Saturday, May 29, 2010

The Pros And Cons Of Buying An Existing Website !

Internet is the new medium for all kinds of knowledge people looks for. It has become a very indispensable tool of learning and instruction for all kinds of subjects. With the success of the Internet in the past years, buying and selling websites have also prospered and became a staple means of making money. With any new website of course there are two challenges: creating the product or service and then considering what if anything, is the public willing to compensate you for it.

In spite of a website's precedent performance, an existing website will, at the exceedingly slightest, comprise a record from which you will be able to build positive decisions. Even if the website was not money-making in the earlier period, your strengths may possibly provide themselves completely to turning it into a feasible project. Furthermore, you have the capability to substantiate what the website did in the past that resulted in the existing standing of the business.

The pros and cons

In anything, there will always be pros and cons. In terms of buying an existing website, some of the pros might include the fact that the website has been operating already; there is the likelihood of an existing client base in there; there is a greater chance that the prior website owners are to be expected to provide support and concern; and there is a greater opportunity of accomplishing success compared to sites that will start from a scratch.

The cons in buying existing website might include that it might be hefty; the website shift can be expenses since you have to get some documents and account transfers to be done; and it would require you more time to do some investigations and background checks about the reliability of the website.

In order to check if the website can work for your buying and selling business, consider the following:

1. Dealing with issues in infrastructure.

You will have the advantage of purchasing a website that has an infrastructure as well as clientele, suppliers, servers, and systems. This will permit you to center on constructing the business than go up against to a start up or new website where the whole thing starts in on at ground zero.

2. Doing price checking and comparing its differences.

Buying an obtainable website does not signify that it will charge you extra. In fact, numerous times it's take away is less costly than beginning a new website. Even in those cases where it may have need of a premium, at the slightest you know what you are being paid if you scrutinize it correctly.

3. Checking its flexibility.

You will have far more flexibility when bargaining the acquisition of an existing website in opposition to any other alternative existing; it's not even close! Everything from the pay for price to financing is open to compromise. Doesn't it make more sense to put yourself into a situation where you have the maximum number of decisions available?

4. Assessing the levels of competition.

Do away with the competition or merge with the competition. In this case you buy competing websites or negotiate a merger to combine with them to create one large enterprise. Depending on the industry you operate in this can be a very smart strategy to create market dominance. One of the best examples is website hosting. Often smaller hosts are bought up by larger hosting businesses with the result-increased stability and professionalism.

Dan and Deanna "Marketing Unscrambled"

4 comments:

Unknown said...

Hi Dan and Deanna,

It is interesting post. It seems to me pricing and competition assessment are difficult issue. Have you bought any sites? If you have, please share your experience.

Thank you again!
Shaw Funami
Fill the Missing Link

Hilary Melton-Butcher said...

Hi Dan and Deanna .. Good thoughts on buying a website .. with a history .. which will have some sort of ranking etc ..

It's a learning curve - taking lots of time and assessing the situation ..

Thanks - Hilary

Marketing Unscrambled, Home edition said...

Hello Shaw,

No, not yet. That is something for in the future. Just learning about it first. Is that not the best way to do it?

Dan and Deanna "Marketing Unscrambled"

Marketing Unscrambled, Home edition said...

Hello Hilary,

As long as the past owners have a good reputation and are honest people will keep coming to the site.

If they are not then they could only be coming to complain and ask for money back.

There is much to check out on buying an existing website.

Dan and Deanna "Marketing Unscrambled"