We have created two new videos that are on you tube. One for our blog Marketing Unscrambled & the other for our other blog Marketing Unscrambled-Home Edition . We would like to hear your comments. We hope that you enjoy and learn from them.
Dan and Deanna "Marketing Unscrambled"
Sunday, May 31, 2009
Saturday, May 30, 2009
As A Marketer, Are You Having A Problem Keeping Track Of Everything?
Do you have to go to different sites for your keeping track of your campaigns, keywords, spreadsheets, keeping track of the money that you make/lose, conversion tracking. If the answer is yes then maybe you need something different. Then you need to visit this site:
stats junky .
From one site keep track of:
* Campaigns
* Keywords
* The make/lose of the money
* Conversion tracking
They have:
* Training videos
* Webinars
* Forums
* The integration with major PPC networks
* The integration with hundreds of affiliate networks
* Keyword level profit/loses
* Custom income & expense stats tracking
* Mobil phones can be used to check stats
* No needs for spreadsheets
What better way then to have it all in one place at one time. Check it out for yourself. If it can save you some time and effort that is a good thing.
This is a bonus if you want to learn more about ads, go to marketing hackz
10 creative ads that are to the point with photos.
We would like to hear from you, leave your comments.
copyright Dan and Deanna "Marketing Unscrambled"
stats junky .
From one site keep track of:
* Campaigns
* Keywords
* The make/lose of the money
* Conversion tracking
They have:
* Training videos
* Webinars
* Forums
* The integration with major PPC networks
* The integration with hundreds of affiliate networks
* Keyword level profit/loses
* Custom income & expense stats tracking
* Mobil phones can be used to check stats
* No needs for spreadsheets
What better way then to have it all in one place at one time. Check it out for yourself. If it can save you some time and effort that is a good thing.
This is a bonus if you want to learn more about ads, go to marketing hackz
10 creative ads that are to the point with photos.
We would like to hear from you, leave your comments.
copyright Dan and Deanna "Marketing Unscrambled"
Friday, May 29, 2009
Promotional Powerhouse For Your Business Are Ebooks
Part 2
Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless tittles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.
Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.
Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as you choose, and they can even be printed out and stored on the shelves of your traditional home library.
Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software. Figure out your market, write your ebook, post it on your website, and with the right business savvy, your audience will come to you.
Finally, you have creative control over your ebook. You don't have to compromise with a editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copy edited galleys to arrive by snail mail. You are in complete control of the design and the text.
Look at all the advantages you have when you write an ebook. No one tells you "it is not good enough to be in print." Or "no one will read this." You do not have to deal with all that rejection that you usually get when you try to publish a book.
We enjoy the great comments that you leave, please leave one.
copyright Dan and Deanna "Marketing Unscrambled"
Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless tittles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.
Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.
Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as you choose, and they can even be printed out and stored on the shelves of your traditional home library.
Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software. Figure out your market, write your ebook, post it on your website, and with the right business savvy, your audience will come to you.
Finally, you have creative control over your ebook. You don't have to compromise with a editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copy edited galleys to arrive by snail mail. You are in complete control of the design and the text.
Look at all the advantages you have when you write an ebook. No one tells you "it is not good enough to be in print." Or "no one will read this." You do not have to deal with all that rejection that you usually get when you try to publish a book.
We enjoy the great comments that you leave, please leave one.
copyright Dan and Deanna "Marketing Unscrambled"
Thursday, May 28, 2009
Promotional Powerhouse For Your Business, Are Ebooks
Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.
The publishing industry, (hope that it stays this way) does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.
Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.
For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.
Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.
More to come tomorrow. Please leave your comments. We love to read them.
copyright Dan and Deanna "Marketing Unscrambled"
The publishing industry, (hope that it stays this way) does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.
Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.
For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.
Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.
More to come tomorrow. Please leave your comments. We love to read them.
copyright Dan and Deanna "Marketing Unscrambled"
Wednesday, May 27, 2009
Why Should You Write An Ebook?
After you've written your ebook.
Getting your ebook out is going to be your focus once you've finished writing it, just as it is with print books. People will hesitate to buy any book from an author they've never heard of. Wouldn't you?
The answer is simple: give it away! You will see profits in the form of promoting your own business and getting you name and brand out for others to see and know. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name and brand known. Almost every single famous ebook author has started out this way.
Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. let your readers fill out questionnaires, forms even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.
When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.
That's why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time. How does not want something that is out on the web working hard for you 24/7 without you doing anything else but write it and put it on a website.
Make sure that it is of value to others. Do they want to know more about this subject. They have to know the value of this book, this is a $19. 99 value for free.Give it a value so that they will value the ebook that they are getting free.
We love to read your comments. Please leave them.
copyright Dan and Deanna "Marketing Unscrambled"
Getting your ebook out is going to be your focus once you've finished writing it, just as it is with print books. People will hesitate to buy any book from an author they've never heard of. Wouldn't you?
The answer is simple: give it away! You will see profits in the form of promoting your own business and getting you name and brand out for others to see and know. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name and brand known. Almost every single famous ebook author has started out this way.
Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. let your readers fill out questionnaires, forms even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.
When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.
That's why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time. How does not want something that is out on the web working hard for you 24/7 without you doing anything else but write it and put it on a website.
Make sure that it is of value to others. Do they want to know more about this subject. They have to know the value of this book, this is a $19. 99 value for free.Give it a value so that they will value the ebook that they are getting free.
We love to read your comments. Please leave them.
copyright Dan and Deanna "Marketing Unscrambled"
Tuesday, May 26, 2009
Why Should You Write An Ebook?
Part 3
One of the most prevalent reason people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful so that more and more ebooks will be written.
You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?
Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what's out there already, and try to find a void that your ebook might fill.
What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?
You don't have to have three masters degrees to write about a subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good skills-quickly. The possibilities are endless. Choose one and go for it. An ebook does not have to be long, just full of good information.
More to come tomorrow. Please leave your comments. Thank you.
copyright Dan and Deanna "marketing Unscrambled"
One of the most prevalent reason people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful so that more and more ebooks will be written.
You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?
Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what's out there already, and try to find a void that your ebook might fill.
What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?
You don't have to have three masters degrees to write about a subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good skills-quickly. The possibilities are endless. Choose one and go for it. An ebook does not have to be long, just full of good information.
More to come tomorrow. Please leave your comments. Thank you.
copyright Dan and Deanna "marketing Unscrambled"
Subscribe to:
Posts (Atom)