How do you market your ebook?There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.
Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You Absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your ebook, and the benefits they will derive from buying it.
Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook . Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail.Professional graphics sell professional ebooks. They reassure the customer that the product is what it claims to be.
Do not forget to use offline and online marketing to help you sell your ebook. So offline places might be:
* Ads in newspapers ( do not forget to put the URL to where they can buy the ebook.)
* Magazines that have something to do with the topic that you have chosen.
* Use a postcard to advertise the ebook.
What other places can you come up with for offline marketing?
Some ways to market online are:
* Press releases
* Ezines that have a similar topic to what your ebook is, that way you have the same target audience. You will not have to do the hard sell on people, they will already have an interest in what is in your ebook.
* Paid and Free ads.
* Ebay
* Other book selling sites.
Make sure that you can track where the sales are coming from. You will know if the paid ads are working. You will know if offline is working better than online, or however the case may be. You can keep doing what is working and change what is not working.
Feel free to leave a comment. We love to read them.
Dan and Deanna "Marketing Unscrambled"
4 comments:
Hi Dan & Deanna,
Your post outlined that another method to sell e-books is thru off-line methods.
It is all to easy to think the only way is online...but not everyone gets information via the interest.
Great suggestions in your post today@ Keep up the good work!
Pete Baca
The Car Enthusiast Online
Hi Dan and Deanna .. I liked the way she went through the points quite simply .. and reminded us to do our research .. and how to do it ..
The point about the blog - once it's there with your book on it .. is there for life .. and you'll get results from it ..
Thanks - good ideas ..
Hilary Melton-Butcher
Positive Letters
Peter,
Thank you for your comments. Sometimes because we are online, that is all that we think about but there are other ways of marketing sometimes it takes both to get the most of your sales. Offline and online to do that.Have a good day.
Dan and Deanna "Marketing Unscrambled"
Hilary,
Thank you for your comments on the videos. We chose them for what they could teach people. glad that you found them of value.
If you have the ebooks on your blog, you can just add to the list you do not have to take them off they can be there as long as you want them to be. They can keep having sales all the time.
Thank you for your comments.
Dan and Deanna "Marketing Unscrambled"
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