How Can You Make Sure That Your Clients Come Back Often To Buy From You?

Part 3

A mistake that is made on websites is that there is a lot
of the word 'we', and that can turn prospective customers
away.

It's understandable that you want to tell your customers
all about the company and what it can do for them, but it's
better to have the customer be the center of the focus, not
the company.

Let the customer know that they are your main focus, and
that you put their needs above everything else. Customers
don't want to read about how great your company is - they
want to see results. They want to see what you are going to
do for them.

Something that websites offer is an anonymous poll, so that
they can see what it is that their customers are looking
for. This gives the customer the chance to give their
opinion without offering any other information.

(Is this the way that this business thinks about good customer service. If they care this little about how the sign is placed. What do they think of you as the customer?)

A good way to get a customer's attention is to have
something like, -Let us know how to serve you better-.

This makes the customer centric and lets them know that you
value their opinion.

Something to remember is that when a customer sees a
website full of praise about the company, they may think
that the company doesn't really care about their customers
and makes them wonder what will happen if there's a
problem.

But when a website puts the customer at the forefront right
away, this shows them that they are important and that the
company cares about them.

(click to see the video.)

Do you think that Frank got repeat business with his customer service and caring for his customers? How is your customer service? If what is in the video is a 100 where is yours? How can you make it even better? Please leave a comment, we would like to know your answers to the questions.

Dan and Deanna "Marketing Unscrambled"