Marketing Strategies:The key that unlocks the sales potential of your ebook is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your ebook can provide. Ten be sure to use that sentence in every piece of sales and promotional material, and every time anyone asks you about your ebook.
Besides promoting your ebooks assiduously online, there are several other strategies that can help you sell more ebooks.
One is to give something away for free with your ebook, such as a valuable bonus item. An other way would be to bundle several ebooks under one price, which lowers the price for each ebook if they were sold separately.
An effective technique for figuring out a price is to send out a survey to your current customers. If these customers have already bought an ebook from you, ask for their opinion in term of price. Do this by creating a sales page for the new ebook, but don't include a price on that page. Instead, add a number of links to survey questions that ask pointed questions to aid you in assigning a price to your ebook.
Another strategy is to test out prices by creating a number of duplicate sales pages with different prices on each page. Make sure your sales copy is exactly the same on every page, and includes your selling-handle sentence. Then figure out for each page the conversion ratio between visitors to your site and sales of your ebook. This will tell you what your optimum price should be.
Ultimately, if you've written an ebook that solves a problem or presents a new technique, your ebook will bring in both traffic and profits. So be sure to write that selling-handle sentence that sums up what problem your ebook solves and what the benefits of your ebook will be to the customers who purchase it. And then watch your market come to you!
Don't forget to use offline and online marketing for the sale of you ebook. It will bring in more sales than doing your marketing only online. Newspapers, magazines are some places to place ads offline. Make sure that they are have the web address to go to for the ebook.
Please leave your comments. We love to read them.
copyright Dan and Deanna "Marketing Unscrambled"
12 comments:
Hi Dan and Deanna,
We like the idea of giving a Bonus gift with the purchase of our Ebook! Everyone loves an extra goodie!
Many Blessings....
Roxanne and Hugo
Believe Achieve
Btw, Happy Friendship Friday! Stop by to meet our dear friend, Victoria!
See you there!
Hi Deanna and Dan .. Thanks for Robert's video very useful ..
I liked his explanation re putting a book up on ebay ... and specifying the importance of being unique and how to do it ..
Thanks - will you be putting up the next videos?
All the best
Hilary Melton-Butcher
Positive Letters
Hi Dan & Deanna,
Your recommendation to do duplicate sales pages is a great suggestion! That way you know can price the e-book at the most profitable level...not necessarily the most popular.
Thanks for your post!
Pete Baca
The Car Enthusiast Online
Hi Deanna and Dan .. thanks I liked the idea of the selling handle .. and the video re ebay was really useful .. I've watched the video now - thank you .. well worth it!!
All the best
Hilary Melton-Butcher
Positive Letters
Hugo and Roxanne,
bonus gift are great they add value to what you are offering.
Dan and Deanna "Marketing Unscrambled"
Hugo and Roxanne,
We will be visiting you blog to meet Victoria. Thank you.
Dan and Deanna "Marketing Unscrambled"
Hilary,
Ebay can be very useful for selling ebooks.
The videos show a lot of good information.
Dan and Deanna "Marketing Unscrambled"
Peter,
Duplicate sales pages are a good way to do things. It helps you get the best price.
Dan and Deanna "Marketing Unscrambled"
Hilary,
The one important sentence that helps you to sell your ebook or anything else.Glad that you like the videos.
Dan and Deanna "Marketing Unscrambled"
Hi Deanna and Dan .. will you be putting up the next video?
Thanks - H
Hilary, you got it, just for you. But you found them already. Have a good day.
Dan and Deanna "Marketing Unscrambled"
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