First and foremost, the disadvantage is the cost. For a ten page website, the costs of paid URL inclusion range from $ 170 for Fast/ Lycos to $ 600 for Altavista, you have to pay each engine their annual fee. How relevant the cost factor is will depend on your company.
Another, and perhaps more important, disadvantage is the limited reach of paid inclusions. The largest search engines, Google, Yahoo, and AOL, do not offer paid URL inclusion.That means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your site on a daily basis.
(click to see the video)
One way to figure out whether paid URL inclusion is a good deal for your company is to consider some common factors. First, find out if search engines have already indexed your website or blog pages. To do this, you may have to enter a number of different keywords, but the quickest way to find out is to enter your URL address in quotes. If your pages appear when you enter the URL address but do not appear when you when you enter keywords, using paid inclusion will not be beneficial. This is because your pages have already been indexed and ranked by the regular spider. If this is the case, your money would be better spent by updating your website or blog to improve your ranking in search results. Once you accomplish this, you Can then consider using paid inclusion if you want to speed up the time it will take for the regular spider to revisit your pages.
Google usually updates its index every month, and there is no way you can speed up this process. You will have to wait for the Google spider to index your new pages no matter how many other search engines you have paid to update their index daily. Be aware that it is only after Google updates their index that your pages will show up in Google, Yahoo, or AOL results.
Please leave a comment, we as well as others learn from what is said in comments. We love to read them.
Dan and Deanna "Marketing Unscrambled"
12 comments:
Hi Dan & Deanna,
Thanks for information on paying to include your website or blog! Typically, that price structure is high for a individual or small company.
Larger companies may find that to be a small incremental cost!
Pete Baca
The Car Enthusiast Online
Hi Dan and Deanna .. some questions for you .. starting with my url in quotes .. when I searched - fine I've got 4 pages of google entries ..
The first one comes up with "Mr Postman it is good to see you on this dark scudding cloudy morning .."(right for yesterday's post on the Lion - but wrong forincluding the words Mr Postman)
It looks like it's embedded the words Mr Postman it is good to see you .. from the initial posts I did where I included that sort of introduction for each post.
When I updated FB to load each post automatically .. each day it would start with whatever wording I'd used for saying hello to the postman - which I didn't want
But now each post doesn't start like that - but here it shows it is still included .. anyway to change it?
That's the first query!!
One at a time .. Hilary Melton-Butcher - Positive Letters
Hi D & D .. 2nd query ..
the words 'positive letters' only brings up my blogspot site in 4th place.
I do appear as FB linked, Networked blog linked and one of my stories "plant metals" one appears on the 2nd page ..
Presumably if I link my name, during my branding exercise, that would up the listings?
Also I need to get the SEO organised .. as Gio has done for her site ..
I'm learning .. thanks for that info
All the best Hilary Melton-Butcher
Positive Letters
Hi Dan and Deanna .. thanks that was useful information, which I've taken in and noted. As you'll see from the other two comments.
Bing - looked quite interesting .. especially if they're going to rank sort in other ways .. I hate booking flights on the net - simply cannot work my way round - but if they do that .. and apply to other things it should be useful.
If the net is too complicated I don't want to waste my time or energies on things that a) irritate me, b) don't give the answers I want, c) send me off in completely the wrong direction d) I don't waste my time & give up - looking out of the box for another way to find what I need - or letting someone else do it for me.
Thank you ... interesting
Hilary Melton-Butcher
Positive Letters
Hello Peter,
The cost is really a disadvantage that most people would not do.
Larger Companies might not have a need to do it at all. Since it is limited in what it can do for them.
Thank you for your comment.
Dan and Deanna "Marketing Unscrambled"
Hello Hilary
1. Mr postman is a keyword. It is still on the page even if it is not at the top.The spiders do not read the page, they look for keywords. People see this as a good thing. We like that part.
Glad that you checked things out for yourself.
Dan and Deanna "Marketing Unscrambled"
Hello Hilary,
This what we are talking about is not for you as far as paying for your site that you have now. Go with the way that Giovanna has told you about.
Now when you get your ebook done it might be used then to get the information out there fast if you think the cost is worth it. You still have other ways to go to jump start this as well.Press releases, articles that you write about your ebook, putting it in squidoo,digg,stumble and other places like this for free would get you going faster with less cost.
Dan and Deanna "Marketing Unscrambled"
Hello Hilary,
Bing is also new to us. That is why we put the video in so that others could learn about it as well.
Like you we go where we can find things, that are not frustrating to us. Most do not give you what you are looking for in the first place. So Bing just might help with that.
Thank you for your questions and comments very glad to have them.
Dan and Deanna "Marketing Unscrambled"
Hi Dan & Deanna
Thanks for the information. It is not for everyone, but for those who are looking for such service. You have help them.
Thanks,
Giovanna Garcia
Imperfect Action is better than No Action
Thank you Giovanna,
You are right that this is not for everyone. The next two posts will go into those that should use this kind of service. Have a good day.
Dan and Deanna "Marketing Unscrambled"
Hi D & D .. ok .. Mr Postman is a keyword .. I like it too - but not when it's the first thing anyone reads on FB .. that's why I took the top part off.
I have to clear my head on my post, brand, head & tail .. just the way to present it to the market place ..
2nd: yes I shall tap into Gio and her sources for help when the time comes .. and be prepared to pay if necessary.
Yes - re the other areas - press releases, ezines, digg, squidoo etc .. I've noted those (and loads of others of course!)
My brain is ahead .. the body laggeth ..
3rd: Bing .. at least I know the name
Thanks for replying so comprehensively and succinctly to help me ..
Hilary Melton-Butcher
Positive Letters
Hello Hilary.
It is just a thought that you should keep the postman part because it is unique. No one else is doing it People will remember your blog better because it is on their.
Stay with Giovanna on the SEO things, this that we are talking about here is not for you at this time. It is for a company like Overstock.com that are adding products and things all the time. They will want to be indexed as soon as the pages change. If your website pages do not change but once a month it is ok to do thing the other way.
I also have that problem of the brain being ahead and the body lagging, some times it is both that are lagging.
You make me smile. Thank you dear friend. Have a good day. Ask questions anytime.
Dan and Deanna "Marketing Unscrambled"
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