Wednesday, April 29, 2009

Monitoring Your Search Engine Positions

Part 1

Since search engines are the first stop for people on the Internet looking for goods and services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.

This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engines positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.

Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.

In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of the stocks in a portfolio. Short-term movement is an integral part of the whole process. It's the long-term changes that you must watch out and prepare to act on immediately.

More to come tomorrow. We would love to hear your comments.

copyright Dan and Deanna "Marketing Unscrambled"

6 comments:

Believe Achieve - Hugo and Roxanne said...

Hi Dan and Deanna,

Love the analogy of search engine rankings being much like a stock portfolio.

We look forward to reading more! Great stuff!

Many Blessings....
Hugo and Roxanne ~ Believe Achieve

Jacques said...

I appreciate your insights. It still sounds complicated to me and I keep trying to understand

Marketing Unscrambled, Home edition said...

Hello Hugo and Roxanne, it is good to hear from you again. Thank you for your nice comments. You have to watch the search engine as much as you do the stock market. They both keep the money in our pockets.
Dan and Deanna "Marketing Unscrambled"

Marketing Unscrambled, Home edition said...

Jacques, it does take a lot to understand search engines and keeping the rating where it helps you. That is why some people hire someone else to look after it for them. Thank you for your comments.
Dan and Deanna "Marketing Unscrambled"

Unknown said...

Hello Dan & Deanna,

It is informative post. I will keep following your posts. I hope to learn secret of search engine this time for sure.

Thank you for your share.
Shaw Funami
Fill the Missing Link

Marketing Unscrambled, Home edition said...

Shaw, Thank you for the nice comments. We hope that they help you in your understanding of search engines.
Dan and Deanna "Marketing Unscrambled"