( click to see the video)This is the new way to read ebooks.
You've written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you choose too little, people will think it's of little value, and they won't purchase it, or even if they do buy your ebook, you will have to sell thousands of copies to get to the point where you can begin to see profit. If you price it too high when compared with competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $39.99 and later reduce it to $24.95, don't you think the people who bought it for $39.99 are going to be PISSED?
Choosing the right price for your ebook is one of the most critical parts of the marketing process. The first rule of pricing ebooks is to never under price. Determine the highest price your audience can afford, and then if you find your book isn't selling , you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your ebook, before they buy it. So always start with the highest price, and then launch a mega-marketing campaign.
Pricing an ebook is particularly difficult because ebooks are a fairly new commodity. Since they are digital, the value of an ebook is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at ebooks in a different light in order to determine their actual worth in this brave, new cyber world.
Let's look at the difference between a book in print and an ebook. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, and production costs, and marketing.
What do you think an idea is worth when evaluated against the cost of paper and ink?
More to come tomorrow. For today, please leave your comments. We love to read them.
copyright Dan and Deanna "Marketing Unscrambled"
9 comments:
Hi Dan & Deanna,
This is a great topic for people that produce e-books! Lookin forward to what you have to say tomorrow!
Pete Baca
The Car Enthusiast Online
Hi Deanna and Dan .. thanks for that - YouTube is down .. but I'll listen tomorrow, when I read your next post.
I'm looking forward to see the ideas you come up with ..
I'm getting to the point when I'll be putting together my ebook or ebooks .. probably next month - going on to August .. it'll be good to start though ..
All the best
Hilary Melton-Butcher
Positive Letters
Hi Deanna and Dan - just watched the video .. useful & it must have progressed a lot as I see it's in 2007 - 2 years ago.
The comment / question I have on re reading your post is you seem to contradict yourself in para 1 and para 2 .. re the price of the book & reduction or not ..
Thanks! Hilary Melton-Butcher
Positive Letters
Hilary, it is tricky to come up with the right price. Do a test of the market to best come up with the price. Do two different ads one with (example) $19.95 and an other with $21.95. Make sure that you can track them. Make sure the two ads are in different places. Don't put both side by side in Craig's list. Choose the one that does the best. This way you have a better idea how it will do. Then when you do the main push on your ebook you will have the best price and not have to reduce the price.
Dan and Deanna "Marketing Unscrambled"
Hilary, we are looking forward to seeing your ebook. Let us know how you are progressing.
Dan and Deanna "Marketing Unscrambled"
Hi Deanna and Dan .. thanks for replying ..
can I ask - is Craig's List a good place to promote one's products for sale?
Thanks - Hilary
Hilary, If you want to do free sights it is ok. It has some restrictions. Ezines are a good way to do ads. They are paid ads. Ezines if you find one that goes along with what you are writing about are very good because they have a list and they are talking about the things that you are writing about. That way you do not even have to have a list right now of your own.Someone else has done the hard part for you. Newspapers are a good place to put your ads with a website to find the ebook. These are some ways to do the ads. You can use some or all of these and whatever you can think of.
Dan and Deanna "Marketing Unscrambled"
Hi Dan and Deanna,
You make excellent points about the importance of pricing an Ebook.
I love to read and have a library of books. Although, I enjoy reading paper and ink over an ebook, it really boils down to content. If the content is good, it really won't matter if the book is on paper and ink or digital. Readers will see the value in them.
Keep up the great posts! I hope all this great info is going into your ebook! :-)
Many Blessings....
Roxanne and Hugo
Believe Achieve
Hugo and Roxanne, Thank you for the nice comments. Content is the most important part of all. If you do not have good content, then no one wants to read what you have at all.
Dan and Deanna "Marketing Unscrambled"
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