Every Company Needs Good Customer Service !

Customer service is often a vastly underrated aspect

of doing business. If you truly want to succeed, you

need to train yourself - and your employees - to

understand that the customers’ needs always come

first.



7 Effective Strategies for Customer Service



Please your employees the way you wish them to please

your customers. As the boss, you have fewer chances

coming face to face with your customers than the

people you employ. As such, you’ll have to mostly rely

on their performance when it comes to customer

service. If you want them to treat your customers

well, make sure you give them similar treatment at

work. Like breeds like and if they don’t get any

motivation from you, they won’t have any motivation to

provide excellent customer service to your clients

either.





Personalize your approach. One thing customers have in

common is the pleasure they receive when firms or

establishments they patronize make it clear to them

that they know who they all are. You have to prove to

your customers that you appreciate them. You can do

this by addressing them by name in your calls and

newsletters. Take note of their birthdays and send

them personalized greetings from your company. Make

them feel important and they’ll prove that you’re

important to them, too.





Give it your best plus more. Train your employees to

go the extra mile for the customers. Your competition

may just as efficient as your team is in resolving

customer support issues, but can they be as courteous

or as cheerful as your team is? Being respectful and

smiling at all times may seem little things to improve

your company’s customer service but it’s often these

little things that make a huge difference to your

customers.



Be fair. No request should be too small to be

considered, and no customer should be too

insignificant to take care of. Sure, there are certain

privileges that VIP clients are entitled to and other

customers are quick to understand, but there are also

certain privileges that everyone have the right to

enjoy like common courtesy and dedication. Never let

your customers think that you’re guilty of favoritism!



Listen. Train your employees to have the patience to

listen. This may be hard when the caller is stubborn

and unreasonable. Even if you end up unable to resolve

the issue - which isn’t surprising if there shouldn’t

be any issue at all in the first place - your

customers would still put the phone down in a happy

mood because they knew you cared enough to listen to

them without complaint. Sometimes, people pretend to

seek for solutions when all along, they simply desired

to have someone listen to them.





Make good use of your FAQ section. If you don’t have

one, create one immediately. Having a FAQ page is an

effective way of offering customer service. Common

problems may be discussed here to negate the need for

calls regarding the same issues. FAQ sections prevent

your customers - and employees - from wasting their

time.



Never leave things unresolved. Every complaint must be

successfully addressed. Train your employees to

perform follow-up calls to ensure that all complaints

had been resolved. For complicated issues, make sure

that you give clients progress reports to let them

know that you’re still working on their case. Do your

best to give them a specific time period for which

they can expect the issue to be fully resolved.

Dan and Deanna "Marketing Unscrambled"