The most important factor in deciding whether to use paid URL inclusion is to decide if it's a good investment. To figure this out, you have to look at the overall picture: what kind of product or service are you selling and how much traffic are you depending on to see a profit?
If your company sells an inexpensive product that requires a large volume of traffic to your site, paid inclusion may not be the best investment for you; the biggest search engines do not offer it, and they are the engines that will bring you the majority of hits. On the other hand, if you have a business that offers an expensive service or product and requires a certain quality of traffic to your site, a paid URL inclusion is most likely an excellent investment.
Another factor is whether or not your pages are updated frequently. If the content changes on a daily or weekly basis, paid inclusion will insure that your new pages are indexed often and quickly. The new content is indexed by the paid spider and then appears when new relevant keywords are entered in the search engines. Using paid inclusion in this case will guarantee that your pages are being indexed in a timely manner.Feel free to leave your comments. We enjoy reading them.
Dan and Deanna "Marketing Unscrambled"
3 comments:
Hi Deanna and Dan .. I will probably do without paying .. I'll follow Gio's contact's advice .. and pay them ..
Go well - Blogger is automatically included by Google ..so that's a plus ..
Hilary dear friend,
You always make my day. Love to read your comments.
On this subject stay with Giovanna.
It is not for you the thing that we have been writing about this week.
On the postman part keep it because it is unique, people will remember it very easy. Even if it does come up first that is a good thing. It sticks in peoples head and they will come back because the things that you write are good and informative and the post man is part of that that makes it unique. The more you have a uniqueness the better off you are.
Dan and Deanna "Marketing Unscrambled"
Hello Hilary,
this is a good example of something that is unique and different. Check it out on Andrew Lock's show he talks about a show called Fat Cow. Go here to see it:http://helpmybusiness.com/2009/06/episode-59-the-airline-boss-that%E2%80%99s-lost-his-mind-my-scratch-n-dent-sale-a-question-about-pricing-products-and-a-big-marketing-lesson-from-a-fatcow/
Also check out episode # 63 on marketing two ebooks and linking them together. For when you do that ebook, things that people forget to put in them (websites for one.)
Dan and Deanna "Marketing Unscrambled"
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