on a certain product or service? One of the most
considerable facts is keeping the people aspect of the
business alive. Treating customers as individuals and
not just representation of financial returns can give
you the competitive edge. Having a good customer
service I therefore vital for any businesses to
sustain its operations.
1. Keep in mind that there is no way to exceed the
quality of customer service without the qualified
people providing them. Having contented employees is a
sure source of a good customer service. Pay your
personnel fair wages; give them benefits and train
them. This can exude their character and thus can lead
to a greater customer service.
2. Always remember that the way you are treating your
personnel will be reflective of how they treat your
customers. You are their role model so try to act as
an epitome of good server. Greet your employees
enthusiastically every day and listen when they speak.
A rude customer service is not merely a reflection of
the employees’ attitudes but more of their employer.
3. Know your customers and let them know you.
Recognizing your customers and calling them by their
names are indications that you really know them. They
will feel important by this simple gesture. On the
other hand, by letting them know who you are, they can
also feel comfortable that they can reach you easily
when problems arise.
4. Give pleasant greetings when your customers walk in
the door. Do this at least within 30 to 40 seconds
when customers enter. Greetings are important in
customer service and these will let the customers know
that they are respected. To appreciate their presence
in your store can also let them feel that they are
valued. Greet them with a smile.
5. Give your associates training on how to properly
handle an irate person or a customer complaint.
Guidelines must be set on what to do and say in each
conceivable case. Front liners play the most crucial
role in the customer’s experience. Be sure that your
staff know what to say and do to create a more
positive and pleasant customer experience.
6. Devise a "What do you think of our company"
questionnaire. Create a short and simple questionnaire
with questions like what customers don’t like, what
should be changed and what should be done to have
better services. This will be useful in customer
service since your clients will be the ones
suggesting. Make sure you get all the important points
and act on them.
By the questionnaire, you can anticipate and identify
customers’ needs. It may not be obvious but customers
don’t usually buy the products and services but the
nice feeling and solutions to their problems. Many
customers are emotional rather than logical. You must
anticipate their needs by talking to them regularly.
This way, you can be aware of their problems and you
can take care of their upcoming needs.
Customer service is an important part of a business
and it should be viewed as an extension of one’s job.
Always remember that the customer is the most
essential asset of a company and without them, your
business will not exist. Keep them satisfied through
superb customer service and you will be assured of
continuous business operations.
Customer service if it is online or offline it is very
important. Knowing how to work with the customers
is one of the important parts of doing business. If you do not
have happy customers then you soon have no business
at all. Your customers are what keep you in business.
Dan and Deanna "Marketing Unscrambled"
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