Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an seo, or search engine optimization campaigns. Both pay-per-click and seo are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus month for a good seo campaign.
Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a "per-click" basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.
As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical seo campaign. What you do have to do in a pay-per-click campaign is pay a fee.
Another advantage is the simplicity of the pay-per-click process. You just bid and you're up and running. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier-and more effective -the process will be.
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Dan and Deanna "Marketing Unscrambled"
4 comments:
Hi Deanna & Dan
This is a question that many people ask. So it is good to see you are covering it.
Thanks for sharing.
Giovanna Garcia
Imperfect Action is better than No Action
Hello Giovanna,
This is something that many people do ask questions about. It is well worth telling people about. Thank you for your comments.
Dan and Deanna "Marketing Unscrambled"
Hi Dan and Deanna .. yes - PPC is a 'nightmare' and can waste huge amounts of money .. I liked his idea of concentrating on the 'buzz words' .. the lower order words, rather than the key word itself ..
makes sense ..
Thank you Hilary Melton-Butcher
Positive Letters
Hello Hilary,
If it is not done with care and doing a good job at choosing the words that you use it can get very high in price.
Dan and Deanna "Marketing Unscrambled"
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