focus on what is really important - the client.
Most people will say that making money in the most
important, and money is important, but without clients you
don't have money. So here are some tips for generating
leads.
1. Meet your clients' needs
Clients aren't going to buy your product or make use of
your service unless you appeal to them and offer them
something of value.
Instead of focusing your advertisements on what you do,
focus on what they will get out of your product or service.
This shows your clients that you are focusing on their
needs instead of on simply making money on a product or
service that no one can really use.
Show them how it will benefit them and how it will help them
with something that they are having a problem with.
Business cards, do you pass out business cards to help you get
new clients to your business.Do you make it stand out from the
crowd? One business card that we found interesting is from a
remodeling company. It has on the back of the card the eight
trustpoints that sets them apart from the ordinary remodeling
service companies. How many of those in business would put
these things on the business card:
1. We guarantee our estimates.
2. We guarantee our work.
3. We arrive on time.
4. We clean the work area daily.
5. We return messages within 24 hours.
6. We strive for harmony with your daily routine.
7. We tell you what we're going to do before we do it.
8. We listen carefully, tell it straight and keep our promises.
( From http://kitchentuneup.com )
That is one way to make your business card STAND OUT.
What can you think of to help your newest clients remember you and
want to come back your site and products?
Please leave your comments. We love to read them.Dan and Deanna "Marketing Unscrambled"
6 comments:
Hi Deanna and Dan ... absolutely remember whom you're serving - because if you don't have your customers .. you haven't got much ..
I liked the business card ..
Thanks - Hilary Melton-Butcher
Positive Letters
Hello Hilary,
Yes the customers are those that you are serving. If they are not happy then you have a lot of people talking bad about you and your products and they start call what you do a scam or other things like that. That is not good.
If you do like what is said on the business card than you are in good shape. You have to do the things that you say you are going to do.
Dan and Deanna "Marketing Unscrambled"
Hi Dan and Deanna,
You make some excellent points on setting yourself apart from the competition. Do agree, first and foremost, is to meet the clients' needs. Second, is to bring something of Value to the table.
Buyers nowadays, are looking for more value in their purchases or services.
We like the business card idea, too. We can tell they are a professional business.
Thanks for the informative post!
Many Blessings....
Roxanne and Hugo
Believe Achieve
Hello Hugo and Roxanne,
Your points about the customer and having value are right on for importance.
If you can give that customer greater value than your competition, they will keep coming back to you for the things that they need.
What can you learn from the business card. Do you think that they stand out from the competition? If they stand behind the things that they say, they are someone that we would do business with. How about you?
Dan and Deanna "Marketing Unscrambled"
Hi Dan & Deanna,
Your points are well taken! The remodeling company example was an excellent way to build trust with the customer. Those are the things that are important to the customer.
I would be more interested in a company that had those values....many of their points apply to most businesses.
Just back from vacation....trying to get back into the swing of things.!
Thanks for your informative post!
Pete Baca
The Car Enthusiast Online
Hello Peter,
Missed seeing your comments while you were on vacation. Hope that you had a great time.
That business card is amazing. How can we use that in our own business or something like it to make our business stand out in our customers minds.
It is the commitment to excellence that keeps that clients coming back.
Dan and Deanna "Marketing Unscrambled"
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