HOW TO RESEARCH THE BEST KEYWORDS

People are using search engines to find the things that they want. They are telling the marketers what they are looking for by what they type in. That is why it is important to do the research to know what they are searching for.

The first place to start is to find the market that you are wanting to work with. For example if you want to do women's clothes. This is a very big topic. It is best to narrow it down so that you get the exact people looking for what you are selling. This is called a niche market. It helps to bring the right people to your site. They are the ones that will stay and shop in your web site and put their money down to buy things. If it is not what they are looking for or it is hard to find what they are looking for, they will leave. That is why it is needed to narrow it down so much.

You know you want women's clothes as your market. Now it is time to narrow it down. To find the keywords, look up in search " free keyword tools". You get sites like:

https://adwords.google.com/select/KeywordToolExternal
http://freekeywords.wordtracker.com
http://www.keyworddiscovery.com/

These are just a few that can be used.

Now that you are on the site that you want to use for your keyword search, in the box provided, type in " women's clothes". A list of other things people looked up, that is along the same lines as this. These are examples: " women's clothes", " plus sizes women's clothes", " discount women's clothes", " women's travel clothes". These can help you narrow it down. If all you are selling is plus sizes women's clothes, it would not be a good match for someone looking for Tall and Thin women's clothes. They would leave.

Why are keywords needed? They can help you when you are writing ads. They can help you say the same thing more than one way so it is not boring to read. They help you to narrow down the field so that you get the people that are interested in what you are selling or providing. If they want what you are selling or providing they are more likely to buy what you have.

Keywords are great when creating your web pages. The keywords help the search engines find you. If the search engines find you you get more traffic and more people buying what you have.It is a win win, you get sales, the people get what they were looking for.

By looking up the keywords you might come up with more ways of say what you want to, with many different ways of saying it. For example: " online marketing", " online marketing business", " business marketing online", " marketing online", " online marketing campaigns". Many different ways of saying the same thing.

This help you get more traffic because you are using more than one of the keywords. These people are all looking for the same things. That helps you every time.

As you do the research, it helps in these ways as you use the keyword tools that these sites provider.
Different search term that they suggest.
Seasonal search trends.
Related keyword searches.
Miss spelling of words - that way you can profit from these as well, it can get you more money.
Industry keywords - example for a Dental Lab. that makes crowns and bridges, some of the keywords would be: " model and die", "coping", "anterior and posterior", "porcelain shades",
" veneers ". Not every one would know what these mean, but to some one in the industry they are the keywords.

If you are trying to promote your web site, write ad copy, running PPC campaigns, blogging or writing content for press releases, articles and so much more you need these keywords. Do the research to identify what the keywords are. I have given you what to do with them after you have found them. Now it is time to put them to work.

I would like to know how they work for you. Leave a comment. I would be glad to hear from you. Join me again next time.

Deanna Finlinson
moonlight1458@gmail.com
http://sunny.getthisoffer.com/10/20/