clients is when someone is talking way above their heads.
It's insulting, it's confusing, and it shows the client
that the business person doesn't care about them or their
feelings. All they care about is making money.
A good way to generate leads is to talk to prospective
clients in a way that they can understand. The last thing
that anyone wants to do is to feel like they are dumb, and
when they don't understand what you are talking about, that
is how they feel.
Whether you are making a flyer, a brochure, or your
website. write it in layman's terms so that people there
can understand what it is that you are saying.
(Click to see the video. Rap is not our # 1 choice but this guy gets his points across. What is important in website design and marketing - make it easy to understand.)
It's easy to think that clients will be impressed by the
vast knowledge that you show, but it can have just the
opposite affect if they get turned off by terms that they
don't understand.
If there are terms that you have to use, consider including
a glossary so that people know that you thought of them
when you were creating the information.
This will not only impress them but it will also show that
you really care about them being well informed.
Don't assume that everyone will know what you are talking
about, or will be impressed by big words and a lot of
jargon. Depending on who the target audience is, it may
make them decide to turn around and go with your
competitor.
Please leave your comments, we welcome them.
Dan and Deanna "Marketing Unscrambled"
4 comments:
Hi Dan and Deanna .. I was trying to get his words down, as that chap m0serious has some very good points .. but I struggled to hear his words .. they're not out there are they?
The comments he was making .. I'd love to have noted, as it's a learning tool .. and then at least I can see that my own site fits in - even if I don't understand it all ..
I've tried listening twice .. but I'll have to come back ..
I liked his comment (which I did pick up!) about avoid client hesitation .. make it simple stupid = sensible & clear
Perhaps he does have a script somewhere?!! Go well
Hilary Melton-Butcher
Positive Letters
Hi Dan & Deanna
Great tips here. Keep it simple and easy to understand. Clear and direct with the message is the key.
Thanks for sharing.
Giovanna Garcia
Impecfect Action is better than No Action
Hilary, you know why it was added. It does have some good points. It is good to go over it a few times to get all of the points. They are helpful points.
This might be for the younger group rep is not always easy to listen to for those that grew up on the "Beatles".
That is a good point to make it simple, sensible and clear.
Do not know about the script.
Have a good day.
Dan and Deanna "Marketing Unscrambled"
Hello Giovanna,
It is always better to keep it simple. The message has to be clear and understandable. Easy to use.
Thank you Giovanna for your comments. Thank you for visiting.
Dan and Deanna "Marketing Unscrambled"
Post a Comment