(click to see the video)It is the IDEAS that are valuable! That is how you determine the cost of your ebook.
What should I charge for my ideas?
There are all different formulas and methods for determining the correct price for your ebook. Let's begin with honing in on your ultimate goals.
Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their ebooks at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell.
This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again, as long as the first ebook they buy is of exceptional quality and beneficial to the customer.
You could give a chapter or two away with a link in it to upgrade (get the rest of the book.) Make sure it is very good information that they can only get from you. Make sure to leave them hanging so that they will need to get the rest of the book to find out the answers to the things that you have already given them.
More to come tomorrow. For today, please leave your comments, they are great to read.
copyright Dan and Deanna "Marketing Unscrambled"
6 comments:
That is a great question. How much is too much? How much is too little?
I can't wait to find out...
Thanks,
Giovanna Garcia
Imperfect Action is better than No Action
Giovanna, it can be difficult to choose the right number or price to put on your ebook. Thank you for your comments.
Dan and Deanna "Marketing Unscrambled"
Hi Deanna and Dan .. thanks for that .. the comments re putting a reasonably low price on your first ebook to set your standard ou - seems very sensible .. I'd rather have 1,000 buyers at $10, than 50 buyers at $30 ...
The video was interesting .. particularly the latter part - he made some very helpful points .. particularly that it's easier to read your work ..
& the interview technique ..
He mentions Virtual Assistants - can you give us some idea of those ..thank you!!
& the multiple streams of income ..
All the best Hilary Melton-Butcher
Positive Letters
Hi Dan & Deanna,
The concept of giving a chapter or two as a demo is a great idea!
I just purchased an e-book that way. I was not quite sure that I would like the material in the book. In reviewing a couple of chapters that they sent, it gave me the comfort that the book was exactly what I was looking for!
Thank you for your informative post today!
Pete Baca
The Car Enthusiast Online
Hilary, thank you for your comments. Do some test markets to find your price.
The virtual assistant can help with *handling the phone call, faxes, emails, conferencing.
*web development or maintenance & service
*bookkeeping tasks
*SEO
*setting up appointments
It depends on what company that you go with and what service that you need help with. If you are part time, then you need someone to handle the phone calls and things. They can do a lot to help you.
It is always good to have more than one income stream. Get one started and going good then go start an other (at the same time.)
Dan and Deanna "Marketing Unscrambled"
Peter, that is a good way for those starting out and those that have done many. People do it because it works as you found out. Thank you for your comments.
Dan and Deanna "Marketing Unscrambled"
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