Sunday, May 24, 2009

Why Should You Write An Ebook?

Part 2

Perhaps, in desperation, you've checked out self-publishing and found out just how expensive a venture it can be. Most "vanity presses" require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses' minimal run starts at 1,000 to 2,000 copies. And that's just for the printing and binding. Add in distribution, shipping and promotional costs and well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.

Let's say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.

For example, let's say that you've spent the last twenty-five years growing and training bonsai trees, and now you're ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.

Ebooks will not only promote your business-they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.

Perhaps your goals are more finely tuned in terms of the ebook scene. You may want to build a whole business around writing and publishing ebooks. Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks. Maybe you're even thinking or producing an ezine. Both of these are great for promoting your business and building your list.

More to come tomorrow. Hope that everyone has a good Holiday weekend (for those in the States.) Please leave your comments we love to read them.

copyright Dan and Deanna "Marketing Unscrambled"

4 comments:

Nicu said...

I agree. Making an e-book is an inexpensive way to promote your business. Also if you make it free and encourage people to pass it on to oters it makes for an awsome viral marketing campaign.

Marketing Unscrambled, Home edition said...

Mack. Thank you for your comments. You are so right about the viral marketing campaign with ebooks. Thank you for visiting.
Dan and Deanna "Marketing Unscrambled"

Peter Baca said...

Hi Dan & Deanna,

Your comments about e-books are correct! E-books are the internet solution to self publishing.

It is expensive to publish books in paperback or bound....but e-books can be duplicated thousands to times without addtional cost.

Thanks for the great post!

Pete Baca
The Car Enthusiast Online

Marketing Unscrambled, Home edition said...

Peter, other kinds of publishing are very expensive. Doing an ebook cuts those expenses and you still get the material out for others to see. Thank you for your comments.
Dan and Deanna "Marketing Unscrambled"