Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.
You're probably wondering what the blazes is popular about a link! Well, in a word- plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you're probably wondering, how do I make my link popular?
Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It's a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.
The more commonly used your keywords is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don't be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.
There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than "link farms" - pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!
We welcome your comments. More on this tomorrow.
copyright Dan and Deanna "Marketing Unscrambled"
6 comments:
Hi Dan and Deanna .. that's useful info regarding the linking - particularly the warning regarding the link farms .. is there a way of distinguishing these? Other than .. lots of links in them?
Thanks -
Hilary Melton-Butcher
Positive Letters
Thanks for more useful tips. :-) Hope you are having a great day.
Giovanna Garcia
Imperfect Action is better than No Action
Hilary, link farms-the things that are all linked together do not have much useful content. It is like they are all put together with nothing in common one to the other. One page might say "Mary had a little lamb", another one might say "Today is Wednesday" and another one says "Ha, Ha, Ha on you" The content is meaning less just to say that you have a lot of links with a lot of different pages.
Unlike if you link two blogs and a website that have meaning full content that people would find helpful and want to come back to. An other example would be having a link between our blogs and we include Giovanna's blog to also have a link with us. These are the kind of links that the search engines want to see. Not the meaning less pages,just to say that they have links. By you writing on my blog and Giovanna's blog you have back links, the search engines like these. When we write on yours and Giovanna's blogs then we have back links and so on. Hope this helps. Sorry it turned into a book.
Dan and Deanna "Marketing Unscrambled"
Giovanna, it is good to hear from you. Thank you for the nice comments. Have a good day.
Dan and Deanna "Marketing Unscrambled"
Hi Dan & Deanna,
I agree with your assessment of the link farms! They are a pain...but sometimes when you are searching you get one.
Thanks for the the great information!
Pete Baca
The Car Enthusiast Online
Peter, thank you for your comments. Yes Link Farms are a pain.
Dan and Deanna "Marketing Unscrambled"
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