to give the visitors information that they need without
them knowing that they need it.
Let's face it - people don't like to feel as if they are
dumb. But if you give them information that is useful
without them feeling as if they are being talked down to,
it can really make them sit up and take notice.
For example, take a company that sells jewelry. Most
everyone knows what the birthstones are for the different
months of the year.
But someone who has a jewelry website could offer a chart
for different anniversaries. For example, the 40th wedding
anniversary gemstone is ruby.
Another thing that a jewelry website could offer is
cleaning tips for different types of gemstones, because not
every method can be used on every type of gemstone. But
that is something that can be offered on the website as
well.
Both of the examples above are things that people may not
know that they want to know, but it's information that is
quite useful and people are going to be happy that it's
available.
People like to know that the company is offering them
information that is useful to them, because it doesn't make
them feel as if the company is only trying to make a sale.
The more useful information that you offer people, the
better chance you have of making a sale. People like to get
things that are free, even if it is only free information.
4 comments:
Hi Dan and Deanna .. the jewellery pic didn't show up straight away .. it did when I clicked on the red cross top left of the square ..that's just for info!
As you say we must have our brand defined, know who are customers are and not deviate .. otherwise they'll get muddled.
and as you say put your benefits and strengths in .. say what you do .. (& will do)
Open up the doors of your own site - to their thought processes for using your product ..
Thanks - given me a thought!
Hilary Melton-Butcher
Positive Letters
Hello Hilary,
The branding defined and knowing who your customers are. Like the word that you choose Muddled. That is the best choice of word around, just like with us when we choose marketing unscrambled to help stay on track.
Just like the business card from a past post were they put the eight trust points on the back of the business card. This would be the strength and benefits of what they say they will do and what they do get done (it can be found at this blog post: http://marketingunscrambled.blogspot.com/2009/07/do-your-client-feel-that-they-are.html for those that want to see that post.)
Thank you Hilary for your your comments. They are always helpful to all that read then.
We will keep checking on the photo of the jewelry to see if it is going to stay working.
Having a forum is a very good way to know what they want.
Good luck with the thought- like to see it when you have finished it.
Have a good day.
Dan and Deanna "Marketing Unscrambled"
Hi Dan and Deanna,
Great ideas to bring more value to the website! Everyone loves great information, especially helpful tips!
Great post as ALWAYS! :-)
Many Blessings....
Roxanne and Hugo
Believe Achieve
Hello Hugo and Roxanne,
Value is the best thing that helps with sales and return sales. If you give value then you get more return sales.
Dan and Deanna "Marketing Unscrambled"
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