Monday, November 23, 2009

If You Are A Company That Provides Good Customer Service These Are Things That You Do!

If you are in the service industry, a good customer
service can be your bread and butter. By having good
customer service, you can generate more profit as it
will promote company loyalty. It can create a win-win
scenario for both the business and the clients. The
clients can get a good experience and can get their
money’s worth while the business specifically the
employees, can have a share in the profits in the form
of bonuses and raises. To have an excellent customer
service, here are some secrets worth sharing.

1. Strive to build customer loyalty. Customer loyalty
is the most important secret to achieve good customer
service. It will be nice if you know your customers’
full names, contact numbers and other personal
information. Some may see this as spying your customer
but they are mistaken. This is simply a reminder of
few important concerns that you might need sometime.
If you show concern for what matters to your
customers, you are just building their loyalty and you
are acquiring customers for life.

2. Provide authentic customer service. Nowadays,
service has been a cliché and just a traditional way
of dealing with customers. If everyone’s doing it,
it’s a high time that you personalize your service. Be
creative; personally know your customers and identify
their individual needs. Make certain that your
offerings are valuable to your customers.



3. The old adage "customer is always right" is still
applicable. If one customer approach you and
complains, be serious on handling his concern. If the
customer is angry and upset, calm him with soothing
words first and show him how serious you are in
correcting any problems.

Once the customer is satisfied by how you addressed
his complain, thank him for conveying the problem to
you. Keep in mind that advertisement will not be
enough to repair a damage done by failing to address
customer complaints. Silent complainers can also do
great damages to your business. These are those who
just walk out your shop without any complains but
you’ll never see them again. They are openly
criticizing your services to other people thus
establishing a bad reputation for your business.

4. Be honest with the customers. Once your customer
suspects that you are lying to them, he is an instant
lost buyer. If a customer seeks for your advice about
a product, openly tell them what they need to know. In
the end, they will thank you for being so genuine with
what you offer.

5. Go the extra mile. If you want a superb customer
service, you should exert extra effort. You can send a
birthday card or insert a thank you note on a
customer’s package. You can send a congratulatory note
when a client gets promoted or you can clip the
article if you see their photo or names in print.
There are various ways to bring your clients closer to
you.

6. Pass it on to your staff. If you are handling other
personnel, educate and train them about good customer
service as well. There will be times when you can’t
directly deal with your customers and your staff must
be able to show them the excellent customer service
they want.

Competitors are just eyeing to cater those unsatisfied
customers of yours, so you better take care of your clients
through a good customer service. It should not only be
a lip service; authentic customer service is one which
comes from the heart and achieved through visible
actions.

Dan and Deanna "Marketing Unscrambled"

5 comments:

Hilary Melton-Butcher said...

Hi Dan and Deanna .. yes - do everything you can for your customers to ensure you can keep them ..

Giovanna Garcia said...

Hi Dan and Deanna,

Great tips here, my favorite is the last one, "Pass it on to your staff". I always believe it all comes from the top.
Thanks for sharing.
Giovanna Garcia
Imperfect Action is better than No Action

Marketing Unscrambled, Home edition said...

Thank you Giovanna,

Thank you for your comments and stopping by. It is best to do things by example. As they see you do that is what they will do.

Dan and Deanna "Marketing Unscrambled"

Marketing Unscrambled, Home edition said...

Hello Hilary,

It is always better to keep a customer that you have then try to get new ones. It costs less.

Dan and Deanna "Marketing Unscrambled"

Marketing Unscrambled, Home edition said...

Hello Marry,

Thank you for visiting and for the comments. We are glad that you like our blog. We have many blogs that we learn from all the time. We are glad that you found ours useful.

Dan and Deanna "Marketing Unscrambled"