How Do You Make A Lasting Impression So People Want To Visit Your Sites

You get one chance to make a lasting impression and you have got only 3 seconds to do it in. Your headlines pull or push people every time. Are they pulling people in or pushing them away? What one do you want to happen? PULL people in, every time. You want them to take action, push a button, read a blog, visit your website, buy a product or service.

If you are marketing a product or service, then the headline to your ad is the thing that people see first. If you do not have a headline that is going to grab the attention of the reader, you might as well not have placed the ad in the first place. Because no one is reading your ad. If no one is reading your ad, then no one is coming to your website to buy your product or service.

If you have a blog, news letter, ezine or other things like this. How are your headlines? Are they getting readers? No matter what it is if the headline does not grab the attention of the reader they are not going to be at your blog, new letter ezine or other things like this.

Websites, squeeze pages, articles for marketing all need good headlines and titles. Do they have good headlines and titles? Change them if they do not.

Are you doing...
* Pay per click
* Writing articles and distributing them.
* Talking to people in person or on the phone.
* Buying ezine ads
* Placing ads for free
They all need great headlines. Do you do test marketing to see how they will do? Do you tweek them? To make them better, change one thing-give it a few days. (Make sure that you can track how it does.) If you do two different ads track them. The one that does the best use it and tweek the other one. What was the difference in the ad after you tweeked it?

Headlines, Headlines, Headlines, they are that important. You can get ebooks on the subject of writing great headlines and ads. Check them out. Another way is learn from the best. Go take a look at the top marketers and what they are doing. What kinds of things are they writing? Do not use their headlines that is stealing. See how they do write the kinds of headlines that they are writing. Go to 10 of the top marketers websites. Study them and how they do the headlines. You will learn a lot just by looking at how they do the headline that they use. If you get emails from them, what do the headlines look like?

Here are some things that will help you to write better headlines:
* 5-7 words work best.
* Make them short and sweet. Explain more in the sub-head, after you have their attention.
* Questions work well as headlines! Make sure that it is the right questions. (Can the question be answered by the product or service that you have to offer.)
* These are great tools in your headlines "?", "!" , they show exhilaration and excitement in what you have written.
* Clearly spell out how your product or service will help them.
* Do you have a step by step formula to help them solve a problem.
* These words help to sell-"for under" and "for less than." Example: for less than $500 .00 you can get 10,000 leads.

These are a few names that you might want to "Google" to learn more about how they write headlines. Look at: Eric Holmlund, Mark Hendricks, Charlie Page, Marlon Sanders,
Perry Lawrence, Mike Filsaime, Jay Abraham, Michael Corcoran, Craig Garcia,
Giovanna Garcia are a few of the gurus to check out.

We would love to hear your comments. What did you learn from the guru's?

Copyright Dan and Deanna Finlinson "Marketing Unscrambled"