(click to watch the video )An other way to market your ebook is to consider excerpting chapters for articles. You can offer these tidbits for free on your website or blog as a sort of demo of your ebook. Include an order form for your ebook at the end of the excerpted articles.
Finally, when you set-up your download link, make sure to simplify the process. It's a good idea to offer a bonus or two that make your ebook more enticing to purchase. Make sure that the bonuses are of as great of a value as the ebook that you are offering or it will not be a good value at all. The bonuses have to be of high quality as well.The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility. Stick with one or two high quality items.
You can also add an other high quality item that is also for sale. These are called add on's. It also has to be a great value. It has to be high quality, if it is not it will diminish your credibility as well. The goal is to have repeat customers. It is easier to sell to someone that has bought from you before than a new customer that has never bought from you before. Give a great value with everything that you do and selling becomes automatic. Word of mouth advertising is the best. People sell it for you. But remember bad word of mouth travels even faster than good word of mouth.
Make sure that everything that you offer is of the highest quality and value. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Use online and offline marketing to sell your ebook. Then offer your ebook for sale, and wait for your audience to discover you! Do not forget to use things like ezines that are similar to what you are trying to sell. They are your target audience and the ezine already has a list even if you do not have one yet. Use every means possible to sell your ebook.
Now that we are at the end of this group of writings on ebooks. It is time to put it to use. We hope that you found these writings of use and helpful. As always we love to hear your comments. Please leave them. It will help all that read the blog.
Dan and Deanna "Marketing Unscrambled"
6 comments:
Hi Dan & Deanna,
Your point about including an portion of part of the book is a great idea. I purchased an e-book from someone that way!
The video was good and quite to the point!
Thanks for the post!
Pete Baca
The Car Enthusiast Online
I think the key take away from this post for me is the content value in one's ebook is the most important thing of all.
Thanks for sharing.
Giovanna Garcia
Imperfect Aciton is better than No Action
Hello Peter,
That is a good point about the part of the ebook that they can get to wet the appetite that they will want to buy it.
Glad that you find the video helpful. Have a good day.
Dan and Deanna "Marketing Unscrambled"
Giovanna,
Good to hear from you. Anything that we write should be of great value. An ebook that we are trying to sell should be of greater value than say and article that we write free of charge.
Dan and Deanna "Marketing Unscrambled"
Hi Dan and Deanna .. that's a really good post - thanks for the info ...
I liked the advice re add ons, back end sales, make quality audio products .. don't scrimp on the sound quality
and the value that some of these should be
and I liked the point on free life time updates ..
Thanks for bringing this to us ..
Hilary Melton-Butcher
Positive Letters
Hilary,
It is always a good thing if we do things to the best of our ability all parts of it. If you make a video video and sound have to be good or people do not want to watch them. If it is writing an ebook, an article, a blog post, we need to do them so people are learning and they are of value to people.
Dan and Deanna"Marketing Unscrambled"
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