Part 2
Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase value of your business, upgrade your reputation, and get you known as an expert in your field.
You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.
No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!
Please leave your comments for everyone to learn from.
copyright Dan and Deanna "Marketing Unscrambled"
4 comments:
Hi Dan & Deanna,
Thank you for the super information about how to use an e-book! Your suggestion that it can ad credibility to a person publishing the e-book is correct. Many people view the person publishing as an expert in the field.
The spider web comparison was an interesting analogy. Thanks for the post!
Pete Baca
The Car Enthusiast Online
Peter, you are so right. It can help you build up your brand, products and credibility. They are very useful. Thank you for your comments.
Dan and Deanna "Marketing Unscrambled"
Hi Deanna and Dan .. thanks for another good post on ebooks .. yes there are lots of ways of utilising ebooks and breaking up things into your creative value. The Spider's web ... a globe (ball) type spider's web .. lots and lots of web lines springing out!
Hilary Melton-Butcher
Positive Letters
Hilary, Yes, ebooks can help you in many different ways that is why we need to use these to the best ways possible.
Dan and Deanna "Marketing Unscrambled"
Post a Comment