If You Have A New Website Or Blog, Do You Pay The Search Engines To Include Your Website Or Blog?

Part 2

The debate over paid URL inclusion centers around the annual fee. Since the regular spider of these search engines would eventually get around to indexing your website or blog anyway, why is a renewal fee necessary? The fee is necessary to keep your pages in the search engine's index. If You go the route of paid inclusion, you should be aware that at the end of the pay period, on some search engines, your page will be removed from their index for a certain amount of time.

It's easy to get confused about whether you would benefit from paid inclusion since the spider of any search engine will eventually index your sites without the additional cost. There are both advantages and disadvantages to paid URL inclusion, and it is only by weighing your pros and cons that you will be able to decide whether to spring for the extra cash or not.

The advantages are obvious: rapid inclusion and rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and added to search results in a very short time after you have paid the fee. The time difference between when the regular spider will index your website or blog and when the paid spider will is a matter of months. The spider for paid inclusion usually indexes your website or blog in a day or two. Be aware that if you have no incoming links to your website or blog, the regular spider will never locate them at all.

Additionally, paid inclusion spiders will go back to your website or blog often, sometimes daily. The advantage of this is that you can update your website or blog constantly to improve the ranking in which they appear in search engines, and the paid URL inclusion spider will show that result in a matter of days.

Tomorrow we talk about the disadvantages of paid URL inclusion.

Please leave a comment. We love to read them.

Dan and Deanna "Marketing Unscrambled"

This Is Just To Say Well Done!

This something that we would usually put on our other blog, but it is worth putting here as well that more people can think about this-maybe in the city that they live in. It is a news story out of Salt Lake City (click the link.) This is a way that a lot of people can grow a garden in the city. Well Done SLC for thinking this one up. It helps to keep those pieces of property from becoming eye soars. It is called "Portable Garden Boxes"
Dan and Deanna "Marketing Unscrambled"

If You Have A New Website Or Blog, Do You Pay The Search Engines To Include Your Website Or Blog?

Part 1

Do you have a new blog or website. There are many ways to promote your website or blog and one of the most efficient ways is to use search engines. Search engines are the first stop for most people trying to find information, services, and products online. Because of this, it is essential that your website or blog appears quickly in search results.

The Internet contains numerous search engines, some of which offer what is known as "paid inclusion." This means that you pay the specific engine an annual fee for your web page or blog to be included in their index.

Of course, every search engine already has an automated program commonly called a "spider" that indexes all the web pages or blogs it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your website or blog. The major issue is, then, how quickly your website or blog is indexed.

A search engine that offers a paid URL inclusion uses an extra spider that is programmed to index the particular websites or blogs that have been paid for. The difference between the spider that indexes websites or blogs for free and the spider that indexes only pages for a fee is speed. If you have paid for inclusion, the additional search engine spider will index your website or blog immediately.

Please leave your comment. We love reading them and others can learn from what is said as well.

Dan and Deanna "Marketing Unscrambled"

Publishing Success, Steps To Achive The Success !

Part 5
(click to watch the video )

An other way to market your ebook is to consider excerpting chapters for articles. You can offer these tidbits for free on your website or blog as a sort of demo of your ebook. Include an order form for your ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure to simplify the process. It's a good idea to offer a bonus or two that make your ebook more enticing to purchase. Make sure that the bonuses are of as great of a value as the ebook that you are offering or it will not be a good value at all. The bonuses have to be of high quality as well.The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility. Stick with one or two high quality items.

You can also add an other high quality item that is also for sale. These are called add on's. It also has to be a great value. It has to be high quality, if it is not it will diminish your credibility as well. The goal is to have repeat customers. It is easier to sell to someone that has bought from you before than a new customer that has never bought from you before. Give a great value with everything that you do and selling becomes automatic. Word of mouth advertising is the best. People sell it for you. But remember bad word of mouth travels even faster than good word of mouth.

Make sure that everything that you offer is of the highest quality and value. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Use online and offline marketing to sell your ebook. Then offer your ebook for sale, and wait for your audience to discover you! Do not forget to use things like ezines that are similar to what you are trying to sell. They are your target audience and the ezine already has a list even if you do not have one yet. Use every means possible to sell your ebook.

Now that we are at the end of this group of writings on ebooks. It is time to put it to use. We hope that you found these writings of use and helpful. As always we love to hear your comments. Please leave them. It will help all that read the blog.

Dan and Deanna "Marketing Unscrambled"

Publishing Success, Steps To Achive The Success

Part 4 How do you market your ebook?

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You Absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your ebook, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook . Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail.Professional graphics sell professional ebooks. They reassure the customer that the product is what it claims to be.

Do not forget to use offline and online marketing to help you sell your ebook. So offline places might be:
* Ads in newspapers ( do not forget to put the URL to where they can buy the ebook.)
* Magazines that have something to do with the topic that you have chosen.
* Use a postcard to advertise the ebook.
What other places can you come up with for offline marketing?

Some ways to market online are:
* Press releases
* Ezines that have a similar topic to what your ebook is, that way you have the same target audience. You will not have to do the hard sell on people, they will already have an interest in what is in your ebook.
* Paid and Free ads.
* Ebay
* Other book selling sites.

Make sure that you can track where the sales are coming from. You will know if the paid ads are working. You will know if offline is working better than online, or however the case may be. You can keep doing what is working and change what is not working.

Feel free to leave a comment. We love to read them.

Dan and Deanna "Marketing Unscrambled"

Publishing Success, Steps To Achive The Success !

Part 3 Okay, now that this necessary celebration is out of your system, what do you do next?

How to turn your ebook into Profits?

Ebooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook is that the market is over whelmed with ebooks, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an ebook, doesn't make it good writing.

Make sure your ebook does not simply rehash old material. You will injure your credibility as ans author by claiming to offer valuable new insights and disappointing your audience with material they've read a zillion times before. So spend enough time writing and revising your book to make sure it's of the highest quality and presents the most current information. A good ebook will eventually sell itself; false claims about your ebook will make it extremely difficult to sell any future ebooks you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with new information, you have set the price at what you feel is the best one for your ebook that is equal to its value and what the market will bear.

Feel free to leave a comment. We enjoy reading them.

Dan and Deanna "Marketing Unscrambled"