolutely don't have any other options and are prepared to accept a rock-bottom price.

- Keep things simple. Anything unusual is bad news when it comes time to selling your website. So look at your website the way a stranger would, and eliminate complications before you try to sell. If you have mixed the revenue from several websites, separate them unless you intend to sell all of them together.

- Accept reality. If you're operating in a highly competitive market, then your buyer will insist on a non-compete agreement. If you're not prepared to make such concessions, your website probably won't sell.

- Put a realistic price tag on your website. A good rule of thumb is that only on the rarest of occasions do companies sell for a price that's as high as six times pre-tax earnings. If you're trying to sell for more than that, be prepared for your financial status to be examined under a microscope.

- You can display a list of domain names for sale in the advertising market sites provided by various companies facilitating domain sales. Make your site attractive enough to invite a number of potential customers. In order to maximize the chance of sales, the site you created must be provided with relevant information.

- Sell domain names at various discount rates plus additional features. You can offer multiple domain names for a wholesale rate. Customers always look for low prices. In the rapid changing domain name market, price value can go up as time changes. So never display current price values on the sites but give an option for request price. Another selling technique is to offer domain names with longer registration periods. Domains which have been registered for longer periods invite more customers because domain buyers are always on the lookout to reduce their risk from losing names through accidental expiration.

These tips in for sellers can also be useful for people who are in the buying and selling websites business because almost everything that needs to be discussed in selling can also be taken into consideration when buying.

Dan and Deanna "Marketing Unscrambled"

Friday, July 16, 2010

Buy Or Sell Websites Effectively For The Best Results!

Buying and selling websites has become a lucrative business since the boom of the Internet. With this boom, many industries have emerged that led to so many businesses that can be transacted online. These businesses have proven to be viable enough because many business people increase there business as years go by.

Sell website effectively

Tired of probing for practical tips of how to sell websites with utmost proceeds? Is your website one that has the benefit of high traffic? Then you are a very lucky individual with the means to earn millions of dollars from your website sale. Buyers have a preference for high traffic websites so that they as well get the profit out of it.

You can sell your website at the global market place which is being presented by a lot of sites nowadays. These sites are the third parties that can present the most excellent amount you may possibly attain from your site. They are particular in both buying and selling of existing websites. Select a fitting third party web site that can offer you the best services at affordable rates.

The more you can give a concise explanation about your website and your targeted group the better it will sell. The third party will make sure your website contains the most amount rank of quality. They will then record your website name in more than a few media areas in order to make certain that the right buyers become aware of your listing. They also register these listings with the search engines automatically.

You can take in some testimonials in your website portrayal that can help the third parties in discovery for the right buyer for your website. Even if your website is a brand new one and you can demonstrate that you have a good accomplishment in your field.

The third parties do not charge for the inventory of your website particulars in their site. You can rest the proposition value with the name of your website in the list. It is at all times sensible to use a low bid rate at first in order to creating a center of attention for the buyers. You can add to the bid rate, once you have started receiving answers from the right buyers. The third parties is the middle man in the bid amount involving the buyer and seller.

To target suitable buyers and lock the highest profit you can get, it is ideal to consider all tips available on how to sell websites.

* Sell a site strictly for the domain name only. Naturally in this case you don’t care too much about what is previously developed in terms of website substance, you just wish for the street address (URL). Picture a few years ago if you buy or In this case the address itself is of important value regardless of the website, or if you are good at picking trends, you might see the future price in a domain name proceeding to the market realizes it.

There are loads of other alternatives accessible for how to make use of a new website acquirement and of course what you do with a new website and what sort of website you look for will depend on your skills, the industry you maneuver in and your cash to spend.

Remember to take some time listing a few goals you want your new website to achieve and come up with strategies of what you will do with the new website before you buy it. And when you can do this early, you might be ready to take on the next level through buying and selling websites.

Buying and selling websites has become a lucrative business since the boom of the Internet. With this boom, many industries have emerged that led to so many businesses that can be transacted online. These businesses have proven to be viable enough because the number of business people increase as the years go by.

Dan and Deanna "Marketing Unscrambled"

Wednesday, July 7, 2010

A Blog Article That Gets Great Reviews!

This is a great blog post that we found on one of our favorite blogs. It will help every one that is marketing. If you can copy something that the big guys do to help them in business.

Would it be worth a bit of your time to read this great post. This is something that can be used by all ( the concept that is without getting in trouble.) You can read it here: It is called "Legal Child Labor."

What a fun way to add interest to your blog or website. These are some ways that help you get more traffic to the blog or website to add to the interest.

* Write an article about what you are doing.

* Write a press release letting people know what you are doing.

* If you have friends with blogs or websites get them involved. They can help you to spread the word.

* If you are good at videos , do a video and put it on You Tub.

These are but a few ways to get the word out about what you are doing and to get more traffic to your site or blog.

Have fun with it. The more fun that you make it the more it will interest others.

Dan and Deanna "Marketing Unscrambled"

PS. This blog is a good place to learn more about not being hacked. He learned first hand the difficulties that come form that. He gives information to help and things that you can change to help yourself to not be hacked. He give great information on all kinds of thing. It is a great place to learn from. Go visit "Uncle" Alan's . He has over 40 years of marketing and publishing behind him. He is a good person to learn from. Hard knocks and all.

Tuesday, June 22, 2010

Hackers, Hackers, Hackers - They Can Make A Mess Of Your Business!

This post is a little different. We will get back to buying websites in the next post. This is a heads up on some problems that have been hitting a lot of people on the internet ( 5 or 6 that we know of ). Many big named people on the internet have been HACKED lately. This is something that can leave you without a business and an income. It can start a lot of other problems that you would have never seen coming. From the IRS and law suits. It is hard to protect from these kinds of things.

One of these people has been in business for 40 years doing publishing off line first and when the internet came along he was one of the first to be on it. What a difficult time he has had coming back from this. This is something that these people will be working very hard to figure out how to protect themselves from. They will have things to sell that can teach us how to do it as well. How to make lemonade from the lemon that you have been handed when someone does this to your site.

This has many of us very concerned. How do we keep our business safe from these kinds of things? From us no answer just yet. We will keep you updated.

Hope that all is well with your sites.

Dan and Deanna "Marketing Unscrambled"

Thursday, June 17, 2010

Five Things To Concider When Buying Or Selling A Website!

In the past years, many people have seen the steady climb of the Internet as a staple in almost all sectors of the human life. In more ways than people know, there are only few individuals making money from people who visit the Internet regularly. Some of these people don’t even know the basic of how to make websites but they make good money just by buying an existing website and operating it or reselling it to a different person.

If you are jobless or somebody who would want to try other business, you can try buying and selling websites. This can be a lucrative business if you contemplate on the following considerations:

1. Buying and selling websites is a viable business because of its growth in the recent years.

Today, the industry of buying and selling websites has become an overnight industry because most of the commercial success of the people who have been doing it disclosed the high income and profit of the industry. If you are just starting with this business, it is only normal to not know everything about it. But as time would go by, you would find yourself learning the ropes and you will eventually memorize some formulas for success.

2. Skepticism can help you a lot in getting all the information that you have to get about the website.

In this day and age, a lot of sellers are just honest people who try to earn for a decent living. But, every buyer should move toward all information granted in the deal with a little cynicism. Buyers are making a most important monetary verdict and ought to be careful in considering all information accessible throughout a thorough due diligent process.

3. Something must be wrong with the product if the seller is too much of an "eager beaver."

Every time you glance at any website for sale, you should move toward the state of affairs with a huge deal of prudence. You should make it your business to confirm all of the particulars feasible concerning the website, as well as determining the grounds for sale. There are a number of exceptionally superior inspirations for sellers to sell and other ones that are not so good. Usually, the best reason for a sale from the buyer's point of view is a trade necessitated by ill health.

4. Most potential website buyers never buy a website.

This on your own may be rationale enough for a vendor to record their website with a staid online-market. A certified website market shields the website retailer from the countless non-qualified possible buyers to get to a small number of people who actually do have the means and impetus to buy a website. Once the incompetent likely buyers have been culled out, still only anywhere approximately 50 percent of these individuals eventually buy a website.

5. Assume that they are always skeletons in the closet.

Before buying and selling websites, it is a must that you are very particular about everything that concerns it. This is because most websites have some unconstructive features that the peddler will be indisposed to talk about. You can be certain that any troubles will come up later as buyers commence analyzing the website and it could exterminate the sale if the troubles are apparent as cover-ups. So you better be careful in checking its any websites' background to check if you are getting a good deal or not.

Dan and Deanna "Marketing Unscrambled"

Saturday, June 12, 2010

Buying And Selling Websites - Ten Tips If You Should Buy Or Not !

If you are into buying and selling websites, then you must be very well equipped especially in coming up with strategies that could help you gain more profit.

Many people who are successful in the buying and selling of websites business consider tips are vital strategies in going about the business and keeping up with it. This is because these tips come from people who have "been there" and "done that" which make them reliable sources for the business.

If you are into the buying and selling of website business, here are some tips that can help you get by.

1. If you are selling a website, make sure that you settle on the price that you want it to be sold. Giving a fixed price that for a website is a must because this will be a determining factor for the buyer. And since the price of the website is considered as one of its selling points, the price shouldn't be awfully high and have got to be constant.

2. There's a need for you to sign a Non-Compete Clause or NCC. This will demonstrate that you are a stern seller, meaning that you are flexible and negotiable at the same time.

3. Carry on running your website competently. This will give you—as a seller—credibility and would attract many potential buyers as they visit your site.

4. Allocate a lot of confidential and classified information. If you give a smaller amount of information, buyers might be a bit unenthusiastic. On the other hand if you provide more information, the offers will be added.

5. You have got to maintain your tax filings, financial information, budgets and industry plans up to date. Financial transparency is very important in selling a website because it reflects your ethics as a business owner and would also give the overall impression that you are credible to your buyers.

6. You ought to take all endeavors for providing precise particulars because each serious offer will insist a high level of correctness, in particular with regard to cash statements.

7. If you have varied the proceeds from more than a few websites, sever connections between them except when you have it in mind to sell all of them as one.

8. Do away with difficulties in your website prior to you trying to sell it. This should be a given fact but since many sellers tend to ignore it, they should be consistently reminded about it. Dealing with difficulties prior to selling the website is very important because it will not only relieve you off the problem but can also help in building your reputation as good seller.

9. Always maintain audited financial statements because it designates the potential feat of your business. It also helps out the buyers to get financing ability from banks.

10. Before you sell the website, make certain that you give all fundamental information about your website as well as search engine status information, income and loss statements, traffic reports, and precis of the website business model.

For those who are buying websites, top tips will include financial checking and monitoring the trend of the website for the previous years can help you decide whether the website you are planning to buy can give you additional profit rather than becoming a problem.

Dan and Deanna "Marketing Unscrambled"

Wednesday, June 9, 2010

Buying And Selling Websites - Veering Aways From Problems!

Despite the so many benefits in buying and selling websites, there would always be major problems. These take place if the buyer or the seller of the website don’t have any idea what are the things that should be done and how you can solve minor problems along the way. In order to veer away from major problems that can be encountered in buying or selling a website, here are some things that the buyer or seller should take into consideration:

1. Accomplish major monetary issues.

In this case, the major objective of the seller is makes a positive image so the deal would proceed smoothly. For the seller to do this he or she should put into order the website’s monetary statements and financial documents sufficiently. This is to ensure that there will be no problems once the buyer would want to know the financial status of the website. For the buyer, it is also a must for him to check if the proprietor have already arranged a complete set of financial papers—at least a record containing information in the previous two years—to know what is the financial viability of the website.

2. Be transparent on financial declarations.

The seller before selling his or her website should take upon him or herself the responsibility of having the financial declarations reviewed ideally by an accounting firm. If this is not possible, at least the financial declarations have been compiled by the website possessor in an orderly manner. For the buyer, he or she must also check if the financial declarations have been audited and the statements can meet his or her expectations. This is also advantageous for the buyer because if the financial declarations are precise and accurate, he or she would save time because there will be no need for recalculation.

3. Be careful on sudden closings.

Buyers and sellers alike should be very careful on sudden closings because it can alter the financial reports themselves. For initial transactions, these pieces of information don’t have to be audited but should be audited before the final arrangement takes place. The seller should be very careful in sudden closings because he or she couldn’t sell the site if there are financial warts. The seller should also keep in mind that the buyer will be able to find financial problems due to sudden closing eventually so there's no point of not fixing it now.

4. Avoid negotiations that are devoid of having worked out.

There's a difficulty in having diverse deals and arrangements in no time. This is because the buyer will not have enough time to find out if there were devoid negotiations in the past. For both parties to avoid this kind of problem in buying and selling websites, they must find time to recover dissimilar tax implications so the deal won't be put off.

5. Always be open to suggestions.

This will work both ways for the buyer and seller because being open to suggestions will not only make their negotiations easier but will also enable them to move on and start anew. If the buyer is not open to suggestions, stiffness on his or her part may cause a problem because the seller would think that he is being pushed to the wall or he might think that the buyer doesn’t trust him or her enough and all the accomplishments his or her website has achieved over the years. When this happens, the buying and selling of websites will be cancelled and can lead both parties to square one.

Dan and Deanna "Marketing Unscrambled"

Thursday, June 3, 2010

Four Reasons You Might Want To Buy An Established Website!

Before commissioning a hunt for a website purchase a smart web entrepreneur will discontinue and have a good consideration about what he/she needs the site to do and how it will fit within the web business approach. Here is a list of the top four strategies to think about when buying a new website:

1. Buy a site that has targeted traffic for merchandise or service you provide or put on the market. You can get traffic from the fresh site to your products/services in the course of promotion, email lists or sales pages. This is a grand way to launch a customer base very rapidly but you have to be positive that the traffic is quality, targeted traffic. Don’t plummet into the catch of buying a high traffic site that munches through lots of bandwidth but doesn’t contain the kind of consumer you can pull for proceeds, or else you may be buying a burden, not a benefit.

2. Buy a site to produce advertising profits. In this instance you might not modify the site other than by running to augment the quantity of traffic and progress the performance of advertisements on the site. Sites with lots of high-quality content but are inadequately optimized are just the thing for this strategy. Once you possess the rights to the material you can then additionally leverage it by repackaging and republishing the material in further ways – possibly information products, commentary marketing or as free enticements to connect an email list.

3. Buy a site purposely to turn it over hastily. This is I don't know the most perilous scheme because you have to find sites that are evidently under performing with the prospective for a big upside effect after you complete your restoration. If at all possible you ought to situate e-commerce sites selling a product that has a reputable marketplace that is only just starting to take off online AND the up to date owners are not fine at search engine optimization or online advertising and are keen to sell.

The assumption is that you can swiftly put into practice your changes, fine-tuning a small number of proportion point increases in several areas, resultant in a good double figure boost in sales in a tiny period of time. If you can complete your effort in a minute prior to the general marketplace catches up you can make a mint by advertising the site at a premium previous to the Internet becomes drenched and your early mover advantage is eroded or the market slows.

4. Obtain a community driven site. If you are in a buying and selling websites business, make sure that you are a part of a community driven site wherein there is an enormous forum overflowing with a nice objective niche audience can be a gold mine to a entrepreneur. Time and again hobbyist fans, not meant to yield in any way constructed these sites. Their website might have ballooned in expansion to the position where the bandwidth is costing them a lot each month and given that they are not skilled in website monetization they will be agreeable to sell the site at a good deal price. This can be a great strategy to make publicity income but be very cautious with audience assortment. Some forum communities are very tricky to make money from and may end up costing you more in ongoing hosting fees.

Dan and Deanna "Marketing Unscrambled"

Saturday, May 29, 2010

The Pros And Cons Of Buying An Existing Website !

Internet is the new medium for all kinds of knowledge people looks for. It has become a very indispensable tool of learning and instruction for all kinds of subjects. With the success of the Internet in the past years, buying and selling websites have also prospered and became a staple means of making money. With any new website of course there are two challenges: creating the product or service and then considering what if anything, is the public willing to compensate you for it.

In spite of a website's precedent performance, an existing website will, at the exceedingly slightest, comprise a record from which you will be able to build positive decisions. Even if the website was not money-making in the earlier period, your strengths may possibly provide themselves completely to turning it into a feasible project. Furthermore, you have the capability to substantiate what the website did in the past that resulted in the existing standing of the business.

The pros and cons

In anything, there will always be pros and cons. In terms of buying an existing website, some of the pros might include the fact that the website has been operating already; there is the likelihood of an existing client base in there; there is a greater chance that the prior website owners are to be expected to provide support and concern; and there is a greater opportunity of accomplishing success compared to sites that will start from a scratch.

The cons in buying existing website might include that it might be hefty; the website shift can be expenses since you have to get some documents and account transfers to be done; and it would require you more time to do some investigations and background checks about the reliability of the website.

In order to check if the website can work for your buying and selling business, consider the following:

1. Dealing with issues in infrastructure.

You will have the advantage of purchasing a website that has an infrastructure as well as clientele, suppliers, servers, and systems. This will permit you to center on constructing the business than go up against to a start up or new website where the whole thing starts in on at ground zero.

2. Doing price checking and comparing its differences.

Buying an obtainable website does not signify that it will charge you extra. In fact, numerous times it's take away is less costly than beginning a new website. Even in those cases where it may have need of a premium, at the slightest you know what you are being paid if you scrutinize it correctly.

3. Checking its flexibility.

You will have far more flexibility when bargaining the acquisition of an existing website in opposition to any other alternative existing; it's not even close! Everything from the pay for price to financing is open to compromise. Doesn't it make more sense to put yourself into a situation where you have the maximum number of decisions available?

4. Assessing the levels of competition.

Do away with the competition or merge with the competition. In this case you buy competing websites or negotiate a merger to combine with them to create one large enterprise. Depending on the industry you operate in this can be a very smart strategy to create market dominance. One of the best examples is website hosting. Often smaller hosts are bought up by larger hosting businesses with the result-increased stability and professionalism.

Dan and Deanna "Marketing Unscrambled"

Friday, May 21, 2010

Online Book Keeping - To Earn Money With It As A Business!

First of all, book keeping is a full time career or a
part time job that is perfect for any person who wants
to earn some extra cash in their own home. The great
thing about book keeping is that you don’t have to buy
expensive equipments or worry about insurance for your
business as well as planning consents. Also, book
keeping is not that hard to do. If you know how to do
simple arithmetic, then you will be able to easily
learn how to become a book keeper. So, if you want to
earn some cash, you may want to try book keeping for
your online business.

First of all, there are a lot of people who have no
formal book keeping training or people who don't have
a degree in accountancy who became successful in book
keeping as their online business. Today, you have to
consider the fact that many business owners do their
own book keeping at home for their annual tax returns.

You first need to know and apply taxation rules and
other factors. Keeping a clear record of income and
expenses of a business that you do book keeping for is
also important. Although book keeping for others as
your small online business can earn you some cash, you
have to consider that if you want this to be a
full-blown career you will want to study about book
keeping first in order to become qualified as a book

So, here are some of the things that you should know
about book keeping.

First, you have to remember that every type of
business whether it is large or small is required by
law to keep books where everything financial are
recorded. What this means is that all the financial
transactions of the business should be recorded. All
these things can be done manually through ledgers.
However, it can also be done with the help of a
computer by using spreadsheets or a dedicated software
for book keeping.

Most business owners who rely on manual book keeping
will tend to keep invoices, receipts, utility bills
and other scraps of paper that affected their business
financially in a shoe box. When tax time comes, the
box is handed over to the book keeper, such as you,
and should be able to transform the mess in the shoe
box in a formal looking record of the financial
dealings of the business.

Book keeping as a career is a rewarding one. Whether
you want to do it as part time work or a full time
career, you will see that anyone can become a book
keeper and work from home as a freelancer. In fact,
you can even set up a website where you will offer
your book keeping services and start an online book
keeping service.

Book keeping is a great career that can open up a lot
of opportunities for you. In fact, a book keeping
professional qualification can be the first step to
become a qualified accountant and open up a lot of
well-paid career opportunities.

If you want to become a book keeper, it helps if you
take book keeping classes. Today, most local colleges
have book keeping classes available. Some also offers
distance learning programs where you can learn how to
become a book keeper right at your own home.

So, if you need to earn some extra cash, you are good
at basic arithmetic, and are organized and neat, then
you may want to have book keeping for your online
business. With this kind of online business, you can
be sure that business owners will turn to you to get
their books done. It is needed by every business, no
getting around it.

Dan and Deanna "Marketing Unscrambled"

Thursday, May 20, 2010

Online Book Keeping - Benifits For Your Business!

What is online bookkeeping? It is a kind of program
that allows source data and documents to reside in
applications via web-based software that allows remote
access for accountants and bookkeepers. It’s typical
for a company to scan the documents of their business
and upload it to a safer and secure location or just
entrust their entire data to an online bookkeeping
application fit for their business that can be done

The bookkeeper can remotely work at the documents that
are entrusted to him and make it easier for updates.
Whoever uses this kind of technology would have to

- mobile employees sending and scanning their bills
and receipts while they are on the road in order to be
reimbursed even more quickly.

- organization that have several offices that can
focus on centralizing on their accounting department
and have the particular data to be sent on an online

Bookkeeping might not be the cream of the crop when it
comes to making money but it should be included on
your priorities. It may not be on top of the list but
the life of your business greatly depends on the
amount of diligence you would invest on this area.

Regardless of the size of the business that you have,
it has to have the capacity to keep a record of
detailed financial activities that were made over the
past couple of months in order to comply with the laws
of your country’s tax.

Diligent and accurate bookkeeping is essential even if
you only have a small business. It doesn’t only
improve a person’s ability to make decisions
operationally but also establishes compliance with
several IRS regulations and bank rules regarding

If you are already overwhelmed with how mountains of
receipts are sprung on your desk and you just can’t
seem to figure out what to do or how to organize every
piece of receipt, online bookkeeping can sort
everything out for you. What are the different
advantages of online bookkeeping for your business?

1. It is an electronic system that is easy to use and
allows faster tracking of expenses and income for any
online business.

2. Stop worrying about mortgages because enough cash
will flow even if it’s due for tomorrow.

3. Keeping it on track with sales and not be left out
on the system.

4. Stop being confused on how to reconcile every bank
statements, credit card statements, shopping and pay
pal receipts.

5. You can have a clearer picture of every financial
circulation going into the business without the fear
of any risk for collapse.

If you are an online entrepreneur and there are a lot
of things going into your mind, make bookkeeping one
of them. Even if you don’t know how, there are a lot
of online bookkeeping companies who are willing to do
the grueling work for you. But if you wanted to do it
for yourself, there are tons of schools offering
courses regarding bookkeeping online. There are also
experienced bookkeepers who are willing to share some
tips on how to DYI.

Online bookkeeping for you business has its many
benefits. With it, you don’t have to feel stressed out
or even overwhelmed anymore. It is sure to reduce your
level of stress out of minimizing the risk of numerous
mistakes and lastly it will lower the taxes that are

Dan and Deanna "Marketing Unscrambled"

Saturday, May 15, 2010

Online Book Keeping - Redefining Your Business!

Modernization this is the main reason for the
evolution and development of numerous things. Even the
simplest test is made even more modernized. Business
has to stay updated. With different modern
possibilities, even companies are holding and
redefining the way they organize the date & document
into a simpler context. This is where online book
keeping for any kind of business comes into play.

It can be dubbed overrated if though that everything
that the physical being can do, the virtual gadget can
do it better and faster. This is why most business either
small or big scale, are depending on book keeping
forms for the convenience of accessing histories or
any kind of document rendered.

Business owners can take good advantage of book
keeping services online that are largely available
these days. Transactions are mostly done via the
internet which gives no necessity to go out and meet
agreeing parties. What is good about online
bookkeeping is that, it will lessen the company’s
burden on tons of paperwork and when the need arises,
every single financial report will be there right at
your doorstep. The competitiveness of online
bookkeeping is fairly the same compared to physical

Redefinition of online bookkeeping services can be
accounted for the good things it can do to the
company. Through its efficient recording, it can
easily trace the company’s loss and gain. It can
clearly predict if the company is having a financial
crisis or development through strict monitoring of
data being given by the company. And because financial
records are updated on a regular basis, it had made
easier on the company’s part to determine how the
current status is working out.

A very effective financial bookkeeping system will be
the perfect basis for foreseeable success and
development of any business. Because online
bookkeeping services are always available, either day
or night, the business owner doesn’t have to
necessarily hire anybody to do the tedious task. He
will only need an internet connection that is secured
to keep track on all records.

One main good reason why online bookkeeping service is
becoming popular these days is the fact that it helps
provide information and advise that may greatly affect
the company’s decisions. Furthermore, business owners
can easily acquire sources for capital and bank
financing with proper bookkeeping. This happens when
the time comes wherein the company needs a loan.
Necessarily, it needs to gather all projected
statements for the prior and current years that will
be an additional good impact.

A clear financial picture which, online bookkeeping
services can offer, will help the business be
associated with other investors or companies through
firm financial records that will encourage associates.

Deriving a budget can be easier with bookkeeping
services. Reports will give the owner a clearer view
on how much should his business expenditures will hold
and will give a genuine forecast on the cash needed.
Budget will always speak for the company’s stability.
Income tax returns can no longer be a burden for
online bookkeeping. Services can cater for its
preparation. A good financial statement will always
result to easier preparation of accurate tax returns
and on-time filing. The owner doesn’t have to be
charged for payments which are overdue.

Finally, distribution of profits can be easily
attained. Especially if the business is affiliated
with corporations or other companies, determining
accurate profit distribution is possible. For as long
as the service lives up to the owner’s expectations,
your business will always be a foreseeable success
through online bookkeeping services. It helps you
to know how your business is doing. It helps you to stay
on track with your finances.

Dan and Deanna "Marketing Unscrambled"

Monday, April 19, 2010

Online Book Keeping - Here Are Some Benefits For It !

For accounting firms that are responsible for
bookkeeping, it has been quite a monotonous job. It
will take long hours of tedious work just to maintain
the processing of accounts properly. Bookkeeping can
also hurt the pockets of companies-in-charge because a
job like this requires massive patience. Several
companies have already tried to train accountants on
being adept on their job. The downside is, the amount
of salary that is asked is way too high for the
company to continue their employment. In cases of
small businesses, hiring several efficient people that
will compose the competent staff fit for bookkeeping
is a very good option that can also fit the budget

Charging an incredible amount to the companies by the
employees of bookkeeping has forced outsourcing. These
companies have made a strategy to give out entirely or
a part of the work to the company that’s outsourcing.
And the benefits has become large. Time was evenly
given to different sections of their business and have
the opportunity to expand. Aside from this,
bookkeeping online can save a lot of a company’s or a
business owner’s valuable time which could have been
wasted if they were still stuck on the idea about
searching for professional firms responsible for

Online bookkeeping has numerous benefits that even
small businesses will agree on how they have been
saved from tons of paperwork and long hours of finding
the right documents when the IRS is on the loose to
nag them about their overdue. The benefits of online
bookkeeping are as follows:

Cost Efficient

Being able to practice online bookkeeping can help
accounting business firms to save a lot of dough and
cut the cost of training an entire staff of
bookkeepers. Hiring an accountant is already a pain
and hiring several can hurt big time – not only in the
training but also in financial matters. It would
really help the company if the budget would go with
less business capital expenditures. Money saved will
help to invest on more areas that are also vital for
business and will definitely boost business

Efficiency Improved

If the person on the company itself couldn’t cope up
during emergencies, probable reason would be work
overload. And when coping can no longer work, the
entire venture is bound to fail. That’s why accounting
firms would prefer to outsource it to other companies
that are willing to take part. Besides, it’s safer and
outsourcing firms lay emphasis on professionalism.
Numerous accounting firms have software that
specializes on managing transactions.

Maintenance Shifting

Small businesses don’t have to worry about their
bookkeeping problems. They’ve already invested so much
on a lot of things and bookkeeping must not burden
them anymore. Outsourced bookkeeping firms are like a
cool breeze on their faces. Imagine, putting massive
blocks of paperwork to other people can save you from
a lot of stress, time and will help business owners to
perform efficiently. Worries will be eliminated and
fundamental thinking is enhanced. Thus shifting
maintenance from several to just an effective one.


You can freely cut on training, maintenance and
stationary cost while forming a very advantageous
business with all the benefits, why in the world would
business ignore the opportunity? Only proves that
online bookkeeping is good for your business no matter
how small it is.

Dan and Deanna "Marketing Unscrambled"

Tuesday, March 30, 2010

Finding The Right Book Keeping System For An Online Business!

When choosing a bookkeeping system for your online
business, there are several factors to actually
consider. But first, bookkeeping software can help you
with things like:

- quoting off-hand your bank balance

- formulate better decisions regarding financial
statements involving your business

- guidance on the proper set-up of books

- knowing the debt accumulated on you credit card

- process refunds efficiently and quickly

- organizing business receipts

- understand the importance of tax time preparation

- knowing how a service product is doing for the past

With all stated, you really need a reliable
bookkeeping system that can make all of the mentioned
tasks above be made possible. As an owner, you have to
have specifications on the kind of bookkeeping service
you would employ.

A good and efficient bookkeeping service must be able
to deliver a complete online managing of documents and
data which includes reconciliation of bank accounts,
credit cards, payroll services, taxes, financial
overviews and reports, and even give an advice on the
generalities. What are the characteristics that will
help you determine if a particular bookkeeping system
is the one for you? Here are a few to give you some

Cost Effective

You have to find a bookkeeping software for your
online business that wouldn’t cost you that much.
Bookkeeping services need not be expensive. Search for
a software that will offer more than any full-time
service and costs less. But, not because their
services are a bit reachable, doesn’t mean that
deliverance of processing is compromised. Their sweet
and enticing words must be equivalent to the
performance they promised.


A supportive bookkeeping system will give you aspects
about your financial status. It will try to explain
what is currently happening to the present financial
reports and will be able to provide good business
advice. Financial reports which are timely are
essential for the monitoring of a healthy business.
The entire bookkeeping service as a whole should be
able to work with you for the success of your


Be sure that you are working with professionals and
not just a bunch of wannabes. Bookkeeping employees
must be well-trained to be able to convey outstanding
performance towards industry. Services must follow
guidelines which are well-developed with regards to
quality, communication and process.

Timely and Accurate

Every process must ensure strictness to be able to
ensure timely and accurate reporting. The software
must enforce a certain kind of quality and is able to
identify errors on bookkeeping. The software is
expected to be updated at all times.

Seamless and Convenient Service

Documents must be arranged on a manner that will be
convenient on your part as the owner to drop it all
off on the different locations wherever part of the
city. With just a matter of days, every important
document will be securely indexed and uploaded for
easier access with just a simple click of a button.
Gone are the days where you have to rummage through
every single invoice or receipt hoping all is not

Choosing bookkeeping service for your online business
can involve a lot of thinking but will definitely take
away the worst part of being burdened with mountainous
paperwork. As the owner, you can stop worrying about
your pile and just go on with your life.

Dan and Deanna "Marketing Unscrambled"

Friday, March 19, 2010

Tips For Finding The Right Book Keeping Service For Your Company!

It is required by law for businesses, whatever the
size, should keep a record of every financial
transactions of the business. The records will then be
presented to the government on tax time to determine
how much tax businesses have to pay and how much tax
returns they'll get. If you are an owner of an online
business, then you might want to find book keeping for
your online business as this will make it a lot easier
for you to run your business.

Looking for a book keeping service can be quite hard.
Although there are several companies that offer book
keeping services, you have to remember that only few
can offer the service that you want. Even if you are
just a small online business owner, you have to
remember that you deserve nothing less than there
best work. With a good book keeping team, you will
have a chance to bring success to your business,
but if you choose a book keeping company that
doesn’t provide high quality service, it can lead to
losing money and even complete bankruptcy.

If you don’t know what to look for in a book keeping
company to give your book keeping job, then here are
some of the basic things that you should look for.

The first is that the book keeping company or the book
keeper you outsource your book keeping jobs to should
be qualified. Basically, you are the only one who will
be able to judge if the book keeping company is
capable of doing its job well. However, you have to
remember that there are general qualifications that
you should look for. For example, a good company that
can offer you good services doesn’t only have to have
qualified people to do the job, but also have people
who are experienced enough to do it. Always remember
that a book keeper doesn’t have to hold an accounting
degree. He or she should also have experience in this
kind of job and they should also understand the
mechanics in business, especially about financial

The second is that the book keeping company should
have the right technology. What this means is that
they should already have their own software or program
designed for book keeping. This will save you a lot of
time and money and it is also a big plus for your
business as book keeping programs are designed to give
comprehensive reports and services. And, more
importantly, the staff in the book keeping services
company should be able to know how to work them.

As a client, the book keeping service you hire should
provide you with good support. A good support is not
just about giving you advice on financial problems and
gives you the reports on a regular basis, but support
is about letting you contact them any time of the day.
They should also answer your grievances and disputes

A good portfolio is also an important thing that you
should look for when hiring the services of a book
keeper. The more companies and businesses there are
that hires their services, the better their service
may be. You have to remember that the more clients
that the book keeping company has, it will mean that
they are trusted.

Ask for a list of customers that you can contact to see how
they like the work that the book keeping service is doing
for them. In other words - references.

Do your home work - check them out with the BBB ( Better
Business Bureau) to see if they have complaints about them.

Remember these tips and you can be sure that you will
find the right book keeping service for your online
business. With these things, you can be sure that you
will save time and money and also focus more on your

Dan and Deanna "Marketing Unscrambled"

Monday, March 8, 2010

Our Friends Have Joined Us On Our Blog, Give Them A Warm Welcome!

We would like to welcome the two additions to our

The Wig Mall

this is a link to it but can also be found at the side of the page
under Other site that we love.

( example of a wig)

Also in the same area is great site that we would love
for you to check out Madame Pumphrey Jewels For The Crown

(hand made by our friend and fellow blogger at Full House )

We are glad to have our friends with us on the blog. We hope that
everyone will check them out and see the great things that
they offer.

Dan and Deanna "Marketing Unscrambled"

Thursday, March 4, 2010

Book Keeping - Finding The Right Service To Help Your Business !

Thanks to technology, almost everything that you ever
wanted is now very much available with just a click of
the mouse. If you run an online business, then you
have to remember that like in any other businesses,
you will need to prepare a financial report for tax
purposes. You have to have everything financial in
your business recorded. From your income to your
expenses, everything should be recorded and kept. This
is called book keeping. However, book keeping for your
online business can be a hassle, especially if you
don’t know anything about book keeping.

Most businesses employ an in house book keeper in
order for them to have a way to keep track of their
business's finances. However, this can prove to be too
costly and impractical especially if you consider the
fact that tax sessions doesn’t occur every month.

Today, you will see that there are now various book
keeping service companies that offers book keeping
services. If you want to save time and money, then
outsourcing your book keeping job is what you will
want to do.

This way, you will be able to have more time for your
business and you will also save money by not hiring an
in house book keeper. Outsourcing today has become
very popular among a lot of businesses. It saves time,
is efficient, and it also saves money. In fact, large
companies can save millions of dollars in a year
thanks to outsourcing.

However, when it comes to book keeping for your online
business, you have to consider the fact that you need
to choose the company carefully to do your book
keeping jobs. First of all, book keeping is an
obligation that you have to do correctly and
accurately. If the person or company you hired made a
mistake in your business's books, then you will be in
a lot of trouble with the government and the IRS.

The figures should match. If there is negligence in
your books, then you will be investigated by the
government and even audited.

Now, because of the fact that you need to concentrate
more on your business, you may not have the time to do
the books. This is why you will need the help of a

There are numerous book keeping websites available
today. Some can provide you with outsourcing services,
while there are also others that you can hire full
time to do your books.

It is also good to look locally for this service. There will
times that you will need to talk with them face to face. It is
easy to do if they are in your area. This also help when you
checking them out with the Better Business Bureau. You want to
know if they have any complaints about them. This is an area that
you need to know that you can trust them.

When finding a book keeping service, make sure that
the one you hire should be reputable in terms of doing
their job right. You should also make sure that the
staff are all professional book keepers and are
experienced in this field.

A good sign would be a book keeping company that has a
lot of clients. Because of the simple fact that they
have lots of clients, you can be sure that a lot of
companies and businesses trust them for this kind of

These are the things that you have to remember about
outsourcing book keeping jobs. By outsourcing book
keeping for your online business, you will be able to
have more freedom in concentrating on running your
business as well as save lots of money. Remember these
tips and you can be sure that you will be able to find
the right book keeper to outsource your business's
book keeping jobs.

Dan and Deanna "Marketing Unscrambled"

Wednesday, March 3, 2010

Book Keeping - How Outsouceing Can Help Your Online Business!

As a business owner, you know that you have to record
every financial aspect in your business. It is
required by law. The books you record it in to will be
for tax purposes and the figures should be accurate.
However, you have to consider the fact that if you own
an online business, there will be too much things in
your mind and you will often tend to forget about
doing the books. Being negligent on this part can
incur serious penalties. If you don’t have enough time
for book keeping, then you might want to try
outsourcing book keeping for your online business.

Today, many companies are now outsourcing book keeping
jobs in order to save time and be more efficient in
running their business. Besides, if you let other
people do your books, then you will be able to
concentrate more on running your business. Outsourcing
book keeping is also very popular as it is very cheap.

You have to consider that outsourcing has become a
trend in today's business world. Because it is a lot
cheaper to outsource than to have an in house book
keeper or accountant, many businesses today are now
outsourcing their book keeping jobs.

These are the advantages of outsourcing book keeping.
It will not only give you more time to concentrate in
running your online business, but it will also save
you a lot of money.

However, before you hire a book keeper to do this kind
of job for you, you first need to remember that you
have to choose the right book keeping service first.


The first thing that you need to look for is the
qualifications of the book keeping services company.
The staff should be knowledgeable in the field of book
keeping, and they should also be certified
professional book keepers.

Besides the qualification, the second thing is they also need to be
experienced in the field of book keeping and are
knowledgeable in the inner workings of businesses
especially about financial transactions in businesses.
You have to remember that one doesn’t need to hold a
degree as an accountant in order to become a good book
keeper. Normally, everyone can become a book keeper.
The most important thing that you should look for in a
book keeper is experience.


The portfolio of the book keeping services company you
look for should also be good. The more clients they
have, it will mean that they are trusted by people.
Besides, as a businessman, you too would understand
the fact that people will only buy the services of
businesses that they trust.


These are the things that you should look for in book
keeping services companies when you plan on
outsourcing your book keeping jobs to them. By having
all the mentioned traits, you can be sure that you
will be able to get your books back in time for tax

( buckle up for tax time)

Remember these tips and you will be able to have more
time on running your business and save a lot of money.

By outsourcing book keeping for your online business,
you can be sure that you will have nothing to worry
about when tax time comes. Just remember that you have
to give the book keeper you hire all the necessary
information about your business and also your
financial records.

Dan and Deanna "Marketing Unscrambled"

Tuesday, March 2, 2010

Book Keeping - Where To Start?

Diligent and effective bookkeeping can be possible
only if you know where to start. Make the numbers and
dates work for you. Just by following these basics,
you can setup a very interesting bookkeeping system.

Choose an appropriate bookkeeping system.

Choices are between a single-entry and double-entry.
The difference between the two is that when it comes
to a single-entry bookkeeping system, it is considered
as a rudimentary system which is suitable for personal
financing. One very good example is checkbook
balancing wherein involvements of a single checking
account that is being credited or debited.

On the other hand, double-entry bookkeeping is
something that is more appropriate for businesses
because it can track two accounts at the same time. In
other words, it can do efficient multi-tasking. When
you sell a product, recording of the transactions as a
debit on your inventory and a credit on your account
is automatically done by double-entry bookkeeping.

Get appropriate help.

Business owners, especially the one’s owning small
businesses, have one thing in common – they lack the
enthusiasm and time to have a detailed ledger. If you
want to make life easier, you can find a trusted CPA
or be wise and take advantage of a bookkeeping
program. Although, you would need to ask for
professional help if your business is largely
dependent on timely and precise records or is
operationally complicated. If you want to expect more
than a $100,000 worth of sales or have an inventory
that’s very much considerable, don’t wait for someone
to advise you to get a bookkeeping system. Now is the
right time.

Get a hold of your financial documents.

If you’re planning to rely on a CPA or bookkeeping
software to work everything out for you, you should
have every single document, data and receipt that they
need to organize. See to it that everything is still
intact: purchase orders, sales receipts, bank
statements, and so on. Lost receipts and important
documents will leave blanks and uncertainties on the
part of the system. Dedicate yourself in filing every
ounce of data needed to make your bookkeeping system

Keep your financial data close.

Employing the assistance of bookkeeping software is
not an excuse to become separated from the important
financial details of your entire business. You are
professionally and legally responsible for every
single activity your business conducts. Therefore, it
is a must that you, as the owner, will get hold of the
bigger picture, following the trend of your business.
Here comes bookkeeping to the rescue. Through the
software, it can give you a clearer view of your
financial records. Because of this bookkeeping
software, an owner can decide to refresh and run basic
reports daily. Furthermore, bookkeeping will
eventually reveal data captures such as overdue
accounts, loss and profits, and the company’s monthly
expenses at one glance.

Provide assurance to validity of data.

Assistance of people whom you hired and bookkeeping
software can only go far. Oftentimes, you as the owner
of your company will be the only person to ensure
timeless and validity of data. Whenever changes occur,
like a customer’s address, make sure to immediately
record the changes made on your bookkeeping system.
Performing these vital acts of being diligent and at
the same time training your employees to be alert
requires a detailed and oriented way of delivering.

Dan and Deanna "Marketing Unscrambled"

Book Keeping For Your Online Business- Do You Outsource It?

As a business owner or as an entrepreneur, you will
need to document all your income and expenses for tax
purposes. Also, it will serve as a good way to track
your finances and make sure that you are not losing
money. If you are business owner, you may want to
outsource book keeping for your online business.


There are quite a lot of reasons why you should
outsource book keeping services. The first reason is
that you will be able to decrease your work load.
Instead of doing it yourself, you can have someone do
it for you through outsourcing.

Another great advantage in outsourcing book keeping
jobs for your online business is that it is much more
cost effective than having your own book keeper in the
office. This means that you will be able to save more
money for your business or minimize your overhead

Basically, book keeping involves handling every
financial aspect of your business. Everything will be
recorded here. From business revenues, to profits and
losses incurred by your business, as well as other
expenses, everything will be recorded. You have to
consider that at the time of tax session, you may get
over loaded with work as book keeping work can be
quite time consuming. You will literally have a lot
more work to do and may not have enough time to manage
your business.

And, because of the work load of book keeping, you
have to remember that a mistake in this kind of
records can incur serious penalties, especially if you
are late in submitting it.

Today, you will see different online book keeping
websites that offers book keeping services for a fee.
You have to consider that outsourcing book keeping
will not only save you a lot of time and money, but it
will also increase the efficiency of your business and
the way you run it.

However, before you get the services of a book keeper
and outsource it to a book keeping service company,
you have to remember that you need to make sure that
the book keeping company you plan on outsourcing your
books to should only provide you with the highest
quality of book keeping jobs. You should make sure
that their staff is well trained professionals who are
experienced in book keeping.

Outsourcing your book keeping jobs is definitely the
best way to save you money as well as get your books
done in time. It will help you run your business much
smoother, and because of the low the price of each
book keeping job, you can be sure that it will be much
cheaper to outsource it than having an in house book

Outsourcing jobs can help you cut down a huge amount
on your expenses. You will see that you will save a
lot more money in a year through outsourcing book
keeping jobs, rather than have your very own book
keeper working for you full time.

Also, by outsourcing, you can be sure that you will
never have to do the book keeping work yourself. By
doing so, you will be able to attend to more important
things in your business, which means that you will
maximize efficiency and profit of your business.

So, if you want to save money and run your business
more efficiently, you might want to try outsourcing
book keeping for your online business.

Dan and Deanna "Marketing Unscrambled"

Thursday, February 25, 2010

Blogging - Making A Profit Form Your Blog!

Blogs can be for profit or non-profit but most
bloggers blog for the purpose of making money. There
may be some contents published to simply provide an
outlet for voicing out the bloggers’ opinions and
share their thoughts. However, the general population
of bloggers has the intention of profiting
financially. Fortunately, there are several methods of
profiting from a blog and applying these methods can
help you gain money.

The Advertisements

Selling space for advertisers is one of the most
common ways to profit from a blog. Since blogs that
have a considerable amount of traffic can make income
with ad sales, make sure that you have a target
audience. The reason why bloggers choose to sell
advertising is that it is a passive form of income
once the traffic has progressed. Although it takes
work to look for advertisers and maintain the ads on
the blog, those who can achieve it can gain reasonable
amount of money with the ads.

Compared to other forms of profiting from a blog,
selling advertisement space can be one of the most
consistent revenue streams. If you are able to
maintain your ad slots filled, you should have a very
good idea of just how much you can make every month.

On the negative side, selling ads requires you to have
some kind of established traffic. Traffic is important
because it draws interest from potential advertisers.
You might find it hard to sell an ad space without
traffic and it will most likely not produce much
revenue. Additionally, the blog must have a target
audience in order to achieve the maximum amount of
cash for advertisement space. Remember that
advertisers are more likely to pay if your target
audience is a match to theirs.

Affiliate programs are also a major resource of
profits for several bloggers. Affiliate programs are
excellent in a sense that they enable you to have the
opportunity to make money even if your blog has a
small audience. However, one bad side to affiliate
programs is that there can be instances where you
cannot make any money at all.

Newly created blogs feature affiliate ads most of the
time compared to selling space directly to
advertisers. Since selling ads is hard to do without
much traffic, affiliate programs are perfect for new
blogs. More so, they can be easily maintained and
take very little time.

Promoting and Premium Content

Bloggers who are service providers at the same time
have an excellent opportunity to look for clients and
increase their rates. Maintaining a blog that focuses
on your area of expertise can help you easily become a
recognized authority in your field. Additionally, it
can aid potential clients to find you. You can also
benefit from the increase in demand of your services
and improved reputation that you build, which enable
you to charge more for your services.

Aside from promoting your services, selling premium
contents are also excellent ways to profit from a
blog. Blogs are a massive source of information and
remember that not everything has to be free. There are
bloggers and business that attained success by selling
some of their work. There are blogs that sell
memberships on their Web sites. Although selling
premium content is possible in any field, you must
have the capability to give something to the reader
that is worth paying for.

Dan and Deanna "Marketing Unscrambled"

Tuesday, February 16, 2010

What Blogging Can Do To Help Companies?

Blogs are massive resources of information from both
inside and outside companies. Businessmen survive the
world of blogging because they know how and where to
dig information while protecting their own secrets.
Although blogging can be risky world for businesses,
there are several helpful tips that can help bring
success to corporate blogging.

The Important of Training

It is important to make sure the members of the
communications team. In the past, this team was
composed of a small group. However, with the advent of
blogging, everyone who blogs at the company is
spreading a specific message about the company. People
who handle the blogging for the company must be
trained to avoid any spill of unnecessary information.

If by accident, important information regarding the
company has been disclosed, this can put the company
under the watchful eyes of the regulators. More so,
inappropriate leaks can provide competitors with
leverage and may lead to embarrassing revelations
about the inner workings of the company and its staff.

Although the usual action to be taken is to restrict
employees from blogging, this can be a shortsighted
decision. Bloggers from within the company can easily
relate and make contact with potential clients and
even enhance the brand of the company.

The Fake Blogs

Several, if not all, companies are eager to establish
one-on-one links with their consumers, though they are
often hesitant to venture in the world of blogging. As
a result, they set up fake blogs. Fake blogs are those
that are created by marketing departments of the
company in order to promote a product, brand or
service using a fake name or character.

These kinds of blogs are risky since several bloggers
who are passionate about what they do view them as an
insult to the blogging community and no one can deny
the fact that these blogs are very visible to the

Although there are no rules prohibiting a company from
making pseudo-blogs, the subject of creating one is
always welcome. Always keep in mind that you can
choose to create fake blogs but remember all the risks

Blog Tracking

Tracking blogs is one of the easiest and most
important tips to remember. Firstly, the company can
look around online and search for the most influential
blogger who writes about their products or services.
Remember to read the blogger’s updates everyday and
perform an automated tracking of discussions.

Tracking blogs is important because even those
postings from small-time bloggers can be selected by
search engines, strengthened by a well-known blogger
and ultimately hit the mainstream.

The Public Relations

Blogs have the ability to break down barriers between
the company and its customers. It is important for
businesses to take that into consideration and adjust.
There are several companies that start blog in order
to attain customer loyalty and address the customers’
concerns and comments. Relating to the customers is a
vital factor in the survival of a business. Knowing
what the customers think about the products or
services can help enhance the company’s services.

The Company’s Secrets

Take into consideration one secret or secrets that you
have kept at your company. Be it a list of projects
for the following year or information about scandalous
activities, there are several things that you must
learn no to leak to your competitors.

In blogging, there is a certainty that you must
rethink about something that you are trying to avoid,
for that fact that other companies are increasingly
sharing information to win new partners and generate
new ideas. Although this does not mean that they are
not keeping any secrets from you or that you must not
keep any from them, it is important to reevaluate
whether you can gain more out of sharing details than
keep them to yourself.

Dan and Deanna "Marketing Unscrambled"

Monday, February 15, 2010

Blogging, Tools That Help You Do Your Blog!

In blogging, using the correct blog software tools can
help you manage the goings-on of your blog. When it
comes to publishing your blog content, there are two
kinds of blog software tools that you can use, such
as: the server-based tools and the client-based tools.
Both of them have their own advantages and
disadvantages and it is up to you to choose the one
that is right for your blog.

The Client-based Tools

One of the two blog software tools that you can choose
from is the client-based tools. These tools’ purpose
is to aid you with publishing your blog and they are
normally installed on your computer and also run from
there. Additionally, client-based tools are also
categorized as small blogs that are able to run from
your hard drive.

Client-based tools also have text editors that allow
you to perform word processing applications from your
own computer. Thus, a text blog editor enables you to
create and publish your own content at the comfort of
your own desktop.

Obviously, the first advantage of using client-based
tools, like the text editor, is convenience. Most
bloggers choose to publish their work with a desktop
tool rather than a Web browser, which entails logging
into the blog software’s control panel and accessing
the Web-based text editor.

Additionally, client-based tools can be managed either
locally or remotely. Such tools can allow you to
manage and edit your posts remotely. More so, the
content of your blog can also be managed locally by
saving drafts to a local computer. These can be very
beneficial to those with limited Internet connection
since accessing and managing the content of your blog
remotely and locally can be done without the need of
being connected to the Internet.

Lastly, you can manage multiple blogs through the use
of client-based tools. If by any chance you are
publishing more than one blog, it might be easier if
you consider using a blog editor. The blog editor can
be easily configured to manage all your blogs. You
only have to enter the same information that you use
to log in into your server tool combined with the
particular kind of server software you are using and
the blog editor can save that information in its

The Server-based Tools

Another kind of blog software tool that you can choose
from is the server-based tools. There are two
varieties of such tools: blog hosting service provider
tools and server-based publishing tools.

The first variety is automatically provided by your
blog hosting service provider. Hosted blog software
tools are very easy to use and you do not have to
install any software or manage any configuration too
difficult to comprehend. These kinds of tools can help
you focus on publishing your content.

With the use of hosted software tools, you are also
provided with an assortment of design templates. These
can help you in choosing the desired layout that suits
your blog. More so, the layouts can be easily
customized, including the fonts, columns, colors, etc.

On the other hand, publishing tools you install on the
server has the advantage of giving you the level of
customization and control you need over the
configuration settings. Through the use of these kinds
of server-based tools, you can decide how much storage
space you allocate, extend the features of your blog
through plug-ins or add-ins and make custom layouts
and pages.

Dan and Deanna "Marketing Unscrambled"

Sunday, February 14, 2010

Blogging And Search Engine Marketing!

All bloggers know that a well-written, entertaining
and focused blog can generate huge volumes of traffic
from visitors. This is one of the basic learning in
blogging: blogs should be focused and centered on a
topic and other related issues.

Search engine marketing is simply the process of
getting your blog and its content sufficiently high
ranking in several search engines for your keywords.
This would enable your content to generate more
visitors to your site from SERPs or Search Engine
Results Pages. Attention-grabbing content titles and
sites help users to feel compelled to click on your
link in the search engine results pages and eventually
visit you.

Additionally, search engine marketing needs a Web site
that is optimized for search engines. Normally, this
is a Web site that can display a configuration setting
that makes it look interesting to search engine
spiders. In turn, the spiders will visit the site and
look at your content. After doing this, the spiders
then pick up significant keywords, which determine the
characteristic of your page. Lastly, the content
returns to the search engines for the purpose of being

Enhancing Search Engine Marketing

Nowadays, blogs are making tons of small news Web
sites or mini content centers that contain significant
information and links. Compared in the past, search
engines visit major news Web sites since they were the
ones who were the ultimate sources for the newest
content to be found online. Blogs have outpaced
several media outlets online due to their capability
to deliver and publish fresh information to the public

The key in getting noticed more by the search engines
is to publish faster. Since search engines looks for
the freshest, high value and relevant information, it
is important for you to publish frequently. This would
get your blog more visits from major search engines
and others.

Blogs have a natural relationship with search engines.
Since blogs are natural search engine magnets, the
search engine spiders will visit your blog often if
they detect an update from it. In addition, the
content of your blog does not have to wait for months
before getting into search engine result pages but
instead, your content will be displayed in a matter of
hours or days.

It is important to know how much the search engine can
do for your blog. Blogs should be frequently updated
to allow the search engine spider to visit you often,
since they are normally programmed to visit your blog
as often as you publish fresh contents.

Reasons Why Blogs Rank Well in Search Results

First, blogs are designed to meet the demands for
search traffic and search engines. Blogs are also
highly significant in their niches and are considered
as the best sources of the most up-to-date information
online. More so, blogs can be keyword optimized.
Keyword optimization helps blogs achieve high rankings
in search engine results. Additionally, wisely
distributing the keywords evenly on the content can
also help your blog rank easily on search engine

Compared to Web sites, blogs are also text-rich
publishing tools. This only means that the code used
by blogs is light weight. This makes your blog’s
content highly visible to search engines. Search
engine spiders can visit your blog frequently and
crawl over your content faster because of greater
clarity. This clarity provides a vivid interpretation
of what the content of your blog is all about.

Dan and Deanna "Marketing Unscrambled"

Tuesday, February 2, 2010

Blogging - Benefits Of Using A Blog!

In blogging, you are not limited into one type of
blogging type. In fact, there are several types of
blogs. No matter what type bloggers use, they publish
content around topics and issues that they feel
passionate about. For instance, several bloggers write
about politics, others for pet care and some for
personal computers. However, blogs that are business
oriented are often focused into a single topic for the
fact that they need to emphasize their services or

Blogs can cover a wide range of topics. Because of
this versatility, several people are starting to blog.
Not only can they express what they feel or advertise
their products or services, they can also earn cash.
Blogs are new methods of earning income at the comfort
of your own home. However, that is just the icing on
the cake since blogging can bring lots of joy to
several bloggers for that fact that they can share
their opinions and thoughts to others and receive
advise from them or vice versa.

Blogging for Business

Several businesses are exploring the world of
blogging. This is an excellent opportunity for them
since blogging is a great medium of communication.
Additionally, business oriented blogs can benefit from
the search engine optimization advantage, which is the
biggest leverage of blogging.

If the business has a Web site that promotes a product
or service, any type of content that the business use
as the vehicle to drive the business or commerce to
another level require a blog. Blogs are very useful
because they are text-based and light weight, with
regards to the code used, compared to traditional Web
site content. This only means that blogs minimize the
crawl time of search engine spiders and allow them to
retrieve more information about the page to the search
directories a lot faster.

More so, blogs are dynamic because they can be updated
frequently. By frequently publishing contents for the
blog, the search engine spiders visit more often. The
result is that the blog can have more pages being sent
over the search engines compared to the business’s
opponents. This is very good indeed if the competitor
is the one who has a static Web site. This also
provides the blogging business an opportunity to reach
out to more potential customers, thus possibly
increasing their revenue.

Blogging for Personal Use

Normally, personal blogs have the characteristics of
being exciting, interesting and enjoyable. Bloggers
blogging for personal reasons have the purpose of
keeping their friends and family updated about their
lives and activities. Many bloggers find comfort in
blogging personal contents. Additionally, if you
create a personal blog, you are open to the idea of
sharing your interest with other people who might
visit your blog.

Like any other blogs, personal blogs can be
incorporated with photos, videos and other multimedia
elements. You can create a personal blog about
anything that you feel passionate about. There are
even personal blogs with contents regarding products
that the blogger is really interested in. This
provides the businesses ideas about the preferences of
their customers. This only proves that blogs also work
in synergy.

Blogs are very easy to use content management systems,
which allow you to publish articles right away and in
real-time. These platforms for communication unravel
new opportunities to connect with others both in a
personal or professional manner.

Dan and Deanna "Marketing Unscrambled"