Saturday, August 1, 2009

How To Use This Useful Marketing Tool, Surveys?

One of the best ways that you can generate leads is to have
people fill out surveys. This gives you a good idea of what
they are looking for, what their age group is, and so on.
But there are a few things that should be considered when
you are composing surveys.

1. Keep it short

You don't want to ask too much information of the clients
because it may scare them off instead of making them
interested in your company or product.

2. Respect their privacy

Assure them that the information that you collect is going
to be for your eyes only, and that it won't be sold to
another company. This is something that is important to
people and when you make this promise, it shows that you
respect them and their wishes.

3. Offer them a thank you

Let them know that you appreciate the time that they took
to do the survey and offer them a thank you present. It
doesn't have to be elaborate or expensive, but people like
to know that they are appreciated.

(click to see videos)



When a survey is done right, and in the right manner, it
can be a very useful marketing tool. The thing to remember
is that in order to make them work, people have to be
willing to fill them out.

Respect their time, respect their privacy, and respect
their effort, and you will find that people will give you
answers that will be useful and helpful to you and your
company.



We thank you for adding to the subject of survey's.
Please leave a comment.

Dan and Deanna "Marketing Unscramble"

7 comments:

Hilary Melton-Butcher said...

Hi Dan and Deanna .. these will be useful down the line .. it's always good to know, and a good reminder .. as they could be used in other ways .. building customer relations etc ... making sure my site is giving my readers what they want to see ..

Thanks - Hilary Melton-Butcher
Positive Letters Inspirational Stories

Marketing Unscrambled, Home edition said...

Hello Hilary,

You are right surveys are a very useful tool to know what people are needing so that you can meet that need. Thank you for you comments. Have a good day.

Dan and Deanna "Marketing Unscrambled"

Giovanna Garcia said...

Hi Dan & Deanna
This is one of my favorites of your work.
Great job.
Thanks for sharing.
Giovanna Garcia
Imperfect Action is better than No Action

Marketing Unscrambled, Home edition said...

Thank you Giovanna,

That is the best thing that we could hear. You have helped a lot. We have grown a lot over the time that we have been doing the blog. Thank you for your help.

Dan and Deanna "Marketing Unscrambled"

Peter Baca said...

Hi Dan & Deanna,

The idea of surveys is a good one! The survey should be short and concise. Some companies have given me surveys that were exceptionally long....obviously that survey was not completed.

Your points are well taken! Keep up the good work!

Pete Baca
The Car Enthusiast Online

Peter Baca said...

Hi Dan & Deanna,

The idea of surveys is a good one! The survey should be short and concise. Some companies have given me surveys that were exceptionally long....obviously that survey was not completed.

Your points are well taken! Keep up the good work!

Pete Baca
The Car Enthusiast Online

Marketing Unscrambled, Home edition said...

Hello Peter,

Short is very good. We are with you short is best. Maybe 5 questions if that. With a good survey they need to be filled out to be of any use to you. Have the questions be simple as well. Easy to understand. Then people will do it.

Thank you for your comments. Have a good day.

Dan and Deanna "Marketing Unscrambled"