Thursday, April 23, 2009

How Do You Increase Your Search Engine Ranking?

The method to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you-the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engines optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your home page's title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping the, to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

More to come tomorrow. Let us know what you find with your websites. This is how you can do this better, for better rankings.

Dan and Deanna Finlinson "Marketing Unscrambled"

8 comments:

Giovanna Garcia said...

Deanna,
Thanks for sharing. You really provided some valuable information.
Giovanna Garcia
Imperfect Action is better than No Action

Marketing Unscrambled, Home edition said...

Giovanna, thank you for stopping by and for your nice comments. Have a great day.
Dan and Deanna "Marketing Unscrambled"

Unknown said...

Dan & Deanna,

Interesting and useful information. One point of time Meta file was hot to put on the top of html file. I could never figure out how effective. In comparison to those days, it is getting more understandable and useful.

Thank you for your post.
Shaw Funami
Fill the Missing Link

Hilary Melton-Butcher said...

Hi Dan and Deanna .. thanks for these sensible comments .. I'll be using them as my presence grows and I develop my brand etc

I've changed my Title and my description .. and I'd love your thoughts ..

Thanks - all the best
Hilary Melton-Butcher
Positive Letters

Giovanna Garcia said...

Hi
Another great post!
Your insight is very helpful.
I enjoy your work, keep spreading your message.
Giovanna Garcia
Imperfect Action is better than No Action

Marketing Unscrambled, Home edition said...

Shaw, thank you for your comments. Meta files and other things are useful and helpful.
Dan and Deanna "Marketing Unscrambled"

Marketing Unscrambled, Home edition said...

Hilary, you are doing great your blog is great. The changes are looking good. You will do just fine when you have less worries than you do at this time. You are doing fine from what we have seen.
Dan and Deanna "Marketing Unscrambled"

Marketing Unscrambled, Home edition said...

Giovanna, thank you for your kind words. Thank you for coming and visiting our blog.
Dan and Deanna "Marketing Unscrambled"