Friday, October 31, 2008


This blog has gotten an award. By my friends at the blog . It is written by Hugo and Roxanne. I am pleased to have gotten this award. What an honor it is to have gotten it. Visit there blog to read more about it. I like them would like to play it forward to these blogs. They are very helpful and fun to visit. ,, , . Such great plases to learn.

Dan , Deanna Finlinson " Marketing Unscrambled"

Wednesday, October 29, 2008


This is an important part of marketing. It can help you stand out from all the others.

If you are doing a web site, blog, facebook, you tube, newsletters, articles and more. You need a way to tie them all together, so that they help you by working together.

This is why we changed the title of the blog. Now "marketing unscrambled" is our brand, learn to earn is what we try to teach here. " Marketing unscrambled " will be on everything that we do on the Internet.

If you want to do this for yourself. Let it be something about you. It is to help you get noticed. Another blog that I like to visit is by Mike Davis, his brand is that he was a major league baseball player. Now that is a brand. Go see for yourself, it is a very good blog.

What can you come up with that will help you get noticed? Find yourself a brand for what you are doing.

I would like to know what you came up with. Could you please let us know, we would be glad to hear from you. Come back soon.

copyright 2008 Dan, Deanna Finlinson " marketing unscrambled"

Tuesday, October 28, 2008


People are using search engines to find the things that they want. They are telling the marketers what they are looking for by what they type in. That is why it is important to do the research to know what they are searching for.

The first place to start is to find the market that you are wanting to work with. For example if you want to do women's clothes. This is a very big topic. It is best to narrow it down so that you get the exact people looking for what you are selling. This is called a niche market. It helps to bring the right people to your site. They are the ones that will stay and shop in your web site and put their money down to buy things. If it is not what they are looking for or it is hard to find what they are looking for, they will leave. That is why it is needed to narrow it down so much.

You know you want women's clothes as your market. Now it is time to narrow it down. To find the keywords, look up in search " free keyword tools". You get sites like:

These are just a few that can be used.

Now that you are on the site that you want to use for your keyword search, in the box provided, type in " women's clothes". A list of other things people looked up, that is along the same lines as this. These are examples: " women's clothes", " plus sizes women's clothes", " discount women's clothes", " women's travel clothes". These can help you narrow it down. If all you are selling is plus sizes women's clothes, it would not be a good match for someone looking for Tall and Thin women's clothes. They would leave.

Why are keywords needed? They can help you when you are writing ads. They can help you say the same thing more than one way so it is not boring to read. They help you to narrow down the field so that you get the people that are interested in what you are selling or providing. If they want what you are selling or providing they are more likely to buy what you have.

Keywords are great when creating your web pages. The keywords help the search engines find you. If the search engines find you you get more traffic and more people buying what you have.It is a win win, you get sales, the people get what they were looking for.

By looking up the keywords you might come up with more ways of say what you want to, with many different ways of saying it. For example: " online marketing", " online marketing business", " business marketing online", " marketing online", " online marketing campaigns". Many different ways of saying the same thing.

This help you get more traffic because you are using more than one of the keywords. These people are all looking for the same things. That helps you every time.

As you do the research, it helps in these ways as you use the keyword tools that these sites provider.
Different search term that they suggest.
Seasonal search trends.
Related keyword searches.
Miss spelling of words - that way you can profit from these as well, it can get you more money.
Industry keywords - example for a Dental Lab. that makes crowns and bridges, some of the keywords would be: " model and die", "coping", "anterior and posterior", "porcelain shades",
" veneers ". Not every one would know what these mean, but to some one in the industry they are the keywords.

If you are trying to promote your web site, write ad copy, running PPC campaigns, blogging or writing content for press releases, articles and so much more you need these keywords. Do the research to identify what the keywords are. I have given you what to do with them after you have found them. Now it is time to put them to work.

I would like to know how they work for you. Leave a comment. I would be glad to hear from you. Join me again next time.

Deanna Finlinson

Wednesday, October 22, 2008


What is natural traffic? It is traffic that comes from search engines, other web sites,blogs, ect. Why is it important? The more natural traffic that you have the better your rankings are in the search engines. The search engines like this kind of traffic to your web site. How do you get this kind of traffic? By linking different kinds of things together, like: different web sites, blogs, Craig's list, face book, articles that you have written and posted. These are just a few of the places that you can link together. There are many other places that can be linked together. Most of the things listed above are free.

The more that you have these links working for you, the more traffic that you get naturally. A lot of these things are free to do, so you get this traffic without spending money to do it. They do take some time, but it is worth it when you get this kind of traffic. When you get noticed by others, they put your link on their site and it really can snowball.If you put your blog into a few blog directories. That helps you drive traffic to your blog. The blog drives traffic to your web site and so on. They all help each of the other things that you are linked to. You could be ranked # 1 on search engines without paying a dime. What a great way to gain traffic. How good is it for your bottom line to get traffic without paying an arm and a leg? In these hard time for finances this is a good way to get traffic for no money. Great way to advertise. I hope that you have great success with this information. I would like to hear how they work for you. Please leave your comments and come back soon.

copyright 2008 Deanna Finlinson

Tuesday, October 21, 2008


This is good information by Terry Dean . He is a great teacher the more you can learn from him the better. This is some of the information that I have learned from him.

5 key strategies of freedom

1. Choose the right market idea
2. Prolific product development
3. High conversion websites
4. Generate targeted buying traffic
5. Create systems that do the work for you

1. Choose the right market idea

To find the market you need to find the hungry crowd first. You need to know what they are needing, so that you can answer to that need. These are some sites that help you to search them out to find what people are looking for that you can provide what they need. , for key words and phrases, for forums that you can read what the problems are.

Next in your list of things to do is find out if others are making money with these ideas. These are web sites that will help you to search out the information on how is making money and with what they are making money with ( key words and phrases.) , and .

2. Prolific product development

You need to compete in a competitive marketplace with the products that you develop. If the competition has DVD's, then you do ebooks. If they are doing ebooks, then you do articles to post. If they are doing articles, then you can do newsletters. In other words find something different that the competition is not doing so that you can stand out in the crowd.

Have more than one product to sell to people. It is also helpful to have multiple streams of income ( get one started first then add more.) Your first sale is to generate a customer, keep them coming back for more.

Now it is time to focus on methods to generate products quickly. (A) You can start with making short reports that can be given away as an incentive to join your newsletter or as a thank you for your order. (B) Other people have written articles and other thing that they are willing to let other people use them. They are in public domain areas. (C) Do an interview with someone that is knowledgeable in an area of interest and make it into an article that can be posted. (D) Do a webinar, charge a small amount for people to come join you as you teach the subject that you have planed.(E) Use a camcorder and make a video for example a day in the life of a real estate agent.

3. High conversion web sites

The web site is the strongest leverage available to you.

Three Quick Million Dollar Tips
A. Type out top producing letters ( from other people). This imprints it into your brain and you learn to write better every time that you do this. That way you can teach yourself to write good sales copy.
B. Find the big hook in your offer.
C. Write like you speak.

There is only one teacher that is 100% right all the time. It is not a person, it is the test market.
Google optimizer is a free multivariate testing solution.

4. Generate targeted buying traffic.

It is not visitors we're after. It is buyers

Three Methods for Delivering Buyers
A. Content such as blogging, articles and videos.
B. PPC and other paid advertising.
C. Affiliates
With affiliates, you have to: find them, equip them and motivate them.

5. Create systems that work for you.

A real business is a profitable system that works for you... instead of you working for it.

Train your team members with step-by-step systems in written procedures and videos.

Leverage them to work without you having to manage them.

Not using systems is like trying to run an internet business with an old typewriter. That does not work.

Terry Dean

Deanna Finlinson

Friday, October 17, 2008


These are three ways to do paid ads that are a little different that can help you to increase to your list and your pocket book.

1. Solo ads - the best way to do this is to search solo ads. Do not just go with the first ad that you see check them out. Do not stop at page 1, you might do better by going to other pages 2,3,4,5,6 and so on these might be really good companies. They might have less people using the list that you are sending to and so better results. Test them out, start small and work you way up to the big numbers as they prove that they can deliver what they say. This is using other people's list to build your list.

2. Ezines and ezine directories do your home work first. Read them carefully. When they say $20.00, it might be $20.00 a month. Do not get stuck. As with above, start small and work your way up. Great way to get ads and people to your web site.

3. Newsletters are also a way to do ads. Since newsletters are going out to niche groups, your can pick the one that fits best with what you are doing. Check to see how often it goes out. Is it weekly, by weekly, monthly. Choose the one that fits your needs best.

The better your ads are the better that you will do. Write them yourself or hire someone else to write them for you. One of the best ways to learn to write good ads is, look at other ads. If it is something that you would click on them others would also. Learn what they are doing right. Follow that for yourself. Do not forget the headlines, they are what catch the eye. If they jump out at you they will jump of for someone else. Enjoy, do your homework first, test by starting small and add to that.

copyright 2008 Deanna Finlinson

Wednesday, October 15, 2008


Why people fail with online marketing. People are befuddled with the lack of response that they are getting from the marketing campaigns they are doing. They say " I have tried everything". What they really mean is that they have tried the one or two things that they know how to do. These are not working. No traffic and no sales.

Here are four ways that can help. They are free of cost, but they will take you some time and effort. They can be linked to each other and to your capture pages.

1. Start a blog. Choose something that you are interested in. It does not have to be long. Start with two or three paragraphs. It is ok if it is a bit longer. If it is to long make it into two posts. Post something every day. It keeps people coming back for more. ( You will need about ten posts for searches to even find you so keep going. ) If you are writing them you can copyright them. Sign your name, put in your email, add a link to your capture page.
2. Go to a site like: , or look in search under blog directories for more. These two are free to join. They can help you get placed higher in the search engines and get more traffic to your blog.
3. Write articles. (You can use some of your longer blogs and make them into articles.) Post them to places like: or or google article posting to fined more places to post them. ( Look for the free sites.) Remember they do not like a lot of links in the articles that you post with them.
4. These are a few other places that are free to post things, including ads: , , ( great place for video ads for your site), , ,, these are free and can give your site more exposure, more traffic and sales.

copyright 2008 Deanna Finlinson


As your ads send people to your web site, they are directed to the capture page. It is short and sweet and to the point. It is a way to have people give you the information that you want, such as name, email, phone number and address. Four ways that it is important:

1.This helps you to create your list. They become your leads.
2. You can email to them with more offers later as follow up offers. They are more likely to buy from you if they have bought from you before.
3. The serious leads return to your site, call or email you again.
4.On top of that once the person fills out their information they are immediately redirected to your web page. They learn more about what you have to offer. They have a greater chance of buying more things from you and they come back more.

You get more opt-in leads, they help you build your business one person at a time. You can continue to email them. It is best to email them once or twice a week. If some one says that they are spamed you copy the capture page and email it to them and them remove them off the list. That way they do not say that you spamed them. They just might come back again.

Copyright 2008 Deanna Finlinson

Saturday, October 11, 2008


With all that is happening with the stock market, housing market, gas prices, grocery prices. Many people need more money in the pocketbook.


People just coming home from the war in Iraq and Afghanistan. EDC Diamond's Turnkey Business Solution can help you. You will never have to leave your family again. Maybe because of what happened in the war you can not go back to what you were doing before going to war. With training and help with this turnkey business.

Vocational Rehabilitation

If you've been injured in an accident and can no longer work at the career that you were in, what do you do now? If you have an illness that has left you or a family member unable to continue in you job, EDC Diamond's Vocational Rehabilitation can help you. They train you to help yourself.

Supplemental Income Training Package

Have you been laid off, want to be home with the children and still bring in money or just need more income because there is still to much month and not enough money. Then EDC Diamond's Supplemental Income Training Package is for you.

Supplemental Retirement Income Package

With the markets as they are, how is you retirement money doing? Are you now worried how you are going to do with a lot less money? If you are one of the 60% of retirees who will out live your retirement package, but you do not want to work the rest of your life. Then EDC Diamond's Supplemental Income Package is just for you.

I found these to be very interesting and could be very helpful for a lot of people. In the world today with so many people hurting, these could be very helpful to a lot of people.

Does anyone out there know of someone that could use one of these packages? Can you check it out for yourself that you will know if it is a scam or not? That way you can tell them about the packages so that you might help them.

I would like to know your thoughts on the packages and how it might help someone else or yourself. See for yourself if it would be worth checking into for them or for yourself. I would like to know if you have a good impression of it as I did. Now it is time to tack a look at the web site

Deanna Finlinson

Thursday, October 9, 2008


I found the best article on copy writing. You need to appeal to emotion to get your visitors to do something. If you want them to click a button, join a newsletter or buy a product. They need to do something. Next appeal to logic to help them to justify what needs to be done. It goes on to give the reasons why these two things are important. How to put them to use to get the visitor to take the action that you want them to take. To get to the article go to for the rest of this great article. Enjoy like I have. This group does such a good job at keeping you informed with this kind of good things.

What do you think am I right in how good it is?

copyright 2008 Deanna Finlinson

Tuesday, October 7, 2008


How do you come up with a niche market? Choose something that you are passionate about or that you know something about. Example: Travel. If you own a travel business then you would know about travel. This is a very big area. You need to narrow it down some. Let's try for example: travel by train. This is still a big area. You can narrow it down to a country or a specific part of a county. This needs to be as specific as possible.

The reason that it needs to be as specific as possible is to narrow it down. That way you get the traffic to your blog or web site that really want what you have. It help you get more sales. People to sign up for your news letter or what you are trying to do with your site. This really helps with your business.

Now it is time for you to find your niche. What is your niche? How are you going to use that niche market?

copyright 2008 Deanna Finlinson

Monday, October 6, 2008


This is a web site that was started about April , 2008. Andrew Lock is doing this Web site. He teaches marketing by a weekly show on the internet. ( He teaches by the way of video.) It is a show that helps you get more done and have more fun. Each week he will share powerful marketing lessons you can apply to your business to take it to the next level.

He does think out side the box with what he comes up with. He even gives you a chance to ask questions.

Episode # 1 Marketing lessons from Disney, Guinness book of records and an amazing screen capture tool demo.

He teaches these things in unexpected ways. Now it is time for you to go see for yourself. Go to . Enjoy what you will learn and put them to use yourself. I sure have.

copyright 2008 Deanna Finlinson

Sunday, October 5, 2008


This is a review of " Stomping the search engines 2 " it is put out by Stompernet at . This is great information on getting you blog or web site to the top of the search engine pages. The more you know about search engines the better off you are. This product is made by the people that know search engines the best.

They also have a newsletter that they call " The Net Effect. " It is mailed to you in the form of a book. These are some of the things that are in the first issue. They have 5 different Departments in the book " Research" , " Traffic & Marketing ", "Customer relationship marketing ", " Technology & business" , " Featured articles ". They have some really good information in this book. It does cost , what they teach is worth the cost.

Some of the articles in this issue are: " The " Keyword Heist" Technique " , " Wanna be Broke? Than maybe you shouldn't sell cheap " , " Ranking on page one" , " The ultimate article marketing" , " Email blastoff", " Speed matters" , " Armor-piercing email ". These are all worth reading and learning about. I am glad I could learn from them. I am pleased with what I have seen of the products that Stompernet has. It is worth checking out. I hope that you enjoy it as much as I have.

Deanna Finlinson

Thursday, October 2, 2008


Are you doing a blog? Find others that are blogging about similar subjects. This is a good place to look . It will give you the top ten in the area that you are looking in. Go look at the other blogs. If they have things that interest you and you like it. Let them know that you like it, post a comment on their blog. ( Don't push what you have, but just talk about the blog that you are on.) You might get a comment back from them. You could become friends because you have a lot in common.

After you get to know each other, you might get the other person saying on there blog " go look at Jane Doe's blog." she has good things to say and I have learned from her. You could do the same for them. You both benefit from the exchange. Friendship for one thing. Sharing people on your lists. If you are blogging every day, it gets hard sometimes to come up with things to write about. If your friend has something good on that day, you could make a reference to your friends blog. Put a hyper link to there blog.

Deanna Finlinson