Tuesday, June 30, 2009

Publishing Success, Steps To Achive The Success !

Part 2 Once you've written your ebook and revised it at least twice, show it to someone else whose opinion you respect and trust. If you are lucky enough to know a good editor, see if you have something to barter with for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then STOP! Put down the pen! Get your hands off the keyboard !

One of the most important steps to actually producing an ebook is to know when to stop writing and tinkering with it.

You've finally written your ebook! Pop open the bubbly! Give yourself a night out on the town! It is worth the celebration. You worked hard to get it this far.

Please leave your comments. It is wonderful to read them.

Dan and Deanna "Marketing Unscrambled"

Monday, June 29, 2009

Publishing Success, Steps To Achive The Success !

Part 1(click to see videos)

Even if your friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success.

First, you have to write a quality book that has a clear target audience. And your ebook must answer a common problem or need that the audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

Let's begin with the process that should commence before you write your first word. Begin by reading a LOT. Read both books you passionately love and books you can't seem to make it past five. Then figure what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write down these points so they are crystal clear to you. Read other people's ebooks for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your ebook. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your ebook is going to solve. In each chapter, break the specific aspects down into several parts. This will help your reader take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers, but it's close.

The next two steps are obvious. Write your ebook and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing an ebook can seem like an impossible task. There are many ebooks out there that give you guidelines to help you become familiar-and even love -the process of writing and revision. Find a number of books or ebooks about writing. Better yet, find a number of books or ebooks about writing the specific type of ebook you aspire to write. These can serve as a road map on your writing journey.

Please leave a comment we love to read them.

Dan and Deanna "Marketing Unscrambled"

Sunday, June 28, 2009

Videos For Selling Online!

Hilary this one is for you, this is the next videos. It has very good information in it as well.

These are the URL'S for them:

* "How to sell ebooks online"
* "How to make a video ebook"

Hope that you enjoy them. There are other related videos there as well. You can check them out at the same time. You can learn so much online.

Dan and Deanna "Marketing Unscrambled"

Thursday, June 25, 2009

How Do You Know If You Have Priced Your Ebook Right?

Part 4

Marketing Strategies:

The key that unlocks the sales potential of your ebook is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your ebook can provide. Ten be sure to use that sentence in every piece of sales and promotional material, and every time anyone asks you about your ebook.

Besides promoting your ebooks assiduously online, there are several other strategies that can help you sell more ebooks.

One is to give something away for free with your ebook, such as a valuable bonus item. An other way would be to bundle several ebooks under one price, which lowers the price for each ebook if they were sold separately.

An effective technique for figuring out a price is to send out a survey to your current customers. If these customers have already bought an ebook from you, ask for their opinion in term of price. Do this by creating a sales page for the new ebook, but don't include a price on that page. Instead, add a number of links to survey questions that ask pointed questions to aid you in assigning a price to your ebook.

Another strategy is to test out prices by creating a number of duplicate sales pages with different prices on each page. Make sure your sales copy is exactly the same on every page, and includes your selling-handle sentence. Then figure out for each page the conversion ratio between visitors to your site and sales of your ebook. This will tell you what your optimum price should be.

Ultimately, if you've written an ebook that solves a problem or presents a new technique, your ebook will bring in both traffic and profits. So be sure to write that selling-handle sentence that sums up what problem your ebook solves and what the benefits of your ebook will be to the customers who purchase it. And then watch your market come to you!

Don't forget to use offline and online marketing for the sale of you ebook. It will bring in more sales than doing your marketing only online. Newspapers, magazines are some places to place ads offline. Make sure that they are have the web address to go to for the ebook.

Please leave your comments. We love to read them.

copyright Dan and Deanna "Marketing Unscrambled"

Wednesday, June 24, 2009

How Do You Know If You Have Priced Your Ebook Right ?

Part 3
(click to see the video)

Sometimes you may choose to do things a little differently. You might have a newsletter and you want to give an extra value to those that get the newsletter-you give the ebook away free as an added bonus. Give the customer more than they expect and you have a customer for a long time because they know that you give a great value with everything that you do.

This is a way to find out if you have chosen a good price. Do a test market with two different prices. For example: in one you might choose $19.95 and in the other $21.95. Make sure that you can track the ads. Do not put then in the same place, like next to each other in Craig's list. One might be in a newspaper ad and the other one online. Choose the one that does the best from the test market. In your test market the one that is highest in sales keep using that ad and where you placed the ad as you bring out the ebook. So even if you put an ad in the paper you are sending them to your internet site to get the ebook.

If your ebook contains valuable and more importantly NEW information, references, or techniques then you should aim to price it on the high end.

After you figure out your goal, you must figure out what your audience's need is for your ebook. For example, does your book solve a particular problem? If it does, and solves it in a way that hasn't been written about in one hundred other ebooks, you will be able to achieve high sales at a high price. If your ebook solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your ebook solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell your ebook at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your ebook.

Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell ebooks at this high price. So figure out in advance how long you plan to offer your ebook at this high price, and when that time is up, change your pricing strategy. Put it on sale for a limited amount of time.

If you want to see larger profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your ebook is aimed at solving on particular problem rather than general advice, than you Can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the ebook a number of times throughout the year.

As you can see their are many different ways to choose the price. Do your test market. choose the system that will work for you and the goals that you have. Is it bringing in the most amount of people as you can? Or the greatest amount of money? Make sure it is of value to the customer and they will come back for more, again and again.

We love to read your comments, please leave them.

Dan and Deanna "Marketing Unscrambled"

Tuesday, June 23, 2009

How Do You Know If You Have Prices Your Ebook Right?

Part 2 (click to see the video)

It is the IDEAS that are valuable! That is how you determine the cost of your ebook.

What should I charge for my ideas?

There are all different formulas and methods for determining the correct price for your ebook. Let's begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their ebooks at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again, as long as the first ebook they buy is of exceptional quality and beneficial to the customer.

You could give a chapter or two away with a link in it to upgrade (get the rest of the book.) Make sure it is very good information that they can only get from you. Make sure to leave them hanging so that they will need to get the rest of the book to find out the answers to the things that you have already given them.

More to come tomorrow. For today, please leave your comments, they are great to read.

copyright Dan and Deanna "Marketing Unscrambled"

Monday, June 22, 2009

How Do You Know If You Have Priced Your Ebook Right?

( click to see the video)

This is the new way to read ebooks.

You've written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you choose too little, people will think it's of little value, and they won't purchase it, or even if they do buy your ebook, you will have to sell thousands of copies to get to the point where you can begin to see profit. If you price it too high when compared with competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $39.99 and later reduce it to $24.95, don't you think the people who bought it for $39.99 are going to be PISSED?

Choosing the right price for your ebook is one of the most critical parts of the marketing process. The first rule of pricing ebooks is to never under price. Determine the highest price your audience can afford, and then if you find your book isn't selling , you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your ebook, before they buy it. So always start with the highest price, and then launch a mega-marketing campaign.

Pricing an ebook is particularly difficult because ebooks are a fairly new commodity. Since they are digital, the value of an ebook is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at ebooks in a different light in order to determine their actual worth in this brave, new cyber world.

Let's look at the difference between a book in print and an ebook. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, and production costs, and marketing.

What do you think an idea is worth when evaluated against the cost of paper and ink?

More to come tomorrow. For today, please leave your comments. We love to read them.

copyright Dan and Deanna "Marketing Unscrambled"

Sunday, June 21, 2009

To All The Father's

We hope that you have a very good Father's Day. Dan and Deanna "Marketing Unscrambled"

Saturday, June 20, 2009

Letter To Our Nation's Leadership

This is a letter written to all our government officials in Washington DC. It speaks for many in this country that feel that the government is not doing the will of the people as it should. If you agree or disagree that is your right. It is here for you to read. It was written by a Democratic woman. See what you think. We would like your comments. This is the link to the letter:
Woman in Arizona to our nation's leadership

Dan and Deanna "Marketing Unscrambled"

LESSON #42: How to Put Audio on Your Website

LESSON #42: How to Put Audio on Your Website

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Thursday, June 18, 2009

Writer's Block, What Is It And What Can We Do About It?

Part 4

Now for the last part to help you get over writer's block. (click to few the video)

4. Forget the first sentence: You can sweat over that all-important one-liner when you've finished your piece. Skip It! Go for the middle or even the end. Start wherever you can. Chances are, when you read it over, the first line will be blinking its little neon lights at you from the depths of your composition.

5. Concentration: This is a hard one. Life throws us so many curve balls. How about thinking about your writing time as a little vacation from all those annoying worries. Banish them! Create a space, perhaps even a physical one, where nothing exists except the single present moment. If one of those irritating worries gets by you, stomp on it like you would an ugly bug! Literally throw it on the floor and stomp on it. If it is more than one do it with each of them one at a time. Then go back to work.

6. Stop procrastinating: Write an outline. Keep your research notes within sight. Use someone Else's writing to get going. Babble incoherently on paper or on the computer if you have to.

Just do it! ( I know, I stole that line from something.) Tack up anything that could possibly help you to get going: note, outlines, pictures of your grandmother. Put the cookie you will be allowed to eat when you finish your first draft within sight, but out of reach. Then pick up the some type of writing that you need to write, and read it. Then read it again. Soon, trust me, the fear will slowly fade away. As soon as it does, grab your keyboard and get writing!

Now that you have some things that you can do to help you to get over writer's block. Now go to work and write.

We would like to have your comments. We learn from you as well and we love to read them.

copyright Dan and Deanna "Marketing Unscrambled"

Wednesday, June 17, 2009

Writer's Block, What Is It And What Can We Do About It?

Part 3

How to overcome writer's block?(click to watch the video)

Okay. I can hear that herd of you running away from this article as fast as you can. Absurd! you huff. Never in a million years, you fume. Writer's block is absolutely, undeniably, scientifically proven to be impossible to overcome.

Oh, just get over it! Well, I guess it's not that easy. So try to sit down for just a few minutes and listen. All you have to do is listen, you don't have to actually write a single word.

Ah, there you all are again. I am beginning to make you out now that the cloud of dust is settling.

I am here to tell you that WRITER'S BLOCK CAN BE OVERCOME.

Please, remain seated.

There are ways to trick this nasty demon. Pick one, pick several, and give them a try. Soon, before you even have a chance for your heartbeat to accelerate, guess what? You're writing.

Here are some tried and true methods of overcoming writer's block:

1. Be prepared: the only thing to fear is fear itself. ( I know, that's a cliche but as soon as you start writing, feel free to improve on it.) If you spend some time mulling over your project before you actually sit down to write, you may be able to circumvent the worst of the crippling panic.
2. Forget perfectionism: No one ever writes a masterpiece in the first draft. Don't put any expectations on your writing at all! In fact, tell yourself you're going to write absolute garbage, and then give yourself permission to happily stink up your writing room.
3. Compose instead of editing: Never, never write your first draft with your monkey-mind sitting on your shoulder making snide editorial comments. Composing is a magical process. It surpasses the conscious mind by galaxies. It's even incomprehensible to the conscious, editorial, monkey-mind. So prepare an ambush. sit down at your computer or your desk. Take a deep breath and blow out all your thoughts. Let your fingers hover over your keyboard or pick up your pen. And then pull a fake: appear to be about to begins to write, but instead, using your thumb and index finger of your dominant hand, flick that little annoying ugly monkey back into the barrel of laughs it came from. Then jump in quickly! Write, scribble, scream, howl, let everything loose, as long as you do it with a pen or your computer keyboard.

More ideas to help overcome writer's block in tomorrows post. For now we hope that these help. Leave your comments as always we love to read them.

copyright Dan and Deanna "Marketing Unscrambled"

Tuesday, June 16, 2009

Writer's Block, What Is It And What Can We Do About It?

( click on it to show the video)

Part 2

Let's try and be rational with this irrational demon. Let's make a list of what might possibly be beneath this terrible and terrifying condition.

1. Perfectionism: You must absolutely produce a masterpiece of literature straight off in the first draft. Otherwise, you qualify as a complete failure.
2. Editing instead of composing: There's your monkey-mind sitting on your shoulder, yelling as soon as you type - "no, not that", " that's wrong", "that's stupid"! " Be correct, correct, correct, correct."
3. Self-consciousness: How can you think, let alone write, when all you can manage to do is pry the finger's of writer's block away from your throat enough so you can gasp in a few shallow breaths? You're not focusing on what you're trying to write, your focusing on those gnarly fingers around your windpipe.
4. Can't get started: It's always the first sentence that's the hardest. As writers, we all know how EXTREMELY important the first sentence is. It must be BRILLIANT! It must be unique! It must hook your reader's from the start! There's no way we can get into writing the piece until we get past this impossible first sentence.
5. Shattered concentration: You're cat is sick. You suspect your mate is cheating on you. You electricity might be turned off any second, You have a crush on the local UPS deliveryman. You have a dinner party planned for your in-laws. How can you possibly concentrate with all this mental clutter? What other reason can you come up with?
6. Procrastination: It's your favorite hobby. It's your soul mate. It's the reason you've knitted 60 argyle sweaters or made 300 bookcases in your garage workshop. You keep putting it off.


The next two posts are what can be done about writer's block.

Dan and Deanna "Marketing Unscrambled"

Monday, June 15, 2009

Writer's Block, What Is It And What Can Be Done About It?

Part 1

This is for our friend Peter and everyone else that has had it at sometime as they are writing.


Well, I just can't think of a single darn thing to say. Oh well, I'm outta here!

Sound familiar? No! Oh, get real! We've all experienced this phenomenon when we absolutely have to write something, particularly when there is a deadline. I'm talking about . . . . uh, I can't think of what the word is . . . . oh, yes, it's on the tip of my tongue . . . . it's:


Whew ! I feel better just getting that out of my head and on the page !

Writer's block is the patron demon of the blank page. You may think you know EXACTLY what you're going to write, but as soon as that evil white screen appears before you, your mind suddenly goes completely blank. I'm not just talking about Zen meditation, stare-at-the-wall-until-enlightenment-hits kind of blank.

I'm talking about sweat trickling down the back of your neck, anguish and panic and suffering kind of blank. The tighter the deadline, the worse the anguish of writer's block gets.

Having said that, let me say it again. "The tighter the deadline, the worse the anguish of writer's block gets." Now can you figure out what might possibly be causing this horrible plunge into speechlessness?

The answer is obvious: FEAR ! ! ! ! You are terrified of that blank page. You are terrified you have absolutely nothing to say. You are afraid of the fear of writer's block itself !

It doesn't necessarily matter if you've done a decade of research and all you have to do is string sentences you can repeat in your sleep together into coherent paragraphs. Writer's block can strike anyone at any time. Based in fear, it raises our doubts about our own self-worth, but it's sneaky. It's writer's block, after all, so it doesn't just come and let you know that. No, it makes you feel like an idiot who just had your frontal lobes removed through your sinuses. If you dared to put forth words into the greater world, they would surly come out as gibberish !

Does this sound right. Everything that we go through with writer's block. Well stay tuned. There is more to come tomorrow. There is hope for us all, keep joining us. For now please leave a comment. We love reading them.

copyright Dan and Deanna "Marketing Unscrambled"

Friday, June 12, 2009

8 Steps To Help You Write Your Ebook!

Part 5

In an ebook that is read on the screen, be aware that you must give your reader's eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as "negative space." Reader's eyes need to rest in the cool white oasis's you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.

8. Finally, decide on an easy-to-read design. Find a font that's easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your reader out before they've gotten past your introduction. Use at least one and a half line spacing, and text large enough to read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.

Of course, don't forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don't mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that's called a "comma splice.")

Don't forget, create an index and a bibliography. That's it! You've written a book! Now all you have to do is publish your ebook online, and wait for download requests from your website visitors.

Thank you for reading, now it is your turn to write. Please leave a comment for use to read. See we take turns.

copywrite Dan and Deanna "Marketing Unscrambled"

Thursday, June 11, 2009

8 Steps To Help You Write An Ebook,

Part 4.

How to make your ebook "user friendly."

7. You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader's respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don't hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write and read, the better your writing will become. The better your your writing becomes, the bigger your sales figures can be.
With that said, start now. Each thing that you write will get better and better. You have a lot to say and people can learn from you, even if it is not the way someone else thinks it should be. As a friend, Giovanna Garcia says, "Imperfect action is better than no action at all." Learn as you go, just do it. Bring your masterpiece to light, so everyone can learn from it. The next will be even better.

Please leave your comments, we enjoy reading them and learning from what you say as well.

Dan and Deanna "Marketing Unscrambled"

Wednesday, June 10, 2009

8 Steps To Help You Write An Ebook

Part 3

3. This important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.

4. Make a list of the reasons that you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?

5. Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your ebook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.

6. Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.

By leaving a comment everyone learns more. Please leave one.

copyright Dan and Deanna "Marketing Unscrambled

Tuesday, June 9, 2009

8 Steps To Help You Write An Ebook

Part 2

Beginning steps to writing an ebook.

1. Figure out your ebook's working title. Jot down a few different titles, and eventually, you'll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles. Aim for clarity in your title, but cleverness always helps to sell books as long as it's not too cute. For example, "Remedies for Insomnia: twenty different ways to count sheep". Or " Get off that couch: fifteen exercise plans to whip you into shape."

2. Write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you've got your thesis statement fine-tuned, you've built your foundation. From that foundation, your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your ebook. Remember: all chapters must support your thesis statement. If they don't, they don't belong in your book. For example, your thesis statement could read " We've all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night's sleep."

Once you have your thesis, before you start to write, make sure thee is a good reason to write your book. Ask yourself some questions:

* Does your book present useful information and is that information currently relevant?
* Will your positively affect the lives of your readers?
* Is your book dynamic and will it keep the reader's attention?
* Does your book answer questions that are meaningful and significant to the reader?

If the answer is yes to these questions, you can feel confident about the potential of your ebook.

Until tomorrow for more on writing an ebook. Please leave your comments. We love to read them.

copyright Dan and Deanna "Marketing Unscrambled"

Monday, June 8, 2009

8 Steps To Help Write An Ebook!

Part 1

The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. You are starting at the foot of it and looking up at it's summit vanishing in the clouds. How can you possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain - step by step.

Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.

The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. Once you've gone through the following list, you will be ready to actually begin writing your ebook.

Until next time. We will start into the steps. We love to read your comments.

copyright Dan and Deanna "Marketing Unscrambled"

Sunday, June 7, 2009

The Fence That Me And Shorty Built

We'd picked up all the fencin' tools and staples off the road,
An extra roll of bob-wire was the last thing left to load.
I drew a sleeve across my face to wipe away the dirt;
The young man who was helpin' me was tuckin' in his shirt.

I turned around to him and said, "the fence is finally done.
Five new strands of bob-wire shinin' proudly in the sun.
The wire runnin' straight and tight with every post in line,
The kind of job your're proud of, one that stands the test of time."

Well the kid was not impressed at all, just stared off into space,
and it reminded me of years ago, another time and place
when I called myself a cowboy, I was full of buck and ball,
And I didn't think my hands would fit post augers and a maul.

But they sent me out with Shorty and the ranch fence buildin' crew.
Well I was quite insulted and before the day was through
I let him know that "I'm a cowboy, this ain't what I do.
I ain't no dad-gummed nester, I hared out to buckaroo."

He said, "We'll talk about that son when we get in tonight.
Right now, you pick up that augers up; It's either that or fight."
Boy I was diggin' post holes faster than a Georgia mole
But if a rock got in my way, I simply moved the hole.

So when the cowboys set the posts, the line went in and out
Old Shorty's face got fiery red and I can hear him shout,
"Nobody but a fool would build a fence that isn't straight.
I've got no use for someone who ain't pulling his own weight."

I thought for sure he'd hit me, glad he didn't have a gun.
I turned around to find a place where I could duck and run
But Shorty just walked up to me, as calm as he could be.
He said, "Son I need to talk to you; Let's find ourselves a tree."

Well, he rolled a Bull Durham cigarette as we sat upon the ground,
Took himself a puff or two, then slowly looked around.
"Son, I ain't much on schoolin', didn't get too far with that.
But there's a lot of learnin' hidden underneath this hat."

"And I've got'er all the hard way, every bump and bruise and fall,
Some of it was easy, but most weren't fun at all.
But one thing that I always got from every job I've done
Is do the best I can each day and try to make it fun."

"Now I know that bustin' through them rocks ain't what you like to do
But gettin' mad, you've made it though on me and all the crew.
Now you hired out to cowboy and you think you've got the stuff
You told him you're a good hand and the boss has called you bluff."

"So how's that gonna make you look when he comes ridin' through
And he asks me who dug the holes and I say it was you.
Now we could let it go like this, take the easy route.
But doin' things the easy way ain't what its all about."

"The boss expects a job well done from every man he's hired.
He'll let you slide by one or twice, then one day you'll be fired.
If you're not proud of what you do you won't amount to much.
You'll bounce around from job to job, just slightly out of touch."

"Come morning, lets re-dig those holes and get that fence in line,
And you and I will save two jobs, those bein' yours and mine.
And some day you'll come ridin' through and look across this land
And see a fence that's laid out straight and know you had a hand
In something that's withstood the years;
Then proud and free of guilt,
You'll smile and say, "Boys, there's the fence that me and Shorty built."

As told by Red Steagall

Anything worth doing is worth doing right. What ever business that you are in. It is worth doing it right the first time. Sometimes you do not get a second chance to do it right. What kind of reputation do you want when doing your business. One where people say "they give a good product for a good price." Or " they give a bad product for a high price."

Dan and Deanna "Marketing Unscrambled"

Thursday, June 4, 2009

An enjoyable, fun way to learn how to get more done and have more fun.

This is a great way to learn more and have more fun. It is a blog that is put out once a week. It has a twist to it. It is done like a TV program. It is done by Andrew Lock. He makes it fun and enjoyable to learn more about marketing. He answers peoples questions. He uses big companies like Disney to give ideas on things that we can use every day to market the products that we are trying to sell. He gives referrals to business that can help you with your business. Andrew does a very good job with his TV blog. Check it out for yourself at: Help! my business . What problem or difficulty can he help you with? It is worth your time.

Please leave you comments. We would miss hearing from you if you do not leave one.

Dan and Deanna "Marketing Unscrambled"

Wednesday, June 3, 2009

For Marketing And Promotion, How Are Ebooks Used?

Part 2

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

Please leave your comments for everyone to learn from.

copyright Dan and Deanna "Marketing Unscrambled"

Tuesday, June 2, 2009

For Marketing And Promotion, How Are Ebooks Used.

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. people will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By contently keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the sale ability of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about market and customer habits and motivation over a period of time, without ricking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Please leave your comments. We love hearing from you.

Dan and Deanna "Marketing Unscrambled"