Thursday, July 30, 2009

How User Friendly Is Your Website ?

These days, most businesses have a website. Prospective
clients enjoy going to websites because they go there on
their own terms and they can browse it at their leisure
without feeling as if they have someone looking over their
shoulder.

Here are some ways to make your website user friendly, and
one of your biggest lead generators.

1. Keep it simple

Make sure that the website is easy to navigate and people
can find what they are looking for quickly and easily.

2. Don't blind your customers

Don't use a lot of flashing lights or color schemes that
can be painful to view, or else you may find that your
customers close the window before they have a chance to see
what you have to offer.

3. Offer advice or tips

It's always a good idea to offer visitors something free,
like tips or advice. Make sure that the advice and tips are
pertinent to your business.

4. Encourage feedback

Have a guest book or a forum that people can go to and leave
feedback with suggestions or comments about your website.
Even if they aren't things that you want to hear, any
feedback is valuable.

Follow up on the feedback and thank them for taking the
time to leave it.

All of the above tips put the customer first and show that
you care about what they think. When visitors know that you
are putting them first, they are more likely to become a
customer and encourage others to do the same.

Please leave your comment, everyone learns from them.

Dan and Deanna "Marketing Unscrambled"

8 comments:

Hilary Melton-Butcher said...

Hi Dan and Deanna .. I can see the advantage of a personal website presenter .. so that's another thought ..

along with the other thoughts - clear and simple, quick loading, benefits and feedback thoughts -

Thanks good ideas ..
Hilary Melton-Butcher
Positive Letters

Giovanna Garcia said...

Hi Deanna & Dan
Great message, it is so important for a website to be user friendly.
A lot of great points here.
Thanks for sharing.
Giovanna Garcia
Impecfect Action is better than No Action

Peter Baca said...

Hi Dan & Deanna,

Great ideas to make your website user friendly! I like the idea of encouraging comments....that way a business can find out what they are doing right or wrong!

Thanks for the informative post!

Pete Baca
The Car Enthusiast Online

Marketing Unscrambled, Home edition said...

Hello Hilary,

You are right on with your comments.
Thank you for them Hilary.

We always hope that people can use the things that we are posting to benefit themselves. Put it into practice.

Have a good day.

Dan and Deanna "Marketing Unscrambled"

Marketing Unscrambled, Home edition said...

Thank you Giovanna,

That can be the point that will make or break you, if the client does not stay on your website because it is not user friendly. If things do not work or it is hard to navigate the site they are not going to be there to buy the products that you have as well.

Dan and Deanna "Marketing Unscrambled"

Marketing Unscrambled, Home edition said...

Hello Peter,

You might get comments from both sides of the coin. Another blog that we looked at had comments that told the host that he should ware a suit and tie to look more like a business person and others said NO YOU SHOULD NOT WARE A SUIT AND TIE. Sometimes you can get it from both sides. You will have to choose.

Dan and Deanna "Marketing Unscrambled"

Believe Achieve - Hugo and Roxanne said...

Hi Dan and Deanna,

Excellent points on keeping Websites user friendly. Potential clients are more apt to browse your website longer if it's easy to navigate and offers great advice.

Thanks for sharing.

Many Blessings....

Roxanne and Hugo
Believe Achieve

Marketing Unscrambled, Home edition said...

Hello, Hugo and Roxanne,

User friendly websites are very important. You are right about people staying longer on your site if it is user friendly. Thank you for the comments.

Dan and Deanna "Marketing Unscrambled"